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Consumer Health in Ecuador

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    Report

  • 89 Pages
  • September 2025
  • Region: Ecuador
  • Euromonitor International
  • ID: 2570102
The operating environment in Ecuador was particularly challenging during the review period. In 2024, the country faced significant disruptions, including widespread power outages and a severe security crisis. These factors had a direct and adverse impact on the country’s economy, which contracted by 2%. While 2025 has been relatively more stable, the projected growth of around 1.6% by year-end will not be enough to offset the previous year’s decline.

The Consumer Health in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Blurring Rx and OTC boundaries in analgesics
  • Distribuidora Farmaceutica Ecuatoriana Difare maintains its lead as consumers increasingly shift to topical analgesics
  • Pharmacy-driven influence shapes analgesics purchases
PROSPECTS AND OPPORTUNITIES
  • Sustained growth ahead
  • Innovation momentum carries into forecast period despite 2025 slowdown
  • Health-driven preferences shape forecast period amid regulatory challenges
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Respiratory viruses spur new demand for cough, cold, and allergy remedies
  • Laboratorios Siegfried SAS leads with its trusted Alercet brand
  • Pharmacies remain dominant despite e-commerce gaining ground
PROSPECTS AND OPPORTUNITIES
  • Modest growth supported by seasonal illness, pollution and innovation
  • Rise of lifestyle allergy management
  • Corrective over preventive: forecast implications
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Digestive remedies: everyday essentials in a culture of culinary richness and risk
  • Farmayala leads with its widely endorsed Digestotal brand
  • Pharmacies dominate sales, while e-commerce surges
PROSPECTS AND OPPORTUNITIES
  • Ageing population, rising health consciousness and innovation support growth
  • Formulation stagnation slows innovation, while marketing takes the lead
  • The probiotic blind spot: untracked growth outside the digestive remedies category
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Beauty, stress and hygiene drive growth in 2025
  • Bayer leads, supported by its well-established portfolio of trusted brands
  • Tursted pharmacies maintain their lead in 2025
PROSPECTS AND OPPORTUNITIES
  • Sustained growth driven by beauty, wellness, and active lifestyles
  • Breaking barriers: how awareness and innovation are fuelling growth in vaginal antifungals
  • Self-treatment culture and easy Rx access
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
WOUND CARE IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wound care maintains growth momentum in 2025
  • Tecnoquímicas leads, while Nexcare benefits from strategic changes
  • Pharmacies dominate, while e-commerce begins to gain traction
PROSPECTS AND OPPORTUNITIES
  • Wound care poised for continued growth
  • Innovation to meet evolving consumer needs
  • Licensed wound care products show little development
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2020-2025
  • Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Decline in 2025 driven by reduced vitamin C demand amid economic constraints
  • Bayer maintains its lead despite share loss
  • Pharmacies maintain their lead, while direct selling emerges as the fastest-growing platform amid economic pressures
PROSPECTS AND OPPORTUNITIES
  • Vitamins faces further decline as economic pressures persist
  • Vitamin D gains medical backing, but regulatory barriers limit market visibility
  • Preventive health shifts toward holistic approaches
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2020-2025
  • Table 43 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 44 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 45 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 46 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 47 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable growth amid economic challenges and market maturation
  • Sanofi leads with its strong portfolio and market presence
  • Pharmacies maintain their dominance, while direct selling and e-commerce gain relevance
PROSPECTS AND OPPORTUNITIES
  • Modest growth driven by probiotics and fish oils/omega fatty acids, while collagen products decline
  • Probiotics lead innovation through new formats and strong digestive health positioning
  • Ageing population drives demand for functional dietary supplements
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health, self-image, and quality of life remain priorities, supporting steady growth in 2025
  • Abbott leads with trusted brands, while Fuxion drives growth through direct selling
  • Direct selling dominates distribution, while supermarkets record the fastest growth
PROSPECTS AND OPPORTUNITIES
  • Moderate growth supported by increased consumer interest in health, physical appearance, and preventive care
  • GLP-1 treatments and bariatric surgery reshape the weight loss landscape
  • Ageing population and active longevity create opportunities
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports nutrition gains momentum amid evolving health and fitness trends
  • Omnilife leads, while Deposito Dental Neo-Tec drives growth through expanded retail footprint
  • One-on-one interaction and personalised product recommendations ensure direct selling leads
PROSPECTS AND OPPORTUNITIES
  • Strong growth led by non-protein products
  • Well-trained sales staff essential to ensure consumers understand product benefits
  • Health and wellness culture fuels expansion
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional products sees flat performance amid shifting consumer priorities
  • Herbalife leads, while Laboratorios Dr A. Bjarner drives growth
  • Pharmacies benefit from their wide product portfolios and consumer trust
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products set to experience steady growth
  • Lifestyle-driven demand
  • Limited innovation impacts growth prospects
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN ECUADORKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growth despite declining birth rates
  • Laboratorios Siegfried gains ground with its dual-brand strategy
  • Pharmacies remain the leading channel, while e-commerce sees fastest growth
PROSPECTS AND OPPORTUNITIES
  • Steady growth supported by parents’ willingness to prioritise their children’s health
  • Innovation to play a key role in driving category growth
  • Demographic dynamics shape shape the performance and direction of paediatric consumer health
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030