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Tissue and Hygiene in Ukraine

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    Report

  • 54 Pages
  • March 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 2568002
Following the outbreak of COVID-19 in Ukraine the government moved to impose a wide range of measures to control its spread, with this influencing demand for tissue and hygiene products. With consumers advised to remain at home where possible and to follow a range of measures such as washing hands more frequently and covering your face when coughing and sneezing, demand for products such as paper towels and facial tissues increased.

The Tissue and Hygiene in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025

MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

KEY DATA FINDINGS
2020 IMPACT
  • Sanitary protection under pressure as consumer base shrinks and alternative options gain attention
  • Slim/thin/ultra-thin towels continue to dominate with little change seen in 2020
  • International players continue to dominate

RECOVERY AND OPPORTUNITIES
  • Category maturity likely to limit growth opportunities
  • Tampons set to benefit from increasingly active lifestyles of women in Ukraine
  • Sanitary protection expected to see more online activity

CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Falling birth rate hampers volume growth with COVID-19 having little impact
  • Disposable pants continues to see dynamic growth
  • Huggies continues to win share with strong value proposition

RECOVERY AND OPPORTUNITIES
  • Potty training set to support a return to growth for nappies/diapers/pants
  • Falling birth rate threatens standard and new born nappies/diapers
  • E-commerce set for stronger role in nappies/diapers/pants as consumers become more familiar with the convenience of online shopping

CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Sales thrive thanks to expansion of e-commerce and home seclusion
  • Falling prices aid the growth of light adult incontinence
  • Seni and Tena continue to fight for the lead

RECOVERY AND OPPORTUNITIES
  • Falling prices and an ageing population point towards the category’s strong potential
  • Light adult incontinence expected to reach more consumers
  • E-commerce expected to see further gains due to increased awareness of the benefits of shopping online

CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Increased hygiene concerns lead to sharp rise in demand for general purpose wipes
  • Facial cleansing wipes retain attraction as a convenient way to retain clear skin
  • Biosphere builds on strong lead thanks to large and affordable range of products

RECOVERY AND OPPORTUNITIES
  • Mixed fortunes predicted within personal wipes
  • Demand for moist toilet wipes expected to expand thanks to increased hygiene awareness
  • Baby wipes set for bright future despite demographic challenges

CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Paper towels clean up as consumers become more hygiene conscious
  • Consumers favour recycled toilet paper thanks to its lower prices as home seclusion boosts demand
  • Little change in the competitive landscape despite the impact of COVID-19

RECOVERY AND OPPORTUNITIES
  • Paper towels expected to continue fuelling the rapid growth of retail tissue
  • Health and money likely to remain key decision-making factors
  • E-commerce expected to make further inroads in the sale of retail tissue products

CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

KEY DATA FINDINGS
2020 IMPACT
  • Measures to control COVID-19 push AFH tissue sales into the red
  • Stricter hygiene practices prevents heavier losses
  • Despite dynamic growth AFH hygiene remains a niche category

RECOVERY AND OPPORTUNITIES
  • Stricter hygiene measures expected to continue supporting sales in the post-COVID-19 world
  • Increased demand could push businesses towards cheaper options
  • Ageing population should benefit sales of AFH adult incontinence

CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
  • Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
  • Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
  • Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
  • Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2020
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025