Consumer Health in Argentina

Report
100 Pages
September 2023
Region: Argentina
Euromonitor International
ID: 2564426

During 2023, Argentina was plunged into an economic crisis, with the rate of inflation soaring to more than 100%, one of the highest in the world. With the country already struggling to comply with the conditions of a loan package from the International Monetary Fund (IMF), it received a further blow in the form of a severe drought, which severely curtailed production of soy, corn, wheat and other important staples.

The analyst's Consumer Health in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN ARGENTINA

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of aspirin and ibuprofen rebound in aftermath of COVID-19 pandemic
Topical analgesics with cannabidiol go from strength to strength
Bayer shows signs of recovery, but its share remains below pre-pandemic levels

PROSPECTS AND OPPORTUNITIES

Further growth expected, with stronger analgesic options benefitting from return to outdoor activities
Topical analgesics have potential for expansion
Higher doses of acetaminophen, aspirin and ibuprofen will gain additional ground

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Cough and cold remedies continue to recover, in line with normalisation of consumer lifestyles
Allergy remedies see continued growth
Procter & Gamble sees strong growth of Vick portfolio

PROSPECTS AND OPPORTUNITIES

Consumption set to grow as consumers return to outdoor lifestyles, although seasonality will remain a key factor
Cetirizine to help drive sales of antihistamines/allergy remedies
Medicated confectionery to benefit from an emphasis on sugar-free products

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for digestive remedies is driven by return to dining out
Proton pump inhibitors see dynamic performance
Unhealthy dietary habits and ageing population supports sales of digestive remedies in 2023

PROSPECTS AND OPPORTUNITIES

Demand set to rise as growing working age population drives increase in digestive problems
Proton pump inhibitors will grow at the expense of antacids, thanks to popularity of omeprazole
Natural profile digestive remedies are set to rise in the forecast period

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Increase in demand for dermatologicals, in keeping with normalisation of consumer lifestyles
Antiparasitics see dynamic performance, driven by new product development
Laboratorios Phoenix leads sales, supported by Pervinox brand

PROSPECTS AND OPPORTUNITIES

Further growth expected for dermatologicals, supported by the return of in-store displays
Further expansion anticipated in hair loss treatments
Online sales are predicted to continue improving in the coming years

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Reluctance of Argentinian men to quit smoking limits growth of NRT smoking cessation aids
NRT gum continues to drive sales, due to its affordability
GlaxoSmithKline Argentina maintains its dominant position

PROSPECTS AND OPPORTUNITIES

Government efforts to raise public awareness of health risks of tobacco will ensure continued growth for NRT smoking cessation aids
Wide availability of cheap cigarettes could thwart government efforts to reduce tobacco consumption
Entry of new players within NRT smoking cessation aids could stimulate further growth in coming years
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of sleep aids supported by increased stress as result of economic instability
Elisium SA continues to lead sales
Local player Natufarma gains ground, amid trend towards natural remedies

PROSPECTS AND OPPORTUNITIES

Sleep aids set to grow further, as consumers become increasingly anxious about the domestic economy and global issues
Herbal/traditional sleep aids will lead growth
E-commerce will increase its penetration in key urban cities

CATEGORY DATA

Table 43 Sales of Sleep Aids: Value 2018-2023
Table 44 Sales of Sleep Aids: % Value Growth 2018-2023
Table 45 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 46 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 47 Forecast Sales of Sleep Aids: Value 2023-2028
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Rising demand for eye care products driven by higher levels of screen time
Pharmadorf SA dominates eye care with Irix brand
Pharmacies continue as main distribution channel, due to government regulations banning OTC products

PROSPECTS AND OPPORTUNITIES

Increasing screen exposure will support ongoing sales
Ageing population likely to boost sales of eye care products
Players likely to develop ranges of standard eye care over the forecast period

CATEGORY DATA

Table 49 Sales of Eye Care by Category: Value 2018-2023
Table 50 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Eye Care: % Value 2019-2023
Table 52 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 53 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Static demand, due to the negative impact of economic crisis
Product innovation expands scope to include deeper wounds
Beiersdorf (Argentina) dominates sticking plasters/adhesive bandages

PROSPECTS AND OPPORTUNITIES

Return to normal lifestyles will continue to support wound care sales
Consumer price-sensitivity set to remain high, as high rate of inflation continues to erodes purchasing power
Private label sales are expected to continue to grow, especially within gauze, tape and other wound care

CATEGORY DATA

Table 55 Sales of Wound Care by Category: Value 2018-2023
Table 56 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Wound Care: % Value 2019-2023
Table 58 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 59 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Immune prevention becomes less relevant as consumers return to recreational activities
New product development has vitamin C focus
Bayer leads sales amid increasing competition from Arcor,

PROSPECTS AND OPPORTUNITIES

Healthy growth expected, thanks to a growing consumer interest in preventative health and further segmentation by manufacturers
New branded players, as well as private labels, are expected to bring momentum to the category
Online sales forecast to gain additional ground

CATEGORY DATA

Table 61 Sales of Vitamins by Category: Value 2018-2023
Table 62 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 63 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 64 NBO Company Shares of Vitamins: % Value 2019-2023
Table 65 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 66 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Dietary supplements benefit from health and wellness trends, combined with the expansion of health food shops
Innovation drives expansion, with focus on combination varieties
Collagen and magnesium are focus of manufacturer attention

PROSPECTS AND OPPORTUNITIES

Continued growth for dietary supplements, as competitive landscape becomes more consolidated
Combination dietary supplements set to continue to drive sales
Direct selling set to benefit from rising price-sensitivity

CATEGORY DATA

Table 68 Sales of Dietary Supplements by Category: Value 2018-2023
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Mixed performance in 2023, as consumers reduce spending on non-essential products
Weight loss supplements under government scrutiny due to unrealistic claims
Abbot Laboratories Argentina dominates sales with Ensure and Glucerna brands

PROSPECTS AND OPPORTUNITIES

Sales set to benefit from the broadening of the target market for weight management and wellbeing products
New products to boost sales of weight management and wellbeing products in the coming years
Direct selling likely to see further growth during forecast period

CATEGORY DATA

Table 75 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Continued growth for sports nutrition products, despite government protectionism
Sports nutrition benefits from the growth of e-commerce
Empresa De Nutricion Argentina remains undisputed leader, having benefitted from the scale of its operations

PROSPECTS AND OPPORTUNITIES

Expanding consumer base set to drive growth in sports nutrition during the forecast period
Price hikes for protein may impact future growth
Import barriers may threaten future sales of sports nutrition

CATEGORY DATA

Table 81 Sales of Sports Nutrition by Category: Value 2018-2023
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for herbal/traditional products continues to grow, alongside a growing interest in preventative health
Arcor and Mondelez Argentina lead herbal/traditional products
Trend Herbalife expands its herbal/traditional product portfolio

PROSPECTS AND OPPORTUNITIES

Herbal/traditional products set to see healthy growth, in line with wellness trends
Ageing population and expansion of dietéticas will further drive demand
Consumers will remain willing to pay extra for natural products

CATEGORY DATA

Table 87 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of cough, cold and allergy (hay fever) remedies continue to grow in aftermath of the pandemic
Bayer Argentina remains the leading player in 2023 with its Aspirinetas Bayer brand retaining the lion’s share in paediatric analgesics
Arcor expands into paediatric consumer health with USD20 million investment

PROSPECTS AND OPPORTUNITIES

High inflation likely to pose threat to sales during the forecast period
Players will use different strategies to attract consumers
Health and wellness trend, alongside an increase in shelf space, is set to boost sales over the forecast period

CATEGORY DATA

Table 93 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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