Consumer Health in Costa Rica

Report
83 Pages
September 2023
Region: Costa Rica
Euromonitor International
ID: 2568135

In 2023, increased socialising and the return to post-pandemic habits support the growth of several OTC categories. However, high inflation and a fluctuating exchange rate continue to create uncertainty. Inflation in Costa Rica was 8.27% in 2022, the highest in the last decade. Consequently, price sensitivity is high, and consumers focus on priority items.

The analyst's Consumer Health in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN COSTA RICA

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023

DISCLAIMERDEFINITIONS

SOURCES

Summary 2 Research Sources

ANALGESICS IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

The stress of inflation and uncertainty leads to an increase in headache sufferers
Acetaminophen sales benefit from a spike in influenza and dengue virus
Drinkable solutions grow in popularity, believed to result in faster pain relief

PROSPECTS AND OPPORTUNITIES

Generics grow, with consumers appreciating lower price points
An ageing population will positively contribute to growth in analgesics
Pharmacists that provide guidance play a role in product choice

CATEGORY DATA

Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Return to old habits causes a surge in demand for cough and cold remedies
Products marketed as natural remedies are favourites of many consumers
Availability becomes key, as products benefit from the low supply of other options

PROSPECTS AND OPPORTUNITIES

Innovation includes a focus on prevention rather than treating symptoms
Convenience is key, leading top brands with stronger distribution networks to grow
The growing appeal of treating cold, cough, and allergies with natural and traditional remedies

CATEGORY DATA

Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

An increase in eating out and travelling boosts the use of digestive remedies
The packaged food industry competes against consumer health products
Bayer Centroamérica y El Caribe and GlaxoSmithKline de Costa Rica SA (GSK) continue to lead

PROSPECTS AND OPPORTUNITIES

A small number of powerful brands will continue to be consumer's top choices
Smaller, cheaper formats win, aligning with consumers' disposable budgets
Increasing stress levels continue to push the need for digestive remedies

CATEGORY DATA

Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Hair loss and lice treatments see sales rise, with hair loss rising due to increased stress
Topical antifungals continue to be a key player in dermatologicals
Dermocosmetics are rising competition for antipruritics

PROSPECTS AND OPPORTUNITIES

Paediatric dermatological products may grow a presence
Price plays an important role as key players are set to capture sales
Topical allergy medicines will continue to grow as consumers are out and about

CATEGORY DATA

Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

WOUND CARE IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

The return of sports, adventure and children at schools, drives sales
Children’s love of licensed band aids leads to increasing sales in 2023

3M Costa Rica SA retains its lead with well trusted, recognised brands

PROSPECTS AND OPPORTUNITIES

Paediatric wound care could attract more parents and increase sales
Lower cost outlets offering affordable wound care are gaining share
Wider availability boosts sales of first aid kits, offering consumers convenience

CATEGORY DATA

Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Reduced disposable income challenges sales as consumers focus on essentials
Vitamin C sales fall as consumers return to pre-pandemic habits
GNC launches a value brand to entice price-conscious consumers

PROSPECTS AND OPPORTUNITIES

Marketing of vitamins as support substances drives retail value sales
Multivitamins are set to perform better than single vitamins
Retailers offer discounts and price promotions to encourage purchases

CATEGORY DATA

Table 41 Sales of Vitamins by Category: Value 2018-2023
Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Growing awareness of Omega 3 benefits, boosts retail value growth
Probiotics face growing competition from forfeited yoghurt products
Collagen sales suffer as disposable incomes decline in 2023

PROSPECTS AND OPPORTUNITIES

CBD could grow if prices are reduced, and communication improved
Increased availability of supplements will drive category growth
Education about the use of herbal supplements is becoming more widespread

CATEGORY DATA

Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Ozempic injections have become a weight-loss method for high income consumers
Weight management products are back in fashion and more visible
Slimming teas are purchased in modern retailers, limiting sales for direct sellers

PROSPECTS AND OPPORTUNITIES

Nutritionists recommendations set to drive sales from higher income consumers
Supplement nutritional drinks will see greater flavour variety and innovation
Blurring lines between weight loss and sports nutritional products will continue

CATEGORY DATA

Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

While interest grows, budget constraints limit retail value sales
Protein powders and creatine returns to shelves in 2023
Growing awareness of long-term negative consequences challenges growth

PROSPECTS AND OPPORTUNITIES

Greater variety of formats and retailers across the coming years
Misinformation and scepticism must be addressed to keep consumers engaged
Gym partnerships as a means of marketing with greater personalisation seen

CATEGORY DATA

Table 61 Sales of Sports Nutrition by Category: Value 2018-2023
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Herbal traditional products have an important position in Costa Rica
Herbal remedies are often used alongside conventional medicine
A lack of trust from some consumers challenges herbal remedies

PROSPECTS AND OPPORTUNITIES

Consumers have a growing awareness of ingredients and natural alternatives
Some consumers will continue to not trust herbal remedies
Herbal/traditional remedies continue to be used alongside traditional treatments

CATEGORY DATA

Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN COSTA RICAKEY DATA FINDINGS

2023 DEVELOPMENTS

Growing demand for natural and organic products in paediatric consumer health
Parents look for immunity boosters for their children
Generics are less trusted when it comes to paediatric consumer health

PROSPECTS AND OPPORTUNITIES

Personalisation is a growing trend across the forecast period
Paediatrician recommendations will continue to grow in importance
Paediatric specific products will grow in availability, driven by e-commerce

CATEGORY DATA

Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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