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Consumer Health in Canada

  • ID: 2557415
  • Report
  • September 2021
  • Region: Canada
  • 115 Pages
  • Euromonitor International
2020 was defined by the global COVID-19 pandemic, and moving into 2021, consumer priorities continue to be self-care and preventative health. Many regions in Canada are experiencing a third wave of the virus, with extensive periods of lockdown and restrictions lasting deep into Q2. Analgesics and other pandemic related categories benefited in the early part of the year. Over-the-counter sales rely heavily on use cases, and without consumer movement, many of these were eliminated or altered.

The publisher's Consumer Health in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:


Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:


Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX
OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources

ANALGESICS IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Analgesics sees robust current value growth in 2021 but at a slower rate than recorded at the height of the pandemic
  • Multinationals leverage extensive distribution and product ranges to lead sales
  • Consumers shift towards e-commerce in response to COVID-19

PROSPECTS AND OPPORTUNITIES
  • An ageing population will continue to bolster sales of analgesics in Canada
  • E-commerce is expected to continue to grow from a small base across the forecast period

CBD topical analgesics are set to perform well in the coming years
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2016-2021
  • Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • A return to out-of-home activities and social events boosts sales of cough, cold and allergy (hay fever) remedies in 2021
  • In-store retailing continues to dominate sales in the category in 2021
  • Strong brand reputation and marketing key to the success of global brands in Canada

PROSPECTS AND OPPORTUNITIES
  • Increased consumer interest in preventative health will have a mixed impact on the category over the forecast period
  • Store-based channels will continue leading distribution
  • Climate change is likely to benefit antihistamines/allergy remedies in the coming years

CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth remains muted across most subcategories in 2021 as a result of ongoing restrictions related to COVID-19
  • Wide range of products key to success in a fragmented competitive environment
  • E-commerce players gain sales share due to COVID-19 restrictions

PROSPECTS AND OPPORTUNITIES
  • Category recovery will be seen in tandem with COVID-19 restrictions easing
  • An ageing demographic will help boost sales across the forecast period
  • Distribution is set to remain concentrated in store-based channels

CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Antiparasitics/lice (head and body) treatments sees exceptional growth in 2021 as schools reopen
  • Global players continue to dominate sales in dermatologicals, but local brands with green credentials are gaining ground
  • Sales of haemorrhoid treatments are supported by the growing older population

PROSPECTS AND OPPORTUNITIES
  • Looking ahead, future growth will be limited by category maturity
  • Demand for antiparasitics/lice (head and body) treatments will be impacted by a low birth rate
  • Hair loss treatments will benefit from an increase in online consultations and prescription services

CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand is limited by the continuing decline in the number of smokers
  • An extensive portfolio keeps McNeil in pole position in 2021
  • E-commerce receives a boost thanks to Canada’s leading drugstore chain expanding its online platform

PROSPECTS AND OPPORTUNITIES
  • Short to medium term growth will be driven by ongoing health concerns among the local population, but a decline in the number of smokers presents a challenge
  • McNeil will retain its dominance in the category thanks to innovation in personalisation
  • Sales will continue to be limited by increasing competition from e-vapers

CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2016-2021

CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Interest in sleep aids fuelled by the rising incidence of anxiety and sleep deprivation
  • Innovation and investment remain key factors for success in a highly competitive category

WN Pharmaceuticals maintains the lead in a highly concentrated category
PROSPECTS AND OPPORTUNITIES
  • Increasingly hectic lifestyles and an ageing demographic will boost sales of sleep aids in the coming years
  • Demand will be limited by growing competition from alternative products and services
  • Rising consumer health awareness will fuel demand for natural and herbal sleep aids

CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2016-2021
  • Table 45 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 48 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Eye care in Canada sees an uptick in performance in 2021 as local consumers return to pre-pandemic lifestyle habits
  • Growing use of digital devices increases the incidence of eye irritation
  • Global players leverage consumer trust to maintain leading position in 2021

PROSPECTS AND OPPORTUNITIES
  • Complex factors will continue to support sales of eye care products in Canada in the coming years
  • An increase in environmental allergens will boost demand for allergy eye care
  • E-commerce will continue to gain ground, but store-based retailing will continue to dominate sales across the forecast period

CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2016-2021
  • Table 51 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 53 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 54 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • A reduction in stockpiling leads to limited growth in 2021, but sales are bolstered by the return to outdoor activities
  • Johnson & Johnson maintains a sizeable lead in wound care in 2021
  • Innovation aligns with increasing awareness of cultural diversity in Canada

PROSPECTS AND OPPORTUNITIES
  • Cultural and demographic factors will continue to act as key drivers in wound care over the forecast period
  • Strong scope for growth within sticking plasters/adhesive bandages
  • Added-value formats and features remain key tools for brand differentiation

CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2016-2021
  • Table 57 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 59 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 60 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Vitamins in Canada continue to benefit from consumer concerns about immunity and wellbeing in the wake of the pandemic
  • Rising demand among a growing number of older Canadians, but younger consumers are also a key demographic
  • Global brands are boosted by extensive distribution and product ranges

PROSPECTS AND OPPORTUNITIES
  • The ongoing development of health and wellness trends in Canada bodes well for the future vitamins
  • Leading brands will target specific consumer niches
  • Growing demand for private label ranges

CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2016-2021
  • Table 63 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 64 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 65 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 66 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 67 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Dietary supplements sees robust current value growth in 2021, albeit at a slower rate than the previous year
  • Players innovate in order to differentiate and capitalise on rising consumer interest
  • Domestic player Jamieson is set to retain its double-digit lead in 2021

PROSPECTS AND OPPORTUNITIES
  • Dietary supplements will continue to see robust growth thanks to the ongoing health and wellness trend in Canada
  • Players will innovate in order to increase the appeal of their products among the local population
  • E-commerce continues to gain ground in dietary supplements distribution

CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Weight management and wellbeing sees robust current value growth after lockdowns
  • The popularity of Ensure helps Abbott Laboratories remain in pole position
  • E-commerce gains ground in 2021 but remains a small distribution channel

PROSPECTS AND OPPORTUNITIES
  • A return to on the go consumption and desire to shed lockdown weight will benefit the category in the short to medium term
  • Growing demand among older consumers will support category growth
  • The popularity of well-known brands limits the potential of private label lines

CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • After a mixed performance in the first half of 2021, sports nutrition is expected to see robust current value growth as lockdown restrictions ease
  • Changes in the competitive landscape in 2021 see consumers gravitate towards new suppliers for the sports nutrition needs
  • Nestlé maintains overall lead in a fragmented competitive environment

PROSPECTS AND OPPORTUNITIES
  • Collagen is set to become a major trend across the forecast period, with innovation seen through plant-based options
  • New and unusual flavours will boost consumer interest in the coming years
  • E-commerce will continue to gain ground at the expense of store-based retailing

CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Herbal/traditional products benefits from Canada’s deepening health and wellness trend in 2021
  • Channel shifts in 2021 sees drugstores/parapharmacies lose their dominance
  • Cadbury Adams benefits from a strong brand reputation in a fragmented field

PROSPECTS AND OPPORTUNITIES
  • A return to pre-pandemic levels of activity in Canada will drive sales in herbal/traditional products across the forecast period
  • Canada’s ageing population will continue to boost sales of topical analgesics and sleep aids in the coming years
  • Ongoing pressure to relax restrictions on CBD products

CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN CANADAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • An easing of lockdown and travel restrictions sees paediatric motion sickness remedies post strong current value growth
  • Demographic trends limit the development potential of paediatric consumer health
  • Leading brands continue to benefit from strong consumer trust

PROSPECTS AND OPPORTUNITIES
  • Innovation will be seen in specialist products targeting specific needs
  • Demographic trends will continue to affect category growth in the years ahead
  • The ongoing shift towards more natural alternatives with fewer side effects will continue across the forecast period

CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026