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Consumer Health in Canada

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    Report

  • 109 Pages
  • September 2023
  • Region: Canada
  • Euromonitor International
  • ID: 2557415
In 2023, still relatively high inflation continues to impact prices of essentials, such as groceries, as well as consumer health products, including OTC remedies, vitamins and dietary supplements and sports nutrition. However, consumer demand remains strong, despite price increases. OTC products have enjoyed demand with, for example, consumers buying analgesics and cough/cold remedies in preparation for the 2023-2024 cold and flu season.

The analyst's Consumer Health in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN CANADA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fast pain relief needs and fear of shortages maintain a demand for systemic analgesics
  • New Advil product showcases the potential for innovative pain relief options
  • Elderly consumers and fitness enthusiasts push the demand for topical analgesics
PROSPECTS AND OPPORTUNITIES
  • Analgesics is expected to witnesses stabilisation in the forecast period
  • Dietary supplements to ride into analgesics’ spaces
  • Further development and growth opportunities lie ahead for retail e-commerce
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2018-2023
  • Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cough and cold remedies/products enjoy demand as consumers prepare for the 2023-2024 cold and flu season
  • Intense allergy season boosts retail value sales of antihistamines/allergy remedies
  • Code of conduct to resolve grocery retailer-supplier issues
PROSPECTS AND OPPORTUNITIES
  • Stabilisation anticipated in the demand for cough/cold remedies/products
  • More intense allergy seasons to foster demand for antihistamines/allergy remedies (systemic)
  • Growing e-commerce demand for cough, cold and allergy (hay fever) remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong earlier demand dampens retail volume growth potential in 2023
  • New launch fits with need for convenient solutions for busy consumers
  • More natural solutions enter the fray
PROSPECTS AND OPPORTUNITIES
  • More stable demand trajectory expected in the forecast period
  • Private label is set to remain an important presence in digestive remedies
  • Threat from vitamins and dietary supplements is likely to grow
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Topical antifungals to lead retail volume growth as consumers resume gym norms
  • New launch offers a technological and more natural alternative
  • Strong private label presence persists in a tough economic climate
PROSPECTS AND OPPORTUNITIES
  • Positive growth across dermatologicals as society reopens fully
  • E-commerce set to grow as a retail channel for hair loss treatments
  • Biting insect population to push sales of topical allergy remedies/antihistamines
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising health awareness and smoking cessation support boost the category
  • Sesh Products taps into smoking cessation needs of smokers and vapers
  • New warning regulations to increase the pressure to quit smoking
PROSPECTS AND OPPORTUNITIES
  • The difficulty of quitting the habit offers growth opportunities for NRT smoking cessation aids
  • Use of technology to develop in the category
  • Online offer of NRT smoking cessation aids is set to continue to grow in the forecast period
  • CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing incidence of sleep issues boosts the demand for sleep aids
  • Prescription alternatives may dampen growth potential
  • Competition grows from vitamins and dietary supplements players
PROSPECTS AND OPPORTUNITIES
  • Better growth rates anticipated as the economic situation stabilises
  • Technology continues to penetrate the sleep aids space
  • Companies add sleep support to employee programmes
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2018-2023
  • Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fuller return to the workplace fosters the use of eye care products
  • Intense allergy season sustains usage of allergy eye care products
  • Alcon Canada releases new Systane all-in-one solution
PROSPECTS AND OPPORTUNITIES
  • Longer-term factors to sustain a demand for eye care
  • Longer and more intense allergy seasons to boost the use of allergy eye care
  • Eye care is set to continue to penetrate online grocery lists
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2018-2023
  • Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fuller resumption of active lifestyles creates conditions for minor injuries and the use of wound care products
  • Wide, colourful and dynamic offer in wound care
  • E-commerce emerges as a channel for wound care
PROSPECTS AND OPPORTUNITIES
  • The demand for wound care is set to stabilise as society returns to normality
  • New players and start-ups to find niches for penetration and growth
  • The ageing population trend remains a key contributor to wound care sales
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2018-2023
  • Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stabilisation, but the demand for vitamins remains strong
  • New Nature’s Bounty line offers innovation in a crowded landscape
  • Concentrated distribution landscape intensifies competitive arena
PROSPECTS AND OPPORTUNITIES
  • Slow growth anticipated due to more mindful purchasing habits
  • Personalisation set to trend in vitamins
  • New labelling and fee requirements to impact the category
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2018-2023
  • Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The demand for probiotic supplements continues to benefit from rising health awareness
  • Manufacturers continue to respond to the trend for immunity products
  • Fears of higher costs with new regulations
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements is expected to ride the health and wellness trend to positive growth
  • Personalised nutrition trend is set to grow
  • New labelling regulations to impact dietary supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Protein positioning offers some respite for meal replacement
  • Ensure and Boost continue to drive supplement nutrition drinks
  • Trend for apple cider vinegar weight loss supplements
PROSPECTS AND OPPORTUNITIES
  • Bright outlook as busy consumers try to manage weight and wellbeing
  • Prescription drugs offer a threat to weight loss products
  • Growing importance of e-commerce in weight management and wellbeing
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Convenience formats perform well in 2023
  • Workout needs maintain the appeal of sports non-protein products
  • Players respond to high sophistication of product users
PROSPECTS AND OPPORTUNITIES
  • High health and wellbeing awareness to boost the demand for sports nutrition
  • Key fitness trends to inform new product development
  • Growing array of gyms and fitness centres augurs well for sports nutrition
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cannabidiol (CBD) offers growth potential in herbal/traditional products
  • The demand for herbal/traditional cough, cold and allergy (hay fever) remedies benefits from lingering supply and respiratory illness fears
  • New regulations threaten to increase costs
PROSPECTS AND OPPORTUNITIES
  • Ageing population and CBD trends offer strong growth opportunities for herbal/traditional topical analgesics
  • Canadian brands to benefit from innovation and strong distribution
  • New labelling requirements to impact category costs and prices
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN CANADAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Concerns over shortages and out-of-home lifestyles push the demand for paediatric cough/cold remedies
  • Intense allergy seasons maintain interest in paediatric allergy remedies
  • Paediatric vitamins and dietary supplements see strong demand amid stabilisation
PROSPECTS AND OPPORTUNITIES
  • Maturity and stabilisation to limit growth potential
  • Players are required to marry parents’ expectations and children’s tastes
  • Online presence to grow but physical stores remain the go-to format
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028