Home Care in Japan

  • ID: 2563515
  • Report
  • Region: Japan
  • 54 pages
  • Euromonitor International
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The maturity of demand for home care was highly evident in 2017 as very moderate sales growth was recorded in the industry. Growth was slower than in 2016 and this is partly because many consumers bought home care products in bulk towards the end of 2016 to stockpile them in anticipation of the increase in consumption tax. Japan’s ageing and declining population presents a challenge to home care manufacturers as it means that they need to work hard simply to maintain current levels of demand and...
The publisher's Home Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Home Care In Japan

March 2018

Executive Summary
Steady And Stable Growth Registered In Home Care During 2017
The Shift Towards Premium Products Supports Positive Value Growth In Home Care
Health And Beauty Specialist Retailers Is Again The Leading Distribution Channel
Kao Corp Maintains Its Position As The Leading Player In Home Care
Mature Market Set For Slow And Steady Growth Over The Forecast Period
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales Of Home Care By Category: Value 2012-2017
Table 3 Sales Of Home Care By Category: % Value Growth 2012-2017
Table 4 Nbo Company Shares Of Home Care: % Value 2013-2017
Table 5 Lbn Brand Shares Of Home Care: % Value 2014-2017
Table 6 Penetration Of Private Label In Home Care By Category: % Value 2012-2017
Table 7 Distribution Of Home Care By Format: % Value 2012-2017
Table 8 Distribution Of Home Care By Format And Category: % Value 2017
Table 9 Forecast Sales Of Home Care By Category: Value 2017-2022
Table 10 Forecast Sales Of Home Care By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines

Prospects

Moderate Positive Growth Expected In Air Care Over The Forecast Period
Falling Car Ownership Poses A Threat To Sales Of Car Air Fresheners
Deodorising Products Likely To Generate Higher Demand

Competitive Landscape

Kobayashi Pharmaceutical Co Continues To Lead Air Care
St Corp Maintains Its Second Position In Air Care
Procter & Gamble Maintains Third Place In Air Care In 2017
Category Data
Table 11 Sales Of Air Care By Category: Value 2012-2017
Table 12 Sales Of Air Care By Category: % Value Growth 2012-2017
Table 13 Sales Of Electric Air Fresheners By Battery Operated Vs Plug-In: % Value 2012-2017
Table 14 Sales Of Air Care By Fragrance: Value Ranking 2012-2017
Table 15 Nbo Company Shares Of Air Care: % Value 2013-2017
Table 16 Lbn Brand Shares Of Air Care: % Value 2014-2017
Table 17 Forecast Sales Of Air Care By Category: Value 2017-2022
Table 18 Forecast Sales Of Air Care By Category: % Value Growth 2017-2022
Headlines

Prospects

Sales Of Bleach Set To Continue Declining
Laundry Applications Set To Remain The Main Purpose For Bleach
Concerns Over The Health Implications Of Bleach Set To Suppress Demand

Competitive Landscape

Kao Corp Remains The Dominant Player In Bleach Due To Its Strong Brand Haiter
Kaneyo Soap Co Ltd And Aeon Co Are The Only Other Branded Players Left In Bleach
Private Label Remains A Major Player In Bleach
Category Data
Table 19 Sales Of Bleach: Value 2012-2017
Table 20 Sales Of Bleach: % Value Growth 2012-2017
Table 21 Nbo Company Shares Of Bleach: % Value 2013-2017
Table 22 Lbn Brand Shares Of Bleach: % Value 2014-2017
Table 23 Forecast Sales Of Bleach: Value 2017-2022
Table 24 Forecast Sales Of Bleach: % Value Growth 2017-2022
Headlines

Prospects

Moderate Growth Based On The Slight Shift Towards Automatic Dishwashing
Automatic Dishashing Liquids And Tablets The Most Dynamic Dishwashing Categories
The Popularity Of Products In Refill Format Continues To Rise

Competitive Landscape

Kao Continues To Lead Dishwashing As It Launches Cucute In Trigger Spray Bottles
Procter & Gamble And Lion Corp Remains In Second And Third Positions Respectively
Saraya Co Sets The Pace In The Area Of Skin-Kind And Ecological Products
Category Indicators
Table 25 Household Possession Of Dishwashers 2012-2017
Category Data
Table 26 Sales Of Dishwashing By Category: Value 2012-2017
Table 27 Sales Of Dishwashing By Category: % Value Growth 2012-2017
Table 28 Nbo Company Shares Of Dishwashing: % Value 2013-2017
Table 29 Lbn Brand Shares Of Dishwashing: % Value 2014-2017
Table 30 Forecast Sales Of Dishwashing By Category: Value 2017-2022
Table 31 Forecast Sales Of Dishwashing By Category: % Value Growth 2017-2022
Headlines

Prospects

Sales Of Home Insecticides Set To Remain Largely Dependent On Climatic Conditions
Invasive Pests Set To Become More Of A Focus For Home Insecticides Manufacturers
Increasing Focus On High Quality And Product Safety Set To Influence Demand

Competitive Landscape

Earth Chemical Co Still In The Lead In Home Insecticides
Local Players Remain At The Forefront Of Home Insecticides
Private Label And Smaller Brands Continue To Struggle
Category Data
Table 32 Sales Of Home Insecticides By Category: Value 2012-2017
Table 33 Sales Of Home Insecticides By Category: % Value Growth 2012-2017
Table 34 Sales Of Spray/Aerosol Insecticides By Type: % Value 2012-2017
Table 35 Nbo Company Shares Of Home Insecticides: % Value 2013-2017
Table 36 Lbn Brand Shares Of Home Insecticides: % Value 2014-2017
Table 37 Forecast Sales Of Home Insecticides By Category: Value 2017-2022
Table 38 Forecast Sales Of Home Insecticides By Category: % Value Growth 2017-2022
Headlines

Prospects

Exact Dosing Of Detergents Set To Remain A Major Priority, Despite Busy Lifestyles
Further Room For Growth In Fabric Softeners As Products Address Various Needs
Consumers In Japan Increasingly Opt For Refill Packs For Convenience And Ecology

Competitive Landscape

Kao Corp Maintains Its Position As The Leading Player In Laundry Care
Second-Placed Procter & Gamble Remains Hot On The Heels Of Kao Corp
Third-Place Lion Corp Well Ahead Of Its Smaller Rivals
Category Indicators
Table 39 Household Possession Of Washing Machines 2012-2017
Category Data
Table 40 Sales Of Laundry Care By Category: Value 2012-2017
Table 41 Sales Of Laundry Care By Category: % Value Growth 2012-2017
Table 42 Sales Of Laundry Aids By Category: Value 2012-2017
Table 43 Sales Of Laundry Aids By Category: % Value Growth 2012-2017
Table 44 Sales Of Laundry Detergents By Category: Value 2012-2017
Table 45 Sales Of Laundry Detergents By Category: % Value Growth 2012-2017
Table 46 Nbo Company Shares Of Laundry Care: % Value 2013-2017
Table 47 Lbn Brand Shares Of Laundry Care: % Value 2014-2017
Table 48 Nbo Company Shares Of Laundry Aids: % Value 2013-2017
Table 49 Lbn Brand Shares Of Laundry Aids: % Value 2014-2017
Table 50 Nbo Company Shares Of Laundry Detergents: % Value 2013-2017
Table 51 Lbn Brand Shares Of Laundry Detergents: % Value 2014-2017
Table 52 Forecast Sales Of Laundry Care By Category: Value 2017-2022
Table 53 Forecast Sales Of Laundry Care By Category: % Value Growth 2017-2022
Headlines

Prospects

Floor Polish To Decline Due To Fewer Wooden Floors And More Floor Cleaning Systems
Shoe Polish In Decline As Fashion Trends Make Polished Leather Shoes Old-Fashioned
Changing Attitudes Towards Furniture Contribute To Falling Demand For Furniture Polish

Competitive Landscape

Kao Corp Continues To Lead Sales Of Polishes As It Dominates Floor Polish
Columbus Co Remains The Dominant Player In Shoe Polish
Rinrei Wax Co Remains A Strong Player In Floor Polish And Furniture Polish
Category Data
Table 54 Sales Of Polishes By Category: Value 2012-2017
Table 55 Sales Of Polishes By Category: % Value Growth 2012-2017
Table 56 Nbo Company Shares Of Polishes: % Value 2013-2017
Table 57 Lbn Brand Shares Of Polishes: % Value 2014-2017
Table 58 Forecast Sales Of Polishes By Category: Value 2017-2022
Table 59 Forecast Sales Of Polishes By Category: % Value Growth 2017-2022
Headlines

Prospects

Growth Rates Accelerate In Surface Care As More Attention Is Paid To Cleaning Tasks
Online Sales Of Surface Care Supported By Sales Of Exclusive Internet-Only Products
Sales Of Scouring Agents Continue To Decline Due To Changes In Kitchen Surfaces

Competitive Landscape

Kao Corp Underlines Its Leadership With A Strong Performance In Home Care Wipes
Fumakilla Records The Highest Growth In Surface Care In 2017
Local Player Rinrei Wax Co Still Struggling Due To Falling Demand For Floor Cleaners
Category Data
Table 60 Sales Of Surface Care By Category: Value 2012-2017
Table 61 Sales Of Surface Care By Category: % Value Growth 2012-2017
Table 62 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2012-2017
Table 63 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2012-2017
Table 64 Nbo Company Shares Of Surface Care: % Value 2013-2017
Table 65 Lbn Brand Shares Of Surface Care: % Value 2014-2017
Table 66 Nbo Company Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2013-2017
Table 67 Lbn Brand Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2014-2017
Table 68 Forecast Sales Of Surface Care By Category: Value 2017-2022
Table 69 Forecast Sales Of Surface Care By Category: % Value Growth 2017-2022
Headlines

Prospects

The Focus Of Japanese People On Having A Hygienic Toilet Supports Sales Growth
Japanese Toilets Are Increasingly Becoming Havens Of Comfort And Relaxation
Multi-Purpose Cleaners Generally Regarded As Ineffective At Cleaning Toilets

Competitive Landscape

Kobayashi Pharmaceutical Co Is The Outstanding Leader In Toilet Care
Kao Corp And Lion Corp Round Out An All-Japanese Top Three In Toilet Care
Johnson Co Ltd Is The Leading International Player In Toilet Care
Category Data
Table 70 Sales Of Toilet Care By Category: Value 2012-2017
Table 71 Sales Of Toilet Care By Category: % Value Growth 2012-2017
Table 72 Nbo Company Shares Of Toilet Care: % Value 2013-2017
Table 73 Lbn Brand Shares Of Toilet Care: % Value 2014-2017
Table 74 Forecast Sales Of Toilet Care By Category: Value 2017-2022
Table 75 Forecast Sales Of Toilet Care By Category: % Value Growth 2017-2022
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