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Soft Drinks in Serbia

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    Report

  • 71 Pages
  • January 2024
  • Region: Serbia
  • Euromonitor International
  • ID: 2570157
Soft drinks in Serbia faced significant challenges in 2023 due to a decline in disposable income. The economic downturn prompted Serbians to reassess their purchasing habits, focusing primarily on essential products. With price sensitivity on the rise, consumers are opting for cost-effective choices while gravitating towards healthier drink alternatives. Sustainability initiatives have influenced producers to redesign packaging, emphasising recyclability.

The Soft Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Reconsideration of purchases amid economic changes
  • Marketing initiatives by Knjaz Milos and Pepsi
  • Price sensitivity and attraction to private label
PROSPECTS AND OPPORTUNITIES
  • Projected growth in carbonates sales
  • Competition dynamics and leading players
  • On-trade volume sales expectations
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Changing consumption patterns amid economic challenges
  • Limited new product developments and emerging innovations
  • Private label surge and growing availability
PROSPECTS AND OPPORTUNITIES
  • Projected growth and preferences in juice drinks
  • Intense competition between leading brands and private label
  • Impact of health awareness on consumption habits
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales recovery and growth in functional water
  • Expansion in assortment to drive growth potential categories
  • Price sensitivity and the rise of private label
PROSPECTS AND OPPORTUNITIES
  • Projected steady growth and consumer habits
  • Shift to private label and price sensitivity
  • Emphasis on health-conscious innovations and consumer engagement
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Surge in volume sales driven by expanding consumer base
  • Dominance of Aqua Viva and strategic promotions
  • Economic factors hampering volume sales growth
PROSPECTS AND OPPORTUNITIES
  • Projected growth fuelled by health awareness and sports participation
  • Anticipated expansion and focus on healthier alternatives
  • Continued influence of price sensitivity on sales
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales growth and competitive landscape
  • Strategic brand promotion and sponsorship initiatives
  • Assortment expansion and innovation
PROSPECTS AND OPPORTUNITIES
  • Projected stable growth and market dynamics
  • Impact of economic factors on sales growth
  • Shift towards healthier alternatives and technological integration
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tradition meets price sensitivity
  • Local brand innovation and adaptation
  • Sustained dominance and brand loyalty
PROSPECTS AND OPPORTUNITIES
  • Deceleration in volume sales amidst evolving consumer preferences
  • Potential growth and ongoing innovation
  • Price sensitivity drive promotional strategies
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 102 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
  • Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Economic impact on RTD tea consumption
  • Health-conscious shift and demand for healthier options
  • Introduction of innovative RTD tea product line
PROSPECTS AND OPPORTUNITIES
  • Forecasted recovery and future market outlook
  • Growth potential in healthier RTD alternatives
  • Brand retention and diversification
CATEGORY DATA
  • Table 117 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 118 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN SERBIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Economic challenges impacting RTD coffee
  • Renaming and rebranding by Hell Energy
  • On-trade coffee's influence on RTD coffee
PROSPECTS AND OPPORTUNITIES
  • Assortment expansion and marketing initiatives
  • Erosion of Nescafé's market share and smaller brand growth
  • Challenges due to economic factors and on-trade competition
CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028