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Consumer Health in Canada

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    Report

  • 117 Pages
  • September 2022
  • Region: Canada
  • Euromonitor International
  • ID: 2557415
Moving into 2022, Canada is taking a definitive step forward in a “return to normal” as consumers eagerly resume pre-pandemic lifestyles following the end of the sixth wave of COVID-19 earlier in the year. Declining COVID-19 rates were followed by the lifting of public health measures such as mask mandates and capacity limits that restricted consumers and retailers during 2020 and 2021, and led to growing frustration in some segments of society.

The analyst's Consumer Health in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:

Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Consumer Health in Canada


CONSUMER HEALTH IN CANADA

EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
  • APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMER
DEFINITIONS

SOURCES
  • Summary 1 Research Sources
ANALGESICS IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Surge in infections in RSV, flu, and COVID fuels high demand for paediatric analgesics
  • Topical analgesics benefits from the resumption of physical activity
  • Multinationals leverage extensive distribution and product ranges to lead sales
PROSPECTS AND OPPORTUNITIES
  • As children’s respiratory illnesses subside, ageing population will be bolstering sales of analgesics in Canada
  • Consumers pay attention to companies’ stance on social issues
  • CBD topical analgesics are set to perform well in the coming years
CATEGORY DATA
  • Table 89 Sales of Analgesics by Category: Value 2017-2022
  • Table 90 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 91 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 92 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 93 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 94 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Surge in demand for cough and cold medications as flu and COVID spike
  • Omicron variant boosts demand for cough and cold remedies in 2022
  • Higher than usual pollen levels intensify hay fever symptoms, contributing to growth in category
PROSPECTS AND OPPORTUNITIES
  • Increased consumer interest in preventative health will have a mixed impact on the category over the forecast period
  • Climate change is likely to benefit antihistamines/allergy remedies in the coming years
  • Younger consumers are increasingly interested in how pharmaceutical companies respond to societal issues
CATEGORY DATA
  • Table 95 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 96 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 97 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 98 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 99 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 100 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Growth accelerates across most subcategories in 2022 as a result of consumers returning to pre-COVID-19 habits
  • Paediatric diarrhoeal remedies records robust growth as products appeal to adults
  • Pharmaceutical companies innovate to offer more variety in dosage and convenience
PROSPECTS AND OPPORTUNITIES
  • Category growth will be seen in tandem with rebound in travel
  • Distribution is set to remain concentrated in store-based channels
  • An ageing demographic will help boost sales across the forecast period
CATEGORY DATA
  • Table 12 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 13 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 15 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 16 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 17 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Dermatologicals continues to record growth in 2022 as society returns to normal
  • Dermatologicals sees growing competition from mass dermocosmetics
  • Demand for topical germicides/antiseptics on the rise as consumers spend more time outdoors
PROSPECTS AND OPPORTUNITIES
  • Looking ahead, future growth will be limited by category maturity
  • Demand for antiparasitics/lice (head and body) treatments will be impacted by a low birth rate, while the country’s ageing population will be a key driver of growth in haemorrhoid treatments
  • Vitamins and dietary supplements pose a potential threat to dermatologicals
CATEGORY DATA
  • Table 18 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 19 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 21 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 22 LBN Brand Shares of Hair Loss Treatments: % Value 2019-2022
  • Table 23 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 24 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
NRT SMOKING CESSATION AIDS IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Demand is limited by the continuing decline in the number of smokers
  • E-cigarettes gain attention as smoking cessation aids in Canada
  • An extensive portfolio keeps McNeil in pole position in 2022
PROSPECTS AND OPPORTUNITIES
  • Short to medium term growth will be driven by ongoing health concerns among the local population, but a decline in the number of smokers presents a challenge
  • McNeil will retain its dominance in the category thanks to innovation in personalisation
  • Sales will continue to be limited by increasing competition from e-vapers
CATEGORY INDICATORS
  • Table 25 Number of Smokers by Gender 2017-2022
CATEGORY DATA
  • Table 26 Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 27 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2018-2022
  • Table 29 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2019-2022
  • Table 30 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2022-2027
  • Table 31 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2022-2027
SLEEP AIDS IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Interest in sleep aids fuelled by the rising incidence of anxiety and sleep deprivation
  • Innovation and investment remain key factors for success in a highly competitive category
  • WN Pharmaceuticals maintains the lead in a highly concentrated category
PROSPECTS AND OPPORTUNITIES
  • Increasingly hectic lifestyles and an ageing demographic will boost sales of sleep aids in the coming years
  • Demand will be limited by growing competition from alternative products and services
  • Rising consumer health awareness will fuel demand for natural and herbal sleep aids
CATEGORY DATA
  • Table 32 Sales of Sleep Aids: Value 2017-2022
  • Table 33 Sales of Sleep Aids: % Value Growth 2017-2022
  • Table 34 NBO Company Shares of Sleep Aids: % Value 2018-2022
  • Table 35 LBN Brand Shares of Sleep Aids: % Value 2019-2022
  • Table 36 Forecast Sales of Sleep Aids: Value 2022-2027
  • Table 37 Forecast Sales of Sleep Aids: % Value Growth 2022-2027
EYE CARE IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Growing use of digital devices increases the incidence of eye irritation
  • Warmer temperatures and higher-than-normal pollen counts boost demand for allergy eye care products
  • Global players leverage consumer trust to maintain leading position in 2022
PROSPECTS AND OPPORTUNITIES
  • Complex factors will continue to support sales of eye care products in Canada in the coming years
  • An increase in environmental allergens will boost demand for allergy eye care
  • E-commerce will continue to gain ground, but store-based retailing will continue to dominate sales across the forecast period
CATEGORY DATA
  • Table 83 Sales of Eye Care by Category: Value 2017-2022
  • Table 84 Sales of Eye Care by Category: % Value Growth 2017-2022
  • Table 85 NBO Company Shares of Eye Care: % Value 2018-2022
  • Table 86 LBN Brand Shares of Eye Care: % Value 2019-2022
  • Table 87 Forecast Sales of Eye Care by Category: Value 2022-2027
  • Table 88 Forecast Sales of Eye Care by Category: % Value Growth 2022-2027
WOUND CARE IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Sales are bolstered by the return to outdoor activities
  • Innovation aligns with increasing environmental awareness in Canada
  • Johnson & Johnson maintains a sizeable lead in wound care in 2022
PROSPECTS AND OPPORTUNITIES
  • Cultural and demographic factors will continue to act as key drivers in wound care over the forecast period
  • Strong scope for growth within sticking plasters/adhesive bandages
  • Added-value formats and features remain key tools for brand differentiation
CATEGORY DATA
  • Table 38 Sales of Wound Care by Category: Value 2017-2022
  • Table 39 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 41 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 42 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 43 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Consumer concerns shift from immunity to other areas of health and wellbeing
  • Rising demand among a growing number of older Canadians, but younger consumers are also a key demographic
  • Global brands are boosted by extensive distribution and product ranges
PROSPECTS AND OPPORTUNITIES
  • The ongoing development of health and wellness trends in Canada bodes well for vitamins
  • Leading brands will target specific consumer niches
  • Growing demand for private label ranges
CATEGORY DATA
  • Table 44 Sales of Vitamins by Category: Value 2017-2022
  • Table 45 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 46 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 47 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 48 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 49 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 50 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Dietary supplements sees robust current value growth in 2022, albeit at a slower rate than in the previous year
  • Players innovate in order to differentiate and capitalise on rising consumer interest
  • Domestic player Jamieson is set to retain its double-digit lead in 2022
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements will continue to see robust growth thanks to the ongoing health and wellness trend in Canada
  • Players will innovate in order to increase the appeal of their products among the local population
  • E-commerce continues to gain ground in dietary supplements distribution
CATEGORY DATA
  • Table 51 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 52 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 53 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 54 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 55 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 56 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 57 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Weight management and wellbeing continues to struggle as consumers prefer fresh meals
  • The popularity of Ensure helps Abbott Laboratories remain in pole position
  • E-commerce gains ground in 2022 but remains a small distribution channel
PROSPECTS AND OPPORTUNITIES
  • A return to on-the-go consumption and desire to shed lockdown weight will benefit the category in the short to medium term
  • Growing demand among older consumers will support category growth
  • The popularity of well-known brands limits the potential of private label lines
CATEGORY DATA
  • Table 58 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 59 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 60 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 61 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 62 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 63 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • After a mixed performance in 2021, sports nutrition is expected to see robust current value growth as lockdown restrictions have been lifted
  • Popularity of creatine boosts growth in sports non-protein products
  • Nestlé maintains overall lead in a fragmented competitive environment
PROSPECTS AND OPPORTUNITIES
  • Soaring inflation in the early forecast period might slow down growth
  • Personalisation set to become a differentiator in sports nutrition
  • E-commerce gains ground but brick-and-mortar stores remain the dominant sales channel
CATEGORY DATA
  • Table 64 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 65 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 66 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 67 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 68 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 69 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Herbal/traditional products benefits from Canada’s deepening health and wellness trend in 2022
  • Herbal/traditional products must be authorised by Health Canada
  • Cadbury Adams benefits from a strong brand reputation in a fragmented field
PROSPECTS AND OPPORTUNITIES
  • A return to pre-pandemic levels of activity in Canada will drive sales in herbal/traditional products across the forecast period
  • Canada’s ageing population will continue to boost sales of topical analgesics and sleep aids in the coming years
  • New ingredients are emerging, rapidly gaining in popularity
CATEGORY DATA
  • Table 70 Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 71 Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Table 72 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 73 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 74 Forecast Sales of Herbal/Traditional Products by Category: Value 2022-2027
  • Table 75 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN CANADA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Paediatric cough, cold and allergy remedies benefits from the return of the seasonal flu
  • Demographic trends limit the development potential of paediatric consumer health
  • Leading brands continue to benefit from strong consumer trust
PROSPECTS AND OPPORTUNITIES
  • Innovation will be seen in specialist products targeting specific needs
  • Demographic trends will continue to affect category growth in the years ahead
  • The ongoing shift towards more natural alternatives with fewer side effects will continue across the forecast period
CATEGORY DATA
  • Table 76 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 77 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 78 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 79 NBO Company Shares of Paediatric Consumer Health: % Value 2018-2022
  • Table 80 LBN Brand Shares of Paediatric Consumer Health: % Value 2019-2022
  • Table 81 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 82 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027