Tissue and Hygiene in Spain

Report
59 Pages
March 2024
Region: Spain
Euromonitor International
ID: 2563546

2023 was marked by considerable challenges with regard to the raw materials required for tissue and hygiene products. Dramatic fluctuations in cellulose prices alongside general inflation led to rising costs for most players which they were forced to pass onto the consumer. The combination of these factors contributed to a negative impact on the recovery of demand for retail and away-from-home tissue.

The Tissue and Hygiene in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TISSUE AND HYGIENE IN SPAIN

EXECUTIVE SUMMARY

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MENSTRUAL CARE IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Unit prices continue to rise in 2023 despite tax reduction on menstrual care products
Private label thriving as retailers focus on quality as well as affordability
Mixed performances seen across menstrual care in 2023

PROSPECTS AND OPPORTUNITIES

Rapid transition to reusable products is expected in the forecast period thanks to new initiative
Health and beauty specialist will remain a strong channel
Innovation set to be driven by sustainability concerns among manufacturers and consumers

CATEGORY DATA

Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

NAPPIES/DIAPERS/PANTS IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Retail volume sales continue to decline as birth rate falls to a record low
Competitive landscape remains stable but private label makes further gains
E-commerce sees slower growth as consumers return to their old shopping habits

PROSPECTS AND OPPORTUNITIES

E-commerce is expected to continue growing in the forecast period
A projected increase in Spain’s birth rate provides a more promising outlook for the category
Natural fibres and waste management will be a key focus of innovation

CATEGORY DATA

Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

RETAIL ADULT INCONTINENCE IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Essential nature of retail adult incontinence ensures positive volume growth despite higher unit prices
Competitive landscape remained stable over the researched period
Innovation focuses on reducing the stigma around incontinence

PROSPECTS AND OPPORTUNITIES

Leak proof apparel is expected to continue growing in popularity
E-commerce expected to pick up share but health and beauty specialists will continue to play an important role
Investment in education and awareness campaigns paying off as the stigma around incontinence declines

CATEGORY DATA

Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

RX/REIMBURSEMENT ADULT INCONTINENCE IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Growing demand for Rx/reimbursement adult incontinence as the willingness to seek help increases
An expanding consumer base boosting demand for Rx/reimbursement products

PROSPECTS AND OPPORTUNITIES

Rx/reimbursement adult incontinence expected to continue recording robust growth over the forecast period
Ongoing investment in innovation likely to expand the range of products available for reimbursement

CATEGORY DATA

Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028

WIPES IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Economic pressures and the end of the pandemic have a mixed impact on demand for wipes
Sustained demand for facial cleansing wipes proved the resilience of the category
Private label consolidates its dominance in wipes as disposable income falls

PROSPECTS AND OPPORTUNITIES

The focus of innovation in the category will likely be sustainability and the use of natural materials
Facial cleansing wipes and intimate wipes are expected to continue growing in demand
Private label producers and health and beauty specialists set to benefit from expanding their offerings to meet demand from more consumers

CATEGORY DATA

Table 42 Retail Sales of Wipes by Category: Value 2018-2023
Table 43 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 44 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 45 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 46 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

RETAIL TISSUE IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Facial tissues clean up in the post-pandemic era as other categories struggle for growth
Unit prices remained high despite inflation easing during the year
Private label increases its dominance as consumers look for savings

PROSPECTS AND OPPORTUNITIES

Paper tableware is expected to experience further decline
Mixed outlook for retail tissue with growth projections tied to the recovery of Spain’s economy
Leading grocery retailers set to retain their dominant position but e-commerce offers more room for growth

CATEGORY DATA

Table 48 Retail Sales of Tissue by Category: Value 2018-2023
Table 49 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 51 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 52 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

AWAY-FROM-HOME TISSUE AND HYGIENE IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Unit prices remain high due to fluctuating costs
Volume sales under pressure as private and public establishments forced to look for savings
Record-breaking tourist numbers boost demand through the horeca channel

PROSPECTS AND OPPORTUNITIES

Recycled fibres likely to remain in high demand over the forecast period
Booming tourism industry set to drive sales through the horeca channel
Sustainability concerns could hurt sales of AFH paper tableware but ageing population should boost sales of AFH adult incontinence

CATEGORY DATA

Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

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