While demand for home care marginally declined in 2022 compared to the previous year, overall retail volume sales remained above pre-pandemic levels as certain habits persisted in the UK. Dishwashing and air care were the strongest performers during the year in retail volume growth terms, in line with increasing demand for convenience for the former and the home as a sanctuary for the latter.
The publisher's Home Care in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Home Care in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE IN THE UNITED KINGDOMEXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 1 Households 2017-2022
- Table 2 Sales of Home Care by Category: Value 2017-2022
- Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 4 NBO Company Shares of Home Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 7 Distribution of Home Care by Format: % Value 2017-2022
- Table 8 Distribution of Home Care by Format and Category: % Value 2022
- Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Positive performance by laundry care in 2022 driven by greater mobility in the UK
- Convenient tablets remain popular detergent format in 2022
- The importance of scent as consumers return to the office and socialising
- Liquid tablet detergents developed for shorter cold wash cycles
- Distribution trends evolve as consumers increasingly purchase laundry care online
- Sustainability will continue to emerge as important trend within laundry care
- CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2017-2022
- Table 12 Sales of Laundry Care by Category: Value 2017-2022
- Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 14 Sales of Laundry Aids by Category: Value 2017-2022
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2017-2022
- Table 19 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 20 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 21 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 25 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Positive growth in 2022 driven by more dynamic automatic dishwashing
- Dishwashing tablets remains most popular format within automatic dishwashing, offering greater convenience
- Declining enthusiasm for dining out as consumers favour eating at home
- Further penetration of dishwashers in the UK set to benefit automatic dishwashing tablets over forecast period
- Distribution changes for dishwashing with subscription services and online sales increasing in popularity
- Unit prices set to further rise following increased costs and distribution challenges
- CATEGORY INDICATORS
- Table 69 Household Possession of Dishwashers 2017-2022
- Table 70 Sales of Dishwashing by Category: Value 2017-2022
- Table 71 Sales of Dishwashing by Category: % Value Growth 2017-2022
- Table 72 NBO Company Shares of Dishwashing: % Value 2018-2022
- Table 73 LBN Brand Shares of Dishwashing: % Value 2019-2022
- Table 74 Forecast Sales of Dishwashing by Category: Value 2022-2027
- Table 75 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Heightened hygiene awareness continues to drive demand for surface care
- Floor cleaners experiences significant volume growth
- Consolidated share amongst the four leaders but private label makes gains in 2022
- Importance of sustainability and innovation within surface care
- Retail e-commerce set to further penetrate category over the forecast period
- Unit price set to remain fairly stable over the forecast period
- Table 27 Sales of Surface Care by Category: Value 2017-2022
- Table 28 Sales of Surface Care by Category: % Value Growth 2017-2022
- Table 29 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
- Table 30 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
- Table 31 NBO Company Shares of Surface Care: % Value 2018-2022
- Table 32 LBN Brand Shares of Surface Care: % Value 2019-2022
- Table 33 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
- Table 34 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
- Table 35 Forecast Sales of Surface Care by Category: Value 2022-2027
- Table 36 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand for bleach gradually declines following the highs of 2020
- Domestos rolls out 50% recycled plastic bottles across core bleach range
- Price increases for private label bleach
- Further decline in demand for bleach expected over forecast period
- Developing greener alternatives to bleach
- Marginal change in distribution as consumers increasingly shop online
- Table 37 Sales of Bleach: Value 2017-2022
- Table 38 Sales of Bleach: % Value Growth 2017-2022
- Table 39 NBO Company Shares of Bleach: % Value 2018-2022
- Table 40 LBN Brand Shares of Bleach: % Value 2019-2022
- Table 41 Forecast Sales of Bleach: Value 2022-2027
- Table 42 Forecast Sales of Bleach: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Strong retail volume declines for toilet care in 2022 as cleaning routines normalise
- Toilet care, driven by toilet liquids/foam, most negatively impacted across home care
- Toilet care remains fairly consolidated competitive landscape, while private label continues to appeal to price-sensitive consumers
- Toilet care to continue on declining trajectory over the forecast period
- Distribution trends to further change as consumers increasingly move online for their toilet care requirements
- Unit price of toilet care likely to remain stable over the forecast period
- Table 43 Sales of Toilet Care by Category: Value 2017-2022
- Table 44 Sales of Toilet Care by Category: % Value Growth 2017-2022
- Table 45 NBO Company Shares of Toilet Care: % Value 2018-2022
- Table 46 LBN Brand Shares of Toilet Care: % Value 2019-2022
- Table 47 Forecast Sales of Toilet Care by Category: Value 2022-2027
- Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand for polishes continues on declining trajectory in 2022
- Furniture polish sales hit by declining demand for furniture in the UK and changing trends
- SC Johnson and Reckitt Benckiser retain dominance of polishes
- Casualisation trend set to further reduce demand for shoe polish
- Distribution of polishes unlikely to see major changes over forecast period
- Unit prices set to gradually rise due to cost pressures on production
- Table 49 Sales of Polishes by Category: Value 2017-2022
- Table 50 Sales of Polishes by Category: % Value Growth 2017-2022
- Table 51 NBO Company Shares of Polishes: % Value 2018-2022
- Table 52 LBN Brand Shares of Polishes: % Value 2019-2022
- Table 53 Forecast Sales of Polishes by Category: Value 2022-2027
- Table 54 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Air care remains a positive performer in 2022 supported by hybrid working
- Home as a sanctuary remains important to local consumers
- Air care remains consolidated competitive landscape but private label makes gains
- Air care to maintain positive performance over the forecast period
- Intensifying competition likely across air care
- Marginal fluctuations in unit price expected
- Table 55 Sales of Air Care by Category: Value 2017-2022
- Table 56 Sales of Air Care by Category: % Value Growth 2017-2022
- Table 57 Sales of Air Care by Fragrance: Value Ranking 2020-2022
- Table 58 NBO Company Shares of Air Care: % Value 2018-2022
- Table 59 LBN Brand Shares of Air Care: % Value 2019-2022
- Table 60 Forecast Sales of Air Care by Category: Value 2022-2027
- Table 61 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
- HOME INSECTICIDES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Stable demand for home insecticides in 2022
- SC Johnson retains dominance of air care, driven by wide portfolio of Raid
- Marginal increase in unit price in line with rising cost of production in 2022
- Subdued performance by home insecticides over the forecast period
- Limited product innovation expected in the coming years
- Further slow penetration by e-commerce in line with market trends
- Table 62 Sales of Home Insecticides by Category: Value 2017-2022
- Table 63 Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Table 64 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
- Table 65 NBO Company Shares of Home Insecticides: % Value 2018-2022
- Table 66 LBN Brand Shares of Home Insecticides: % Value 2019-2022
- Table 67 Forecast Sales of Home Insecticides by Category: Value 2022-2027
- Table 68 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027
