Small Cooking Appliances in Vietnam

Small cooking appliances is seeing positive growth in 2022, thanks to the category’s lower prices compared to large cooking appliances, along with efforts from players to launch specialist products to suit consumers’ needs. Indeed, local brands in particular, with a deeper understanding of Vietnamese culture and local perspectives, introduced new items in 2022 to suit the habits and needs of the majority Vietnamese consumers.

The Small Cooking Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Small Cooking Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

SMALL COOKING APPLIANCES IN VIETNAMKEY DATA FINDINGS

2022 DEVELOPMENTS

Local brands launch specialist small cooking appliances to suit Vietnamese consumers
TikTok videos boosting sales for small cooking appliances
Multiple-function small cooking appliances attract attention for convenience and cost savings

PROSPECTS AND OPPORTUNITIES

Ongoing growth driven by home-cooking habits and emerging rural demand
Consumers prefer branded and reputed products, benefitting local players and high-end global names
E-commerce will retain its importance, due to ease of ordering small cooking appliances online

CATEGORY DATA

Table 1 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 2 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

CONSUMER APPLIANCES IN VIETNAM

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 14 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 15 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 16 Sales of Consumer Appliances by Category: Value 2017-2022
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 23 Sales of Small Appliances by Category: Volume 2017-2022
Table 24 Sales of Small Appliances by Category: Value 2017-2022
Table 25 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 26 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 27 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 28 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 29 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 30 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 31 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 32 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 41 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 42 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027