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Consumer Health in Guatemala

  • ID: 2564427
  • Report
  • November 2020
  • Region: Guatemala
  • 85 pages
  • Euromonitor International
The COVID-19 pandemic is not having the same drastic impact on consumer health as seen with other industries in 2020. The industry has been allowed to continue its operations because it produces and sells necessity products, some of which have increased in demand in response to the outbreak of the virus. Likewise, the key retail distributors responsible for sales in Guatemala have been permitted to remain open throughout lockdown and the ongoing restrictions.

The Consumer Health in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Analgesics benefits from restricted exports that led to stockpiling
  • Small prices difference allows leading player Bayer to compete with generics
  • Acetaminophen the preferred OTC to relieve COVID-19 symptoms
RECOVERY AND OPPORTUNITIES
  • Slowed growth rates expected post lockdown as the pandemic eases
  • Consumers likely to favour effectiveness over cost
  • Self-medication will contribute to steady growth over the forecast period
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Consumers avoid self-medicating in case COVID-19 symptoms worsen
  • International players retain strong presence with wide offerings
  • Lockdown leads to drop in allergies and colds which impacts demand
RECOVERY AND OPPORTUNITIES
  • Cough, cold and allergy (hay fever) remedies’ recovery will largely rely on the containment of the virus
  • Combination products will benefit from heavy marketing
  • Products containing natural ingredients expected to grow in availability
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home-cooking during lockdown leads to a lack of need for digestive remedies
  • International companies retain their lead due to long-standing consumer trust
  • Laxatives benefit from its natural ingredients amongst growing health trend
RECOVERY AND OPPORTUNITIES
  • Digestive remedies’ recovery depends on the resumption of busy lifestyles
  • Electrolyte beverages repositioned as a way to stay hydrated during daily activities
  • Generics will likely see its value share increase in response to the complex economy
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Dermatologicals suffers from lockdown restrictions as infection spread is reduced
  • Bayer SA remains leading players with highly recognised brands
  • Nappy (diaper) treatments benefits from stockpiling trend
RECOVERY AND OPPORTUNITIES
  • Dermatologicals will continue to suffer from the economic crisis
  • Attituded surrounding taboo conditions expected to change
  • Natural ingredients will continue to be preferred amidst the ongoing health crisis
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Wound care sees slowed growth due to the reduction of accidents
  • Consumers avoid private label which is perceived as untrustworthy
  • Limited innovation seen in wound care
RECOVERY AND OPPORTUNITIES
  • Wound care to recover from as soon as 2021
  • Players will continue to rely on low prices rather than marketing amidst the economic crisis
  • No plans to introduce first aid kits expected in Guatemala
CATEGORY DATA
  • Table 35 Sales of Wound Care by Category: Value 2015-2020
  • Table 36 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 38 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 39 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Vitamins benefits from anxious consumers wanting to boost their immune systems
  • Generics continue to lead due to low-prices and wide availability
  • Multivitamins players focus on marketing techniques during the pandemic
RECOVERY AND OPPORTUNITIES
  • Vitamins will remain in demand despite the pandemic coming to an end
  • Segmentation specific multivitamins expected to grow in popularity
  • Direct selling expected to grow its presence over the forecast period
CATEGORY DATA
  • Table 41 Sales of Vitamins by Category: Value 2015-2020
  • Table 42 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 43 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 44 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 45 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 46 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Paediatric vitamins and dietary supplements show the most dynamic growth despite children being the least impacted by COVID-19
  • GNC benefits from online presence during lockdown
  • Direct selling continue to dominate share regardless of the pandemic
RECOVERY AND OPPORTUNITIES
  • Growth rates set to slow as the virus is contained
  • Combined dietary supplements will remain high in demand due to multiple benefits
  • Consumers prefer preventative measures instead of OTC remedies
CATEGORY DATA
  • Table 48 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 51 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 52 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 53 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Increased home-cooking leads to sharp decline in 2020
  • Lack of trust amongst players proves beneficial for first ranked Herbalife Nutrition Ltd
  • Direct selling adapts its strategies in order to maintain shares during lockdown
RECOVERY AND OPPORTUNITIES
  • Post lockdown weight loss plans will kickstart the recovery process
  • Meal replacements positioned as wellbeing items rather than weight loss goods
  • Slimming teas will remain small despite consistent growth
CATEGORY DATA
  • Table 55 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Sports nutrition suffers from the closure of gyms
  • International players continue to dominate due to innovations and improved offerings
  • E-commerce booms during lockdown
  • Sports nutrition will recover in correspondence to gyms reopening
  • Sport nutrition to become more inclusive for women
  • Direct sellers will adapt their strategies to become COVID-19 friendly
CATEGORY DATA
  • Table 61 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Herbal/traditional sleep aids appeal to anxious consumers amidst the pandemic
  • Herbalife introduces new platforms and home delivery options
  • Home-made remedies continue to pose a threat to herbal/traditional products
RECOVERY AND OPPORTUNITIES
  • Gradual slowdown expected coinciding with the containment of the virus
  • Health and wellbeing trend will be beneficial for both herbal/traditional products and home-made remedies
  • Lower-priced remedies appeal to price sensitive consumers amidst the struggling economy
CATEGORY DATA
  • Table 67 Sales of Herbal/Traditional Products: Value 2015-2020
  • Table 68 Sales of Herbal/Traditional Products: % Value Growth 2015-2020
  • Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 71 Forecast Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Paediatric vitamins and dietary supplements flourishes due to rising health concerns
  • Abbott Laboratories Inc repositions brand Pedialyte
  • Self-medication is low within paediatric consumer health
RECOVERY AND OPPORTUNITIES
  • Product areas return to pre pandemic patterns from as soon as 2021
  • Parents will continue to worry about the health and diet of their children
  • Birth rates in Guatemala will support paediatric consumer health
CATEGORY DATA
  • Table 73 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 75 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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