Consumer Health in Guatemala

  • ID: 2564427
  • Report
  • Region: Guatemala
  • 65 pages
  • Euromonitor International
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Consumer health is growing strongly in Guatemala. There are more mature categories, such as OTC, where there are two types of consumers: price-sensitive consumers, usually at the lower end of the market, who base their purchasing decision on price which is the main reason they tend to prefer generic remedies; and brand loyal consumers, more common in the middle to upper end of the market, who are loyal to brands that they already know work for them.

The Consumer Health in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN GUATEMALA

List of Contents and Tables
  • Executive Summary
  • Population Growth and Urbanisation Drive Consumer Health Sales
  • Consumer Health Stays Strong
  • Generics Continue To Lead Sales
  • Traditional Retailers and Direct Sellers Grow Strongly
  • Consumer Health Will Continue To Grow in the Forecast Period
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Analgesics Is Mature With Low Innovation Rates
  • Adult Naproxen Registers the Strongest Value Growth Rate
"unpackaged" Sales of Analgesics
  • Competitive Landscape
  • Bayer De Guatemala SA Leads Sales
  • Generic Brands Are Also Strong
  • Vitaflenaco Is the Most Advertised Brand
  • Category Data
  • Table 11 Sales of Analgesics by Category: Value 2012-2017
  • Table 12 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 14 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 15 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 16 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Rainy Season and Self-medication Drive Sales of Cough, Cold and Allergy (hay Fever) Remedies
  • Combination Products Is Fastest Growing
  • Interesting Notes on How These Products Are Sold
  • Competitive Landscape
  • Generic Brands Lead Sales
  • Manufacturers Increase Marketing Campaigns To Increase Brand Awareness
  • Low Innovation Seen in Cough, Cold and Allergy (hay Fever) Remedies
  • Category Data
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Natural Ingredients Add Value To Dermatological Products
  • Nappy (diaper) Rash Treatments Registers the Strongest Growth Rate
  • Strong Growth Expected in Dermatologicals
  • Competitive Landscape
  • International Brands Lead Sales
  • Slow Innovation
  • Taboos Hinder Growth in Some Categories of Dermatologicals
  • Category Data
  • Table 24 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 25 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 27 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 28 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Stress and Bad Eating Habits Drive Sales of Digestive Remedies
  • Natural Remedies Are Still Common in Guatemala
  • Independent Small Grocers Is the Strongest Retailing Channel
  • Competitive Landscape
  • Generic Brands Lead Sales
  • International Brands Are More Active
  • Innovation Remains Low in Digestive Remedies
  • Category Data
  • Table 30 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 31 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 32 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 33 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 34 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Little Differentiation in Wound Care Products in Guatemala
  • Some Brands Offer Added Value
  • Chemists/pharmacies Leads Sales of Wound Care Products
  • Competitive Landscape
  • Bdf Centroamerica SA Dominates Sales
  • Slow Innovation Seen in Wound Care
  • Category Data
  • Table 36 Sales of Wound Care by Category: Value 2012-2017
  • Table 37 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 38 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 39 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 40 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sports Nutrition Products Continue To Appeal To Specific Demographics
  • Sports Nutrition To See Healthy Growth
  • Competitive Landscape
  • Omnilife Guatemala SA Remains the Dominant Player
  • International Retailers Expand Store Counts in Guatemala
  • Fewer Product Launches Are Seen Due To Strict Licences and Registrations
  • Category Data
  • Table 42 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 43 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 44 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 45 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 46 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Dietary Supplements Continues To See A Positive Performance
  • Combination Dietary Supplements Remains the Most Preferred Product Type
  • Chemists/pharmacies Is the Leading Channel for Dietary Supplements
  • Competitive Landscape
  • Omnilife Guatemala SA Is the Leading Player in Dietary Supplements
  • Dietary Supplements Is Becoming Competitive by Welcoming Both Domestic and International Players
  • Low Innovation in Dietary Supplements
  • Category Data
  • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 48 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Vitamins Benefits From Growing Consumer Interest in Overall Health and Wellness
  • Multivitamins Is the Most Preferred Common Product
  • Companies Actively Launch Social Responsibility Programmes
  • Competitive Landscape
  • Generic Brands Have A Strong Prevalence in Vitamins
  • Gnc Is the Leading Brand
  • Both Domestic and International Brands Are Present in Vitamins
  • Category Data
  • Table 56 Sales of Vitamins by Category: Value 2012-2017
  • Table 57 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 58 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 59 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 60 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 61 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Newer Brands Introduce New Products To Build Presence in Guatemala
  • Weight Management and Wellbeing Consumer Profile
  • Direct Sellers Lead Weight Management and Wellbeing Sales
  • Competitive Landscape
  • Herbalife Guatemala Remains the Dominant Player in Weight Management and Wellbeing
  • Domestic Excelente SA Launches Weight Management Products
  • No Aggressive Campaigns Are Seen Specifically for Weight Management and Wellbeing Products
  • Category Data
  • Table 63 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Natural Ingredients Give Confidence To Consumers in Guatemala
  • Low Unit Prices Hinder Innovation in Herbal/traditional Products
  • Competitive Landscape
  • Herbal/traditional Products Is Very Fragmented
  • Domestic Remedies Are Stronger in Herbal/traditional Products
  • Category Data
  • Table 69 Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 70 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
  • Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 73 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Guatemala's Strong Birth Rates Allow Strong Growth in Paediatric Consumer Health
  • Nappy (diaper) Rash Treatments Is Fastest Growing
  • Paediatric Vitamins and Dietary Supplements Is Biggest
  • Competitive Landscape
  • Brand Fidelity Is Strong Among Paediatric Consumer Health Products
  • Innovation Is Slow
  • Category Data
  • Table 75 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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