Sportswear in China - Research and Markets

Due to outbreaks of different COVID-19 variants and associated lockdowns in higher-tier cities during the first half of 2022, and lower-tier cities during the second half of 2022, many industries and the overall economy suffered a setback, which led to higher unemployment and lower consumer confidence in spending. Under such circumstances, the fast-paced growth of sportswear in 2021 came to an end in 2022, turning to only low single-digit current value growth.

The Sportswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Sportswear market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

SPORTSWEAR IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Lockdowns hamper the growth of sportswear, but opportunities for outdoor products due to shifting consumer habits
DTC continues to be an important strategy to drive growth
Local brands continue to outperform international brands, due to the tailwind from consumer preference and more stable supply chains

PROSPECTS AND OPPORTUNITIES

Sports footwear set to perform well, for multiple reasons
Booming outdoor activities will keep driving outdoor apparel and footwear to robust growth
E-commerce to keep gaining share, mainly driven by increasing penetration of online shopping and development of s-commerce

CATEGORY DATA

Table 1 Sales of Sportswear by Category: Value 2017-2022
Table 2 Sales of Sportswear by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Sportswear: % Value 2018-2022
Table 4 LBN Brand Shares of Sportswear: % Value 2019-2022
Table 5 Distribution of Sportswear by Format: % Value 2017-2022
Table 6 Forecast Sales of Sportswear by Category: Value 2022-2027
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2022-2027

APPAREL AND FOOTWEAR IN CHINA

EXECUTIVE SUMMARY

Apparel and footwear in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?

MARKET DATA

Table 8 Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 9 Sales of Apparel and Footwear by Category: Value 2017-2022
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2018-2022
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2019-2022
Table 14 Distribution of Apparel and Footwear by Format: % Value 2017-2022
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2022
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2022-2027
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2022-2027
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2022-2027
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES