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Soft Drinks in Denmark

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    Report

  • 89 Pages
  • December 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 2564398
Overall, off-trade RTD volume sales of soft drinks in Denmark are projected to see a moderate decrease over 2025. In general, Danes cut down on their consumption of bulk soft drinks, although there were divergences in performance among categories. Regardless of challenging economic conditions, many local consumers were more likely to opt for healthier, better quality products within soft drinks.

This Soft Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Healthier and better quality preference favours off-trade value over volume growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health and wellness is reshaping soft drinks
  • Mixed bag for new entries
  • Price promotions and special deals win over consumers
WHAT’S NEXT?
  • Shift away from sugary products to continue
  • Health-orientated soft drinks to drive growth
  • Players to shape new launches to exploit health and wellness demand
COMPETITIVE LANDSCAPE
  • Royal Unibrew retains leadership but Carlsberg remains a close challenger
  • Local brands gain ground in a tougher environment for US counterparts
CHANNELS
  • Wide, competitively-priced assortments lure soft drinks consumers
  • More stable retail-foodservice split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in Denmark
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
CARBONATES IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumption choices and health and wellness considerations shape performance
INDUSTRY PERFORMANCE
  • Reduced sugar categories drive growth
  • Consumers develop a taste for craft and premium carbonates
WHAT’S NEXT?
  • Search for healthier alternatives to dampen the demand for regular carbonates
  • Affordable pack sizing to gain momentum
  • Focus on reduced sugar carbonates amid a general health and wellness trend
COMPETITIVE LANDSCAPE
  • Local brands help to offset some turmoil for the leading players
  • Bryggeriet Vestfyen shows dynamism through health and wellness-orientated launches for Jolly
CHANNELS
  • Discounters leverage competitive pricing initiatives to lead distribution
  • Strong investment in e-commerce as omnichannel retailing gains weight
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTSJUICE IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Slower shift between 100% juice and other juice types
INDUSTRY PERFORMANCE
  • High orange prices and alternatives to juice continue to hit the category in 2025
  • Growing array of health-positioned coconut and other plant waters
WHAT’S NEXT?
  • Bright spots in juice
  • New single-portion juice drinks to stimulate on-the-go demand
  • Strong growth projected for coconut and other plant waters through alignment with consumers’ health-focused preferences
COMPETITIVE LANDSCAPE
  • Rynkeby Foods continues to invest in the category
  • Green Coco Europe gains from the fast growth of coconut and other plant waters
CHANNELS
  • Convenience and competitive pricing lure juice consumers to large modern grocery retailers
  • E-commerce emerges, albeit slowly, as a channel for juice
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTSBOTTLED WATER IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Slower, but still good volume growth trajectory
INDUSTRY PERFORMANCE
  • Still bottled water retains off- and on-trade preference
  • Growing array helps to push awareness and acceptance of functional bottled water
WHAT’S NEXT?
  • Steadily rising demand for bottled water
  • Promising growth opportunities within flavoured bottled water
  • Sustainability continues to emerge as a key success factor
COMPETITIVE LANDSCAPE
  • Aqua D'Or Mineral Water remains the clear leader with a wide offer
  • Competitive prices support fast growth for local flavoured bottled water player
CHANNELS
  • Large modern grocery retailers dominate through convenient shopping and competitively-priced assortments
  • Convenience drives purchases via e-commerce
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTSSPORTS DRINKS IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Moderate retail volume growth in a volatile category
INDUSTRY PERFORMANCE
  • New offering continues to provide impetus for regular sports drinks
  • Interest in reduced sugar sports drinks remains very low despite price drops
WHAT’S NEXT?
  • Wider selections and availability to boost take up
  • Strong growth from a low base as the offer develops
  • New formulations to target health benefits
COMPETITIVE LANDSCAPE
  • Local player introduces dynamic new offering to surge ahead of the field
  • Faxe Kondi also benefits from a focus on local brands
CHANNELS
  • Sports drinks starts to occupy more retail shelf space
  • Price-based promotions lure sports drinks consumers to discounters
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTSENERGY DRINKS IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Younger cohorts boost energy drinks
INDUSTRY PERFORMANCE
  • Loyal consumer base for energy drinks
  • Health and wellness trend and new launches stimulate reduced sugar energy drinks
WHAT’S NEXT?
  • The consumer base is set to diversify in demographic and consumption terms
  • New Nailed Energy offering can point the way forward for new launches
  • Health-orientated hybrids offer growth potential
COMPETITIVE LANDSCAPE
  • Wide portfolio and relaunches help Royal Unibrew extend its lead
  • Harboes Bryggeri develops its Nailed Energy offer to drive growth
CHANNELS
  • Price-sensitive purchasing favours discounters
  • E-commerce development impacts energy drinks distribution
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTSCONCENTRATES IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concentrates remains on a downward demand trajectory
INDUSTRY PERFORMANCE
  • Limited offer and high sugar content hinder demand for powder concentrates
  • Parents increase scrutiny of nutritional quality of liquid concentrates
WHAT’S NEXT?
  • Concentrates to continue to lose appeal although potential bright spots appear
  • Targeted positioning and innovation offer may increase the appeal of powder concentrates
  • Potential push-pull effect of health and wellness on liquid concentrates
COMPETITIVE LANDSCAPE
  • Orkla Foods Danmark enjoys high recognition with a strong brand portfolio
  • Greater shelf space helps to grow consumer awareness for Ribena
CHANNELS
  • Convenience, choice and pricing favour large grocery retail formats
  • Small but growing online presence and sales for concentrates
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD TEA IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Move towards healthier options in RTD tea
INDUSTRY PERFORMANCE
  • Shift from regular to reduced sugar in still RTD tea
  • Kombucha rides health and wellness trend to stimulate fast growth
WHAT’S NEXT?
  • Kombucha to benefit from health positioning and local offerings
  • Wider options in packaging terms
  • Single-serve RTD tea retains significant growth potential
COMPETITIVE LANDSCAPE
  • Aqua D’Or Mineral Water leads through its strength in reduced sugar still RTD tea
  • Local kombucha players enjoy fast retail volume sales growth
CHANNELS
  • Large assortments at competitive prices lure consumers
  • E-commerce continues to develop as a significant channel for RTD tea
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD COFFEE IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD coffee enjoys fast-growing popularity
INDUSTRY PERFORMANCE
  • Widening offer stimulates awareness and purchases
  • Both foodservice and on-the-go consumption on the rise
WHAT’S NEXT?
  • Healthier bent to the demand for RTD coffee
  • Younger consumers drive the development and growth in RTD coffee
  • Innovation to strengthen the category’s position in soft drinks
COMPETITIVE LANDSCAPE
  • Segmentation to widen the choice and appeal of RTD coffee
  • New Lavazza option adds dynamism to the RTD coffee offer
CHANNELS
  • Large modern grocery retailers remain the first choice of consumers of RTD coffee
  • E-commerce sees high investment to make gains in RTD coffee distribution
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS