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Home Care in Azerbaijan

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    Report

  • 54 Pages
  • February 2023
  • Region: Azerbaijan
  • Euromonitor International
  • ID: 2568049
In 2022, there was no drop in volume sales in home care, despite the resumption of normal social and economic activity, consumers spending more time outside their homes, and a less intense focus on addressing the threat from germs. International manufacturers maintained positive sales dynamics in most categories during the year.

The analyst's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN AZERBAIJAN

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2017-2022
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2017-2022
  • Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 4 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 6 Distribution of Home Care by Format: % Value 2017-2022
  • Table 7 Distribution of Home Care by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN AZERBAIJAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Rising prices and supply problems
  • Parallel import is a problem
  • Fabric softeners decline
PROSPECTS AND OPPORTUNITIES
  • Basic products and P&G will prevail
  • Liquid detergents to grow due to its cost-effectiveness and environmental friendliness.
  • Detergent tablets expected to return to growth
CATEGORY INDICATORS
  • Table 10 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
  • Table 11 Sales of Laundry Care by Category: Value 2017-2022
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Table 13 Sales of Laundry Aids by Category: Value 2017-2022
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2017-2022
  • Table 15 Sales of Laundry Detergents by Category: Value 2017-2022
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Laundry Care: % Value 2018-2022
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2019-2022
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2018-2022
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2019-2022
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2018-2022
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2022-2027
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN AZERBAIJAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Sales continue to grow
  • Changes in logistics
  • Offer continues to expand
PROSPECTS AND OPPORTUNITIES
  • Healthy development on unhealthy diet
  • The household penetration of automated dishwashers will grow
  • Competitive movement
CATEGORY INDICATORS
  • Table 25 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 26 Sales of Dishwashing by Category: Value 2017-2022
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Dishwashing: % Value 2018-2022
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2019-2022
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2022-2027
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN DISHWASHING IN AZERBAIJAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Post-pandemic balance
  • Azersun Holding introduces OXY
  • Popularity of chlorine
PROSPECTS AND OPPORTUNITIES
  • Sales to continue upward
  • Multi-purpose cleaners to remain popular
  • Local producers can increase their market share
CATEGORY DATA
  • Table 32 Sales of Surface Care by Category: Value 2017-2022
  • Table 33 Sales of Surface Care by Category: % Value Growth 2017-2022
  • Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
  • Table 36 NBO Company Shares of Surface Care: % Value 2018-2022
  • Table 37 LBN Brand Shares of Surface Care: % Value 2019-2022
  • Table 38 Forecast Sales of Surface Care by Category: Value 2022-2027
  • Table 39 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN AZERBAIJAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Cheap and in demand
  • Popularity of chlorine
  • ACE of the category
PROSPECTS AND OPPORTUNITIES
  • Bleach to remain popular, but eventual decline anticipated
  • Local brands have potential to gain share in bleach category
  • General global trends will stimulate the production of safer products.
CATEGORY DATA
  • Table 40 Sales of Bleach: Value 2017-2022
  • Table 41 Sales of Bleach: % Value Growth 2017-2022
  • Table 42 NBO Company Shares of Bleach: % Value 2018-2022
  • Table 43 LBN Brand Shares of Bleach: % Value 2019-2022
  • Table 44 Forecast Sales of Bleach: Value 2022-2027
  • Table 45 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN AZERBAIJAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Changing consumer habits are driving the growth of the toilet care category
  • Domestos leads thanks to stable pricing
  • Toilet liquids/foams maintains largest share of sales, while the rest of the category remains underdeveloped
PROSPECTS AND OPPORTUNITIES
  • Local brands to grow
  • Still, multinationals will lead
  • Poor quality of water
CATEGORY DATA
  • Table 46 Sales of Toilet Care by Category: Value 2017-2022
  • Table 47 Sales of Toilet Care by Category: % Value Growth 2017-2022
  • Table 48 NBO Company Shares of Toilet Care: % Value 2018-2022
  • Table 49 LBN Brand Shares of Toilet Care: % Value 2019-2022
  • Table 50 Forecast Sales of Toilet Care by Category: Value 2022-2027
  • Table 51 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN AZERBAIJAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • The shoe polish category is quite mature with few new products
  • Turkish brands maintain their leadership
  • Unexpected success of floor and furniture polish categories
PROSPECTS AND OPPORTUNITIES
  • Continued demand for shoe polish despite changing trends
  • Imported brands will dominate the polishes category
  • Floor polish and furniture polish will continue to grow at a moderate pace
CATEGORY DATA
  • Table 52 Sales of Polishes by Category: Value 2017-2022
  • Table 53 Sales of Polishes by Category: % Value Growth 2017-2022
  • Table 54 NBO Company Shares of Polishes: % Value 2018-2022
  • Table 55 LBN Brand Shares of Polishes: % Value 2019-2022
  • Table 56 Forecast Sales of Polishes by Category: Value 2022-2027
  • Table 57 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN AZERBAIJAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Continued growth despite inflation
  • Glade brand remains the most popular
  • Spray/aerosol air fresheners hold the largest share in the air care category.
PROSPECTS AND OPPORTUNITIES
  • Possible shift to products that are perceived to be safer
  • Opportunity for local and Turkish brands to increase share in the air care category
  • Potential for innovation
CATEGORY DATA
  • Table 58 Sales of Air Care by Category: Value 2017-2022
  • Table 59 Sales of Air Care by Category: % Value Growth 2017-2022
  • Table 60 NBO Company Shares of Air Care: % Value 2018-2022
  • Table 61 LBN Brand Shares of Air Care: % Value 2019-2022
  • Table 62 Forecast Sales of Air Care by Category: Value 2022-2027
  • Table 63 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN AZERBAIJAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Hot summer boosts home insecticides sales
  • Raid remains the most popular brand in the home insecticides category.
  • Spray/aerosol insecticides dominates the home insecticides category despite concerns about safety
PROSPECTS AND OPPORTUNITIES
  • Moderate growth anticipated
  • Mazarina to remain top seller with its Raid brand.
  • Shift to safer products
CATEGORY DATA
  • Table 64 Sales of Home Insecticides by Category: Value 2017-2022
  • Table 65 Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Table 66 NBO Company Shares of Home Insecticides: % Value 2018-2022
  • Table 67 LBN Brand Shares of Home Insecticides: % Value 2019-2022
  • Table 68 Forecast Sales of Home Insecticides by Category: Value 2022-2027
  • Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027