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Tissue and Hygiene in Croatia

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    Report

  • 48 Pages
  • March 2024
  • Region: Croatia
  • Euromonitor International
  • ID: 2557390
In 2023, retail value sales of tissue and hygiene in Croatia recorded strong growth due to rising inflation and significant price increases in all product areas. While positively impacting retail value growth, rising prices changed consumers’ purchasing habits, forcing them to be more conscious about their spending and economise.

The Tissue and Hygiene in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN CROATIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising prices impact volume sales in 2023
  • Pantyliners benefit from increased consumer awareness and wider distribution
  • Procter & Gamble leads; however, private label continues to gain ground
PROSPECTS AND OPPORTUNITIES
  • Limited growth in a maturity product area
  • Rising importance of eco-friendly options
  • Private label to benefit from its favourable pricing and innovation
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales impacted by rising prices and declining birth rate
  • Disposable pants benefit from their comfort and convenience
  • Rising price-sensitivity encourages a shift to private label
PROSPECTS AND OPPORTUNITIES
  • Further slowdown in the country’s birth rate will impact future demand
  • Sustainability concerns could see consumers switching to reusable alternatives
  • Private label potential in a time of economic downturn and rising inflation
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Ageing population and increased product awareness support sales in 2023
  • Women often opt for menstrual care products due to the stigma associated with adult incontinence
  • Portfolio diversification to target specific consumer groups
PROSPECTS AND OPPORTUNITIES
  • Stable growth driven by an ageing population
  • E-commerce set to gain ground, offering discretion and advice
  • More sustainable products and products specifically designed for men expected
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
RX/REIMBURSEMENT ADULT INCONTINENCE IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • An ageing population remains the key driver of Rx/reimbursement sales in 2023
  • Rx/reimbursement adult incontinence limited to moderate/heavy products
  • Treatment delay further supports category
PROSPECTS AND OPPORTUNITIES
  • Further growth supported by an ageing population and improving awareness of the condition
  • Growth to slow with a rising focus on prevention over cure
  • Innovation to improve absorbency and comfort
CATEGORY DATA
  • Table 37 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
  • Table 39 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028
WIPES IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wipes are a quick and convenient solution for hygiene-conscious consumers
  • E-commerce records further growth, offering convenience and competitive prices
  • Personal wipes benefit from their immaturity
PROSPECTS AND OPPORTUNITIES
  • Convenience and more sustainable products will drive demand of general purpose wipes
  • Rising cost of living and sustainability concerns could impact future growth
  • New products to support growth of intimate wipes, and wipes and refills (dry electro-static)
CATEGORY DATA
  • Table 41 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 42 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 43 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 44 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 45 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising unit prices impact demand
  • Discounters and e-commerce benefit from offering competitive prices
  • Private label appeals with its wide availability and affordable prices
PROSPECTS AND OPPORTUNITIES
  • Paper towels to benefit from their increased use; however, consumers will look for the most affordable options
  • Pocket handkerchiefs face increasing competition from wipes
  • Eco-friendly options increasingly demanded as the sustainability trend grows
CATEGORY DATA
  • Table 47 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 48 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 50 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 51 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN CROATIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Away-from-home tissue supported by a strong tourist season
  • Ageing population and a growing number of retirement homes benefits away-from-home hygiene
  • Rising importance of sustainable options in horeca establishments
PROSPECTS AND OPPORTUNITIES
  • Inflation and squeezed disposable incomes to impact foodservice sales
  • Many companies are looking to strengthen their sustainability strategies
  • Development of the tertiary sector to drive growth of away-from-home tissue and hygiene in the businesses and industry
CATEGORY DATA
  • Table 53 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 55 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 57 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 58 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028