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Tissue and Hygiene in North Macedonia

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    Report

  • 45 Pages
  • March 2024
  • Region: North Macedonia
  • Euromonitor International
  • ID: 2568000
Tissue and hygiene in Macedonia was challenged by high inflation for the second consecutive year in 2023. Although, the rate of inflation is lower compared to 2022, it remained well above normal levels in Macedonia. High inflation has stifled volume sales of tissue and hygiene in 2023 as the category witnessed significant unit price increases. With household incomes under pressure, consumers have been forced to prioritise more essential goods.

The Tissue and Hygiene in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TISSUE AND HYGIENE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 1 Birth Rates 2018-2023
  • Table 2 Infant Population 2018-2023
  • Table 3 Female Population by Age 2018-2023
  • Table 4 Total Population by Age 2018-2023
  • Table 5 Households 2018-2023
  • Table 6 Forecast Infant Population 2023-2028
  • Table 7 Forecast Female Population by Age 2023-2028
  • Table 8 Forecast Total Population by Age 2023-2028
  • Table 9 Forecast Households 2023-2028
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MENSTRUAL CARE IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail price inflation forces consumers to economise
  • Menstrual care is under pressure from shrinking consumer base
  • Violeta expands range for females with heavier menstrual flow
PROSPECTS AND OPPORTUNITIES
  • Menstrual care faces decline amid demographic changes
  • Intimate wipes to see growth from a small base
  • Product innovations to fuel value growth
CATEGORY DATA
  • Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 21 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 22 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 23 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
NAPPIES/DIAPERS/PANTS IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales weaken in nappies/diapers/pants
  • Standard nappies/diapers remain a key choice among parents
  • Ongoing product developments are deemed vital in this competitive category
PROSPECTS AND OPPORTUNITIES
  • Difficult demographic era creates challenges for nappies/diapers/pants
  • E-commerce sales to enjoy solid growth
  • Private label could gain value share
CATEGORY DATA
  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
RETAIL ADULT INCONTINENCE IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail adult incontinence remains stable amid price increases
  • Mild incontinence issues support growth of light products
  • Lack of competition stifles growth
PROSPECTS AND OPPORTUNITIES
  • Limited growth prospects in upcoming period
  • Lack of competition restricts category development
  • Light adult incontinence products to see marginal volume growth
CATEGORY DATA
  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2018-2023
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
WIPES IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation drives strong double-digit current value growth in wipes
  • Consumers economise as cost of living soars
  • Competition intensifies in wipes as more affordable brands gain share
PROSPECTS AND OPPORTUNITIES
  • Promising outlook in value growth as consumption of baby wipes declines
  • All-purpose cleaning wipes face promising growth
  • E-commerce offers opportunities for new entrants
CATEGORY DATA
  • Table 37 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 38 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 39 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 40 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 41 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
RETAIL TISSUE IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumption slows amid further price increases
  • Pocket handkerchiefs and boxed facial tissues outperform other products
  • Product developments focus on texture and scents
PROSPECTS AND OPPORTUNITIES
  • Boxed facial tissues offer up an alternative to paper towels
  • Rising demand for paper tablecloths
  • Home delivery services to gain popularity alongside e-commerce
CATEGORY DATA
  • Table 43 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 44 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 45 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 46 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 47 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
AWAY-FROM-HOME TISSUE AND HYGIENE IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Investments stabilise in away-from-home tissue and hygiene
  • Price inflation is main factor shaping business purchasing decisions
  • Strict procurement procedures among public companies
PROSPECTS AND OPPORTUNITIES
  • Away-from home tissue registers higher growth than away-from-home hygiene
  • Strong outlook for AFH paper towels
  • Large international and multinational to lead category
CATEGORY DATA
  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028