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Consumer Health in Costa Rica

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    Report

  • 73 Pages
  • September 2025
  • Region: Costa Rica
  • Euromonitor International
  • ID: 2568135
Consumer health is expected to register moderate current value growth in Costa Rica in 2025. While there is deflationary pressure in the economy as a whole, this has not really fed into prices for consumers health products, which are considered expensive, especially compared with neighbouring countries. As such, there is a significant level of illicit products coming in from neighbouring countries. Commonly smuggled products are ibuprofen, diclofenac sodium and vitamins.

The Consumer Health in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Acetaminophen registers highest value growth
  • Generics gain most value share
  • Warehouse clubs gain most value share
PROSPECTS AND OPPORTUNITIES
  • Futher healthy growth over forecast period
  • Increasing demand for more natural offerings
  • Analgesics increasingly added as functional benefit in wellness products
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Combination products register highest value growth
  • Halls medicated confectionery continues to be very popular
  • E-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
  • Continuing growth over forecast period
  • Continuing innovation keeps consumers engaged
  • Increasing demand for a more natural positioning
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Continuing demand, as stress and poor nutrition support sales
  • Generics are popular in digestive remedies
  • Pharmacies account for most value sales
PROSPECTS AND OPPORTUNITIES
  • Consumers will continue to turn to digestive remedies for immediate relief
  • Continuing innovation keeps consumers engaged, though growing offerings of probiotics in food could have a dampening effect
  • Blurring of lines between digestive remedies and other consumer health products
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dermatologicals seen as essentials and this continues to support value sales
  • Bayer continues to have commanding lead
  • Pharmacies lead distrubtion, though e-commerce gains most value share
PROSPECTS AND OPPORTUNITIES
  • Focus on a more natural positioning
  • Ageing population and climate change support growth
  • Growing demand for haemorrhoid treatments
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sticking plasters/adhesive bandages account for most value sales
  • 3M continues to lead, but BDF has made significant gains over review period
  • Pharmacies continue to be main distribution channel
PROSPECTS AND OPPORTUNITIES
  • Modest growth over forecast period
  • Increasing offerings targeted at children
  • Increasing fitness activity supports growth
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2020-2025
  • Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Volume decline for vitamins
  • Harbin (GNC) continues to have commanding lead
  • Health stores lead distribution
PROSPECTS AND OPPORTUNITIES
  • Vitamins return to growth
  • Increasing segmentation, as well as more focus on clean and natural offerings
  • Multivitamins register higher volume growth
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2020-2025
  • Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy value growth in 2025
  • Harbin (GNC) holds tight lead
  • Health stores lead distribution
PROSPECTS AND OPPORTUNITIES
  • More focus on clean and natural offerings
  • Interest in probiotics and prebiotics continues
  • Opportunity for more segmentation
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Marginal value growth, as GLP-1 weight loss injections steal value share
  • Abbott pips GNC to gain top sport
  • Pharmacies lead distribution
PROSPECTS AND OPPORTUNITIES
  • Focus on innovation over forecast period
  • Increasing use of influencers for promotion
  • Growing demand for supplement nutrition drinks with a more natural positioning
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong performance in 2025
  • GNC (Harbin) continues to dominate
  • Health stores lead distribution
PROSPECTS AND OPPORTUNITIES
  • Continuing healthy growth over forecasr period
  • Sports protein RTD and protein/energy bars register healthy growth, due to their convenience
  • Pre-workout formulations increasingly popular
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Continuing heathy value sales
  • GNC continues to lead
  • Pharmacies offer the greatest variety
PROSPECTS AND OPPORTUNITIES
  • Continuing healthy growth over forecast period
  • Couugh and cold offerings continue to be popular
  • Increasing focus on gut health will support herbal/traditional products
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN COSTA RICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Increasing demand for a more natural positioning
  • Sanofi continues to lead, due to its successful Pharmaton brand
  • Pharmacies dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Continuing growth over forecast period
  • Players focus on increasing palatibility
  • Paediatric consumer health becomes more customised
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030