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Consumer Health in the US

  • ID: 2555766
  • Report
  • October 2020
  • Region: United States
  • 117 Pages
  • Euromonitor International
COVID-19 has brought significant changes to consumer health in the US as consumer priorities and routines have shifted more towards preventive health and wellness. While the first two months of 2020 saw minimal changes in behaviour, the sudden shift in attention towards the virus in early March led to rapid stockpiling behaviour of multiple consumer health products, causing shortages and price increases.

The Consumer Health in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Advil sales stifled by conflicting reports about ibuprofen use during the COVID-19 pandemic
  • Tylenol further increases its share of analgesics sales
  • Temporary Excedrin discontinuation leads to sharp declines in adult combination products
RECOVERY AND OPPORTUNITIES
  • Voltaren Arthritis Relief switch diversifies topical arthritis relief offerings
  • GlaxoSmithKline introduces the first OTC acetaminophen and ibuprofen combination
  • Sudden growth of naproxen products may prove to be short-lived
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Fears of mistaken COVID-19 symptoms boost the sales of decongestants and antihistamines
  • Mucinex builds momentum by using TikTok to target the Millennial and Gen Z audience
  • Cost-conscious consumers increasingly opting for private label products
RECOVERY AND OPPORTUNITIES
  • Cough remedies expected to register slower growth in 2021
  • Antihistamine recovery timeline depends on the severity of the allergy season
  • Vicks continues to feature strongly in lead in cough, cold, and allergy (hay fever) remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Ranitidine recall boosts the sales of famotidine products
  • Travel restrictions throw motion sickness remedies sales into reverse
  • Stress and unhealthy eating continue to drive sales of antacids and laxatives
RECOVERY AND OPPORTUNITIES
  • Recovery in motion sickness remedies will coincide with the travel industry's
  • Private label expected to increase its sales share
  • Digestive enzymes continue to face challenges due to dairy alternative products
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • School closures negatively impact antiparasitics/lice treatments
  • Self-treatment in lieu of doctor’s visits contributes to growth in OTC dermatologicals
  • Medicated shampoos negatively affected by home seclusion
RECOVERY AND OPPORTUNITIES
  • COVID-19 drives the e-commerce performance, but the channel will need digital support to sustain long-term growth
  • Long-term demand could be negatively impacted by declining birth rates
  • Opportunity for differentiation through natural formulations
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Fear of compromising the lungs has a minimal impact on NRT smoking cessation aids
  • Nationwide flavour ban on e-vapour cartridges does little to boost NRT smoking cessation aids sales
  • COVID-19-related stress limiting growth of NRT smoking cessation aids
RECOVERY AND OPPORTUNITIES
  • Refocus on healthier lifestyle provides room for growth in the post-COVID-19 world
  • New fruity flavours expand NRT gum offerings
  • Local vape taxes may curb e-vapour usage and provide new opportunities for NRT smoking cessation aids
CATEGORY DATA
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Financial insecurity and COVID-19 fears lead to increased usage of sleep aids
  • DTC sleep aids brands see a boost as e-commerce usage surges
  • Increasing social media usage generates popularity for different formats of sleep aids
RECOVERY AND OPPORTUNITIES
  • Increasing levels of stress will be driving growth in sleep aids
  • Procter & Gamble’s Pure Zzzs capitalises on the shift towards naturals
  • Younger Americans becoming the key demographic for the crowded sleep aids category
CATEGORY DATA
  • Table 43 Sales of Sleep Aids: Value 2015-2020
  • Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • The flexibility of working at home and virtual learning slows standard eye care growth
  • Fears of mistaken COVID-19-related eye irritations keeps allergy eye care in demand
  • Alcon caters to sensitive eyes with the launch of Systane Hydration Preservative-Free
RECOVERY AND OPPORTUNITIES
  • Increasing demand for standard eye care will continue beyond the COVID-19 era
  • Alcon introduces Pataday in the OTC channel
  • AbbVie’s acquisition of Allergan diversifies its portfolio to include eye care
CATEGORY DATA
  • Table 49 Sales of Eye Care by Category: Value 2015-2020
  • Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • First aid kits boosted by consumers stocking up on essentials
  • All-inclusive first aid kits stifles growth of other wound care products
  • Shelter-in-place orders increases at-home treatments for injuries
RECOVERY AND OPPORTUNITIES
  • Increased awareness of at-home preparedness to help drive first aid kits growth
  • Return to intensive physical activities will renew demand for athletic tape
CATEGORY DATA
  • Table 55 Sales of Wound Care by Category: Value 2015-2020
  • Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Vitamin C sees explosive growth due to COVID-19
  • Multivitamins benefits from growing concerns about preventive health
  • Vitamin D also seeing dynamic growth against the backdrop of the pandemic
RECOVERY AND OPPORTUNITIES
  • Sustained demand for vitamins after COVID-19
  • Competition increasing among vitamin players
  • Vitamin and dietary supplements retailers likely to lose channel share
CATEGORY DATA
  • Table 61 Sales of Vitamins by Category: Value 2015-2020
  • Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Immunity-orientated dietary supplements see a rapid surge in popularity
  • Dietary supplements supply chain disrupted
  • Many new products and entrants in dietary supplements
RECOVERY AND OPPORTUNITIES
  • Sustained interest in dietary supplements and nutrition
  • Functional formats gain popularity among consumers
  • Boost to sales for e-commerce and essential retailers
CATEGORY DATA
  • Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
2020 is a setback year for weight management
  • Pressure on disposable incomes works against weight management and wellbeing
  • Weight management bars have been disproportionately affected during the pandemic
RECOVERY AND OPPORTUNITIES
“Quarantine 15” could be an opportunity for weight management post-pandemic
  • COVID-19 highlighting the need to stay in shape
  • Slower recovery expected for weight loss supplements
CATEGORY DATA
  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Gym closures put pressure on sports nutrition
  • Sports non-protein products suffer the most
  • Sports protein ready-to-drink growth hits a wall
RECOVERY AND OPPORTUNITIES
  • Gym reopenings in the second half of 2020 offer hope
  • Consumer shift to at-home workouts
  • Maintaining wellbeing could be an opportunity for sports nutrition’s future
CATEGORY DATA
  • Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Herbal dietary supplements sees a spike in sales
  • Supply chain shocks for herbal products due to COVID-19
  • Melatonin sees increasing popularity as an herbal sleep aid
RECOVERY AND OPPORTUNITIES
  • Strong growth of herbal/traditional products indicates an acceleration of the trend towards natural products
  • Biofreeze continues to see strong growth in herbal/traditional topical analgesics
  • CBD still faces regulatory hurdles in 2020
CATEGORY DATA
  • Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sale of paediatric products expected to decline faster than their adult counterparts in second half of 2020
  • School closures and store restrictions limit children’s exposure to illnesses
  • Benefiting from its natural positioning, Zarbee’s sees growth across categories
RECOVERY AND OPPORTUNITIES
  • Return to in-person schooling expected to increase demand for paediatric cold medication
  • Disruptions in paediatric vaccinations leave children exposed to various illnesses
CATEGORY DATA
  • Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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