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Consumer Health in Tunisia

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    Report

  • 72 Pages
  • November 2025
  • Region: Tunisia
  • Euromonitor International
  • ID: 2564428
Consumer health in Tunisia is expected to register healthy current value growth in 2025, though constant value growth is expected to be more muted, as inflation remains an issue, though it is decelerating. It is also a mixed picture, with profit margins tight for products such as analgesics and digestive remedies in particular.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DEFINITIONS
SOURCES
  • Summary 1 Research Sources
DIGESTIVE REMEDIES IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Profit margins fall
  • L’envol Pharma benefits from its natural positioning
  • Pharmacies hold monopoly
PROSPECTS AND OPPORTUNITIES
  • Similar factors drive growth over forecast period
  • Local brands continue to focus on a more natural positioning
  • Health and wellness trends influence innovation in digestive remedies
CATEGORY DATA
  • Table 12 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 13 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 15 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 16 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 17 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Moderate current value growth in 2025
  • Laboratoires Opalia holds on to top spot
  • E-commerce registers highest value growth
PROSPECTS AND OPPORTUNITIES
  • Local brands make gains
  • Health and wellness trends influence innovation in dermatologicals
  • Haemorrhoid treatments register healthy volume growth
CATEGORY DATA
  • Table 18 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 19 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 21 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 22 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Overall fall in volume sales
  • Local company Kingflex holds on to commanding lead
  • Health and personal care stores register highest value growth
PROSPECTS AND OPPORTUNITIES
  • Further overall decline over forecast period
  • Increasing offerings targeted at children
  • More dynamism in sticking plasters/adhesive bandages
CATEGORY DATA
  • Table 24 Sales of Wound Care by Category: Value 2020-2025
  • Table 25 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 27 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 28 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 29 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive performance in 2025
  • Local company Vital Boumhel makes significant gains
  • E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Local players gain value share
  • Increasing segmentation, as well as more focus on clean and natural offerings
CATEGORY DATA
  • Table 30 Sales of Vitamins by Category: Value 2020-2025
  • Table 31 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 32 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 33 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 34 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 35 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 36 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy value growth
  • Pierra Fabre leads, but loses value share
  • E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
  • Further value healthy growth over forecast period
  • Continuing push for deregulation from certain players
  • Herbal dietary supplements register strong value growth
CATEGORY DATA
  • Table 37 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 38 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 39 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 40 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 41 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 42 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 43 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Modest performance in 2025, with growth slowing
  • Landscape becoming more fragmented
  • Health and personal care stores dominate distribution, though hypermarkets gain most value share
PROSPECTS AND OPPORTUNITIES
  • Muted performance over forecast period
  • Newer technologies dampen value sales
  • Regulators push for evidence-based data
CATEGORY DATA
  • Table 44 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 45 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 47 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 48 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 49 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Lower value growth than previous year
  • Local company Impact Sports Nutrition continues to lead
  • Department stores lead distribution
PROSPECTS AND OPPORTUNITIES
  • Bright outlook over forecast period
  • Local companies gain value share
  • Increasing scrutiny of ingredients
CATEGORY DATA
  • Table 50 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 51 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 53 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 54 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 55 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bouyant performance in 2025
  • Competitive landscape remains highly fragmented
  • Health and personal care stores register highest value growth
PROSPECTS AND OPPORTUNITIES
  • Continuing healthy value growth over forecast period
  • Regular product launches keep consumers engaged
  • Natural positioning benefits herbal/traditional products
CATEGORY DATA
  • Table 56 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 57 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 59 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Muted performance in 2025
  • Local companies lead
  • Pharmacies dominate
PROSPECTS AND OPPORTUNITIES
  • Moderate constant value growth over forecast period
  • Innovation focuses on making offerings more palatable
  • Growing focus on wellness
CATEGORY DATA
  • Table 62 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 63 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 64 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 65 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Cold winter supports value sales
  • Actifed returns to shelves, after supply issues ironed out
  • Health and personal care stores gain significant value share
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • Local brands continue to focus on a more natural positioning
  • Increasing demand for combination products
CATEGORY DATA
  • Table 66 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 67 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 68 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 69 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 70 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 71 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
ANALGESICS IN TUNISIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Profit margins fall
  • Sanofi-Aventis continues to lead, gaining further value share in 2025
  • Pharmacies hold monopoly
PROSPECTS AND OPPORTUNITIES
  • Further fall in constant value sales over forecast period
  • Little innovation, as price controls stifle competition
  • Private sector pushes for deregulation
CATEGORY DATA
  • Table 72 Sales of Analgesics by Category: Value 2020-2025
  • Table 73 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 74 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 75 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 76 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 77 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030