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Alcoholic Drinks in Greece

  • ID: 2570209
  • Report
  • Region: Greece
  • 62 pages
  • Euromonitor International
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Sales of alcoholic drinks posted a dramatic decline during the recession. In 2018, however, a recovery was in evidence as beer total volume sales registered an increase after several years of decline. Wine continued to perform well, with sales again increasing in 2018, given drinking patterns are favourable to wine. Cider/perry has attracted huge investment in terms of marketing and new launches by Athenian Brewery and continues to be the best performer in alcoholic drinks.

The author's Alcoholic Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Alcoholic Drinks in Greece

List of Contents and Tables
Executive Summary
Sales Recover From the Recession
Tourism Flourishes and Greece Exits the Memoranda
Beer Companies Lead Sales
Hypermarkets Channel Regains Part of Its Lost Share
Pros
Note: Product cover images may vary from those shown
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