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Home Care in Azerbaijan

  • ID: 2568049
  • Report
  • February 2022
  • Region: Azerbaijan
  • 54 Pages
  • Euromonitor International
Home care in Azerbaijan has been upturned by the COVID-19 pandemic in both 2020 and 2021. The most important factor has been the extended periods of restriction on socialisation and other lockdown measures that confines people to their homes. This spurred demand for most products. In addition, rising health concerns and an increase in sanitary hygiene awareness saw products like surface care and bleach see a surge in demand, as consumers sought to reduce the risks of cross-infection.

This 'Home Care in Azerbaijan market' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2016-2021
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2016-2021
  • Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 4 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 6 Distribution of Home Care by Format: % Value 2016-2021
  • Table 7 Distribution of Home Care by Format and Category: % Value 2021
  • Table 8 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN AZERBAIJANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Steady development amid pandemic, although essentials do better as incomes slip
  • Return to retail sees producers rebuilding with promotions and discounts.
  • Powder dominates, reflecting deep seated consumer trends
PROSPECTS AND OPPORTUNITIES
  • Back on track, but later
  • Immaturity of category may offer potential
  • Building consumer awareness can widen scop of demand
CATEGORY INDICATORS
  • Table 10 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 11 Sales of Laundry Care by Category: Value 2016-2021
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 13 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 15 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN AZERBAIJANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic still sustain growth, although easing of lockdown slows demand
  • Hand dishwashing still prime mover
  • Automatic is growing, helped by appliance promotions
PROSPECTS AND OPPORTUNITIES
  • Invasion of machines continues
  • Multinationals set to dominate, but stronger economy demand may open door for local players
  • Local cuisine demands modern solutions
CATEGORY INDICATORS
  • Table 25 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 26 Sales of Dishwashing by Category: Value 2016-2021
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2016-2021
  • Table 28 NBO Company Shares of Dishwashing: % Value 2017-2021
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2018-2021
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2021-2026
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN AZERBAIJANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sanitary concerns sustain surface care in 2021
  • Bathroom cleaners see consumers trading up
  • Demand for aggressive cleaners helped by pricing
PROSPECTS AND OPPORTUNITIES
  • Stability returns as consumers return to pre-pandemic habits
  • Sanitary habits see long term change
  • Specific cleaners struggle with baked-on Azerbaijani consumer attitudes
CATEGORY DATA
  • Table 32 Sales of Surface Care by Category: Value 2016-2021
  • Table 33 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
  • Table 36 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 37 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 38 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 39 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN AZERBAIJANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Efficacy of bleach still supports demand
  • Low pricing sees consumers trade down to bleach
  • Ace building share
PROSPECTS AND OPPORTUNITIES
  • Challenge to add value, although volumes set to continue rising
  • Locals will take economy segment
  • Green position of bleach may be long term problem
CATEGORY DATA
  • Table 40 Sales of Bleach: Value 2016-2021
  • Table 41 Sales of Bleach: % Value Growth 2016-2021
  • Table 42 NBO Company Shares of Bleach: % Value 2017-2021
  • Table 43 LBN Brand Shares of Bleach: % Value 2018-2021
  • Table 44 Forecast Sales of Bleach: Value 2021-2026
  • Table 45 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN AZERBAIJANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales benefit from shifting consumer trends during pandemic
  • Limited scope of category
  • Water quality adds momentum
PROSPECTS AND OPPORTUNITIES
  • Post-pandemic lavatory
  • No changes in preferences
  • Foreign influence on the daily personal routine
CATEGORY DATA
  • Table 46 Sales of Toilet Care by Category: Value 2016-2021
  • Table 47 Sales of Toilet Care by Category: % Value Growth 2016-2021
  • Table 48 NBO Company Shares of Toilet Care: % Value 2017-2021
  • Table 49 LBN Brand Shares of Toilet Care: % Value 2018-2021
  • Table 50 Forecast Sales of Toilet Care by Category: Value 2021-2026
  • Table 51 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN AZERBAIJANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Shoe polish sales sustained by enduring consumer habits
  • Not much attention to floor and furniture
  • Turkish players dominate with Cigir Kimya in the lead
PROSPECTS AND OPPORTUNITIES
  • Solid sales dominated by imports
  • Shoe polish supported by shifting demographics
  • Housing trends can drive floor and furniture polish
CATEGORY DATA
  • Table 52 Sales of Polishes by Category: Value 2016-2021
  • Table 53 Sales of Polishes by Category: % Value Growth 2016-2021
  • Table 54 NBO Company Shares of Polishes: % Value 2017-2021
  • Table 55 LBN Brand Shares of Polishes: % Value 2018-2021
  • Table 56 Forecast Sales of Polishes by Category: Value 2021-2026
  • Table 57 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN AZERBAIJANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Volumes slow as lockdown eases and consumer habits change
  • Spray/aerosol air fresheners prevail due to low prices and strong distribution, while other air fresheners
  • Demand for convenience boost sales of electric devices
PROSPECTS AND OPPORTUNITIES
  • Some slow down anticipated
  • Local brands look to grow, but face equity hurdles
  • Innovation needed as habits and demographics change
CATEGORY DATA
  • Table 58 Sales of Air Care by Category: Value 2016-2021
  • Table 59 Sales of Air Care by Category: % Value Growth 2016-2021
  • Table 60 NBO Company Shares of Air Care: % Value 2017-2021
  • Table 61 LBN Brand Shares of Air Care: % Value 2018-2021
  • Table 62 Forecast Sales of Air Care by Category: Value 2021-2026
  • Table 63 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN AZERBAIJANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Positive growth, although slowing as pandemic measures relax
  • Mazarina builds share by working with retailers
  • Spray/aerosol dominates, thanks to efficacy and producer focus
PROSPECTS AND OPPORTUNITIES
  • Seek to widen seasonal demand if possible
  • Spray set to dominate; new entrants need to work around the edges
  • Health awareness post-pandemic can be useful tool
CATEGORY DATA
  • Table 64 Sales of Home Insecticides by Category: Value 2016-2021
  • Table 65 Sales of Home Insecticides by Category: % Value Growth 2016-2021
  • Table 66 NBO Company Shares of Home Insecticides: % Value 2017-2021
  • Table 67 LBN Brand Shares of Home Insecticides: % Value 2018-2021
  • Table 68 Forecast Sales of Home Insecticides by Category: Value 2021-2026
  • Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown