Growth has been seen in all areas of tissue and hygiene in 2022, with most products returning to pre-pandemic sales levels in both retail volume and current retail value sales. The exception to this is nappies/diapers/pants, which reached pre-pandemic retail value sales in 2021, but is yet to reach the same retail volume levels. Due to rising inflation, current retail value growth has been far more substantial than retail volume in all areas.
The analyst's Tissue and Hygiene in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Tissue and Hygiene in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
TISSUE AND HYGIENE IN PERUEXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- Table 1 Birth Rates 2017-2022
- Table 2 Infant Population 2017-2022
- Table 3 Female Population by Age 2017-2022
- Table 4 Total Population by Age 2017-2022
- Table 5 Households 2017-2022
- Table 6 Forecast Infant Population 2022-2027
- Table 7 Forecast Female Population by Age 2022-2027
- Table 8 Forecast Total Population by Age 2022-2027
- Table 9 Forecast Households 2022-2027
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Greater mobility and rising inflation boosts retail volume and current retail value sales
- Leading brands remain competitive as private label gains ground from rising price sensitivity
- Night time sanitary towels show significant growth thanks to greater acceptance
- Large pack sizes record growth as consumers look for lower unit price-points
- Tampons continue to grow significantly, but sale levels remain small
- Pricing and marketing remain key strategies for players in sanitary towels
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
- Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Inflation leads to high price points, boosting current retail value sales
- Rising preferences for larger packs, however, high outlay limits purchases for some
- Private label gains relevance, with Ninet having outstanding momentum in pharmacy chains
- A gradual decline in birth rates challenges growth opportunities
- Product innovations focus on absorption, skin care benefits and sustainable options
- Competition between brands to intensify in traditional grocery retailers
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Current retail value growth benefits, while high prices lower retail volume sales
- Light adult incontinence players focus on product benefits and awareness
- Private label Secos gains share, benefiting from its presence in main pharmacy chains
- Improvement in awareness and understanding boosts retail volume growth
- Brands focus on attracting new users to build a base of loyal consumers
- Consumers compare price points across channels to gain the best deals
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Wipes record significant growth, boosted by the use of baby wipes
- High levels of competition between brands, with a rising entry of smaller players
- Consumers acquire packs with greater numbers of wipes at lower unit prices
- Wipes continue to grow thanks to efforts being made to improve penetration
- Significant growth of private label, with Ninet having a standout performance
- Price sensitivity increases as players focus on highlighting benefits to boost sales
- Table 38 Retail Sales of Wipes by Category: Value 2017-2022
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Retail volume sales struggle as high costs are passed onto consumers
- Sales of long-length rolls and large packages of toilet paper increase
- Retail volume sales of paper towels decline, considered unessential during price hikes
- Growth is dependent on improved penetration and effective marketing strategies
- Innovations create opportunities for growth on the napkins landscape
- Economic factors determine retail tissue sales across the forecast period
- Table 44 Retail Sales of Tissue by Category: Value 2017-2022
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
- Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- AFH tissue and hygiene grows significantly as COVID-19 restrictions reduce
- Rising visits to restaurants and lodgings boost sales of AFH tissue
- Elite Professional has a significant presence through e-commerce
- Rising activities outside the household drives growth on the landscape
- Economic hardship impacts consumer visits to foodservice and leisure activities
- The domestic use of AFH tissue products is set to rise over the forecast period
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
