Home care sales in 2022 witnessed a recovery in current value terms, but retail volumes continued to decline. The removal of all pandemic restrictions in retail stores and the absence of home quarantines enabled families to resume out of home activities, which has negatively impacted demand for home care products to an extent. Higher production and logistical costs have led to price increases from domestic and imported brands as players sought to protect profit margins.
The publisher's Home Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Home Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE IN BOLIVIAEXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 1 Households 2017-2022
- Table 2 Sales of Home Care by Category: Value 2017-2022
- Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 4 NBO Company Shares of Home Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 6 Distribution of Home Care by Format: % Value 2017-2022
- Table 7 Distribution of Home Care by Format and Category: % Value 2022
- Table 8 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Entrance of domestic players spearheads growth in laundry care
- Powder detergents benefits from switch to cheaper laundry care
- Return to work and school drives fabric softener sales
- Affordability to remain a pressing issue for many households
- Price sensitivity will support volume growth ahead of value
- Domestic players to perform well as consumers opt for cheaper refill options
- CATEGORY INDICATORS
- Table 10 Household Possession of Washing Machines 2017-2022
- Table 11 Sales of Laundry Care by Category: Value 2017-2022
- Table 12 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 13 Sales of Laundry Aids by Category: Value 2017-2022
- Table 14 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 15 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 16 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 17 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 18 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 19 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 20 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 21 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 22 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 23 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Dishwashing remains buoyant even as pandemic restrictions ease
- Unilever Andina’s leading brand Ola brand faces tough competition from cheaper options
- Manufacturers focus on developing secondary low-priced brands
- New players to nurture sales growth in dishwashing
- Focus on point of sale promotions projected to continue
- Liquid dishwashing options to remain preferred presentation
- CATEGORY INDICATORS
- Table 63 Household Possession of Dishwashers 2017-2022
- Table 64 Sales of Dishwashing by Category: Value 2017-2022
- Table 65 Sales of Dishwashing by Category: % Value Growth 2017-2022
- Table 66 NBO Company Shares of Dishwashing: % Value 2018-2022
- Table 67 LBN Brand Shares of Dishwashing: % Value 2019-2022
- Table 68 Forecast Sales of Dishwashing by Category: Value 2022-2027
- Table 69 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Surface care products to keep increasing with families back to normal routines
- Unilever Andina Bolivia SA has a strong lead in surface care
- Traditional players expand portfolios with brand extensions
- New entrants expected to drive further sales momentum in surface care
- Promotional activities will continue to feature strongly as consumers look for value
- Evolution of lower priced products to continue with refill options proving popular
- Table 25 Sales of Surface Care by Category: Value 2017-2022
- Table 26 Sales of Surface Care by Category: % Value Growth 2017-2022
- Table 27 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
- Table 28 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
- Table 29 NBO Company Shares of Surface Care: % Value 2018-2022
- Table 30 LBN Brand Shares of Surface Care: % Value 2019-2022
- Table 31 Forecast Sales of Surface Care by Category: Value 2022-2027
- Table 32 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Bleach sales decline as demand subsides post-pandemic
- X5 faces negative impact from rise in illegal sales
- Sierra Trading Company takes share with lower-priced brand
- Low prices to sustain growth amid competition from illegal products
- Innovation to centre on new fragrances
- Bleach developments to become more targeted at specific consumer segments
- Table 33 Sales of Bleach: Value 2017-2022
- Table 34 Sales of Bleach: % Value Growth 2017-2022
- Table 35 NBO Company Shares of Bleach: % Value 2018-2022
- Table 36 LBN Brand Shares of Bleach: % Value 2019-2022
- Table 37 Forecast Sales of Bleach: Value 2022-2027
- Table 38 Forecast Sales of Bleach: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Toilet care witnesses strong rebound in sales
- Affluent socioeconomic groups remain key target segment for toilet liquid/foams
- Innovation drives consumer interest in toilet care
- Consumers to seek out convenience in toilet care
- Multi-purpose products will remain major competitors for toilet care
- Category reliant on product innovation to drive sales
- Table 39 Sales of Toilet Care by Category: Value 2017-2022
- Table 40 Sales of Toilet Care by Category: % Value Growth 2017-2022
- Table 41 NBO Company Shares of Toilet Care: % Value 2018-2022
- Table 42 LBN Brand Shares of Toilet Care: % Value 2019-2022
- Table 43 Forecast Sales of Toilet Care by Category: Value 2022-2027
- Table 44 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Point of sale promotions supports furniture polishes
- Multi Internacional Srl continues to lead in polishes
- Consumers enticed by larger bottle formats in polishes
- Urban migration to underpin future growth in polishes
- Domestic players predicted to expand product portfolios
- Prospect of new entrants could yield further category growth
- Table 45 Sales of Polishes by Category: Value 2017-2022
- Table 46 Sales of Polishes by Category: % Value Growth 2017-2022
- Table 47 NBO Company Shares of Polishes: % Value 2018-2022
- Table 48 LBN Brand Shares of Polishes: % Value 2019-2022
- Table 49 Forecast Sales of Polishes by Category: Value 2022-2027
- Table 50 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Drop in demand for spray/aerosol air fresheners with disinfectants
- Industrias Luri Srl continues to lead in air care
- Alicorp SAA continues to expand air care portfolio
- Solid growth prospects with low-priced products centre-stage
- Disinfection properties to prevail as part of dual function
- New brands expected to help drive air care sales
- Table 51 Sales of Air Care by Category: Value 2017-2022
- Table 52 Sales of Air Care by Category: % Value Growth 2017-2022
- Table 53 NBO Company Shares of Air Care: % Value 2018-2022
- Table 54 LBN Brand Shares of Air Care: % Value 2019-2022
- Table 55 Forecast Sales of Air Care by Category: Value 2022-2027
- Table 56 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
- HOME INSECTICIDES IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Smuggling continues impacting negatively in sales to home insecticides
- Minoil SA exerts strong lead in home insecticides
- Return of normal lifestyles outside the home reduces demand for home insecticides
- Price differentials to narrow between modern and traditional channels
- Climate change brings mosquitoes into more areas of the country
- Spray/aerosol insecticides to lead category sales
- Table 57 Sales of Home Insecticides by Category: Value 2017-2022
- Table 58 Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Table 59 NBO Company Shares of Home Insecticides: % Value 2018-2022
- Table 60 LBN Brand Shares of Home Insecticides: % Value 2019-2022
- Table 61 Forecast Sales of Home Insecticides by Category: Value 2022-2027
- Table 62 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
