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Home Care in Azerbaijan

  • ID: 2568049
  • Report
  • February 2020
  • Region: Azerbaijan
  • 5 pages
  • Euromonitor International
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Home care in Azerbaijan saw continued growth in 2019, as economic conditions in the country improved and consumers enjoyed higher wages and disposable incomes, particularly in urban areas. The growth of modern grocery retailers made a wide range of different products easily accessible, and manufacturers’ increased investment in marketing and brand promotion led to the greater willingness of consumers to try a broader range of products.

The Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Home Care in Azerbaijan
  • February 2020
List of Contents and Tables
  • Executive Summary
  • Home care enjoys continued growth in 2019
  • Sales in home care driven by demands for multifunctionality, convenience and efficiency
  • Consumers show little trust in domestic brands in home care
  • Traditional grocery retailers yields share to larger, modern outlets
  • Home care holds significant potential for further growth in Azerbaijan
  • Market Indicators
  • Table 1 Households 2014-2019
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2014-2019
  • Table 3 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 4 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 5 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 6 Distribution of Home Care by Format: % Value 2014-2019
  • Table 7 Distribution of Home Care by Format and Category: % Value 2019
  • Table 8 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Laundry care continues to see growth, dominating home care overall
  • Standard powder detergents remains most trusted choice
  • Rapid expansion of modern grocery retail outlets boosts sales in laundry care
  • Competitive Landscape
  • Procter & Gamble Azerbaijan remains leader of laundry care in 2019
  • Consumers continue to trust in multinational brands
  • New product developments attract consumer interest
  • CATEGORY INDICATORS
  • Table 10 Household Possession of Washing Machines 2014-2019
  • Category Data
  • Table 11 Sales of Laundry Care by Category: Value 2014-2019
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2014-2019
  • Table 13 Sales of Laundry Aids by Category: Value 2014-2019
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2014-2019
  • Table 15 Sales of Laundry Detergents by Category: Value 2014-2019
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Laundry Care: % Value 2015-2019
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2016-2019
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2015-2019
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2016-2019
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2015-2019
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2019-2024
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Hand dishwashing continues to dominate, but automatic dishwashing gains ground
  • Favourable conditions support growth of products with added value
  • Traditional grocery retailers loses share to supermarkets and hypermarkets
  • Competitive Landscape
  • Atropatena maintains its lead of dishwashing in Azerbaijan
  • Multinational brands dominate as consumers are convinced of their quality
  • Fairy brand enjoys success in automatic dishwashing
  • CATEGORY INDICATORS
  • Table 25 Household Possession of Dishwashers 2014-2019
  • Category Data
  • Table 26 Sales of Dishwashing by Category: Value 2014-2019
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2014-2019
  • Table 28 NBO Company Shares of Dishwashing: % Value 2015-2019
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2016-2019
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2019-2024
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumers show preference for multifunctional products
  • Wave of construction increases sales of surface care products
  • Supermarkets gains share to the detriment of traditional grocery retailers
  • Competitive Landscape
  • No clear leader of surface care in 2019
  • Multinational players lead in the absence of a strong local manufacturer
  • Segmentation forecast to continue in surface cleaners
  • Category Data
  • Table 32 Sales of Surface Care by Category: Value 2014-2019
  • Table 33 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 36 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 37 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 38 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 39 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Bleach remains popular in old and new formats
  • Rising awareness of adverse health impact poses threat to bleach
  • Traditional grocery retailers remains the leading distribution channel for bleach
  • Competitive Landscape
  • Al-Afrah Detergents East Syria maintains its lead in bleach
  • Multinational companies enjoy high trust among local consumers
  • Local consumers stay loyal to well-established brands
  • Category Data
  • Table 40 Sales of Bleach: Value 2014-2019
  • Table 41 Sales of Bleach: % Value Growth 2014-2019
  • Table 42 NBO Company Shares of Bleach: % Value 2015-2019
  • Table 43 LBN Brand Shares of Bleach: % Value 2016-2019
  • Table 44 Forecast Sales of Bleach: Value 2019-2024
  • Table 45 Forecast Sales of Bleach: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Emergent ITBs expected to show rapid growth
  • Poor water quality supports sales of toilet care products
  • Traditional grocery retailers leads while modern grocery retailers shows rapid growth
  • Competitive Landscape
  • Mazarina maintains its lead of toilet care in Azerbaijan
  • Toilet care continues to be represented mainly by imported brands
  • Multi-purpose toilet care products prove popular
  • Category Data
  • Table 46 Sales of Toilet Care by Category: Value 2014-2019
  • Table 47 Sales of Toilet Care by Category: % Value Growth 2014-2019
  • Table 48 NBO Company Shares of Toilet Care: % Value 2015-2019
  • Table 49 LBN Brand Shares of Toilet Care: % Value 2016-2019
  • Table 50 Forecast Sales of Toilet Care by Category: Value 2019-2024
  • Table 51 Forecast Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Shoe polishes hold majority share of polishes in 2019
  • Non-grocery merchandisers continue to hinder the growth of polishes
  • Modern channels see further growth in 2019
  • Competitive Landscape
  • Cigir Kimya maintains its lead in polishes in Azerbaijan
  • Foreign brands lead all products within polishes in Azerbaijan
  • New product launches forecast to support continued growth
  • Category Data
  • Table 52 Sales of Polishes by Category: Value 2014-2019
  • Table 53 Sales of Polishes by Category: % Value Growth 2014-2019
  • Table 54 NBO Company Shares of Polishes: % Value 2015-2019
  • Table 55 LBN Brand Shares of Polishes: % Value 2016-2019
  • Table 56 Forecast Sales of Polishes by Category: Value 2019-2024
  • Table 57 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Air care enjoys continued growth in 2019
  • Sales of car air fresheners boosted by growing number of cars
  • Air care products become more widely available in modern retail outlets
  • Competitive Landscape
  • Mazarina leads air care in Azerbaijan
  • Domestic companies cannot afford to compete against trusted imports
  • New product developments gain visibility through modern grocery retailers
  • Category Data
  • Table 58 Sales of Air Care by Category: Value 2014-2019
  • Table 59 Sales of Air Care by Category: % Value Growth 2014-2019
  • Table 60 NBO Company Shares of Air Care: % Value 2015-2019
  • Table 61 LBN Brand Shares of Air Care: % Value 2016-2019
  • Table 62 Forecast Sales of Air Care by Category: Value 2019-2024
  • Table 63 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Home insecticides forecast to see steady growth
  • Seasonal factors continue to strongly affect sales of home insecticides
  • Modern grocery channels continue to reshape the distribution landscape
  • Competitive Landscape
  • Mazarina gains ground thanks to best-selling brand, Raid
  • Imported brands continue to lead home insecticides
  • New shopping habits change consumption patterns in home insecticides
  • Category Data
  • Table 64 Sales of Home Insecticides by Category: Value 2014-2019
  • Table 65 Sales of Home Insecticides by Category: % Value Growth 2014-2019
  • Table 66 NBO Company Shares of Home Insecticides: % Value 2015-2019
  • Table 67 LBN Brand Shares of Home Insecticides: % Value 2016-2019
  • Table 68 Forecast Sales of Home Insecticides by Category: Value 2019-2024
  • Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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