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Consumer Health in Guatemala

  • ID: 2564427
  • Report
  • Region: Guatemala
  • 68 pages
  • Euromonitor International
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Consumer health recorded faster retail value growth in 2018, compared with 2017. Political and economic stability positively affected performance. The eruption of Fuego Volcano (Volcán de Fuego) in June 2018 impacted the growth expectations of the economy, according to Banco de Guatemala. The eruption also had a direct impact on consumer health, as Guatemalans responded by donating first aid products (wound care and analgesics) to the populations in affected areas.

The Consumer Health in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN GUATEMALA

List of Contents and Tables
Executive Summary
Consumer Health Sees Further Development
Changing Lifestyles Drive Sales
Generics and International Brands Lead Consumer Health
Points of Sale in Guatemala
Health and Wellbeing and Affordability To Drive Sales in the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
Headlines
Prospects
Specific Positioning Drives Sales
Low Innovation in 2018
Packages and Selling Strategies
Competitive Landscape
Bayer De Guatemala Leads the Way
Vitaflenaco Is the Most Active Brand in Marketing
Strong Presence of Generics
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Quick Relief Drives Demand
Combination Products Lead Growth
Allergies Stimulate Sales
Competitive Landscape
Generics Enjoy Strong Demand
International Brands Retain A Strong Presence
Innovation Remains Low
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Imported Brands Drive Sales
Natural Ingredients Is A Growing Trend
Taboos and High Prices Hinder Growth Potential
Competitive Landscape
Bayer De Guatemala Tops Dermatologicals
Weak Presence of Private Label and Generics
Marketing and Promotion Through Alliances With Specialist Retailers
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Busy Lifestyles and Poor Eating Habits Drive Sales
Antacids Is the Largest and Fastest-growing Category
Natural Remedies May Limit Growth Potential
Competitive Landscape
Generics Appeal Widely
International Brands Have Strong Participation
Alimentos Maravilla Launches A New Oral Rehydration Solution
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2013-2018
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Volcanic Eruption Stimulates Sales
Wound Care Remains Mature
Lack of Marketing and Promotion
Competitive Landscape
Bdf Centroamerica Leads the Way
Private Label and Generics Remain Negligible
International Brands Dominate the Landscape
Category Data
Table 36 Sales of Wound Care by Category: Value 2013-2018
Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Wound Care: % Value 2014-2018
Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Women Start To Use Sports Nutrition
Difficult Process To Register Products Hinders Growth
Innovation and New Product Launches
Competitive Landscape
Omnilife Guatemala Tops Sports Nutrition
Gnc Is the Key Store-based Retailer
Domestic Players Struggle
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2013-2018
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Combination Dietary Supplements Are Most in Demand
Segmentation Is A Key Strategy in Dietary Supplements
Consumers Move From Treatment To Prevention
Competitive Landscape
Direct Selling Companies Dominate Distribution
Gnc Guatemala Uses Its Retail Arm and Marketing To Push Sales
Detox Enters the Fray
Category Data
Table 48 Sales of Dietary Supplements by Category: Value 2013-2018
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 52 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Interest in Health and Wellness Drives Sales
Vitamin C Sees Faster Growth, But Multivitamins Leads Sales
Distribution of Vitamins
Competitive Landscape
Generics Remain A Popular Choice
Weak Private Label Presence
Segmentation Is An Important Trend
Category Data
Table 56 Sales of Vitamins by Category: Value 2013-2018
Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 59 NBO Company Shares of Vitamins: % Value 2014-2018
Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Low Faith in "miracle" Weight Loss Solutions
Slimming Teas Registers the Highest Value Growth Rate
Direct Selling Dominates Weight Management and Wellbeing Sales
Competitive Landscape
Herbalife Guatemala Leads the Way
Abbott Laboratories Dominates Supplement Nutrition Drinks
Significant New Brand Entry
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Remedies Hinder Growth of Herbal/traditional Products
Herbal/traditional Dermatologicals Registers the Fastest Value Growth
Low Unit Prices Hinder Investment and Innovation
Competitive Landscape
Herbalife Guatemala Remains the Leading Player
Domestic Presence in Herbal/traditional Products
OTC Remedies Add Natural Ingredients
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2013-2018
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Self-medication Is Lower With Paediatric Remedies
Dermatologicals Sees Fast Value Growth, But Vitamins and Dietary Supplements Leads
Guatemala's Strong Birth Rate Supports Paediatric Consumer Health
Competitive Landscape
International Brands Enjoy Consumer Trust
New Product Launches for Children
Generics Grows Presence Through Social Pharmacies
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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