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Home Care in the United Kingdom

  • ID: 2555700
  • Report
  • Region: United Kingdom, Great Britain
  • 59 pages
  • Euromonitor International
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Home care performed well in 2018 and recorded faster value growth than in 2017. Air care was the fastest growing area during the year, followed by toilet care, home insecticides, and surface care. Growth in air care was mainly driven by the functional need to remove odours created by cigarettes, pets and humidity and the desire to create a cosy atmosphere at home. This was particularly favourable to sales of candle air fresheners.

The Home Care in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN THE UNITED KINGDOM

List of Contents and Tables
Executive Summary
Home Care Sees Growth in 2018
Sustainability, An Increasingly Visible Feature Within Home Care
New and Small Players Continue To Expand
Sales Boosted by New Product Developments
Cautiously Optimistic Outlook for Home Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Desire for Odour Removal and A Cosy Home Fuel Sales
Candle Air Fresheners Remains Fastest Growing Area
Increasing Demand for Natural Ingredients
Competitive Landscape
Reckitt Benckiser Remains Leading Air Care Provider
Yankee Candle Continues To Increase Sales Share in Candle Air Fresheners
Procter & Gamble Launches New Range of Air Care Products
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Environmental and Health Concerns Put Pressure on Bleach Sales
Growing Competition From Other Surface Care Products
Narrow Offer Also Set To Limit Sales
Competitive Landscape
Domestos Continues To Dominate
Private Label Gains Sales Share in 2018
Rising Consumer Uncertainty Also Boosting Private Label Sales
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Manufacturers Use Ethical Claims To Differentiate Offer
Improving Convenience Is Key
Shift Towards Private Label
Competitive Landscape
Eco-friendliness An Increasingly Important Differentiator
UK Championing Internet Retailing
Appliance Manufacturers Catching Up With Fmcg Companies
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Summer Heatwave Creates Ideal Conditions for Insects To Thrive
Spray Insecticides Remains Leading Home Insecticide Product
Ingredient Regulations and Consumer Awareness Shape Product Formulations
Competitive Landscape
SC Johnson's Raid Leads Home Insecticide Sales
Private Label Maintains Considerable Presence
Regulatory Issues To Boost Major Home Insecticide Players
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Powder Formats Becoming Obsolete
Liqui-tabs Taking-off
Cutting Out the Middle-man?
Competitive Landscape
Laundry Care Remains Heavily Polarised
Innovation Key To Defining Future Competitive Landscape
New Product Area?
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018
Table 46 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 48 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 49 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 50 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 51 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 52 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Polishes Struggle Amid Rising Popularity of Polish Wipes
Demand Increasingly Limited To Niche Areas
Lack of Consumer Interest and Innovation
Competitive Landscape
SC Johnson Continues To Lead Sales
Premium Polishes Become Even More Affordable
Ethical Living Could Propel Bee-wax Based Polishes
Category Data
Table 54 Sales of Polishes by Category: Value 2013-2018
Table 55 Sales of Polishes by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Polishes: % Value 2014-2018
Table 57 LBN Brand Shares of Polishes: % Value 2015-2018
Table 58 Forecast Sales of Polishes by Category: Value 2018-2023
Table 59 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Greater Attention on Cleaning and Hygiene To Sustain Growth
Convenience Trend To Boost Multi-purpose Cleaners Sales
Impregnated Wet Wipes To Gain Ground
Competitive Landscape
Procter & Gamble Continues To Lead Surface Care
Rising Consumer Uncertainty Boosting Private Label Sales
Reckitt Benckiser Gains Sales Share Thanks To Popularity of Dettol
Category Data
Table 60 Sales of Surface Care by Category: Value 2013-2018
Table 61 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Surface Care: % Value 2014-2018
Table 65 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 68 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Effort-saving Products To Register Dynamic Growth
Eco-friendly Products To Gain Momentum
Players Responding To Rising Consumer Health Awareness
Competitive Landscape
SC Johnson Maintains Lead in 2018
Domestos Gains Value Share Thanks To Strong Positioning and Focus on Marketing
Social Initiatives Help Attract Consumers
Category Data
Table 70 Sales of Toilet Care by Category: Value 2013-2018
Table 71 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 73 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 74 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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