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Consumer Health in Turkey

  • ID: 2557417
  • Report
  • Region: Turkey
  • 92 pages
  • Euromonitor International
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The Turkish consumer health market saw high price increases in several categories as a result of the US dollar/Turkish lira parity increase, arising from fluctuating economic conditions and the political environment. This served to boost current value growth across the board. This was, however, underpinned by the health trend evident among Turkish consumers, and other lifestyle factors.

The author's Consumer Health in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Turkey

List of Contents and Tables
Executive Summary
Economic, Environmental and Lifestyle Factors All Contribute To Market's Performance
Use of Technology and Stress Influence Demand
Consumers Increasingly Seek Out Peer Reviews Online
Chemists/pharmacies Lead Distribution, Sales Through Grocery Stores and Online Prohibited
Economic Recovery and Growing Number of Women in Formal Employment Set To Contribute To Future Demand Growth
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumer Lifestyles, Environmental Factors and Health Trends Underpin Demand, Topical Analgesics/anaesthetics Boosted by Sporting Injuries
More Modern Formats Appeal Due To Greater Convenience
Pharmacists' Recommendations Influence Brand Choice, Online Peer Reviews Increasingly Consulted
Competitive Landscape
Bayer Maintains Lead, But Sees Share Eroded As Competitors Develop
Turkish Consumers Prefer Herbal Products, Perceived To Be Less Potentially Harmful
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Technology Use and Workplace Stress Contribute To Increased Demand for Sleep Aids
Controls on Advertising of Herbal Content
More Natural Alternatives and Lack of Innovation May Stifle Growth
Competitive Landscape
Local Players See Growth in Sales
Lack of Introductions To Stimulate Consumer Interest
Restrictions on Product Claims, With A Focus on Below-the-line Support
Category Data
Table 17 Sales of Sleep Aids: Value 2014-2019
Table 18 Sales of Sleep Aids: % Value Growth 2014-2019
Table 19 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 20 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 21 Forecast Sales of Sleep Aids: Value 2019-2024
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Environmental Factors Underpin Ongoing Demand, Herbal Products Preferred for Children
As Allergies Become Increasingly Prevalent, Fast, Effective Products Will See Increased Demand
Under-the-counter Sales May Continue To Affect OTC Demand
Competitive Landscape
Abdi Ibrahim's Bruno Baby Nasal Aspirator Performs Well
Reckitt Benckiser Leads Pharyngeal Preparations Thanks To Popularity of Strepsils
Local Players Hold Strong Positions in Cough, Cold and Allergy Remedies
Category Data
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Social Trends Contribute To Increased Demand for Nappy (diaper) Rash Treatments, As More Parents Enter Formal Workplace
Convenient Formats Appeal To Consumers
Hair Transplants Threaten Growth Potential of Hair Loss Treatments
Competitive Landscape
Smaller Players Gain Share With New Launches
New Product Developments Offer Added Value Benefits
Online Platforms Gain Importance As Marketing Tools
Category Data
Table 29 Sales of Dermatologicals by Category: Value 2014-2019
Table 30 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 32 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 34 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Lifestyle Factors Maintain Overall Growth Trend, Demand Increases Around Religious Festivals
Rx Products Compromise Potential for Growth
Paediatric Laxatives Set To Rise in Coming Years
Competitive Landscape
Bayer Strengthens Lead With Value Share Gain in 2019
Traditional Remedies Remain Popular Among Older Consumers
Category Data
Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Lifestyle Factors Boost Demand for Eye Care Products
Herbal/traditional Ingredients Appreciated by Consumers
Consumers Increasingly Attracted To Preventative Options
Competitive Landscape
Eye Care Environment Highly Concentrated Due To Required Guarantee of Quality
Reckitt Benckiser's Optone Offers Rapid Eye Relief
Category Data
Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Health Trend and Cost of Cigarettes Underpin Demand, Rx Products Threaten OTC Sales
E-cigarettes Unlikely To Realise Presence in Foreseeable Future
Several Factors Set To Constrain Growth Potential in Coming Years
Competitive Landscape
Nicotinell's Range of Formats Underpins Its Lead
Johnson & Johnson's Nicorette Offers Added-value Benefits
Local Players and Generics Unlikely To Emerge
Category Data
Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 51 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 52 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Variety of Types and Usage Applications Underpins Popularity of Sticking Plasters/adhesive Bandages
Health Trend and Growing Popularity of Sports Result in Increased Demand
Smart Bandages Appeal With Cost and Time Savings
Competitive Landscape
Price Sensitivity Benefits Betasan With Its Sanitabant and Santavik Brands
Private Labels Appeal With Low Prices, 3m Competes With Value Packs
Some Interest in Innovations Despite Consumer Price Sensitivity
Category Data
Table 54 Sales of Wound Care by Category: Value 2014-2019
Table 55 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Wound Care: % Value 2015-2019
Table 57 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 58 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Personal Appearance Trends Contribute To Sports Nutrition's Performance
Protein Products Are Gaining Popularity, Consumers Increasingly Favour Convenient Formats
Shelf Life Forces Players To Reduce Prices of Imported Products, Internet Retailing Gains Share But Bricks and Mortar Remains Important
Competitive Landscape
Larger Companies Attract Consumers, Hardline Extends Range With New Aromas
New Sports Protein Product in Spread Format Emerges
Online Advertising and Promotions Represent Important Contributors To Growth
Category Data
Table 60 Sales of Sports Nutrition by Category: Value 2014-2019
Table 61 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 63 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 64 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 65 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Collagen Boosted by Growing Consumers Awareness and Wide Benefits
Combination Products Appeal With Convenience, Old Consumers A Key Target Group
Immune System Support Widely Promoted, Even for Children
Competitive Landscape
Solgar Sees Continued Share Gain To Consolidate Lead
Local Players Increasingly Focus on Own Brands Rather Than Licensing
Lack of Job Security Boosts Number of Direct Sellers
Category Data
Table 66 Sales of Dietary Supplements by Category: Value 2014-2019
Table 67 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 68 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 69 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 70 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 71 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 72 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumer Desire To Avoid Illnesses Rather Than Treat Them Underpins Performance
Product Segmentation Increasingly Important
Media Coverage Raises Consumer Awareness
Competitive Landscape
Lower Prices Benefit Smaller Players, New Products Fail To Prevent Bayer's Share Loss
TV Advertising and Targeting of Healthcare Professionals Represent Key Promotional Strategies
Category Data
Table 73 Sales of Vitamins by Category: Value 2014-2019
Table 74 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 75 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 76 NBO Company Shares of Vitamins: % Value 2015-2019
Table 77 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 78 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Obesity Represents A Problem in Turkey, But Healthier Alternatives Threaten Weight Management Products
Ayurvedic Drinks See Increasing Popularity, Surgical Procedures Gain Popularity Among More Affluent Consumers
Rising Spending Power, Competitive Workplace and Social Media Coverage Set To Maintain Demand Growth
Competitive Landscape
Leading Players Benefit From Long-term Presence and Trust
Smaller Companies Erode Leading Players' Shares With Competitive Pricing
New Formats Aim To Stimulate Consumer Interest
Category Data
Table 80 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Herbal/traditional Products Benefit From Being Perceived As Less Potentially Harmful
Aktar Shops Remain Important Sources of Natural Products
Increased Investment in Natural Products Expected in Coming Years
Competitive Landscape
Abdi Ibrahim's Lead Based on Strength in Cough, Cold and Allergy Remedies, Gains Share With New Introduction
Hamdard Gida Introduces Plantus Brand With Phytotherapy Origins
Packaging Also An Important Issue for Herbal/traditional Products
Category Data
Table 86 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Turkish Parents Increasingly Value the Paediatric Product Offer
Preventative Effects Underpin Popularity of Paediatric Vitamins and Dietary Supplements
Cough, Cold and Allergy Remedies for Kids Prove Popular To Avoid Disruption of Education
Competitive Landscape
Bayer Remains in the Lead But Sees Value Share Eroded
New Product Introductions Focus on Preventative Vitamins, Such As C, D and Zinc
Small Size of Category Limits Appeal for New Entrants
Category Data
Table 92 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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