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Consumer Health in Norway

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    Report

  • 112 Pages
  • September 2025
  • Region: Norway
  • Euromonitor International
  • ID: 2555765
In 2025, consumer health in Norway continues to record positive retail value growth. After significant year-on-year fluctuations, the market is stabilising, showing consistent and moderate growth that aligns with pre-pandemic consumption trends. Inflation has decreased, and value growth is primarily driven by steady consumer demand, rather than sharp price increases.

The Consumer Health in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Paracetamol and ibuprofen remain core to sales of analgesics in Norway
  • Karo Pharma maintains its lead while Haleon Norway gains ground in 2025
  • Pharmacies lead distribution while retail e-commerce gains momentum
PROSPECTS AND OPPORTUNITIES
  • Demographic shifts and active lifestyles are set to drive steady growth in analgesics
  • Minimal digital disruption is expected, however, retail e-commerce will continue to grow
  • Health and wellness trends are set to sustain modest but steady demand
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Climate change and lifestyle habits drive growth in cough, cold, and allergy (hay fever) remedies
  • Brand loyalty and limited innovation define cough, cold, and allergy (hay fever) remedies competitive landscape
  • Price-sensitivity drives channel shifts as retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Steady value growth is expected to be driven by the ageing population, extended allergy seasons and outdoor activities
  • Modest innovation and digital convenience is set to shape future growth
  • Health policies and consumer priorities will influence cough, cold, and allergy (hay fever) remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Preventive health habits and lifestyle shifts lead to slower growth in digestive remedies
  • Conaxess Trade Norway AS strengthens its lead in a consolidated digestive remedies market
  • Pharmacies lead distrubution while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Stable growth is set to be driven by ageing demographics and preventive health shifts
  • Functional innovation and retail e-commerce is set to support forecast growth
  • Preventive health and wellness trends will continue to influence digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dermatologicals in Norway maintain stable growth, driven by essential use and consumer trust
  • Perrigo Norge AS leads dermatologicals amid strong brand consolidation
  • Pharmacies retain the lead in distribution, however, retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • The cold climate and ageing population is expected to sustain demand in dermatological
  • Innovation and digital convenience is set to impact dermatologicals across the forecast period
  • Self-care culture and outdoor lifestyles are set to sustain demand for dermatologicals
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • NRT smoking cessation aids faces slower growth as the smoking rate falls and snus gains ground
  • Brand loyalty and regulatory barriers sustain a duopoly in NRT smoking cessation aids
  • Retail e-commerce gains ground while pharmacies remain dominant
PROSPECTS AND OPPORTUNITIES
  • NRT smoking cessation aids is set to maintain modest growth as smoking rates decline and younger users seek alternatives
  • Digital tools support cessation journeys however product innovation is expected to remain minimal
  • Strict regulation is expected to limit the evolution of NRT smoking cessation aids
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Melatonin normalisation sustains sleep aid sales in Norway
  • Sana Pharma Medical AS retains its lead while private label players expand
  • Pharmacies retains its dominance in sleep aids, but retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Sleep aids is set for steady growth, however, non-product solutions will remain a challenge
  • Digital tools are set to influence sleep aid usage, while product innovation remains minimal
  • Preventive wellness is expected to support the use of sleep aids across the forecast period
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Screen exposure and allergy cycles drive steady growth in eye care
  • SantenPharma AB leads, offering trusted brands in the stable, yet competitive, eye care market
  • Pharmacies maintain the lead in distrubution amidst rising e-commerce adoption in Norway
PROSPECTS AND OPPORTUNITIES
  • Steady growth is expected to be driven by the ageing population and rising digital strain
  • Incremental advances and digital tools are set to impact eye care over the forecast period
  • Emerging trends in formulation and function amidst limited packaging innovation
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising demand for wound care is driven by outdoor lifestyles and an ageing population
  • Norgesplaster AS increases its share to become the most dynamic player in 2025
  • Pharmacies continue to lead sales while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Steady growth expected as quality gains ground within wound care
  • Advancements in wound care will remain product-focused as digital integration lags
  • Sustainability will remains secondary, but wellness-driven preferences are set to gain ground
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Vitamin sales in Norway continue to rise, driven by seasonal needs and strong availability
  • Orifarm Healthcare AS leads while private label goods gain ground
  • Retail e-commerce is the leading distribution channel, offering a wide range of options
PROSPECTS AND OPPORTUNITIES
  • Health habits and demographics support are set to boost long-term growth
  • The rise of retail e-commerce and subscription models are expected to drive sales
  • Regulatory stability and shifting perceptions are expected to shape the future of vitamins
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Drivers of growth include preventative health habits and the ageing population
  • Orkla Health AS maintains its lead, being the most dynamic player in 2025
  • Growth for pharmacies while retail e-commerce leads distribution
PROSPECTS AND OPPORTUNITIES
  • The ageing population, health trends and premiumisation are set to drive value growth
  • Innovation is expected to focus on subscription models, personalisation, and packaging
  • Sustainability trends are set to further emerge across the forecast period
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weight management and wellbeing struggles in favour of sustainable lifestyle choices
  • Nutricia Norway AS retains its lead while Fresenius Kabi Norge AS record dynamic growth
  • Pharmacies lead sales as direct selling continues to decline in 2025
PROSPECTS AND OPPORTUNITIES
  • Declining relevance and a shift to adjacent categories is set to challenge growth
  • Innovation in weight management is set to remains limited as adjacent categories advance
  • Regulatory pressures and wellness culture are set to impact weight management
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong growth is driven by lifestyle trends and broadening appeal
  • Bonaventura Sales AS retains the lead while Orkla Health AS improves its share
  • Retail e-commerce drives growth while a multichannel presence supports broad accessibility
PROSPECTS AND OPPORTUNITIES
  • Strong growth expected as sports nutrition becomes further embedded in lifestyle trends
  • Digital innovation and product development is expected to strengthen consumer engagement
  • Regulatory stability and wellness alignment supports category confidence
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth continues however consumer scepticism challenges stronger sales
  • Leading companies lose share as smaller, niche brands gain ground in 2025
  • Distribution remains constrained, with retail e-commerce leading growth
PROSPECTS AND OPPORTUNITIES
  • Value sales are expected to rise, though consumer scepticism will remain a challenge
  • Retail e-commerce is expected to enable the discovery of new product types
  • Credibility and transparency will remain priorities across the forecast period
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN NORWAYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Slow but steady growth amid a cautious health culture in Norway
  • Trusted brands lead sales, with Orkla Health AS retain the top spot
  • Pharmacies retain its lead while retail e-commerce continues to gain ground
PROSPECTS AND OPPORTUNITIES
  • Modest growth will be driven by vitamins and dietary supplements, in addition to parental willingness to invest
  • Retail e-commerce is set to strengthens its role as a key channel for informed parents
  • Regulatory stability will support a focus on quality and innovation
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030