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Tissue and Hygiene in North Macedonia

  • ID: 2568000
  • Report
  • June 2020
  • Region: North Macedonia
  • 54 pages
  • Euromonitor International
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The overall impact of COVID-19 on tissue and hygiene in North Macedonia is expected to be limited in 2020, although stronger growth is likely to be seen in some areas of retail tissue and hygiene as a result of the pandemic. A fear of stock shortages at the start of the pandemic led to a spate of panic buying in several product areas, such as toilet paper, all purpose cleaning wipes and nappies/diapers.

The Tissue and Hygiene in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List of Contents and Tables

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • New product launches and much media discussion contribute to rising environmental awareness among Macedonian consumers in 2019
  • Procter & Gamble and domestic company Alkaloid invest in production and innovation in 2019
  • Future growth of tissue and hygiene will be determined by a variety of factors already in place, with COVID-19 having only minimal impact
MARKET INDICATORS
Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024

MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
Summary 1 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Improved economy and premiumisation combine to fuel overall growth in 2019, though tampons continues to decline
  • Menstrual cups garner attention through social media as journalists voice concerns that “menstruation is a luxury” in North Macedonia in 2019
  • Procter & Gamble’s continuous innovation ensures its lead in 2019 in an environment dominated by multinationals
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within sanitary protection
  • Recovery and opportunities
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Rising disposable incomes soften impact of negative demographic trends in 2019
  • Disposable pants remains negligible in 2019 as rising ecological awareness boost interest in reusable solutions
  • Procter & Gamble leads, and Alkaloid is the only domestic company with significant share in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within nappies/diapers/pants
  • Recovery and opportunities
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • After previous year’s recovery, current value growth slows in 2019 as consumers continue to opt for cheapest products
  • Maksi and Mega still at the top, dominating adult retail incontinence in 2019
  • Domestic company Alkaloid set to increase competition in a highly concentrated environment in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within retail adult incontinence
  • Recovery and opportunities
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Convenience drives the growth of wipes in 2019 as baby wipes are increasingly used as multi-purpose solutions
  • All purpose cleaning wipes leads growth in 2019, driven by focus on home hygiene
  • Mega Disposables leads a fragmented landscape in 2019
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within wipes
  • Recovery and opportunities
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2014-2019
Table 38 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 40 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 41 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Premiumisation continues in 2019, as consumers show greater interest in recycled toilet paper
  • Consumers warned against trend of using wipes instead of toilet paper as leading players fight for share through discount offers in 2019
  • Paloma retains its lead of retail tissue in 2019, boosting its reputation as an ecologically-aware company
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within retail tissue
  • Recovery and opportunities
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2014-2019
Table 44 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 46 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 47 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE
  • Government funding for healthcare boosts growth in 2019 as away-from-home tissue continues to outperform away-from-home hygiene
  • Economising prevails in both the public and private sectors in 2019
  • Away-from-home tissue and hygiene remains highly fragmented in 2019, and dominated by multinationals
2020 AND BEYOND
  • COVID-19 impact
  • Affected products within away-from-home tissue and hygiene
  • Recovery and opportunities
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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