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Soft Drinks in Malaysia

  • ID: 2570155
  • Report
  • Region: Malaysia
  • 85 pages
  • Euromonitor International
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In 2018, Malaysia saw improved consumer sentiment, aided by the replacement of the Goods and Services Tax (GST) with the Sales and Services Tax (SST), as well as an upbeat economic outlook. This led to a growing household budget for dining out and grocery expenditure, and saw a recovering performance in the soft drinks market. RTD coffee and bottled water saw the fastest growth, as more consumers shifted to these categories.

The Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN MALAYSIA

List of Contents and Tables
Executive Summary
Improved Consumer Sentiment Sees Soft Drinks Recovering
Premium Indulgence Increasingly Appeals To Malaysian Consumers
Domestic Players Dominate Soft Drinks Category
Health and Natural Propositions Remain Significant in New Product Development
Soft Drinks Expected To See A Shift Towards A Healthier Positioning
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in Malaysia
Sources
Summary 1 Research Sources
Headlines
Prospects
Value for Money Remains the Key Driver of Consumer Purchasing
Growing Sophistication and Trendy Offerings in Bottled Water
Bottled Water Growth Expected To Accelerate
Competitive Landscape
Spritzer Bhd Remains As Category Leader
Bottled Water Dominated by Local Players
Local Players Will Retain Their Leadership
Category Data
Table 32 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Consciousness Shapes New Product Development
Sales Forecast To Continue To Decline
Players Engage Pricing Strategies To Mitigate Declining Sales in Off-trade
Competitive Landscape
Coca-Cola Bottlers (m) Sdn Bhd Maintains Leadership
Coca-Cola Bottlers (m) Sdn Bhd Responds To the Health Trend
Fraser & Neave Holdings Bhd Leads in Non-cola Carbonates
Category Data
Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Concentrates Remain A Household Staple Despite Declining Consumption
Powder Concentrates Gain Traction, Driven by Convenience and Health Awareness
Healthier Products Will Drive Sales Over the Forecast Period
Competitive Landscape
Barkath Co-ro Mfg Sdn Bhd Continues To Lead Liquid Concentrates
Local Players Dominate Power Concentrate Categories
Dominance of Domestic Companies Will Continue
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Sophistication Trend Drives Volume Growth in 100% Juice
Coconut and Other Plant Waters Records the Strongest Growth, Driven by Active Lifestyles
More Sophisticated Juices Forecast To See the Strongest Growth
Competitive Landscape
Malaysia Milk Sdn Bhd Retains Leading Position in Juice
Malaysia Milk Sdn Bhd Will Face Stronger Competition
Etika Beverage Sdn Bhd Sees Fastest Growth in Off-trade Value Share
Category Data
Table 80 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 81 Off-trade Sales of Juice by Category: Value 2013-2018
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 87 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 89 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 90 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 92 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
Innovative Marketing Initiatives Boost Rtd Coffee Volume Growth
Growing Availability of Premium and Sophisticated Rtd Coffee for On-the-go Consumption
Strong Growth Expected Over the Forecast Period
Competitive Landscape
Nestlé (m) Bhd Dominates Rtd Coffee With A Wide Product Portfolio
Increasing Competition for Nestlé (m) Bhd
Etika Beverages Sdn Bhd Increases Share With Aggressive Marketing Activities
Category Data
Table 95 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 96 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Rtd Tea Rebounds From Decline
Green Tea Emerges As Top Rtd Tea Type After Chrysanthemum
Continued Growth in the Forecast Period
Competitive Landscape
Leading Player Fraser & Neave Holdings Bhd Undergoes Major Rebranding Exercise
Increasing Competition for the Leader
Coca-Cola Bottlers (m) Sdn Bhd Gaining Market Share
Category Data
Table 107 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 108 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Growing Health Conscious Drives Down Energy Drink Consumption
Marketing Campaigns Target Millennials
Energy Drinks Expected To Face Stronger Competition
Competitive Landscape
Yee Lee Marketing Sdn Bhd Continues To Lead in Energy Drinks
Players Employ A Unique Positioning To Differentiate Themselves
Marketing Campaigns Needed To Sustain Sales
Category Data
Table 120 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 121 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 122 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 123 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 128 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 129 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 130 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 131 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Sports Drinks Adapts To the Reduced Sugar Trend
Active Lifestyles Drive Demand for Sports Drink
Further Product Reformulations Likely
Competitive Landscape
Fraser & Neave Holdings Bhd Continues To Dominate Sports Drinks
Fraser & Neave Holdings Bhd Will Face More Competition
Players Increase Marketing Efforts To Enhance Competitiveness
Category Data
Table 132 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 133 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Headlines
Prospects
Initiatives To Revitalise A Maturing Category
Increasing Incorporation of Healthy Ingredients in Asian Speciality Drinks
Asian Speciality Drinks Will See Competition From Other Soft Drinks
Competitive Landscape
Fraser & Neave Holdings Bhd Remains Among the Category Leaders
Fraser & Neave Challenged by Competitors
Local Players Lead Promotional Activities To Engage Brand Followers
Category Data
Table 144 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 145 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 146 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 147 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 148 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 149 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 150 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 151 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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