Soft Drinks in Hungary

  • ID: 2570154
  • Report
  • Region: Hungary
  • 86 pages
  • Euromonitor International
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The hot summer of 2017 and the general economic improvement boosted soft drinks in Hungary. Consumers were increasingly willing to spend on impulse and indulgence products. Active product development and intense marketing by leading manufacturers contributed to the great performance for soft drinks. Several categories posted dynamic volume and value growth rates.

The Soft Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN HUNGARY

List of Contents and Tables
  • Executive Summary
  • Hot Summer and Improving Economy Boost Soft Drinks Sales
  • Polarisation Affects the Soft Drinks Market
  • Local Players Emerge
  • Innovation Becomes A Key Factor With New Products Driving Growth
  • Soft Drinks Consumption Will Continue To Spread
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Hungary
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Drinking Bottled Water Becomes More Widespread
  • Still Bottled Water Gains Sales Share From Carbonated Bottle Water
  • Hybrid Bottled Water Products Gain Popularity
  • Competitive Landscape
  • Local and International Players Compete for Position
  • Peak Demand Poses Supply and Logistics Issues for Manufacturers
  • Innovations and New Directions
  • Category Data
  • Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Weather Has A Strong Influence on Sales
  • Health Trend Plays A Key Role
  • Increasing Polarisation of Packaging Sizes
  • Competitive Landscape
  • Multinationals Generate Growth Through Intense Marketing Campaigns
  • Emerging Local Brands Pose No Threat To Coca-cola's Dominance
  • Competition for Carbonates From Other Types of Drinks
  • Category Data
  • Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Liquid Concentrates Experiences Polarisation
  • On-trade Trends Witness Renaissance of Premium Concentrates
  • Liquid Concentrates Dominates Sales
  • Competitive Landscape
  • Higher Concentration and Use of Sweeteners in New Products
  • Private Label Vs Brands
  • Traditional Fruit Flavours Dominate Concentrates
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Juice Records Stable Expansion Driven by Health Trends
  • Dynamic Expansion Continues in Not From Concentrate 100% Juice
  • Consumer Awareness About Sugar Continues Impacting Sales
  • Competitive Landscape
  • International Players Remain Strong
  • Private Label Plays An Increasing Role
  • Innovation Includes Mixing Exotic, Indulgent Flavours
  • Category Data
  • Table 80 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 81 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 83 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 87 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 89 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 90 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 92 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Demand for Rtd Solutions
  • Changing Consumption Habits Positively Affect Rtd Coffee
  • On-the-go Rtd Coffee Meets Need for Speed and Convenience
  • Competitive Landscape
  • Growth Potential at the Premium End
  • Quality New Products Attract Customers
  • Practical Packaging and Shelf Life Provide Competitive Edge
  • Category Data
  • Table 95 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 96 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Hot Summer and Strong Advertising Drive Growth in Rtd Tea
  • Health Trends Have A Strong Influence
  • Traditional Flavours Lead Although Flavour Range Widens
  • Competitive Landscape
  • Multinationals Lead But Local Competition Emerges
  • Polarisation Strengthens in Rtd Tea
  • Categories Overlap
  • Category Data
  • Table 107 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 108 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Lifestyle Trends Generate Demand for Energy Drinks
  • Energy Drinks Embrace the Latest Health Trends
  • Manufacturers Flexibly Adapt To Legislation
  • Competitive Landscape
  • Leading Companies Grow Their Sales
  • Players Experiment With Hybrid Functional Drinks
  • Style Is Key in Packaging Trends
  • Category Data
  • Table 120 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 121 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 122 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 123 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 128 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 129 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 130 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 131 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sports Drinks Benefits From Fitness Trend and Wider Availability
  • Sport Hydration Remains Small With Much Competition
  • Development Directions in Sports Drinks
  • Competitive Landscape
  • Niche Brands Emerge Alongside International Power Brands
  • Players Focus on Reduced Sugar
  • the Range of Distribution Channels Widens
  • Category Data
  • Table 132 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 133 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Prospects
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