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Tissue and Hygiene in Croatia

  • ID: 2557390
  • Report
  • Region: Croatia
  • 43 pages
  • Euromonitor International
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Tissue and hygiene was the part of the fast-moving consumer goods market that showed the least dynamism after the overall Croatian economy started showing signs of vigorous recovery. With no sales increase in 2015, tissue and hygiene only started to grow slowly in 2016, catching up as the years passed. In 2018, tissue and hygiene recorded sales growth significantly higher than the average over the review period.

The Tissue and Hygiene in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Tissue and Hygiene in Croatia

List of Contents and Tables
Executive Summary
Sales Recovery Speeds Up
the Absence of Novelty Continues
Two Global Giants Control the Competitive Landscape
Interesting Interaction Between the Main Channels
Sales Growth Is Set To Increase Over the Forecast Period
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Without Tourism, the Situation Would Look Different
Even Legislation Comes To the Aid of Afh Tissue and Hygiene
Strong Threat From Alternative Solutions
Competitive Landscape
A Market of Multinationals
Local Companies Are Taking the Low Road
the Government Comes To the Rescue
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand Is Created by Medical Issues, Not Disposable Income
Users Are Still Awkward Discussing Incontinence
Products Are Sold Through Narrow Specialised Distribution
Competitive Landscape
Despite A Long-term Decline, the Leader Is Still Well in Front
No Local Players
Big Price Difference Between Premium and Economy Brands
Category Data
Table 25 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 26 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 28 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 29 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
High Per Capita Spending, But the Number of Consumers Is Dropping
Junior Nappies/diapers Has the Highest Value Sales
Cloth Nappies/diapers Are Still the Exception
Competitive Landscape
Procter & Gamble Dominates
the Rest of the Competition Fights for the Crumbs
New Entrants Are Not Giving Up the Challenge
Category Data
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 34 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Are Still Far From the Previous Peak Level
Consumers Remain Traditional
New Ideas Are Still Emerging
Competitive Landscape
Strong Brand Loyalty Is A Guarantee of A Top Position
Local Companies Have Difficulties Breaking Through
Economy Brands Clash With Well-known Global Brand Names
Category Data
Table 37 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 38 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Personal Wipes Have Proven Their Worth
Home Care Wipes and Floor Cleaning Systems Are Not Well-recognised
Room for Innovation and New Launches
Competitive Landscape
A Limited Number of Competitors
Wipes Do Not See Much Promotional Support
Local Companies Are Present Only Indirectly, Through Private Label
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2013-2018
Table 44 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 47 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Wide Consumer Group, With Heavy Users Driving Growth
Twofold Options in Price Bands
Little Environmental Awareness
Competitive Landscape
the Sole Multinational in the Market Leads
Croatian Companies Are Missing Out
Private Label Is Unusually Strong
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2013-2018
Table 50 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 53 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Headlines
Prospects
the Government Keeps Those in Need Protected
New Formats Are Emerging
the Incontinence Problem Is Still Rather Ignored
Category Data
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Note: Product cover images may vary from those shown
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