Consumer Health in Serbia

  • ID: 2568136
  • Report
  • Region: Serbia
  • 74 pages
  • Euromonitor International
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During 2017 consumer health in Serbia saw a fairly good performance in current value terms, which was above the country’s inflation rate. This indicates that there was also real volume growth in most categories in 2017. Numerous factors contributed to this overall positive result. One of the most prominent of these growth drivers was the fact that more and more consumers are suffering from a lack of free time due to changing business and working hours in the country.

Consumer Health in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why purchase this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN SERBIA

October 2017

List of Contents and Tables

Executive Summary
Consumer Health in Serbia Records Continued Growth in 2017
Increased Popularity of Self-medication Leads To Continued Growth of OTC
No Major Changes in the Competitive Landscape and Few New Product Launches Observed
Chemists/pharmacies Channel Still Dominates Despite Share Declining in 2017
Stable Growth and Intensified Competition Expected Over the Forecast Period
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 2 Life Expectancy at Birth 2012-2017
Market Data
Table 3 Sales of Consumer Health by Category: Value 2012-2017
Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 7 Penetration of Private Label by Category: % Value 2012-2017
Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience Trend and Strong Marketing Support Positively Influences Analgesics
Paediatric Products Experience Strong Growth Rates
Analgesics To Keep Growing Over the Forecast Period, Albeit at A Slower Rate
Competitive Landscape
Big Three Dominate Analgesics in Serbia
Growing Popularity of Effervescent Product Format
Category Data
Table 12 Sales of Analgesics by Category: Value 2012-2017
Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
Headlines
Prospects
Slowdown in Growth of Sleep Aids After Several Years of Expansion
Popularity of More Natural Sleep Aids Increases
Trend Towards Natural/traditional Products Set To Gain Momentum
Competitive Landscape
Gsk Consumer Healthcare Leads by A Decisive Margin in 2017
Persen Has Bright Future Following Acquisition by Gsk Consumer Healthcare
Sleep Aids in Serbia Becomes More Concentrated
Headlines
Prospects
Consumers Increasingly Seek Quick Solutions for Colds and Allergies
Strong Marketing Support Fuels Growth in 2017
Paediatric Cough, Cold and Allergy (hay Fever) Remedies Remains Underdeveloped
Competitive Landscape
There Is No Clear Leader in Terms of Value Shares
Players Will Look To Gain An Advantage Through Investments in Marketing, Distribution and Product Launches
High Number of New Product Launches in 2017 Will Create Intense Competition in the Future
Category Data
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Increased Consumer Awareness About Dermatologicals Benefits the Category
Nappy (diaper) Rash Treatments Sees Strong Growth in 2017 Thereby Increasing Its Value Share Within Dermatologicals
Competitive Landscape
Sales Remain Concentrated in the Hands of Several Large Players
Smaller Players Continue To Lose Share
International Players Dominate Dermatologicals in Serbia
Category Data
Table 25 Sales of Dermatologicals by Category: Value 2012-2017
Table 26 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 28 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 29 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
Headlines
Prospects
Increased Popularity of Airlines Leads To Poor Results in Motion Sickness Remedies
Growing Importance Placed on Eating Healthily Jeopardises Digestive Remedies
Competitive Landscape
One Producer Stands Out in Serbian Digestive Remedies
Serbian Digestive Remedies Is Consolidating
Category Data
Table 31 Sales of Digestive Remedies by Category: Value 2012-2017
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Digestive Remedies: % Value 2013-2017
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
Headlines
Prospects
Eye Care Remains Uneventful in 2017
Standard Eye Care Dominates the Category
Eye Drops Remains the Most Popular Format
Competitive Landscape
Only A Handful of Producers Claim Significant Value Shares in 2017
More Visible Concentration Expected in the Category Over the Forecast Period
Headlines
Prospects
Increasing Health Concerns Lead To Decline in Smoking Prevalence
With the Number of Smokers Set To Drop Nrt Smoking Cessation Aids Is Set To Grow
Only Nrt Gum Products Available in 2017
Competitive Landscape
Johnson & Johnson Remains the Only Player in 2017
No Strong Marketing Support Present in Nrt Smoking Cessation Aids
Headlines
Prospects
Growth of Wound Care Slows
Lack of New Traffic Legislation Which Could Drive Growth
Convenience and Appeal To Children Mark Sticking Plasters/adhesive Bandages
Competitive Landscape
Hansaplast Remains the Best-selling Brand, But Its Producer Beiersdorf Ranks Second
Two Producers Dominate Wound Care in Serbia
Beiersdorf Set To Gain Ground on Galenika Over the Forecast Period
Category Data
Table 37 Sales of Wound Care by Category: Value 2012-2017
Table 38 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Wound Care: % Value 2013-2017
Table 40 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 41 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Many Consumers Purchase Sports Nutrition Products Over the Internet
Sports Protein Products Much More Popular Than Non-protein Variants
Non-professionals Set To Drive Demand for Sports Non-protein Products
Competitive Landscape
International Producers Remain in A Much Better Position
Lenic Laboratories Sees Growth Through Offering Good Quality Products at More Affordable Prices
Unstable Offer and High Fragmentation Characterise Sports Nutrition in Serbia
Category Data
Table 43 Sales of Sports Nutrition by Category: Value 2012-2017
Table 44 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Sports Nutrition: % Value 2013-2017
Table 46 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
Table 47 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
Headlines
Prospects
Widespread Marketing Activities Lead To Healthy Value Growth
Mineral Supplements Increase in Popularity
Competitive Landscape
Tough Competition Continues in 2017
Brand Loyalty Key in Vitamins
Insignificant Presence of Private Label in Dietary Supplements in Serbia
Category Data
Summary 3 Dietary Supplements: Brand Ranking by Positioning 2017
Table 49 Sales of Dietary Supplements by Category: Value 2012-2017
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
Table 51 Sales of Dietary Supplements by Positioning: % Value 2012-2017
Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
Table 53 NBO Company Shares of Dietary Supplements: % Value 2013-2017
Table 54 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
Table 55 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
Headlines
Prospects
Multivitamins and Vitamin B Continue To Dominate Vitamins in Serbia
Printed and Electronic Media Promotes Regular Use of Vitamins
Competitive Landscape
No Clear Leader in Vitamins in 2017
Leading Players Set To Compete for Share Through Marketing and New Product Launches
the Two Biggest Retailers in Serbia Discontinue Their Vitamins Private Label Lines in 2017
Category Data
Summary 4 Multivitamins: Brand Ranking by Positioning 2017
Table 57 Sales of Vitamins by Category: Value 2012-2017
Table 58 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 59 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 60 NBO Company Shares of Vitamins: % Value 2013-2017
Table 61 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 62 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 63 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Headlines
Prospects
No OTC Obesity and Supplement Nutrition Drinks Products Available
Lifestyle Trends Positively Influence the Category
Direct Selling Sees Decline in Value Share in 2017
Competitive Landscape
Strong Marketing Support and Brand Image Make All the Difference
Biomed Remains the Clear Leader in 2017
Category Data
Table 64 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 65 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 67 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 69 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
Headlines
Prospects
Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Sees Significant Sales
Smaller Categories Set To See the Most Dynamic Growth Over the Forecast Period
Serbian Consumers Increasingly Attracted by More Natural Remedies
Competitive Landscape
Domestic Producers Maintain Relatively Strong Position
International Companies Still Lead Despite Challenge From Domestic Players
Private Label Lines Remain Insignificant
Category Data
Table 70 Sales of Herbal/Traditional Products: Value 2012-2017
Table 71 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Table 72 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 73 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 74 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
Table 75 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Headlines
Prospects
Nappy (diaper) Rash Treatments Dominates Paediatric Consumer Health in 2017
Smaller Categories See Strong Growth
Popularity of Paediatric OTC Products Visibly Increases in 2017
Competitive Landscape
Paediatric Products Still Not Very Important for Most Manufacturers
Significant Investment Not Expected Over the Forecast Period
Manufacturers of Vitamins and Dietary Supplements Start Paying More Attention To Paediatric Products
Category Data
Table 76 Sales of Paediatric Consumer Health by Category: Value 2012-2017
Table 77 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
Table 78 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
Table 79 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
Table 80 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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