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Consumer Health in Russia

  • ID: 2570104
  • Report
  • Region: Russia
  • 105 pages
  • Euromonitor International
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Consumer health continues to see slow current value growth in 2019. As low disposable incomes weaken purchasing power, there is a strong economising trend among consumers. Moreover, consumers are more rational in their purchasing decisions, which exacerbates the general efficacy over naturalness trend. While consumers continue to purchase Rx medicines or look to cheaper alternatives, they are less willing to spend more on OTC products.

The author's Consumer Health in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Consumer Health in Russia

List of Contents and Tables
Executive Summary
Weak Household Budgets Limit Value Sales Development in 2019
Gradual Shift To Generics in A Price-sensitive Environment
Agreements With Pharmacy Chains Offer Key Competitive Edge To Companies
Online Channel Offers Marketing and Sales Opportunities To Players and Retailers
Pockets of Strong Value Growth Despite Stagnating Demand
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 2 Life Expectancy at Birth 2014-2019
Market Data
Table 3 Sales of Consumer Health by Category: Value 2014-2019
Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Lack of Price Regulation Fosters Strong Value Growth for Adult Combination Products
Efficacy Over Naturalness for Price-sensitive Consumers of Systemic Analgesics
Weak Control of Rx Medicines Stifles Adult Diclofenac's Performance
Competitive Landscape
Otcpharm Invests in Products and Promotion To Lead the Field
Nurofen Remains Top-of-mind Through Strong Investment in Advertising
Voltaren Emulgel's New Format Is Likely To Stimulate Interest Among Competitors
Category Data
Table 11 Sales of Analgesics by Category: Value 2014-2019
Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024
Headlines
Prospects
Stressful Lifestyles and Economic Worries Drive Value Growth in Sleep Aids
Traditional Calming Remedies Hamper the Take Up of Sleep Aids
Vitamin B and Magnesium Groupings Offer Growing Threat To Category Sales
Competitive Landscape
Otcpharm Leverages on Familiar and Trusted Brand Names To Retain A Clear Lead
High Brand Loyalty Presents A Barrier To Potential New Entries
Strong Branded and Unbranded Presence Militates Against Private Label Re-emergence
Category Data
Table 17 Sales of Sleep Aids: Value 2014-2019
Table 18 Sales of Sleep Aids: % Value Growth 2014-2019
Table 19 NBO Company Shares of Sleep Aids: % Value 2015-2019
Table 20 LBN Brand Shares of Sleep Aids: % Value 2016-2019
Table 21 Forecast Sales of Sleep Aids: Value 2019-2024
Table 22 Forecast Sales of Sleep Aids: % Value Growth 2019-2024
Headlines
Prospects
Vaccines and Lower Incidence of Flu Reduce Demand in 2019
Higher Prices and Substitutes Hit Combination Products and Pharyngeal Preparations
Family, Friends and Pharmacists Play A Key Role in the Choice of Allergy Care Brand
Competitive Landscape
Shift in Advertising Message To Emphasise Efficacy Over Natural Attributes
New Product Launches Remain A Competitive Tool in A Sluggish Category
Gsk Consumer Healthcare Leads Due To A Wide and Well-supported Brand Offer
Category Data
Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Marketing Boosts Awareness and Value Growth in Antipruritics
Fast and Stressful Lifestyles Offer Growth Potential for Haemorrhoid Treatments
Miramistin Drives Topical Germicidals/antiseptics Via Marketing and Wider Positioning
Competitive Landscape
Players Look To Marketing and Promotion To Remain Competitive
Bayer Responds To Decline of Bepanthen Plus
Pimafucin Leads Vaginal Antifungals Despite Scepticism of the Medical Community
Category Data
Table 29 Sales of Dermatologicals by Category: Value 2014-2019
Table 30 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 32 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 34 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024
Headlines
Prospects
Antacids Benefits As Busy Consumers Suffer Digestive Disorders
Seasonality and Geography Influence the Demand for Diarrhoeal Remedies
On-the-go Formats Cater To Time-pressed Consumers
Competitive Landscape
International Players Use Higher Brand Building Resources To Lead the Field
Janssen Pharmaceutica Launches New Packaging Design To Stand Out From the Crowd
Players Use Various Tools To Remain Competitive
Category Data
Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Headlines
Prospects
Growing Exposure To Ever Smaller Digital Devices Increases Risk of Eye Health Problems
Drops Is the Main Standard Option, While Popular Alternative Hampers Allergy Eye Care
Shift To Smaller Dose Packs As Consumers Look To Economise
Competitive Landscape
Johnson & Johnson Leads Through Extensive Offer of Well-supported Visine Brand
Move Towards Generics Leads To Some Sales Cannibalisation
Company Investment the Key To Success for New Products
Category Data
Table 42 Sales of Eye Care by Category: Value 2014-2019
Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Nicotine-free Substitutes Dampen Demand for Nrt Smoking Cessation Aids
Health Concerns and Rising Tobacco Prices Continue To Drive Sales Growth
Nrt Gum Offers Distraction From Addiction and Convenience To Lead Demand
Competitive Landscape
the Competitive Landscape Becomes Even More Consolidated As Niqüitin Exits
Steep Value Decline Ends Glaxosmithkline's Interest in Nrt Patches
Weak Promotion and Lack of Innovation Threaten Category Development
Category Data
Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
Table 51 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
Table 52 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Headlines
Prospects
Seasonality and Low Purchasing Power Limit Sales
Consumers Prefer To Buy Components Separately Rather Than Replace First Aid Kits
Affordability and Diverse Offer Favour Sticking Plasters/adhesive Bandages
Competitive Landscape
Internationals Exert Influence Through Marketing and Product Development
Paul Hartmann Offers Innovation in A Stagnant Category To Remain Ahead of the Field
Development in Children's Products Offers Some Value Potential
Category Data
Table 54 Sales of Wound Care by Category: Value 2014-2019
Table 55 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Wound Care: % Value 2015-2019
Table 57 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 58 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Headlines
Prospects
Limited Purchasing Power Consolidates Non-essential Perception of Sports Nutrition
Higher Product Awareness Sees Some Consumers Move To Higher-quality Options
Energy and Endurance Needs Boost Protein/energy Bars and Non-protein Products
Competitive Landscape
Strong Competition at the Top in An Otherwise Fragmented Competitive Landscape
Foreign Brands Benefit From Perception of Higher Quality and Wider Availability
Internet Retailing Opens Up Sports Nutrition To More Consumers
Category Data
Table 60 Sales of Sports Nutrition by Category: Value 2014-2019
Table 61 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 63 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 64 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 65 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Headlines
Prospects
Rational Spending Sees Move To Products With More Specific Attributes
Difficult To Recognise Benefits and Alternatives Hamper Sales Performances
TV Advertising and Promotion Raise the Profile of Mineral Supplements
Competitive Landscape
Evalar Benefits From Strong Distribution and Advertising Strategies
New Product Development Offers Value Growth Opportunities for Minerals
New Multivitamin Complexes Tap Into the Convenience Trend
Category Data
Table 66 Sales of Dietary Supplements by Category: Value 2014-2019
Table 67 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
Table 68 Sales of Dietary Supplements by Positioning: % Value 2014-2019
Table 69 NBO Company Shares of Dietary Supplements: % Value 2015-2019
Table 70 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
Table 71 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
Table 72 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Headlines
Prospects
Weak Purchasing Power Sees General Turn Away From Vitamins
Low Trust in Health Claims and Fresh Alternatives in Summer Limit Sales
Changing Consumer Purchasing Habit Removes Sales Opportunity for Vitamins
Competitive Landscape
Internationals May Cede Ground To Local Players in A Tough Economic Environment
Players Invest in New Product Development To Gain A Competitive Edge
Move Towards Cheaper Local Brands by Doctors and Pregnant Women
Category Data
Table 73 Sales of Vitamins by Category: Value 2014-2019
Table 74 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 75 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 76 NBO Company Shares of Vitamins: % Value 2015-2019
Table 77 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 78 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Headlines
Prospects
More Sophisticated Attitude To Health Supports Meal Replacement Sales
Consumers Lose Interest in Quick-fix Options Like Weight Loss Supplements
Rising Obesity Rate Has the Potential To Weaken the High Seasonality of Demand
Competitive Landscape
International Players Leverage Brand Recognition and Trust To Dominate Value Shares
Steep Decline in Weight Loss Supplements Impacts Overall Share Movements
Meal Replacement Players Are Well Placed To Ride Out Official Healthy Living Push
Category Data
Table 80 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Headlines
Prospects
Demand for Fast, Effective Results Weakens the Prospects for A Naturalness Trend
Financial Concerns Encourage A Preference for Practical, Chemical Solutions
Laxatives Drives Fast Growth in Herbal/traditional Digestive Remedies
Competitive Landscape
Mondelez Benefits From the Wide Distribution of A Strong Brand To Lead the Way
Halls Reaches Out To A Younger Audience Via Social Media and New Flavours
Evalar Remains at the Forefront of New Launches With A Herbal Cold Remedy in 2019
Category Data
Table 86 Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Value Sales Continue To Fall in 2019 Due To Demographic and Economic Trends
Low Disposable Incomes and Scepticism Over Health Benefits Hit Sales
Slow Improvement in Value Growth Projected As Purchasing Power Remains Low
Competitive Landscape
Gsk Consumer Healthcare Builds Portfolio To Gain Leading Position
Nurofen Stays at the Top Due To Strong Retail and Advertising Strategies
Bayer Leverages Popular Brands To Extend Offer and Gain Value Share
Category Data
Table 92 Sales of Paediatric Consumer Health by Category: Value 2014-2019
Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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