Consumer Health in Turkey

  • ID: 2557417
  • Report
  • Region: Turkey
  • 82 pages
  • Euromonitor International
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Turkish consumers are becoming more proactive in terms of staying healthy and preventing chronic diseases as a result of the increasing government focus on health issues and stronger media coverage of obesity, heart disease, osteoporosis and diabetes. This stimulated strong retail value growth in consumer health over the review period.

The Consumer Health in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN TURKEY

List of Contents and Tables
  • Executive Summary
  • Consumer Health Continues To Develop in Turkey
  • OTC Legislation Is Still Lacking in 2017
  • Leading Pharmaceutical Players Focus on OTC
  • Chemists/pharmacies Continues To Dominate Distribution
  • Positive Outlook for the Forecast Period
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • General Overview of Analgesics
  • Increasing Demand for Adult Analgesics Boosts Value Growth
  • New Topical Analgesic/anaesthetic Formats
  • Competitive Landscape
  • International Companies Continue To Lead
  • the Use of Herbal Ingredients Is on the Rise
  • Rx Products Continue To Challenge
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Hectic Lifestyles Benefit Sleep Aids
  • Passiflora Incarnata and Valerian Root Are Among the Most Popular Ingredients
  • Sleep Trackers Gain Traction
  • Competitive Landscape
  • International Players Dominate Sleep Aids
  • Marketing Restrictions on Sleep Aids in Turkey
  • Traditional Alternatives Threaten OTC Sales
  • Category Data
  • Table 18 Sales of Sleep Aids: Value 2012-2017
  • Table 19 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 21 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 22 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 23 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • General Overview
  • Herbal Ingredients Grow in Popularity
  • Positive Outlook
  • Competitive Landscape
  • Local Companies Lead the Way
  • Growth of Indirect and Newer Marketing Channels
  • Preference for Own Production Over Licensed Manufacture
  • Category Data
  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 26 Sales of Decongestants by Category: Value 2012-2017
  • Table 27 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Slower Value Growth in 2017
  • Paediatric Dermatologicals Stimulates Value Growth
  • Threat To Hair Loss Treatments
  • Competitive Landscape
  • International and Domestic Companies Remain Key Players
  • Innovation Continues in Hair Loss Treatments
  • New Pen Format in Topical Antifungals
  • Category Data
  • Table 32 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 33 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 35 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 37 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Higher Demand for Digestive Remedies
  • Antacids Dominates Retail Value Sales
  • Surge in Demand for Paediatric Indigestion and Heartburn Remedies
  • Competitive Landscape
  • Multinational Companies Account for the Bulk of Value Sales
  • Berko Ilac Responds To Consumer Demand
  • Traditional Treatments Remain the Biggest Threat To Company Sales
  • Category Data
  • Table 39 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 40 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 41 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 42 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 43 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Modern Lifestyles Grow the Demand for Eye Care
  • Only Standard Eye Care Is Available in Turkey
  • Rx Eye Care and Vitamins and Dietary Supplements Are the Main Threats
  • Competitive Landscape
  • International Players Dominate Eye Care
  • Companies Set To Pay Attention To Herbal/traditional Products
  • Eye Doctors Remain the Most Important Marketing Tool
  • Category Data
  • Table 45 Sales of Eye Care by Category: Value 2012-2017
  • Table 46 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 47 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 48 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 49 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 50 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 51 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Legislation Leads To A Dip in Smoking Prevalence
  • Nrt Gum Drives Retail Value Sales Growth
  • Use of Electronic Cigarettes Hinders Sales Growth
  • Competitive Landscape
  • Multinationals Dominate Sales
  • the Government and Professionals Hinder Companies
  • New Products and Formats To Stimulate Interest
  • Category Indicators
  • Table 53 Number of Smokers by Gender 2012-2017
  • Category Data
  • Table 54 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 56 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 57 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 58 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Increasing Availability of Premium Products Supports Sales Growth
  • Lifestyle Trends Impact the Use of Wound Care Products
  • Children To Become A Key Target Audience
  • Competitive Landscape
  • Domestic Manufacturers Dominate Wound Care
  • Weak International Presence in Wound Care
  • Private Label Develops in Wound Care
  • Category Data
  • Table 61 Sales of Wound Care by Category: Value 2012-2017
  • Table 62 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 63 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 64 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 65 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 66 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Fitness Trend Boosts Sales
  • Switch From Non-protein To Protein Products
  • Adverse Publicity Is the Main Potential Threat To Forecast Growth
  • Competitive Landscape
  • the Competitive Landscape Sees Significant Movement
  • Significant Marketing and Promotion of Sports Nutrition
  • Internet Retailing Offers Growth Potential
  • Category Data
  • Table 67 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 68 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 69 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 70 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 71 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 72 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Value Sales Continue To Grow Despite the Withdrawal of Gnc
  • Growing Consumption of Vitamin D
  • Reduced Consumer Disposable Incomes Threaten Sales of Vitamins
  • Competitive Landscape
  • Pharmaton Remains the Key Brand
  • Multivitamins and Single Vitamins See New Product Launches
  • Companies Use Different Marketing and Advertising Channels
  • Category Data
  • Summary 2 Multivitamins: Brand Ranking by Positioning 2017
  • Table 73 Sales of Vitamins by Category: Value 2012-2017
  • Table 74 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 75 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 76 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 77 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 78 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Modern Eating Habits and Lifestyles Stimulate Demand
  • Image Consciousness Boosts Product Awareness and Sales
  • Threats To Sales Growth
  • Competitive Landscape
  • International Brands Win the Trust of Turkish Consumers
  • Companies Respond To the Needs of Modern Consumers
  • Manufacturers Tie Their Products To General Health and Wellbeing
  • Category Data
  • Table 80 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Health and Wellness Trend Boosts Value Sales
  • Cough, Cold and Allergy (hay Fever) Remedies Drives Retail Value Growth
  • Traditional Herbs and Spices Provide the Main Challenge
  • Competitive Landscape
  • International Brands Dominate Herbal/traditional Products
  • Companies Set To Invest More in Herbal Products
  • Competition From Aromatherapy and Homeopathic Products
  • Category Data
  • Table 86 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Education Supports Rising Awareness of Paediatric Consumer Health
  • Demographic Trends Boost Paediatric Consumer Health
  • Paediatric Vitamins and Dietary Supplements Drive Value Sales
  • Competitive Landscape
  • Bayer Becomes the Leading Player in Paediatric Consumer Health
  • New Format in Nappy (diaper) Rash Treatments
  • Marketing Strategies Vary
  • Category Data
  • Table 92 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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