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Consumer Health in Serbia

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    Report

  • 81 Pages
  • September 2022
  • Region: Serbia
  • Euromonitor International
  • ID: 2568136
Consumer health retail value sales in Serbia are led by analgesics, cough, cold and allergy (hay fever) remedies and vitamins and dietary supplements. Serbian consumers increased their use of analgesics in the wake of the Coronavirus (COVID-19) pandemic. This behaviour has remained robust through the remainder of the review period as health and economic concerns linger, enhanced by the higher incidence of flu.

The Consumer Health in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN SERBIA
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 2 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2017-2022
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 7 Penetration of Private Label by Category: % Value 2017-2022
  • Table 8 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Familiarity and trust continue to boost sales of acetaminophen and ibuprofen
  • Difficulties in obtaining a doctor’s appointment and growing consumer knowledge encourage self-medication
  • Advertising remains a key competitive tool
PROSPECTS AND OPPORTUNITIES
  • Self-medication and higher health awareness to sustain sales of analgesics
  • Leading players expected to continue to use marketing and advertising to gain a competitive edge
  • Expansion of chained drugstores/parapharmacies set to eat into pharmacies’ retail value share
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2017-2022
  • Table 13 Sales of Analgesics by Category: % Value Growth 2017-2022
  • Table 14 NBO Company Shares of Analgesics: % Value 2018-2022
  • Table 15 LBN Brand Shares of Analgesics: % Value 2019-2022
  • Table 16 Forecast Sales of Analgesics by Category: Value 2022-2027
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2022-2027
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to out-of-home lifestyles increases incidences of coughs, colds, flu and allergies
  • Consumers return to specialised remedies to treat cough, cold and flu symptoms
  • Hemofarm and small players leverage affordable prices to make share gains
PROSPECTS AND OPPORTUNITIES
  • Out-of-home lifestyles to push need for specialised cough, cold and allergy (hay fever) remedies
  • Players to use marketing and advertising to gain a competitive advantage
  • Price-sensitive consumer base offers opportunities for affordable local brands
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2022
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2022
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2022-2027
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2022-2027
DIGESTIVE REMEDIES IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • More active population limits growth potential in digestive remedies
  • Advertising and doctors’ recommendations boost digestive enzymes
  • Local players benefit from lower prices while international brands leverage marketing and quality perception
PROSPECTS AND OPPORTUNITIES
  • Healthier lifestyles trend to dampen growth potential
  • Marketing to increase visibility and engender brand loyalty
  • Retail developments widen the availability of digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2018-2022
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2019-2022
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2022-2027
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2022-2027
DERMATOLOGICALS IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to out-of-home lifestyles hastens purchase of products for hair-related issues
  • Price-sensitive consumers look for lower-priced brands
  • Stigma associated with some dermatological problems deters OTC sales
PROSPECTS AND OPPORTUNITIES
  • Players to invest to produce and promote quick and effective solutions
  • Fading stigma to encourage steady growth in demand
  • Retail modernisation to boost product availability, awareness and sales
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2017-2022
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2018-2022
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2019-2022
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2022-2027
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2022-2027
WOUND CARE IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Return to out-of-home lifestyles sustains a demand for wound care
  • Shift to social media to engage directly with consumers
  • Innovations continue to add some dynamism to wound care
PROSPECTS AND OPPORTUNITIES
  • More active and mobile population offers growth opportunities
  • Galenika aims to leverage wide offer of basic wound care to retain the leading position
  • Growing assortments of basic wound care to push consumers towards drugstores and modern grocery retailers
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2017-2022
  • Table 37 Sales of Wound Care by Category: % Value Growth 2017-2022
  • Table 38 NBO Company Shares of Wound Care: % Value 2018-2022
  • Table 39 LBN Brand Shares of Wound Care: % Value 2019-2022
  • Table 40 Forecast Sales of Wound Care by Category: Value 2022-2027
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2022-2027
VITAMINS IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vitamins C and D continue to ride immunity perception to drive retail volume growth in single vitamins
  • Higher awareness and knowledge support sales through drugstores
  • General health perception spreads to more specific positioning in multivitamins
PROSPECTS AND OPPORTUNITIES
  • Higher awareness of benefits and habit to push sales of vitamins
  • Dietary supplements is expected to undermine the demand for vitamins
  • Revival of new product development anticipated as players try to tap into growth potential
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2017-2022
  • Table 43 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 44 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 45 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 46 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 47 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
DIETARY SUPPLEMENTS IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Heightened concerns over mineral deficiencies spike the demand for mineral supplements
  • Women’s health positioning remains popular as women are more in tune with the benefits of dietary supplements
  • Retail modernisation increases the pressure on pharmacies
PROSPECTS AND OPPORTUNITIES
  • Consumer confidence in the effectiveness of standard options to favour non-herbal ranges
  • Price-sensitivity and negative press expected to inform company strategies
  • Growing array of combination and single dietary supplements to cater to demand trends
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2017-2022
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2018-2022
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2019-2022
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2022-2027
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2022-2027
WEIGHT MANAGEMENT AND WELLBEING IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Products retain appeal as quick and convenient solutions despite growing healthy living trend
  • The leader Biomed benefits from strong brand association with weight management
  • Improved infrastructure and convenience and sensitivity perceptions boost e-commerce
PROSPECTS AND OPPORTUNITIES
  • Growing healthy living trend is likely to dampen growth potential
  • Natural positioning augurs well for slimming teas
  • More marketing and new product development anticipated alongside price promotions to develop and grow the category
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2018-2022
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2019-2022
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2022-2027
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2022-2027
SPORTS NUTRITION IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • More active and exercise-focused population boosts interest in sports nutrition
  • Players look to increase their penetration of modern grocery retailers
  • Growing interest in vegan and free from lactose sports nutrition links to wider healthier food trends
PROSPECTS AND OPPORTUNITIES
  • Greater marketing intensity to improve the perception of sports nutrition
  • Health and wellness trend to drive healthier assortments of sports nutrition
  • Growing product presence and promotions to boost interest in sports nutrition in modern grocery retailers
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2018-2022
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2019-2022
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2022-2027
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2022-2027
HERBAL/TRADITIONAL PRODUCTS IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Desire for fast, effective relief favours non-herbal products
  • Rising health awareness sees more consumers take herbal options to avoid side-effects
  • Limited marketing investment stabilises competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Consumers to favour non-herbal products for fast and effective relief from digestive and dermatological problems
  • More natural options to stimulate sales, but price remains an obstacle
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027
PAEDIATRIC CONSUMER HEALTH IN SERBIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Higher incidence of coughs, colds and flu spikes sales of paediatric cough/cold remedies
  • Trickle down of adult trends boosts the use of paediatric analgesics
  • Parents are less likely to trade down when purchasing paediatric remedies
PROSPECTS AND OPPORTUNITIES
  • Return to pre-pandemic lifestyles to increase the demand for paediatric remedies and foster company investment
  • Rising incidence of coughs, colds and flu and search for immunity and general health benefits to inform parental choices
  • Retail modernisation trend to increase variety of distribution
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
  • Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2017-2022
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2022-2027
  • Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2022-2027