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Consumer Health in Bosnia and Herzegovina

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    Report

  • 83 Pages
  • September 2023
  • Region: Bosnia and Herzegovina
  • Euromonitor International
  • ID: 2568134
In 2023, consumer health is no longer influenced by the COVID-19 pandemic, as everyday life has normalized in Bosnia and Herzegovina. Some categories, such as cough, cold allergy (hay fever) remedies, which were negatively impacted during the pandemic continue to rebound to pre-pandemic levels. Rampant inflation and rising unit prices have put additional pressure on the very limited disposable incomes of consumers in Bosnia and Herzegovina.

The analyst's Consumer Health in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Penetration of Private Label by Category: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Trend towards self-medication and price inflation drives strong value growth
  • Adult ketoprofen and naproxen reap benefits of growing demand for NSAIDs
  • Panthenol Premium launched in topical analgesics
PROSPECTS AND OPPORTUNITIES
  • Analgesics faces much slower growth opportunities
  • Further room for growth in adult naproxen and ketoprofen
  • Decline in demand for adult combination products
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2018-2023
  • Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cough, cold and allergy (hay fever) witnesses stronger recovery aided by price inflation
  • Nasal sprays offer a more convenient format
  • Decongestant rubs grow from low base
PROSPECTS AND OPPORTUNITIES
  • Slower value growth prospects in overall category
  • Higher incidence of allergies to drive demand for nasal sprays
  • Nasal decongestant drops face strong competition from spray substitutes
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Digestive health is a growing priority for consumers
  • Paediatric laxatives sought out as self-medication trend evolves
  • Consumers' preference for inexpensive regional brands aids current value growth for local players
PROSPECTS AND OPPORTUNITIES
  • Pace of growth to slow in digestive remedies
  • Paediatric laxatives drive growth as parents are keen to aid children's symptoms
  • Strong recovery of travel and holidays patterns to drive motion sickness remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dermatologicals benefits from health and wellness and premiumisation trends
  • Hair loss treatments gain from higher incidence of hair loss and rising unit prices
  • Product launches fuel the dynamism in fast-growth categories
PROSPECTS AND OPPORTUNITIES
  • Dermatologicals to remain stable as saturation kicks in
  • Chronic and seasonal conditions to drive solid growth in allergy remedies/antihistamines
  • Hair loss treatments face further optimism
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wound care enjoys stable volume growth despite price inflation
  • Convenience and performance benefits drive wound care category
  • First aid kit requirements in vehicles ensure sales stability
PROSPECTS AND OPPORTUNITIES
  • Wound care sales to stagnate in forthcoming years
  • Sticking plasters/adhesive bandages offers strongest growth potential
  • Changes in the retailing landscape to increase the availability of wound care
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2018-2023
  • Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vitamins and dietary supplements continue to show robust growth
  • Strong interest in Vitamin E and A as consumers invest in health
  • Private label ranges continue to emerge in vitamins
PROSPECTS AND OPPORTUNITIES
  • Vitamins face slower growth in the face of maturity
  • Doctors are increasingly willing to recommend vitamins to consumers
  • E-commerce will open up new opportunities for vitamins brands
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2018-2023
  • Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Product developments and consumer awareness drives dietary supplements
  • Consumers embrace probiotic supplements to improve gut and overall health
  • Natural remedies launch to help support blood sugar levels
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements to expand product lines to meet growing health and wellness demands of locals
  • Further strong prospects for probiotics as gut health trend continues
  • More specialised dietary supplements to emerge
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health awareness and price inflation underpins dynamic growth in current value terms
  • Meal replacements gain popularity as weight loss tool
  • Consumption of slimming teas slows down
PROSPECTS AND OPPORTUNITIES
  • Weight management and wellbeing to see value growth moderate in upcoming period
  • Strong growth potential for meal replacements
  • Positive impact to be generated by e-commerce
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sports nutrition performs well as consumers invest in fitness regimes
  • Protein energy bars enjoy solid volume growth despite price rises
  • Convenience trend supports development of sports protein RTD
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition faces period of healthy growth
  • Convenience trend to support growth in some categories
  • Sports protein powder to remain a core product for fitness enthusiasts
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Health and wellness trend and growing demand for natural products supports herbal/traditional products
  • Wider distribution of herbal/traditional vitamins and dietary supplements
  • Daily stresses and tensions drive sales of herbal/traditional sleep aids
PROSPECTS AND OPPORTUNITIES
  • Growing desire for natural products to support health and wellbeing
  • Strong prospects for herbal/traditional sleep aids and vitamins and dietary supplements
  • Shifts in consumer buying habits shape the retail landscape
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wider distribution of products meets consumer demands as normal lifestyles resume
  • Analgesics accounts for largest proportion of value sales
  • More specialised products emerge in paediatric vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Slow down for paediatric consumer health over the forecast period
  • Paediatric dietary supplements sustains strong growth
  • Weak demographic trend curbs demand for nappy (diaper) rash treatments
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028