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Consumer Health in Bosnia and Herzegovina

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    Report

  • 76 Pages
  • September 2025
  • Region: Bosnia and Herzegovina
  • Euromonitor International
  • ID: 2568134
Consumer health in Bosnia and Herzegovina is expected to register moderate current value growth in 2025, with continuing population decline dampening value sales to an extent. While inflation still remains quite high, the economy is proving resilient, and this supports value sales. In addition, a continuing shift to self-medicating, as well as the continuing growth in new brand offerings, supports growth.

The Consumer Health in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Profit margins still tight
  • Bayer holds on to tight lead
  • Pharmacies only permitted distribution channel for analgesics
PROSPECTS AND OPPORTUNITIES
  • Muted constant value growth in what is a mature product area
  • Combination analgesics perform strongly, while there is rising concern about opioid analgesics such as codeine
  • Analgesics increasingly added as functional benefit in wellness products
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Long winter and increasing allergies support value sales
  • Bronchostop syrup registers highest value growth
  • Pharmacies main distribution channel
PROSPECTS AND OPPORTUNITIES
  • Stable growth over forecast period
  • Continuing innovation keeps consumers engaged
  • Technology plans an increasing role
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing focus on gut health
  • Slovenian company Lex maintains top position
  • Pharmacies main distribution channel
PROSPECTS AND OPPORTUNITIES
  • Muted growth over forecast period
  • Innovation key to driving growth
  • Increasing focus on mind-gut remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Modest value growth in 2025
  • Bayer continues to account for significant value share
  • Health and personal care stores gain most value share
PROSPECTS AND OPPORTUNITIES
  • Muted constant value growth over forecast period
  • Technology drives innovation over forecast period
  • Ageing population and climate change support growth
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Moderate value and volume growth in 2025
  • Local company Saniteks continues to have commanding lead
  • Hypermarkets gain most value share
PROSPECTS AND OPPORTUNITIES
  • Continuing premiumisation maintains sales
  • Future of wound care see offerings also functions as healing devices
  • Focus on hydrogels
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2020-2025
  • Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy value and volume growth in 2025
  • Krka holds on to strong lead
  • E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
  • Postive outlook over forecast period
  • Significant innovation over forecast period
  • Increasing personalisation, as well as more focus on clean and natural offerings
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2020-2025
  • Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong performance in 2025
  • The Bountiful Co holds on to tight lead
  • E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
  • Continuing growth over forecast period
  • Increasing personalisation of dietary supplements
  • Herbal dietary supplements register strong value growth
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong performance in 2025
  • Abela Pharm further cements its leadership
  • E-commerce makes significant gains
PROSPECTS AND OPPORTUNITIES
  • Further healthy growth
  • Technology increasingly used to support weight management and wellbeing
  • Continuing innovation over forecast period
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy value growth in 2025
  • Landscape becomes increasingly competitive
  • Health and personal care stores lead distribution
PROSPECTS AND OPPORTUNITIES
  • Continunig population decline dampens value sales
  • Sports nutrition increasingly personalised
  • Sports nutrition moves beyond muscle growth
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional products continues to be a sizeable consumer health product
  • Krka continues to have sizeable lead
  • E-commerce makes significant gains
PROSPECTS AND OPPORTUNITIES
  • Continuing demand over forecast period
  • Herbal/traditional products are increasingly backed by science and also more customised
  • Herbal/traditional products move into the mainstream
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Paediatric vitamins and dietary supplements gain the most value share
  • Slovenian company Krka leads
  • Digital native parents drive growth in e-commerce
PROSPECTS AND OPPORTUNITIES
  • Falling birth rate dampens growth
  • Players focus on increasing palatibility
  • Paediatric consumer health becomes more customised
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030