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Consumer Health in Canada

  • ID: 2557415
  • Report
  • November 2020
  • Region: Canada
  • 121 pages
  • Euromonitor International
Consumer health in 2020 was both boosted and challenged by the impact of COVID-19 on consumer behaviour and retail channels. March and April saw extreme spikes in demand as consumers stockpiled products from nearly every category, particularly systematic analgesics and cough, cough, and allergy (hay fever) products. Product availability was challenged, especially online, as Canadians turned to e-commerce and online groceries to limit shopping trips and avoid potential exposure to COVID-19.

The Consumer Health in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Demand for analgesics supported by stockpiling in response to COVID-19
  • Consumers shift towards e-commerce in response to COVID-19
  • Multinationals leverage extensive distribution and product ranges to lead sales
RECOVERY AND OPPORTUNITIES
  • Ageing population supporting demand for analgesics
  • Strong growth potential within topical analgesics/anaesthetics
  • Interest in cannabis-based analgesics continues to rise
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2015-2020
  • Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Interest in preventive care fuelled by consumer concerns over COVID-19
  • Rising demand for more convenient combination products and nasal sprays
  • Strong brand reputation and marketing key to success of global brands
RECOVERY AND OPPORTUNITIES
  • Store-based channels to continue leading distribution
  • Demand continues to peak during traditional cold/flu season
  • Rising incidence of allergies set to support growth over coming years
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • E-commerce players gain sales share due to COVID-19 restrictions
  • Demand for digestive remedies increases in line with obesity rates
  • Wide product offering key to success in fragmented competitive environment
RECOVERY AND OPPORTUNITIES
  • Hectic pace of modern life drives incidence of digestive problems
  • Demand supported by ageing of Canadian population
  • Distribution set to remain concentrated in store-based channels
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Focus on essential health products in response to COVID-19 limits sales
  • Demand for antiparasitics/lice (head and body) treatments impacted by low birth rate
  • McNeil and Bayer benefit from strong brand reputation and consumer trust
RECOVERY AND OPPORTUNITIES
  • Sales of haemorrhoid treatments supported by growing older population
  • Future growth to be limited by high maturity and low birth rate
  • Focus on offering new innovative formats in order to attract consumers
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Fears over COVID-19 encourage many Canadians to quit smoking
  • Demand limited by continuing decline in number of smokers
  • Extensive portfolio keeps McNeil in pole position
RECOVERY AND OPPORTUNITIES
  • Growth potential dependent on impact of government legislation
  • Sales continue to be limited by increasing competition from e-vapers
  • Leading brands offer online support for smokers seeking to quit
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales boosted by irregular schedules and increased anxiety over COVID-19
  • Interest in sleep aids fuelled by rising incidence of sleep deprivation
  • WN Pharmaceuticals maintains lead in highly concentrated category
RECOVERY AND OPPORTUNITIES
  • Demand limited by growing competition from alternative products and services
  • Rising consumer health awareness fuelling demand for natural and herbal sleep aids
  • Leading brands focus on new innovative formats and flavours to attract consumers
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2015-2020
  • Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand supported by increased screen time during lockdown
  • Growing use of digital devices increases incidence of eye irritation
  • Global players leverage consumer trust to maintain leading position
RECOVERY AND OPPORTUNITIES
  • Ageing of Canadian population supports demand for standard eye care
  • Rising incidence of environmental allergens boosts demand for allergy eye care
  • Eye health supplements pose competition and brand extension opportunities
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2015-2020
  • Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales limited by fall in number of minor injuries due to COVID-19 restrictions
  • Rising maturity offset by changing demographic and lifestyle trends
  • Johnson & Johnson maintains sizeable lead in wound care
RECOVERY AND OPPORTUNITIES
  • Sales threated by impact of decline in outdoor play among children
  • Strong scope for growth within sicking plasters/adhesive bandages
  • Added-value formats and features remain key tools for brand differentiation
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2015-2020
  • Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales boosted by rising interest in preventive care in response to COVID-19
  • Rising demand among growing number of older Canadians
  • Global brands boosted by extensive distribution and product ranges
RECOVERY AND OPPORTUNITIES
  • Leading brands targeting specific consumer niches
  • Outlook remains bright for vitamin D and vitamin C
  • Growing demand for private label ranges
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2015-2020
  • Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Panic over COVID-19 fuels interest in immune system support
  • Demand continues to rise among Canada’s growing older population
  • New innovate products key to attracting consumers in competitive area
RECOVERY AND OPPORTUNITIES
  • Increasing competition represents threat to further growth
  • Canadians show growing interest in plant-based protein supplements
  • E-commerce continues to gain ground in dietary supplements distribution
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sales boosted by fears that obesity can worsen COVID-19 symptoms
  • Many overweight consumers turn towards weight management and wellbeing
  • Popularity of Ensure helps Abbott Laboratories remain in pole position
RECOVERY AND OPPORTUNITIES
  • Growing demand among older consumers to support growth
  • Leading brands focus on online marketing to attract customers
  • Popularity of well-known brands limits potential of private label lines
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Rising fitness awareness in response to COVID-19 fuels sales
  • Demand boosted by increased popularity of high-intensity workouts
  • Nestlé maintains overall lead in fragmented competitive environment
RECOVERY AND OPPORTUNITIES
  • Strong price competition to limit value sports protein growth
  • Demand for products made with plant-based proteins set to continue rising
  • Non-grocery specialists continue to play key role in distribution
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Demand boosted by increased stress levels as a result of COVID-19
  • Demand for herbal/traditional products boosted by strong immigration
  • Cadbury Adams benefits from strong brand reputation in fragmented field
RECOVERY AND OPPORTUNITIES
  • Rising health awareness continues to fuel demand for health and wellness products
  • Ongoing unlicensed trade raises concerns among consumers
  • Growing pressure to relax cannabidiol restrictions
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Growing concern over potential impact of COVID-19 among parents boosts demand
  • Demographic trends limit development potential of paediatric consumer health
  • Leading brands benefit from strong consumer trust
RECOVERY AND OPPORTUNITIES
  • Demand boosted by growing concern over maintaining health during flu season
  • Private label sales boosted by in-store pharmacist advice
  • Ongoing shift towards more natural alternatives with less side effects
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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