Soft Drinks in Colombia - Research and Markets

Following the outbreak of COVID-19 in the country, the economy began to recover in the second half of 2021, fuelled by a gradual relaxation of home seclusion measures, increased oil prices and a boost in oil exports. Despite positive signs of economic recovery, in 2022, consumers have experienced significant price increases with high inflation rates. This is leading to higher rates of value growth for soft drinks, with double-digit current retail value growth noted in most areas.

The Soft Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

SOFT DRINKS IN COLOMBIA

EXECUTIVE SUMMARY

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027

APPENDIX

Fountain sales in Colombia

DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

The economic climate challenges sales, as price rises hinder volume growth
Reduced sugar variants perform well, aligning to rising health trends
The Coca-Cola Co maintains its strong leading position in carbonates

PROSPECTS AND OPPORTUNITIES

New legislations and sugar taxes lead consumers to migrate to sugar-free options
The industry focuses on sustainability through social programs
The health trend and price rises challenge both on-trade and off-trade sales

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

JUICE IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Trends following COVID-19 has driven sales up for juice in 2022
100% juice and nectars with added vitamins and minerals boost sales
Product developments focus on health and wellness to align with consumer demands

PROSPECTS AND OPPORTUNITIES

The growing interest in health and wellness shapes product development
Sugar content and price sensitivity remain ongoing challenges
Fortified and functional products boom alongside the health and wellness trend

CATEGORY DATA

Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

BOTTLED WATER IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Health trends drive sales, especially among younger consumers
Sparking flavoured bottled water benefits from offering flavour, without the sugar
The rising interest in sustainability is reflected in brands packaging

PROSPECTS AND OPPORTUNITIES

Flavoured bottled water grows as consumers look for alternatives to sugary drinks
Functional bottled water becomes a threat to sports and energy drinks
E-commerce and sustainability become defining trends for bottled water

CATEGORY DATA

Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

SPORTS DRINKS IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Sales grow as exercise regimes increase across the country
Blurring lines between diarrhoeal remedies and sport drinks
Widening distribution offers opportunity for private label sports drinks

PROSPECTS AND OPPORTUNITIES

Rising competition sees sports drinks offering a variety of additional benefits
Packing and serving changes expected across the forecast period
Reduced-sugar sports drinks will begin to emerge

CATEGORY DATA

Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027

ENERGY DRINKS IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Energy drinks has become a popular offering to support busy lifestyles
Energy drinks offers added benefits above high caffeine content
Postobón maintains its dominant positioning, offering the brand Speed Max

PROSPECTS AND OPPORTUNITIES

Brands focus on added health benefits to alleviate health concerns
Polarisation as consumers opt for cheap or premium options
On-trade benefits from ongoing consumption within night venues

CATEGORY DATA

Table 89 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 90 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

CONCENTRATES IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Concentrates is perceived by many as being unhealthy, damaging sales
Powder concentrates offer flavour and reduced sugar innovations
Consumers appreciate economy-positioned brands

PROSPECTS AND OPPORTUNITIES

A fall in both on-trade and off-trade volume sales across the next five years
Manufacturers innovate to reduce migrations to other soft drinks
On-trade sales remain marginal as the focus remains on value for money

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 103 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

RTD TEA IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS

RTD tea benefits from its alignment with rising health and wellness trends
Growth opportunities see players continuing to invest in RTD tea
Larger pack sizes have become popular, offering savings for cost-conscious consumers

PROSPECTS AND OPPORTUNITIES

Players' investments in flavour and fortified innovations boost sales
The sugar tax and labelling laws challenge RTD teas
On-the-go consumption remains a driver of RTD tea sales

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 115 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

RTD COFFEE IN COLOMBIAKEY DATA FINDINGS

2022 DEVELOPMENTS