Soft Drinks in Serbia

  • ID: 2570157
  • Report
  • Region: Serbia
  • 65 pages
  • Euromonitor International
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Most categories within soft drinks in Serbia recorded a negative volume performance in 2017. Some, such as bottled water and to a certain degree juice, started to feel the negative effects of saturation. On the other hand, some categories declined in volume terms due to health concerns, notably RTD tea. There were several surprises as well.

The Soft Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN SERBIA

List of Contents and Tables
  • Executive Summary
  • Soft Drinks Declines in Volume Terms, But Increases in Value
  • Health and Wellness Trend Has Modest Impact on Soft Drinks
  • Coca-Cola Maintains and Increases Clear Lead in 2017, Domestics Remain Significant
  • Few New Product Launches Observed, Mainly Packaging Redesigns and Launches of 100% Juice Products
  • Volume and Value Growth Expected To Be Positive Over the Forecast Period
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Volume Sales Decline, But Increase in Unit Prices Prevents Value Sales Decrease
  • Still and Carbonated Natural Mineral Bottled Waters Dominate the Category, But See A Poor Performance in 2017
  • Competitive Landscape
  • Knjaz Miloš Leads Bottled Water in Serbia, and A Small Number of Producers Hold A Large Combined Value Share
  • Lack of Innovations Indicates Leaders' Confidence
  • Category Data
  • Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Poor Economic Conditions Benefit Carbonates in Serbia
  • Coca-Cola Invests Heavily in Marketing Activities
  • Competitive Landscape
  • Carbonates Dominated by One Player
  • Smaller Manufacturers Attempting To Win Higher Value Share With New Product Launches
  • Category Data
  • Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Powder Format Continues To Grow in Popularity, Positively Influencing Overall Concentrates
  • Older Consumers, Those From Rural Areas and Serbians With Lower Disposable Income Levels Keep Liquid Concentrates Alive and Well
  • Competitive Landscape
  • Atlantic Grupa Dd Continues To Dominate Concentrates in Serbia
  • Private Label Presence Gets Stronger, But Only in Liquid Concentrates
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Health and Wellness Trend Strongly Influences Juice in Serbia
  • Austerity Measures Still Negatively Affect Juice
  • Competitive Landscape
  • Serbian Juice Remains Notably Concentrated
  • New Product Launches Recorded Only Within 100% Juice
  • Category Data
  • Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 82 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 84 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 85 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 87 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Coffee-drinking Tradition Prevents Higher Rtd Coffee Penetration
  • Changes in Lifestyles Underpin Strong Growth
  • Competitive Landscape
  • Offer Remains Very Limited
  • No Private Label Lines Present in Rtd Coffee
  • Category Data
  • Table 90 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 91 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 92 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 93 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 94 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 95 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 96 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 98 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 99 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 100 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 101 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rtd Tea Unit Price Rises As More Expensive Brands Increase Their Share
  • Health and Wellness Trend Picks Up Pace
  • Competitive Landscape
  • Coca-Cola Continues To Dominate Rtd Tea in Serbia, Private Label Lines Remain Negligible
  • Second-ranked Nectar Doo Records Highest Increase in Value Sales in 2017
  • Category Data
  • Table 102 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 103 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 104 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 105 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 106 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 107 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 108 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 109 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 110 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 111 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Investment in Innovation Continues, Leading To Healthy Growth in 2017
  • Health and Wellness Trend Will Become Much More Important Over the Forecast Period
  • Competitive Landscape
  • Knjaz Miloš Continues To Lose Share, But Still Firmly Holds the Leading Position
  • Private Label Remains Fairly Unpopular Within Energy Drinks in Serbia
  • Category Data
  • Table 114 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 115 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 116 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 117 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 118 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 119 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 120 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 121 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 122 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 123 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 124 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 125 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • More People Practising Sports Translates Into Growing Sales of Sports Drinks
  • Still No On-trade Sales
  • Competitive Landscape
  • One Producer Continues To Dominate Sports Drinks in Serbia
  • Manufacturers Refrain From New Product Launches
  • Category Data
  • Table 126 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 127 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 128 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 129 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 130 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 132 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 134 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 135 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 136 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 137 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
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