Consumer Health in the US

Report
129 Pages
September 2023
Region: United States
Euromonitor International
ID: 2555766

While 2022 was characterised by high inflation, persisting supply chain constraints, and the ongoing war in Ukraine, which brought price increases and volume declines across much of consumer health, it benefited from waning COVID-19 cases and the recommencement of normal social interactions. These factors together painted a mixed picture for consumer health in the US. 2023 has presented a similar story, in terms of a mixed performance.

The analyst's Consumer Health in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN THE US

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023

DISCLAIMERDEFINITIONS

SOURCES

Summary 2 Research Sources

ANALGESICS IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Varying performances within adult systemic analgesics
New vaccine rollout to avoid another “tripledemic”
Paediatric analgesics continues to post significant growth after a strong 2022

PROSPECTS AND OPPORTUNITIES

Growth of topical analgesics/anaesthetic expected to exceed systemic analgesics
Clean paediatric medicine: Insurgent brands to tackle big players
Natural pain management on the rise in complement with OTC analgesics

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Continued growth, driven by paediatric cough/cold remedies, and combination products
Growth of private label and generics remains stable, as continuing inflationary price pressure leads to switching
Decline for pharyngeal preparations indicates potential cannibalisation from medicated confectionery

PROSPECTS AND OPPORTUNITIES

Longer allergy season expected over the forecast years
Clean cough, cold and allergy portfolios from Genexa and KinderMed set to rise as the herbal/natural trend continues, especially in paediatric products
Natural preventative immune care remedies and supplements to gain momentum

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Natural digestive remedies and DTC digestive supplements have a rising online presence through social media and e-commerce
Switch to alternatives and lack of innovation drive decline for proton pump inhibitors
New entrant Wonderbelly shakes up antacids and enters national retail stores

PROSPECTS AND OPPORTUNITIES

From beauty to health: Intersection with ingestible beauty rooted in internal balance, blurring categories and expanding innovation
Consumers expected to experience more gut health issues, increasing potential for spending on digestive remedies
Lifestyle changes to balance digestive wellness, with the rising popularity of fermented foods

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

COVID-19 normalisation and persisting economic uncertainty paint a mixed picture for dermatologicals
Antiparasitics rises due to recommencement of “normal” educational environment
Skin care focus brings innovation across dermatologicals

PROSPECTS AND OPPORTUNITIES

Strong interest in conditioners and treatments may extend to dermatologicals
Destigmatising adult incontinence will act as a growth opportunity for players in nappy (diaper) rash treatments
Research and partnerships move the bar on dermatologicals innovation

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Patch format lags behind in winning consumer interest
Generational differences in smoking cessation habits
Private label NRT smoking cessation aids return to growth

PROSPECTS AND OPPORTUNITIES

Drivers of innovation likely to include product format and digitalisation
Oral NRT smoking cessation aids and nicotine-free products expected to increase in popularity as e-cigarettes lose edge as a tobacco alternative
Younger consumers consider NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Sleep aids continues to witness value and volume declines amidst softening consumer demand
Rise of “super supplements” with ingredient-driven sleep+ combination benefits hinders growth of sleep aids
Labelling controversies and paediatric melatonin incidents halt growth of “natural” sleep aids and gummy products

PROSPECTS AND OPPORTUNITIES

What will be the next spotlight ingredient after melatonin?
Sleep tech and alternative delivery formats
Utilising e-commerce and digitalisation to navigate an uncertain and diverging category

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Dry eye conditions continue to set the pace for eye care offerings
Eye drop product recalls reinforce the importance of eye health education
Allergy eye care benefits from increasing allergy season, and sparks multifunctional innovation

PROSPECTS AND OPPORTUNITIES

Worsening climate conditions present opportunity for eye care players
Sustainable formulations will be a key differentiator in terms of premiumisation
Beauty positioning shows promise for standard eye care

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Maturity continues to limit growth in wound care
Clean and natural ingredients being incorporated in wound care products
Johnson & Johnson continues to lead wound care, offering a wide selection of quality products

PROSPECTS AND OPPORTUNITIES

Innovation and new product development will be key to drive value growth
Smart products are the future
Positive outlook for sticking plasters/adhesive bandages

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

A more holistic approach to health bodes well for vitamins
Innovation should help to sustain value growth
Differentiated promotional strategies to boost growth

PROSPECTS AND OPPORTUNITIES

Growing demand for private label ranges
Shift from a generalised to a personalised approach to focus on targeted health concerns
Vitamins to face increasing rivalry from functional wellness products

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Dietary supplements sees moderate, consistent growth, thanks to the ongoing health and wellness trend
Brain and cognitive health products see strong performances and new brand launches
Growing focus on women’s health

PROSPECTS AND OPPORTUNITIES

Products for beauty from within on the rise
Positive outlook for plant-based, organic, and vegan products
Multifunctionality set to gain further momentum

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Weight management and wellbeing sees a boost to current value growth, while volumes decline due to headwinds
Multibenefit protein products win, as consumers place greater value on “looking healthy”
Developments in weight loss drugs pose an increasing threat to the performance of weight management and wellbeing

PROSPECTS AND OPPORTUNITIES

Personalised services and applications will help appeal to a variety of health-conscious consumers
Complementing consumers’ interest in clinical approaches to weight loss through continued plant-based demand
Developments in weight loss supplements regulation will be a key factor in the coming years

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Another strong year for sports nutrition, owing to an increased focus on health and fitness
Popularity of creatine boosts growth for sports non-protein products
Innovation is key to expanding the audience

PROSPECTS AND OPPORTUNITIES

Personalisation set to gain momentum in sports nutrition
Packaged food will offer stronger competition in the coming years
Clean label, veganism and natural ingredients crucial to increase the customer base

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Rise of premium botanical blends across key consumer health categories
Herbal/traditional dietary supplements sees an improved performance as consumers seek natural solutions to their health problems
Berberine trends as a natural alternative to GLP-1 weight loss medications

PROSPECTS AND OPPORTUNITIES

New herbal/traditional ingredients and formats are rapidly gaining popularity
Efficacy and safety apprehensions might soften the growth of herbal/traditional products
Capturing the minds and needs of younger consumers will be critical

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN THE USKEY DATA FINDINGS

2023 DEVELOPMENTS

Children’s products undergo shifts in format preferences
Retailers recover stock in paediatric cough/cold remedies, preparing for another potentially strong flu year
Paediatric vitamins and dietary supplements on a positive track

PROSPECTS AND OPPORTUNITIES

Paediatric clean medicine to see a rise over the forecast period
Intricacies in approaches to paediatric weight management
New launches of paediatric vitamins and dietary supplements to support growth

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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