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Soft Drinks in Denmark

  • ID: 2564398
  • Report
  • Region: Denmark
  • 76 pages
  • Euromonitor International
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Soft drinks in Denmark saw moderate growth in both retail current value and volume terms in 2018. Energy drinks and RTD coffee continued to lead the way, with both seeing strong growth rates. Juice continued to struggle with limited growth, as the health and wellness trend resulted in consumers increasingly looking for healthier products in all soft drinks categories.

The Soft Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN DENMARK

List of Contents and Tables
Executive Summary
Moderate Growth in Soft Drinks in Denmark
Demand for More Natural and Functional Products Drives Growth
Carlsberg Danmark and Royal Unibrew Share the Lead
Growing Demand for Convenience Influences Innovation
Soft Drinks Is Expected To See Moderate Growth Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in Denmark
Sources
Summary 1 Research Sources
Headlines
Prospects
Convenience Drives Consumption
Strong Demand for Functionality
Forecast Period Trends
Competitive Landscape
Bottled Water Remains Consolidated
Private Label Struggles Against Brands
Forecast Period Trends
Category Data
Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
the Weather Positively Impacts Volume Sales
Continued Price Competition Puts Pressure on Prices
Forecast Period Trends
Competitive Landscape
Carbonates in Denmark Remains Consolidated
Private Label Struggles Against Powerful Brands
Forecast Period Trends
Category Data
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Organic Concentrates Drive Growth
Challenging Times for Powder Concentrates
Forecast Period Trends
Competitive Landscape
Concentrates in Demark Becomes Increasingly Consolidated
Private Label Challenges Brands
Forecast Period Trends
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 73 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 75 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 77 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 81 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Demand for Convenience May Drive Growth
Coconut Water Struggles To Win Over Danish Consumers
Forecast Period Trends
Competitive Landscape
Rynkeby Foods Continues To Lead Juice in Denmark
Private Label Continues To Challenge Brands
Forecast Period Trends
Category Data
Table 83 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 84 Off-trade Sales of Juice by Category: Value 2013-2018
Table 85 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 86 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 87 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 88 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 89 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 90 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 91 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 92 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 93 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 94 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 95 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 96 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 97 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
the Demand for Convenience Drives Growth in Rtd Coffee
Growing Demand for Healthier Versions of Rtd Coffee
Forecast Period Trends
Competitive Landscape
Starbucks Corp Extends Its Lead in Rtd Coffee
Starbucks Corp Benefits From Strong Distribution
Forecast Period Trends
Category Data
Table 98 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 99 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 100 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 101 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 104 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 106 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 107 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 108 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 109 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Rtd Tea Sees A Stagnant Performance in the Review Period
Product Innovation Is Set To Drive Growth in Rtd Tea
Forecast Period Trends
Competitive Landscape
Nestlé Danmark Continues To Lead Rtd Tea in Denmark
Coca-Cola Launches A New Rtd Tea To Challenge Its Former Partner
Forecast Period Trends
Category Data
Table 110 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 111 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 112 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 113 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 114 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 115 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 117 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Strong Brand and Product Diversity Drive Growth in Energy Drinks
Reduced Sugar Energy Drinks See the Strongest Growth
Forecast Period Trends
Competitive Landscape
Royal Unibrew Acquires Cult
Forecast Period Trends
Category Data
Table 123 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 124 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 125 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 126 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 129 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 130 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 131 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 132 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 133 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 134 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Product Launches Drive Growth
A Poor Image and Increased Competition Remain Challenges
Forecast Period Trends
Competitive Landscape
Carlsberg Danmark Dominates Sports Drinks in Denmark
Royal Unibrew Acquires the Cult Brand
Forecast Period Trends
Category Data
Table 135 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 136 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 137 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 138 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 143 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 144 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 145 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 146 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Prospects
Note: Product cover images may vary from those shown
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