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Consumer Health in Guatemala

  • ID: 2564427
  • Report
  • Region: Guatemala
  • 76 pages
  • Euromonitor International
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In Guatemala, there are barriers that make consumer health a difficult landscape for brands to compete in. Firstly, there is the difficult and slow bureaucratic procedure to get sanitary licences for new offerings, both domestic and imported. Secondly, consumer health has the threat of natural and home-made remedies and finally, the economy of the country means that many consumers rely on generic medications, meaning innovation in the industry remains low.

The author's Consumer Health in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Guatemala

List of Contents and Tables
Executive Summary
Consumer Health A Hard Landscape for Competitors in Guatemala
Industry Growth Is Driven by Social Pharmacies and Health and Wellbeing Trend
Global Brands and Generics Lead the Majority of Consumer Health
Distribution Is Led by Chemists/pharmacies Whose Untrained Staff Posing Challenges for Brand Positioning
Health and Wellness Trend Is Set To Drive Growth Over the Forecast
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 3 Life Expectancy at Birth 2014-2019
Market Data
Table 4 Sales of Consumer Health by Category: Value 2014-2019
Table 5 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 7 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 8 Distribution of Consumer Health by Format: % Value 2014-2019
Table 9 Distribution of Consumer Health by Format and Category: % Value 2019
Table 10 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Is A Struggle for Analgesics As Consumers Switch To Generics
Positioning and Diverse Offerings Drive Sales
Packaging Tactics and Selling Strategies
Competitive Landscape
Bayer Leads the Way As Prices Compete With Generics
When It Comes To Marketing, Domestic Offering Vitaflenaco Gets Active
Generics Still Record Higher Value Share Than Branded Goods
Category Data
Table 12 Sales of Analgesics by Category: Value 2014-2019
Table 13 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Analgesics: % Value 2015-2019
Table 15 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 16 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Combination Products Benefit From Increased Consumer Awareness
Major Players Get Natural, But Quick Relief Always Wins
As Air Pollution Increases Allergies Stimulate Sales
Competitive Landscape
Generics Enjoy Strong Demand As Social Pharmacies Grow
International Offerings Retain A Strong Presence
Innovation Is Low As New Entries Struggles To Gain Consumer Trust
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Conditions That Cause Embarrassment Leave Little Room for Growth
Parents Prefer Natural Ingredients As Mild, Effective Alternatives
Imported Brands Drive Sales From High-income Consumers
Competitive Landscape
Bayer Tops Dermatologicals With Focus on Sebamed
Consumer Trust in Major Players Sees A Low Presence of Private Label and Generics
Farmacias Meykos Continues Promoting Brands Through Derma+center
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2014-2019
Table 25 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 27 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 28 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Urbanisation and Busy Lifestyles Drive Sales for Digestive Remedies
Antacids Experiences Strong Growth and Oral Rehydration Is on the Rise
Laxatives Utilise Natural Ingredients As Natural Remedies Remain Popular
Competitive Landscape
Alka-seltzer and Sal Andrew Benefit From Consumer Awareness and Loyalty
Generics Continue To Lead Growth As the Rise of Social Pharmacies Continues
International Offerings Take the Lead in Digestive Remedies
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2014-2019
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 32 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Wound Care Remains Mature As There Is Limited Innovation
Advertising Is Seen As Risky Business in Wound Care
Wound Care Is Price Sensitive As Players Focus on Cost and Distribution
Competitive Landscape
Nexcare Tegaderm Is Introduced To Wound Care, Targeted at Healthcare Institutions
Private Label and Generics Remain Negligible
Domestic Players Dominate As Superior Leads
Category Data
Table 36 Sales of Wound Care by Category: Value 2014-2019
Table 37 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Wound Care: % Value 2015-2019
Table 39 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 40 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Men Are the Main Consumers However Sports Nutrition for Women Is Growing
Growth Is Hindered by the Difficult Registration Process
Direct Sellers and Specialist Stores Are Key Retailers for Sports Nutrition
Competitive Landscape
Gnc Is the Key Store-based Retailer
Domestic Players Struggle As International Players Have Active Marketing Campaigns
Direct Selling Is A Hit for Sports Nutrition As Omnilife Leads
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2014-2019
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Take Preventative Measures Including Dietary Supplements
Combination Dietary Supplements Have High Levels of Demand
Innovation Is Mainly Seen From International, Premium Brands
Competitive Landscape
Direct Selling Leads the Competitive Environment
Farmamédica Launches Sukrol Pro and Contrasa Introduces Castilla
Marketing Campaigns Commonly Focus on the Benefits of Ingredients
Category Data
Table 48 Sales of Dietary Supplements by Category: Value 2014-2019
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 50 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 51 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness Drives Sales As Vitamins Releases New Formats
Multivitamins Leads Sales As Consumer Awareness of Single Vitamins Is Low
Health and Beauty Specialist Retailers Benefit From Extensive Ranges and Offer of Advice
Competitive Landscape
Generics Remain A Popular Choice Whilst Private Label Is Weak
Vitamin C Players Invest in Rainy Season Marketing To Drive Sales
Players Target Pregnant Women and the Elderly With Segmented Offerings
Category Data
Table 55 Sales of Vitamins by Category: Value 2014-2019
Table 56 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 57 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 58 NBO Company Shares of Vitamins: % Value 2015-2019
Table 59 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 60 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
Players Promote Their Offerings To Fit in With the Health and Wellness Trend
50% of Guatemalan Women Aged 15-49 Are Overweight
Slimming Teas Registers the Highest Value Growth Rate
Competitive Landscape
Supplement Nutrition Drinks Experience Growth Through Marketing and Distribution
Direct Selling Leads Weight Management and Wellbeing Sales
Building Consumer Loyalty Is Hard for Weight Loss Supplements
Category Data
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Consumers Trust Natural Ingredients However Innovation Is Low
Home-made Remedies Are the Main Competitor of Herbal/traditional Products
Herbal/traditional Products Accounts for the Largest Share in Sleep Aids
Competitive Landscape
Herbalife Guatemala Remains the Leading Player in 2019
Pasinerva Has A Strong Domestic Presence for Herbal/traditional Products
the Purchasing Decision Is Led by Recommendations, Price and Ingredients
Category Data
Table 68 Sales of Herbal/Traditional Products: Value 2014-2019
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Headlines
Prospects
Natural Ingredients Are Commonly Used However Self-medication Is Low
Dermatologicals Sees Fast Value Growth, But Vitamins and Dietary Supplements Leads
Birth Rates in Guatemala Support Paediatric Consumer Health
Competitive Landscape
Low Innovation for Paediatric Consumer Health As Parents Trust Brands They Know
Social Pharmacies Help Generics To Grow in Paediatric Consumer Health
Mustela Increases Promotional Activity To Capture the Growing Audience
Category Data
Table 74 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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