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Soft Drinks in Colombia

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    Report

  • 86 Pages
  • December 2025
  • Region: Colombia
  • Euromonitor International
  • ID: 2557374
Soft drinks in Colombia faced a challenging operating environment in 2025 as macroeconomic volatility, climate variability, and legislative pressures shaped consumption patterns. While the economy is projected to grow by 2.6%, consumption behaviour remained cautious due to persistently high inflation near 5%, rising prices of perishable goods, and ongoing concerns over fiscal sustainability.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Economic volatility, regulatory pressures, and changing consumer needs redefine soft drinks demand in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Functional and fortified beverages strengthen their position
  • Health consciousness boosts reduced-sugar products and clean label innovation
  • Price sensitivity and migration toward discounters and modern retail
WHAT’S NEXT?
  • Volume recovery expected, though category performance will diverge
  • Health and functionality will shape innovation pipelines
  • Digital strategies, influencer collaborations, and direct-to-consumer models gain traction
  • Event sponsorship and experiential marketing remain priority investments
COMPETITIVE LANDSCAPE
  • Postobón maintains strong leadership through diversification and distribution
  • RTD coffee growth led by Procafecol and rising challenger brands
  • Quala expands across multiple categories with strong, price-competitive brands
CHANNELS
  • Small local grocers remain key but continue to lose share
  • Health and beauty specialists emerge as the fastest-growing channel
  • E-commerce expands gradually with rising promotional sophistication
FOODSERVICE VS RETAIL SPLIT
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Colombia
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health tax escalation, milder weather and healthier rivals weigh on carbonates
INDUSTRY PERFORMANCE
  • Health tax and cooler weather drive a decline in carbonate consumption
  • Indulgent non-cola flavours and reduced sugar lines cushion the downturn
WHAT’S NEXT?
  • Carbonates set for near-stagnant growth as frequency moderates but habits persist
  • Collaborations and digital campaigns deepen emotional ties with core users
  • Functional carbonates to remain niche but support value growth
COMPETITIVE LANDSCAPE
  • FEMSA Coca-Cola strengthens leadership through coverage, innovation and pack strategy
  • Bavaria posts strongest growth with successful reduced sugar Pony Go
CHANNELS
  • Traditional trade remains key but steadily cedes share to value-focused modern retail
  • Discounters lead growth as brands embrace small and family-size pack formats
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERJUICE IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Juice demand declines as consumers favour healthier and more affordable alternatives
INDUSTRY PERFORMANCE
  • Retail volume sales of juice continued to decline in 2025
  • 100% juice grows as consumers seek clean labels and value through private label
WHAT’S NEXT?
  • Retail volume sales of juice are expected to see slight decline over the forecast period
  • Digital transformation accelerates Postobón’s omnichannel presence
  • Functional juices for adults remain niche but poised for long-term opportunity
COMPETITIVE LANDSCAPE
  • Postobón maintains leadership despite reformulation challenges and share loss
  • Pepsi-Cola strengthens its presence through partnerships as Country Hill exits the category
CHANNELS
  • Traditional trade remains dominant but loses share as consumers seek better value
  • Discounters lead growth with expanding coverage and strong private label
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBOTTLED WATER IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bottled water declines after the 2024 heatwave surge, while flavoured water continues to outperform
INDUSTRY PERFORMANCE
  • Retail volume sales of bottled water decreased in 2025
  • Flavoured bottled water benefits from health-driven indulgence and category diversification
WHAT’S NEXT?
  • Retail volume sales of bottled water are expected to recover and grow over the forecast period
  • Digital commerce strengthens Postobón’s reach and price competitiveness
  • Functional hydration expands as consumers seek added benefits beyond basic water
COMPETITIVE LANDSCAPE
  • Postobón consolidates leadership through high penetration and kid-focused flavour innovation
  • Private label gains momentum through competitive pricing and flavour variety
CHANNELS
  • Traditional trade remains dominant but continues to lose share as consumers migrate to value-focused channels
  • Discounters lead growth as expansion and low prices attract both brands and consumers
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSPORTS DRINKS IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong demand for rehydration solutions drives exceptional category growth
INDUSTRY PERFORMANCE
  • Retail volume sales of sports drinks increased in 2025
  • Oral rehydration solutions were the most dynamic category in 2025
WHAT’S NEXT?
  • Retail volume sales of sports drinks are expected to continue rising over the forecast period
  • Digital commerce and app-based delivery will play a growing role in shaping consumption
  • Health, natural ingredients and format innovation will guide future product development
COMPETITIVE LANDSCAPE
  • Gatorade retains leadership through strong distribution, sports associations and expanded ORS positioning
  • Hidra Tao achieves fastest growth through repositioning and strategic sports sponsorships
CHANNELS
  • Traditional trade remains essential, but e-commerce adoption continues to grow
  • Health and beauty specialists are the fastest-growing channel
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERENERGY DRINKS IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health taxes and shifting consumption habits reshape the energy drinks landscape
INDUSTRY PERFORMANCE
  • Retail volume sales of energy drinks decreased in 2025
  • Regular and reduced-sugar formats show similar trends amid rising preference for rehydration solutions
WHAT’S NEXT?
  • Retail volume outlook for the forecast period
  • Digital engagement and marketing strategies
  • Functional positioning and evolving consumer preferences
COMPETITIVE LANDSCAPE
  • Postobón maintains leadership but faces intensifying competition from low-priced brands
  • Quala emerges as the strongest performer through value pricing and cultural partnerships
CHANNELS
  • Traditional trade remains the main channel despite pressures, while e-commerce gradually gains relevance
  • Convenience stores expand strongly with nationwide chain growth
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCONCENTRATES IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market dynamics shaped by economic pressures and shifting consumption habits
INDUSTRY PERFORMANCE
  • Retail volume declines as purchasing priorities continue to shift
  • Powder concentrates remained the most dynamic category within concentrates in 2025, despite declining volume.
WHAT’S NEXT?
  • Retail volume sales of concentrates are expected to fall over the forecast period
  • Flavour-led innovation expected to dominate, while added-value opportunities remain limited
  • Adjacent powder formats gain relevance as sports nutrition grows in specialised channels
COMPETITIVE LANDSCAPE
  • Quala builds category leadership through flavour innovation and widespread distribution
  • Quala remains the most dynamic company in a declining category
CHANNELS
  • Traditional grocers remain the strongest channel despite growing competitive pressures
  • Discounters show limited interest in private label concentrates as category appeal wanes
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD TEA IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Innovation in flavours and sugar reduction supports modest recovery
INDUSTRY PERFORMANCE
  • Stable volumes amid competition from flavoured water
  • Still RTD tea remained the most dynamic category in 2025
WHAT’S NEXT?
  • Steady growth ahead driven by sugar reduction and flavour innovation
  • Digital platforms and e-commerce strengthen brand reach and consumer engagement
  • Health-driven reformulation and emerging consumption occasions will shape category growth
COMPETITIVE LANDSCAPE
  • Postobón reinforces leadership through strong distribution and differentiated brand strategies
  • Private label and emerging brands bring new dynamism to the category
CHANNELS
  • Traditional grocers remain important but continue losing share to discounters
  • Discounters grow rapidly, supported by store expansion and diversified assortments
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD COFFEE IN COLOMBIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Early-stage category expands through local innovation and digital engagement
INDUSTRY PERFORMANCE
  • Strong double-digit gains powered by local brands and new consumption occasions
  • Concentrated cold brew and flavoured lattes were the most dynamic formats in 2025
WHAT’S NEXT?
  • Rapid growth ahead supported by innovation, new occasions and functional positioning
  • Innovation in concentrated and versatile formats will unlock broader use occasions
  • Functional and natural ingredient trends will shape future RTD coffee innovation
COMPETITIVE LANDSCAPE
  • Juan Valdez strengthens leadership as premium local brands expand
  • Veda Drinks drives premium growth with Samsara, though limited by high price points
CHANNELS
  • Modern retail leads while traditional trade and discounters remain underdeveloped
  • Shelf expansion and category education support growth in modern retail
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER