+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Home Care in Azerbaijan

  • ID: 2568049
  • Report
  • February 2021
  • Region: Azerbaijan
  • 61 pages
  • Euromonitor International
1 of 2
Azeri consumers spent several months of 2020 under a very strictly enforced lockdown, which caused an increased demand for several items, particularly products for dishwashing and surface care. As people switched to home-based lifestyles, they came to use home care products in higher volumes.

The Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2015-2020
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Increased time spent at home drives growth
  • Financial worried harm liquid detergents
  • Continued demand by wealthy consumers sees liquid tablets grow
RECOVERY AND OPPORTUNITIES
  • Return to normality to bring about more stable sales
  • International brands to lead recovery in the next two years
  • Innovations to drive growth once the pandemic is over
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2015-2020
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2015-2020
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 14 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Switch to home-based lifestyles behind growth in 2020
  • Automatic dishwashing stays in demand despite economic difficulties
  • Local cuisine drives demand for hand dishwashing brands
RECOVERY AND OPPORTUNITIES
  • Recovery from the pandemic to stabilise sales
  • International brands to continue to lead sales
  • Dishwashers to remain a popular dowry for brides
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2015-2020
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Increased focus on hygiene behind strong sales growth
  • Multi-purpose cleaners continue to dominate sales
  • Moderate growth in average unit prices
RECOVERY AND OPPORTUNITIES
  • Atropatena and Procter & Gamble to continue to dominate sales
  • Growing consumer awareness to bring about increased sales
  • Growth in category to come from multi-purpose cleaners
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2015-2020
  • Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
  • Table 41 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Increased focus on hygiene behind strong sales growth
  • Disinfectants capitalise on COVID-19 panic
  • Competition from gentler products continues to limit sales
RECOVERY AND OPPORTUNITIES
  • End of the pandemic to stabilise bleach sales
  • Growth to come from sales in rural areas
  • Multinational brands to continue to lead sales
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2015-2020
  • Table 44 Sales of Bleach: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 46 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 47 Forecast Sales of Bleach: Value 2020-2025
  • Table 48 Forecast Sales of Bleach: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Increased focus on hygiene behind strong sales growth
  • Affordable liquids continue to dominate
  • Poor water quality behind high per capita usage of toilet care products
RECOVERY AND OPPORTUNITIES
  • End of the pandemic to stabilise toilet care product sales
  • Liquids to continue to dominate sales
  • Global brands to maintain leading positions
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2015-2020
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Polishes unaffected by COVID-19 outbreak
  • Shoe polish remains in demand with male consumers
  • Supermarkets take consumers from grocery retailers
RECOVERY AND OPPORTUNITIES
  • Imported brands of polish to continue to dominate
  • Less popular types of polish to struggle to achieve significant volume growth
  • Furniture polish to grow fastest during the forecast period
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2015-2020
  • Table 56 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 58 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 59 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Increased time spent at home drives growth
  • Two leading companies drives volume and value growth
  • Car air fresheners stay in constant demand
RECOVERY AND OPPORTUNITIES
  • End of the pandemic to stabilise air care product sales
  • Sales to recover within next two years
  • Innovations to drive growth over the forecast period
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2015-2020
  • Table 62 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 63 Sales of Air Care by Fragrance: Value Ranking 2018-2020
  • Table 64 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 65 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 66 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 67 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Home insecticides unaffected by COVID-19 outbreak
  • Warmer climate raises demand for insecticides
  • Sprays/aerosols continues to dominate sales
RECOVERY AND OPPORTUNITIES
  • Rise in temperatures to influence sales dynamics
  • No challenge to affordable sprays/aerosols
  • Electric insecticides and insecticide baits to enjoy strong growth from a small base
CATEGORY DATA
  • Table 68 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 69 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 71 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 72 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 73 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Note: Product cover images may vary from those shown
Adroll
adroll