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Consumer Health in Ecuador

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    Report

  • 78 Pages
  • September 2023
  • Region: Ecuador
  • Euromonitor International
  • ID: 2570102
Ecuador is expected to register only a slight increase in current value sales in 2023. Ecuador is grappling with rising crime rates and political instability, with runoff elections scheduled in October. This is all leading to economic uncertainty and softer domestic demand, with economic growth expected to slow in 2023. Tighter monetary policy, including rising interest rates, is also softening consumer demand.

The analyst's Consumer Health in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN ECUADOR
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pharmacies continue to have key influence
  • Topical analgesics benefit from increased physical activity and ageing population
  • Bayer promotes various benefits of aspirin
PROSPECTS AND OPPORTUNITIES
  • Minimal constant value growth over forecast period
  • Herbal/traditional alternatives dampen volume sales of analgesics
  • Further innovation in topical analgesics
CATEGORY DATA
  • Table 11 Sales of Analgesics by Category: Value 2018-2023
  • Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fall in value sales, as trading returns to normal conditions
  • Antihistamine/allergy remedies register significant volume growth
  • Medicated confectionery strongest performer, largely driven by impulse purchases
PROSPECTS AND OPPORTUNITIES
  • Continuing population growth sustains volume growth
  • Decongestant rubs lose favour with younger consumers
  • Healthy growth forecast for paediatric antihistamine/allergy remedies
CATEGORY DATA
  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Digestive remedies register healthy growth
  • Contaminated water supplies caused by flooding leads to significant demand for diarrhoeal remedies
  • Higher stress levels also leading to increased demand for digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Healthier lifestyles dampen volume sales
  • Landscape becomes even more competitive
  • Ageing population will drive growth for digestive remedies
CATEGORY DATA
  • Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Thriving competitive landscape boosts sales of medicated shampoos.
  • Education campaigns regarding vaginal antifungal leads to increased sales
  • Escalating lice infestations in schools drives volume sales for antiparasitics/lice (head and body) treatments
PROSPECTS AND OPPORTUNITIES
  • Unesia brand drives awareness of fungal nail infections
  • Nappy (diaper) rash treatments face challenges
  • Hair loss treatments see growth
CATEGORY DATA
  • Table 29 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased volume sales, as society more active post pandemic
  • Lack of investment in new product development
  • Licensed products push sales for children
PROSPECTS AND OPPORTUNITIES
  • Muted constant value growth in what is a staid product area
  • Collaborative success, with private label and branded partnerships in first aid kits
  • Potential for natural trend in wound care, with organic, hypoallergenic and environmentally-friendly options
CATEGORY DATA
  • Table 35 Sales of Wound Care by Category: Value 2018-2023
  • Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fall in volume sales, driven by sharp drop in demand for vitamin C
  • Significant volume growth for vitamin B
  • Investment in marketing and doctor’s recommendations supporting growth
PROSPECTS AND OPPORTUNITIES
  • Single vitamins register higher volume growth than multivitamins
  • Vitamins face competition from products enriched with vitamins
  • Further segmentation in multivitamins
CATEGORY DATA
  • Table 41 Sales of Vitamins by Category: Value 2018-2023
  • Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Probiotic supplements register double-digit volume growth
  • Increasing competition in collagen reduces profit margins
  • Supplements targeting the liver are popular
PROSPECTS AND OPPORTUNITIES
  • CBD products register growth over forecast period
  • Herbal/traditional products natural fit with dietary supplements
  • Opportunity for more segmentation
CATEGORY DATA
  • Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Drop in volume sales, as consumers prioritise essential consumer health products
  • Supplement nutrition drinks still account for most value sales
  • Direct sellers recover after pandemic
PROSPECTS AND OPPORTUNITIES
  • Healthy outlook over immediate term
  • Price key driver of value sales over forecast period
  • Shift in focus from losing weight to being healthy
CATEGORY DATA
  • Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Minimal volume growth, as economic uncertainty dampens volume demand
  • Competitive landscape becomes more consolidated
  • High retail price sees consumers look to other channels
PROSPECTS AND OPPORTUNITIES
  • Wider consumer base drives growth
  • Health food chain Only Natural emerges as significant player
  • Direct selling dominates distribution due to offering of personalised service
CATEGORY DATA
  • Table 61 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 62 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 63 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 64 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 65 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Herbal/traditional sleep aids register highest current value growth
  • Pharmaton sees range expanded
  • Mentol Chino competes with giant Vick
PROSPECTS AND OPPORTUNITIES
  • Continuing investment in advertising supports volume sales
  • CBD increasingly in demand
  • Natural positioning benefits herbal/traditional products
CATEGORY DATA
  • Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
  • Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
  • Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN ECUADORKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fall in volume sales, in particular for vitamins
  • Dermatologicals fare better
  • Engaging with paediatricians, a key focus for players
PROSPECTS AND OPPORTUNITIES
  • Falling birth rate leads to long term decline
  • Fortified foods compete with paediatric vitamins
  • Demographic messaging widens consumer base
CATEGORY DATA
  • Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028