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Consumer Health in the US

  • ID: 2555766
  • Report
  • October 2021
  • Region: United States
  • 119 Pages
  • Euromonitor International
With the emergency authorisation of COVID-19 vaccines from Pfizer-BioNTech, Moderna and Johnson & Johnson, the US rolled back many pandemic-related restrictions by the summer of 2021.

The publisher's Consumer Health in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2020-2021

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources

ANALGESICS IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for pain relief continues as Americans balance the resumption of outdoor activities with working from home
  • Post-vaccine side-effects prevent value decline for systemic analgesics
  • Following Voltaren’s successful Rx-to-OTC switch, other brands release products containing diclofenac

PROSPECTS AND OPPORTUNITIES
  • Public health officials look to close the education gap on long-term ibuprofen use
  • The FDA cracks down on illegal pain relief containing CBD
  • Demand for topical analgesics/anaesthetic continues to grow as Americans seek non-systemic solutions

CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2016-2021
  • Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Cough and cold products see rising demand after a historically weak cold and flu season...
...however, resurging COVID-19 restrictions could threaten the recovery process
  • Antihistamines/allergy remedies continues to perform strongly due to longer, stronger allergy seasons

PROSPECTS AND OPPORTUNITIES
  • Launch of Robitussin Naturals acknowledges growing interest in drug-free alternatives
  • Prevention and immunity preparation to supplement cough and cold remedies
  • Recovery of the category largely dependent on upcoming cold and flu season

CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued poor diet and stress maintain growth in antacids and laxatives
  • Resumption of public-facing activities drives up demand for medicated solutions
  • Motion sickness remedies starts to see recovery as travel gradually resumes

PROSPECTS AND OPPORTUNITIES
  • Zantac returns to the market with famotidine as the new ingredient
  • Tums and Pepto-Bismol take a natural approach to GI discomfort
  • The stickiness of COVID-19 era behaviours to determine the future of digestive remedies

CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Self-treatment in lieu of doctor visits, preventative health and a return to pre-COVID behaviours drive up demand for dermatologicals
  • Hair loss treatments thrives as beauty and wellness converge, but may be challenged in the forecast period
  • Product renovations and innovations emphasise convenience, speed and ingredient safety

PROSPECTS AND OPPORTUNITIES
  • Medicated shampoos has the potential to benefit from the rising trend of at-home hair treatment
  • Halo effect from popularity of dermo brands on social media and new entrants to generate momentum in the forecast period
  • Drugstores/parapharmacies to remain the most significant channel amidst nascent opportunities in variety stores

CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN THE USKEY DATA FINDINGS2021 DEVELOPMENTS
NRT smoking cessations aids to see higher growth after a poor year in 2020
  • Long-anticipated FDA decision on a ban on e-cigarettes could impact sales

PROSPECTS AND OPPORTUNITIES
  • Leading brands likely to explore opportunities in nicotine-free alternatives
  • Long-term work from home flexibility threatens demand for NRT products
  • Subscription model could help keep US consumers engaged with the category

CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2016-2021

CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Disrupted routines and stress continue to prevent healthy sleep patterns

CBD: the next product innovation to shake up the industry
  • Children represent a key demographic within sleep aids

PROSPECTS AND OPPORTUNITIES
  • Omnichannel presence and marketing key to standing out in an overly crowded category
  • Sleep aids have opportunities to orient themselves at the intersection of beauty, health and wellness
  • Growth expected to continue in the forecast as sleep aids become part of daily routines

CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2016-2021
  • Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Digital eye strain contributes to growth in standard eye care
  • Prestige Consumer Healthcare adds Thera Tears to its eye care portfolio
  • Bausch Health Cos brings preservative-free to allergy eye care

PROSPECTS AND OPPORTUNITIES
  • Absence of clear allergy seasons has potential to boost demand for antihistamine drops
  • Demand for natural products manifests in preservative-free offerings

CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2016-2021
  • Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • First aid kits sees demand cool off after a year of historically high growth
  • Gym reopening and increased physical activity lead to a resurgence in demand for athletic tape
  • 3M addresses pain points in adhesives with Nexcare Duo

PROSPECTS AND OPPORTUNITIES
  • Welly continues to redefine style in bandages
  • Band-Aid launches racially inclusive Ourtone line with three new skin shades

CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2016-2021
  • Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Vitamins sees decline after a year of extraordinary growth
  • Immunity-oriented vitamins maintain precedence
  • Unilever looks to consolidate and grow its vitamins offering

PROSPECTS AND OPPORTUNITIES
  • E-commerce fosters high fragmentation
  • Vitamins to find room in the beauty space
  • Innovation to be a key determinant of future growth

CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2016-2021
  • Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • The growth of dietary supplements slows
  • Mental health dietary supplements maintain relevance
  • Brands expand their offerings to include ashwagandha

PROSPECTS AND OPPORTUNITIES
  • Increasingly crowded category and limited shelf space create opportunities for more combination supplements and packs
  • Growing demand for personalisation expected
  • Tonics could see a makeover

CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Weight loss returns as a priority after a slow year
  • Premier Protein records another year of strong growth
  • Supplement nutrition drinks returns closer to historic growth average following strong 2020

PROSPECTS AND OPPORTUNITIES
  • Weight loss likely to be a key concern in the coming years
  • Digital health apps have the opportunity to supplement weight management
  • Continued evolution of marketing and branding will be key moving forward

CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales of sports protein products surge in 2021
  • Sports non-protein also recaptures some lost ground
  • Podium Nutrition looks to shake up the sports nutrition category

PROSPECTS AND OPPORTUNITIES
  • COVID-19 weight gain an opportunity for sports nutrition players
  • E-commerce is here to stay for sports nutrition

GNC looks to build back after a difficult year
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumer preference to treat with traditional solutions grows
  • Herbal/traditional players continue to innovate and expand product offerings
  • Melatonin sleep aids continues to be a bright spot in the herbal/traditional category

PROSPECTS AND OPPORTUNITIES
CBD continues to face regulatory hurdles in topical analgesics/anaesthetic
  • Crossover between wellness and natural to drive growth of herbal/traditional products

CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN THE USKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Paediatric consumer health sees growth across all categories
  • In-person schooling potentially puts children on the frontline of the upcoming cold and flu season
  • Product launches within children’s sleep aids show growth potential

PROSPECTS AND OPPORTUNITIES
  • Availability of COVID-19 vaccine for children to have an impact on cough/cold remedies
  • Declining birth rate to potentially impact the demand for paediatric consumer health
  • Opportunities to seek new formats in paediatric vitamins

CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown