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Consumer Health in Norway

  • ID: 2555765
  • Report
  • September 2021
  • Region: Norway
  • 112 Pages
  • Euromonitor International
Having expanded at their fastest rate since 2009 during 2020, as COVID-19 drove a sharp increase in demand for analgesics, cough, cold and allergy (hay fever) remedies and - as a preventative measure - vitamins, the rate of growth in retail current value sales of consumer health will slow to its lowest rate in well over a decade during 2021. Retail current value sales of analgesics, vitamins and cough, cold and allergy (hay fever) remedies will all decline during the year.

The publisher's Consumer Health in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2020-2021

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources

ANALGESICS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Fewer COVID-19 infection cases and the vaccination roll-out lead to mild decline in 2021 sales of analgesics
  • Switch to Rx explains the decrease in adult diclofenac sales in 2021
  • E-commerce experiences more moderate growth in 2021 as some consumers return to former shopping habits

PROSPECTS AND OPPORTUNITIES
  • Return to normal life expected to drive steady growth in analgesics
  • Growth may be limited by consumers also taking a more natural approach to their health and wellbeing
  • Dominance of top brands will continue due to consumers’ habit of taking the same products

CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2016-2021
  • Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Market correction expected to be only slight in 2021 as new wave of COVID-19 infections delays recovery
  • Little change in consolidated competitive landscape as Norwegians continue to buy the products they know and trust
  • E-commerce continues its slow ascendance in 2021 as COVID-19 continues to impact shopping behaviour in the early part of the year

PROSPECTS AND OPPORTUNITIES
  • Hygiene learning from COVID-19 likely to dampen rates of cold and flu and thus purchases of remedies in the forecast period
  • Growth in OTC allergy remedies set to slow down over the forecast period as Rx allergy prescriptions increase and allergy vaccinations potentially become more viable
  • Climate change will continue to drive strong growth in demand for allergy care

CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic restrictions continue to negative affect demand for diarrhoeal remedies
  • Retail current value sales of motion sickness remedies will rebound modestly as travel restrictions are eased
  • Pandemic boosts e-commerce

PROSPECTS AND OPPORTUNITIES
  • Easing of pandemic restrictions will boost demand, particularly for motion sickness remedies and diarrhoeal remedies
  • An ageing population represents a growth opportunity
  • Increased investment and 5G will make e-commerce more accessible and convenient than ever

CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Social distancing continues to undermine demand for antiparasitics/lice treatments
  • Hair loss treatments in decline, as more men embrace the inevitable
  • Boosted by the pandemic, e-commerce continues to gain ground on chemists/pharmacies

PROSPECTS AND OPPORTUNITIES
  • Harsh winters will continue to drive strong demand for antipruritics
  • Increased social contact among children will boost demand for antiparasitics/lice (head and body) treatments
  • Shift to e-commerce will continue, particularly for products of a more intimate nature

CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 spurs more smokers to try to quit
  • Snus is regarded by some as a healthier alternative to smoking
  • E-commerce will continue to expand at the expense of chemists/pharmacies

PROSPECTS AND OPPORTUNITIES
  • Nirocette and Nicontinell duopoly appears unlikely to be disrupted

NRT smoking cessation aids will face increased competition, particularly from alternative tobacco products
  • Chemists/pharmacies will continue to lose out to modern grocery retailers and e-commerce

CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2016-2021

CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • With daily life normalising, growth in demand for sleep aids will moderate
  • A growing number of consumers seek natural alternatives to prescription sleep aids
  • Leading brand Sendix is positioned as boosting both sleep quantity and quality

PROSPECTS AND OPPORTUNITIES
  • Increased consumer interest in naturalness will boost demand for OTC sleep aids at the expense of Rx offerings
  • As the importance of chemists/pharmacies as a distribution channel diminishes, the internet will grow in importance for marketing

CBD oils could emerge as an alternative to passionflower and valerian root
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2016-2021
  • Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increased screen time drives strong growth in demand for standard eye care
  • SantenPharma AB continues to widen its lead over Théa Nordic AB
  • Pandemic boosts consumer interest in e-commerce

PROSPECTS AND OPPORTUNITIES
  • Long hours of screen time and an ageing population will continue to support robust growth in allergy eye care
  • Climate change will support demand growth for allergy eye care
  • New developments in laser eye surgery and contact lenses could negatively affect demand for standard eye care

CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2016-2021
  • Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Easing of COVID-19 restrictions will boost demand for wound care, as consumers spend more time outdoors
  • Orkla Group acquires leader Norgesplaster AS
  • E-commerce continues to gain ground on chemists/pharmacies and modern grocery retailers

PROSPECTS AND OPPORTUNITIES
  • With outdoor activities set to grow in popularity, demand growth for wound care will be robust
  • With sports participation on the rise, sticking plasters and adhesive bandages will be the top performer
  • Specialised offerings could help to support higher prices

CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2016-2021
  • Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Having surged in 2020 due to COVID-19, 2021 will see a modest decline in demand for Vitamins C and D
  • Norway’s geography drives strong demand for Vitamin D
  • Specialist retailers lead, but e-commerce is gaining ground

PROSPECTS AND OPPORTUNITIES
  • Increased interest in preventative healthcare will support growth
  • An ageing population will buoy demand
  • Consumers will continue to shift to e-commerce

CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2016-2021
  • Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • As COVID-19 threat diminishes, growth in demand for dietary supplements will slow
  • Many remain sceptical of the benefits of dietary supplements
  • Pandemic continues to boost e-commerce

PROSPECTS AND OPPORTUNITIES
  • Fish oils/omega fatty acids will remain very popular due to their perceived immune system benefits
  • Increased demand for vegan dietary supplements will not just come from vegans
  • Products targeting bone, joint and eye health, as well as memory and concentration will appeal to an ageing population

CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Positive impact of COVID-19 proves to be short lived
  • Boosted by the pandemic, e-commerce overtakes modern grocery retail
  • Slimming teas are a niche - but an expanding one

PROSPECTS AND OPPORTUNITIES
  • Supplement nutrition drinks will be the main growth driver
  • An ageing population and rising obesity rates will support demand
  • Perceptions that weight management and wellbeing products are artificial and ineffective will be difficult to overcome

CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sports nutrition benefits from increased consumer interest in sports, fitness and personal appearance
  • The appeal of vegan products spreads beyond vegans and vegetarians
  • Pandemic deepens e-commerce dominance

PROSPECTS AND OPPORTUNITIES
  • Protein/energy bars will remain the top performer due to their wide appeal
  • As consumers become busier, convenience will grow in importance
  • As e-commerce dominance deepens, the internet will become the key battleground for brands

CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for herbal/traditional cough, cold and allergy (hay fever) remedies rebounds as COVID-19 restrictions are eased
  • Pandemic disruption supports demand for herbal/traditional sleep aids
  • E-commerce grows in importance, but modern grocery retailers remain the leading distribution channel

PROSPECTS AND OPPORTUNITIES
  • High stress levels and increased screen use will drive strong growth in demand for herbal/traditional sleep aids
  • The increased use of alternative therapies could help to boost demand for herbal/traditional products
  • E-commerce growth will make it more difficult for manufacturers to raise their prices

CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN NORWAYKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 restrictions led to reduced demand for paediatric cough/cold remedies
  • Parents tend to stick with established brands
  • Busy parents increasingly shop online

PROSPECTS AND OPPORTUNITIES
  • As COVID-19 restrictions are eased, demand for cough/cold remedies will begin to recover
  • Strong interest in preventative healthcare will support demand growth for paediatric vitamins and dietary supplements
  • Shift from paediatric ibuprofen to paediatric acetaminophen will continue, as the latter is perceived as safer

CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown