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Soft Drinks in Ukraine

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    Report

  • 91 Pages
  • December 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 2567992
Soft drinks continues to rebuild in the face of ongoing wartime realities in Ukraine, although total volume sales remain significantly below pre-war levels. Whilst hindered by inflationary pressures and price sensitivity, consumers are reliant on soft drinks as an affordable indulgence, to either manage stress, support energy levels, or enjoy as a regular treat.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks continues to show recovery
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Weak economic conditions weigh on overall performance
  • Changing mindsets and purchasing behaviour impacts soft drinks
  • Health and ethical aspirations remain strong
WHAT’S NEXT?
  • Challenging outlook with some grounds for optimism
  • New sugar tax will result in soft drink reformulations
  • Convenience stores and retail e-commerce to support sales
COMPETITIVE LANDSCAPE
  • Oskar Morshynsky ZMV TOV maintains its leading position
  • Slavutych PBK VAT gains ground in carbonates
  • National Cashback program supports local manufacturers
CHANNELS
  • Supermarkets are primary channel for soft drinks
  • Retail e-commerce and variety stores are reshaping distribution
  • Foodservice recovery lags behind retail
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN UKRAINEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Carbonates enjoy further recovery in volumes
INDUSTRY PERFORMANCE
  • Global and local brands act to maintain appeal of carbonates
  • Tonics are among the best-sellers in carbonates
WHAT’S NEXT?
  • Bright outlook for carbonates driven by wide range of consumption occasions
  • Kvas has strong potential following revival
  • Implementation of sugar tax is expected from 2026
COMPETITIVE LANDSCAPE
  • PepsiCo and Coca-Cola compete closely for leadership in Carbonates
  • Slavutych PBK VAT is fastest growing player
CHANNELS
  • Supermarkets reinforce position as leading channel
  • Vending channel shows recovery in carbonates
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2025-2030
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMERJUICE IN UKRAINEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Juice faces ongoing challenges amid higher prices
INDUSTRY PERFORMANCE
  • Volumes decline amid sustained price increases
  • 100% juice shows resilience among affluent consumer groups
WHAT’S NEXT?
  • Limited volume growth is predicted as challenges persist
  • Leading players will bring innovations to the market
  • Jaffa 100% vegetable mix launches from Vitmark-Ukraine SP TOV
COMPETITIVE LANDSCAPE
  • Vitmark-Ukraine SP TOV remains undisputed leader
  • Strong performance is enjoyed by Ekosfera TOV
CHANNELS
  • Supermarkets secures position as leading channel
  • Convenience stores make strong progress
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 58 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERBOTTLED WATER IN UKRAINEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Widespread reliance on bottled water drives double-digit volume growth
INDUSTRY PERFORMANCE
  • Strong volume growth observed in bottled water
  • Flavoured bottled water shows dynamism
WHAT’S NEXT?
  • Positive dynamics will remain despite challenges
  • Calming functional waters are emerging in Ukraine
  • Aqua Myrgorod launches functional bottled water with vitamin D3
COMPETITIVE LANDSCAPE
  • Brand Morshynska remains clear market leader
  • Vitmark-Ukraine SP TOV makes strong progress
CHANNELS
  • Supermarkets lead the distribution of bottled water
  • Health and beauty specialists gain volume share
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSPORTS DRINKS IN UKRAINEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Steady growth from a low base
INDUSTRY PERFORMANCE
  • Sports drinks faces slower volume growth
  • Reduced-sugar variants are limited for the time being
WHAT’S NEXT?
  • Sports drinks face solid growth prospects
  • Locally produced isotonic drinks are making an appearance
  • Zero sugar options likely to gain mass-market appeal
COMPETITIVE LANDSCAPE
  • 4Move imported by SV-Dnipro TOV dominates share with strong performance
CHANNELS
  • Supermarkets is dominant channel for sports drinks
  • Retail e-commerce extends its strong share of sales
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 82 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERENERGY DRINKS IN UKRAINEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dynamic performance for energy drinks
INDUSTRY PERFORMANCE
  • Energy drinks enjoy dynamism driven by war-related factors
  • Regular energy drinks are the favoured choice
WHAT’S NEXT?
  • Future prospects remain positive for energy drinks in Ukraine
  • Affordable brand Best Shot is gaining popularity
  • Implementation of sugar tax is expected from 2026
COMPETITIVE LANDSCAPE
  • Local player Novi Produkty Group is the clear leader
  • Coca-Cola’s Beverages Ukraine witnesses strong performance
CHANNELS
  • Supermarkets provide convenient access to energy drinks
  • Vending sales are recovering in Ukraine
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 94 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCONCENTRATES IN UKRAINEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Concentrates is limited by lack of familiarity and appeal
INDUSTRY PERFORMANCE
  • Concentrates has limited appeal in Ukraine
  • Traditional products form the basis of powder concentrates
WHAT’S NEXT?
  • Some growth prospects related to assortment expansion
  • Electrolyte and isotonic health and wellness developments
COMPETITIVE LANDSCAPE
  • ECO leads powder concentrates in Ukraine
  • Brand Lasochka witnesses dynamic sales
CHANNELS
  • Global mass-market brands enter local market via retail e-commerce channel
  • Convenience stores expand presence
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD TEA IN UKRAINEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ongoing recovery is boosted by niche lines
INDUSTRY PERFORMANCE
  • Still RTD tea is the dominant choice
  • Kombucha develops well as a niche category
WHAT’S NEXT?
  • Shifting consumer preferences will challenge regular lines as functional lines gain traction
  • Numerous craft kombucha novelties emerge
  • Functional RTD tea is launched by craft beer brewery Underwood
COMPETITIVE LANDSCAPE
  • Fuze Tea retains its leading position even as volume share is eroded
  • Eat Easy TOV enjoys dynamism with its kombucha line
CHANNELS
  • Supermarkets lead with private label holding significant share
  • Vending sales begin to pick up
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERRTD COFFEE IN UKRAINEKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD coffee emerges from a low base
INDUSTRY PERFORMANCE
  • RTD coffee enjoys growth from low base
  • Growth is challenged by competition from foodservice and premium price points
WHAT’S NEXT?
  • RTD coffee is still in high-growth phase of development
  • Numerous innovations from both local and imported players
  • Local brand Jaffa adds plant-based offering to new range
COMPETITIVE LANDSCAPE
  • Jacobs is both leading and most dynamic company in the industry
CHANNELS
  • Small local grocers hold a slim lead in distribution of RTD coffee
  • Forecourt retailers confirm position as key channel
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 134 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERASIAN SPECIALITY DRINKS IN UKRAINE2025 DEVELOPMENTS
CATEGORY DATA
  • Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
  • Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
  • Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
  • Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
  • Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2025
  • Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2022-2025
  • Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2021-2025
  • Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2022-2025
  • Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2025-2030
  • Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2025-2030
  • Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2025-2030
  • Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2025-2030