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Consumer Health in Canada

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    Report

  • 108 Pages
  • September 2025
  • Region: Canada
  • Euromonitor International
  • ID: 2557415
Consumer health experienced robust value growth in 2025 with a notable uptick in performance compared to the previous year. Vitamins and dietary supplements continued to deliver category-leading growth while sports nutrition also saw solid growth as consumers made health and fitness a priority. The healthy ageing trend is a driving force in multiple categories, with consumers choosing to address gut health and seek support for stress and mood.

The Consumer Health in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Analgesics enjoys rebound as sales normalise
  • Haleon Canada ULC strengthens its lead in analgesics
  • Pharmacies are prominent in analgesics distribution
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for analgesics as population grows
  • Retail e-commerce grows through investment
  • Legislative developments to avoid shortages could come to fruition
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weak cold & flu season dampens demand for cough and cold remedies
  • McNeil Consumer & Specialty Pharmaceuticals leads with one-quarter value share
  • Pharmacies benefit from nationwide retail network
PROSPECTS AND OPPORTUNITIES
  • Flat performance will be lifted by higher incidence of allergies
  • Local manufacturing development to avoid future shortages
  • Strong private label competition
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising awareness of gut health drives category growth
  • McNeil Consumer & Specialty Pharmaceuticals takes strong lead with familiar brands
  • Pharmacy sales are outpaced by retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Competitive threats could hamper future growth
  • Rising demand for affordable multi-functional products
  • Government focuses on needs of ageing population
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Solid performance for dermatologicals
  • McNeil Consumer & Specialty Pharmaceuticals has strong advantage with broad portfolio
  • Pharmacies hold a firm lead in dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Slower outlook ahead for dermatologicals
  • Lice outbreaks at schools supporting demand for antiparasitics/lice (head and body) treatments
  • Warmer weather to drive demand for topical allergy remedies/antihistamines
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • NRT smoking cessation aids face steady growth
  • McNeil Consumer & Specialty Pharmaceuticals dominates the competitive landscape
  • Pharmacies offer range of NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
  • NRT smoking cessation aids enjoys steady increase
  • Challenging outlook for NRT pouches
  • Government supports category with promotional efforts
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumers reach for sleep aids as stress and anxiety takes its toll
  • Competitive landscape led by WN Pharmaceuticals Ltd
  • Pharmacy stores lose ground to retail e-commerce
PROSPECTS AND OPPORTUNITIES
  • Buoyant outlook for sleep aids
  • Innovation to focus on natural sleep aids
  • Rising awareness of sleep issues should have positive impact on category performance
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong performance for eye care
  • McNeil Consumer & Specialty Pharmaceuticals also claims lead in eye care
  • Pharmacy channel is leading distribution channel for eye care
PROSPECTS AND OPPORTUNITIES
  • Stable outlook for eye care supported by ageing population
  • Retail e-commerce sales to gain momentum
  • Demand for allergy care is expected to rise
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Population growth spurs sales of wound care
  • Major players embrace innovation to stay at the forefront of the wound care category
  • Pharmacies lead the distribution of wound care
PROSPECTS AND OPPORTUNITIES
  • More challenging period lies ahead for wound care
  • Strong focus on innovation to differentiate and drive sales
  • Bio-degradable bandages are making inroads
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong demand for vitamins supports robust performance
  • Jamieson Laboratories Ltd extends its leading position
  • Retail e-commerce extends its lead with double-digit growth
PROSPECTS AND OPPORTUNITIES
  • Sales weaken following strong period of growth
  • Regulations put strong emphasis on sustainable packaging
  • New players emerge from outside the VDS industry
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong performance as self-care habits gain traction
  • Jamieson Laboratories Ltd takes the helm in dietary supplements
  • Retail e-commerce exerts its strength in dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Strong growth ahead for dietary supplements
  • Multi-functional products will crossover into beauty products
  • Authorisation of new strains highlights potential for further development of probiotics
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weight management and wellbeing registers robust growth
  • Abbot Laboratories Inc bolsters its leading position
  • Pharmacies attract shoppers with wide range of products, promotions and loyalty programs
PROSPECTS AND OPPORTUNITIES
  • Rising demand for weight management and wellbeing products
  • Growing role for social media
  • Weight loss drugs pose competition for the category
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health agenda drives use of sports nutrition products
  • Top position for Worldwide Sport Nutritional Supplements Inc
  • Retail e-commerce provides critical channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Healthier lifestyles provide grounds for optimism
  • Flavours and textures can support brand diffferentiation
  • Fiercely competitive landscape renders innovation essential
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Topical analgesics drives overall category sales
  • International player Cadbury Adams Canada Inc takes the lead
  • Retail e-commerce overtakes the pharmacy channel
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for herbal/traditional products
  • Brands will innovate amid continued focus on adaptogens
  • Local players to retain a strong position
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN CANADAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Flat performance as demand for paediatric analgesics declines
  • Leading position is held by McNeil Consumer & Specialty Pharmaceuticals
  • Pharmacies hold a solid lead as e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Stable outlook for paediatric consumer health
  • Innovation will be a priority for players
  • New legislation may bring in policies to prevent shortages of paediatric analgesics
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030