In addition to lingering impacts from the event of the pandemic, skyrocketing global inflation and the Russia-Ukraine war in 2022 have also created interruptions to supply chains and price hikes for imported raw materials, including metals which are used for packaging. This is inevitably pushing up manufacturing costs and, in turn, increasing unit prices - especially for drinks in metal cans.
The Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
SOFT DRINKS IN MALAYSIADISCLAIMERCARBONATES IN MALAYSIAKEY DATA FINDINGSJUICE IN MALAYSIAKEY DATA FINDINGSBOTTLED WATER IN MALAYSIAKEY DATA FINDINGSSPORTS DRINKS IN MALAYSIAKEY DATA FINDINGSENERGY DRINKS IN MALAYSIAKEY DATA FINDINGSCONCENTRATES IN MALAYSIAKEY DATA FINDINGSRTD TEA IN MALAYSIAKEY DATA FINDINGSRTD COFFEE IN MALAYSIAKEY DATA FINDINGSASIAN SPECIALITY DRINKS IN MALAYSIAKEY DATA FINDINGS
EXECUTIVE SUMMARY
- Soft drinks in 2022: Inflationary pressures drive price surges in on-trade and off-trade
- The reopening of borders and a return to out-of-home lifestyles boosts both on-trade and on-the-go sales
- Players leverage above the line marketing, partnerships, and new product developments
- Players switch distribution to include wholesale that also serves end-consumers
- Expansion of vending boost sales of on-the-go soft drinks
- Pending expansion of the sugar tax expected to further impact soft drinks over the forecast period
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
- Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
- Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
- Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
- Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
- Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
- Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
- Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
- Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
APPENDIX
- Fountain sales in Malaysia
SOURCES
- Summary 1 Research Sources
2022 DEVELOPMENTS
- End of pandemic restrictions boosts on-trade and fountain sales for carbonates in 2022
- Leading players leverage partnerships and social media campaigns to retain their footholds
- Novel carbonates with exotic flavours introduced by domestic manufacturers in 2022
PROSPECTS AND OPPORTUNITIES
- Reduced sugar cola carbonates anticipated to spur growth in off-trade channels over the forecast period
- Players predicted to expand off-trade distribution to encourage bulk purchases from end-consumers
- Players likely to venture into new areas in other non-cola carbonates over the forecast period
CATEGORY DATA
- Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
- Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
- Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
- Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
- Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
- Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
- Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
- Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
- Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
- Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
- Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
- Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
- Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
- Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
- Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
- Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
- Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
- Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
- Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027
2022 DEVELOPMENTS
- Consumers shift to purchasing in bulk from wholesalers due to rising price-sensitivity
- Juice experiences competition from carbonates through on-trade and off-channels
- Manufacturers expand their distribution channels to offer reduced prices and reach a wider range of consumers
PROSPECTS AND OPPORTUNITIES
- Juice is anticipated to see stagnant demand in off-trade channels over the forecast period, due to inflationary pressures
- Players are expected to actively engage in event participation to boost off-trade volume sales
- Existing players are predicted to offer leaner product range and optimise their product mixes
CATEGORY DATA
- Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
- Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
- Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
- Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
- Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
- Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
- Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
- Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
- Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
- Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
- Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
- Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Bottled water grows in on-trade and off-trade channels in 2022, thanks to resumption of travel and tourism and disruptions to water supplies
- Sustainable packaging from leading Spritzer attracts eco-friendly consumers, as players expand their distribution to boost sales
- Players leverage marketing activities and tactical promotions to boost sales and brand equity
PROSPECTS AND OPPORTUNITIES
- Bottled water set to see stable demand in both on-trade and off-trade channels over the forecast period
- Spritzer Bhd likely to focus on its sustainable initiatives and maintain its top place
- Players leverage wider distribution and price promotions to mitigate any dampening of demand caused by higher unit prices
CATEGORY DATA
- Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
- Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
- Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
- Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
- Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
- Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
- Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
- Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Rising sports activities and price promotions are driving demand for sports drinks
- Fraser & Neave Holdings Bhd enjoys robust growth in off-trade channels in 2022
- Manufacturers are active in marketing campaigns to boost sales and brand equity
PROSPECTS AND OPPORTUNITIES
- Sports drinks to see stable demand in off-trade and faster growth in on-trade
- Players are expected to optimise distribution in off-trade channels over the forecast period
- Marketing campaigns and tactical promotions set to drive growth
CATEGORY DATA
- Table 75 Off-trade Sales of Sports Drinks: Volume 2017-2022
- Table 76 Off-trade Sales of Sports Drinks: Value 2017-2022
- Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
- Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
- Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
- Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
- Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
- Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
- Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
- Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Energy drinks sees moderate off-trade volume and value growth in 2022, due to only being consumed for practical use
- Energy drinks experience ongoing competition from other soft drinks such as sports drinks and RTD coffee
- Players concentrate on selected distribution in off-trade channels to boost sales
PROSPECTS AND OPPORTUNITIES
- Energy drinks predicted to face low demand in both on-trade and off-trade over the forecast period
- Players are anticipated to organise seasonal marketing campaigns through off-trade channels
- Existing players are likely to expand into other categories over the forecast period
CATEGORY DATA
- Table 87 Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 88 Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
- Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
- Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
- Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
- Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
- Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
2022 DEVELOPMENTS
- At-home consumption experiences flat off-trade volume growth in 2022, as consumers return to out-of-home activities
- Liquid concentrates sees higher demand than powder variants in both on-trade and off-trade terms
- International and domestic players use different competitive strategies
PROSPECTS AND OPPORTUNITIES
- Demand for concentrates is likely to improve slightly over the forecast period, although this will taper in the later years
- Sugar tax set to reach concentrates over the forecast period, as the number of affected items increases
- All players are anticipated to organise marketing campaigns to create brand awareness
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
- Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
- Table 101 Off-trade Sales of Concentrates by Category: Value 2017-2022
- Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
- Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
- Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
- Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
- Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
- Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
- Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
- Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
- Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
- Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
- Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
- Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- RTD tea off-trade volume and value sales improve through channel expansion
- Players leverage above the line marketing, tactical promotions, and revamp packaging to boost sales
- Players leverage on new product innovations to diversify their portfolios and spur growth
PROSPECTS AND OPPORTUNITIES
- RTD tea players are predicted to continuously reformulate products to reduce sugar content
- Players are anticipated to expand distribution for on-the-go consumption over the forecast period
- Players are expected to introduce sustainable packaging over the forecast period
CATEGORY DATA
- Table 114 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
- Table 115 Off-trade Sales of RTD Tea by Category: Value 2017-2022
- Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
- Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
- Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
- Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
- Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
- Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
- Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
2022 DEVELOPMENTS
- RTD coffee spurs growth through ongoing new product launches
- The expansion of convenience stores and vending machines helps to accelerate off-trade value growth
- Inflationary pressures drive RTD coffee price surges and players organise campaigns to draw consumers’ attention
PROSPECTS AND OPPORTUNITIES
- RTD coffee is expected to grow moderately in off-trade volume and value terms over the forecast period
- Players are likely to collaborate closely with vending machine agents and retailers to boost sales
- New products are predicted to be continuously launched with ongoing marketing campaigns
CATEGORY DATA
- Table 127 Off-trade Sales of RTD Coffee: Volume 2017-2022
- Table 128 Off-trade Sales of RTD Coffee: Value 2017-2022
- Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
- Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
- Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
- Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
- Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
- Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
- Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
- Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027
2022 DEVELOPMENTS
- Asian speciality drinks accelerates in growth through both on-trade and off-trade channels
- Impulse purchases by on-the-go consumers help to accelerate growth
- Existing players compete through new packaging and tactical promotions in 2022
PROSPECTS AND OPPORTUNITIES
- Potential government policy reforms is likely to slow down demand for Asian speciality drinks
- Players are expected to reformulate and introduce new and reduced sugar variants over the forecast period
- Players are predicted to organise marketing campaigns to boost sales
CATEGORY DATA
- Table 139 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
- Table 140 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
- Table 141 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
- Table 142 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
- Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
- Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
- Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
- Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
- Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
- Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
- Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
- Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027