Hot Drinks in the US

  • ID: 2567974
  • Report
  • Region: United States
  • 33 pages
  • Euromonitor International
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In 2017, hot drinks consumption patterns in the US continued to reflect a widening preference for premium products. While off-trade volume sales of coffee and other hot drinks declined, increasing demand for higher quality coffees, teas and various other types of hot beverages led to an increase in value sales for the industry as a whole. Bucking the trend set by the off-trade, the on-trade was able to turn new consumption trends into strengths, managing to post an increase in volume sales.

The Hot Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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HOT DRINKS IN THE US

List of Contents and Tables
  • Executive Summary
  • Premiumisation Helps Drive Sales
  • Foodservice Channel Claims A Growing Share of Volume Sales
  • Small Brands and New Formats Show Promise
  • New Products Offer Functional Benefits and Innovative Flavours
  • Coffee and Tea To Record Steady Value Gains Over the Forecast Period
  • Market Data
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Off-trade Set To Remain Flat While the On-trade Continues To Grow
  • Premiumisation Continues But Shows Its Limitations
  • Slowdown in Fresh Ground Coffee Pods Continues
  • Competitive Landscape
  • Instant Coffee Facing An Uphill Battle
  • Private Label Gains Share in Fresh Ground Coffee Pods
  • Starbucks Makes Gains in Multiple Categories
  • Category Data
  • Table 26 Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 27 Retail Sales of Coffee by Category: Value 2012-2017
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2012-2017
  • Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2012-2017
  • Table 32 NBO Company Shares of Coffee: % Retail Value 2013-2017
  • Table 33 LBN Brand Shares of Coffee: % Retail Value 2014-2017
  • Table 34 Forecast Retail Sales of Coffee by Category: Volume 2017-2022
  • Table 35 Forecast Retail Sales of Coffee by Category: Value 2017-2022
  • Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2017-2022
  • Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2017-2022
  • Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2017-2022
  • Headlines
  • Prospects
  • On-trade Takes Advantage of the Third Wave
  • Promising Future for Teas Highlighting Origin
  • Loose Teas Gain Ground on Bagged Formats
  • Competitive Landscape
  • Teavana Records Strong Growth
  • Smaller Brands Excel in the Fastest Growing Categories
  • Yogi Strengthens Its Lead in Fortified/functional Fruit/herbal Tea
  • Category Data
  • Table 39 Retail Sales of Tea by Category: Volume 2012-2017
  • Table 40 Retail Sales of Tea by Category: Value 2012-2017
  • Table 41 Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 42 Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 43 NBO Company Shares of Tea: % Retail Value 2013-2017
  • Table 44 LBN Brand Shares of Tea: % Retail Value 2014-2017
  • Table 45 Forecast Retail Sales of Tea by Category: Volume 2017-2022
  • Table 46 Forecast Retail Sales of Tea by Category: Value 2017-2022
  • Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
  • Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Cultural Factors Favour the Foodservice Channel
  • Sugar Concerns Drag Down the Category's Performance
  • Category Records A Further Current Value Decline in 2017
  • Competitive Landscape
  • Nestlé Remains the Leading Player
  • Alternative Beverages Attract Consumers
  • Category Data
  • Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
  • Table 50 Retail Sales of Other Hot Drinks by Category: Value 2012-2017
  • Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
  • Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2013-2017
  • Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2014-2017
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2017-2022
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2017-2022
  • Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2017-2022
  • Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2017-2022
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Premium is the name of the game

The ongoing premiumisation trend has impacted all hot drinks categories. Whether cold brew and fresh coffee beans in coffee, loose leaf and herbal teas, or premium hot chocolate beverages, consumers increasingly demand higher-quality, ethically-sourced, and well-crafted hot drinks.

Health trends influence consumption habits

In the face of growing waistlines, Americans are consciously replacing unhealthy beverages with perceived healthier drinks. As a result, other hot drinks, predominantly sugar-laden chocolate-based flavoured powder drinks, suffered its worst retail sales decline in a decade in 2016, while intrinsically healthy options like fruit/herbal tea and fresh coffee beans made gains. New academic studies stating the health benefits of coffee and tea improved the perception of these types of beverages.

Keurig’s growth fades, though its strength persists

The meteoric rise of Keurig Green Mountain to become hot drinks leader has stalled. Riding the surge in consumer adoption of its coffee pod machines, Keurig Green Mountain’s own and licensed coffee pods experienced years of strong sales growth. However, a backlash against the company’s new machine, unsustainable pods and competitive alternatives has put the brakes on its growth prospects. Despite stagnation, Keurig Green Mountain remained the leading player in hot drinks in retail value share terms in 2016.

Unilever looks to Pure Leaf to inspire growth

Recognising the greater strength of Pure Leaf compared with Lipton in RTD tea and the necessity for a premium-positioned product, Unilever extended its Pure Leaf brand into hot drinks. Pure Leaf, as a hot tea brand, was launched in October 2016; it is available nationwide in pyramid tea bags and as a loose leaf format. Pure Leaf has been given premium-positioning from this previously economy focused company. If Pure Leaf performs as well as in RTD tea, much can be expected from this new addition to hot drinks.

Tea is set to post the fastest growth in the forecast period

While hot drinks as a whole is projected to post moderate growth over the forecast period, the underlying dynamics in categories are expected to see tea register the fastest retail value and total volume CAGRs over the forecast period. Tea is set to capture share of throat in hot drinks by 2021. This gain bucks the review period trend, when hot drinks consumption was relatively stable.


Overview


Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in USA with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:
  • Coffee
  • Tea
  • Other hot drinks
  • The Hot Drinks in USA market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
  • Our market research reports answer questions such as:
  • What is the market size of Hot Drinks in USA?
  • What are the major brands in USA?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in USA?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in USA?
  • Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
  • This industry report originates from Passport, our Hot Drinks market research database.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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