Home Care in Peru - Research and Markets

Unit prices increased sharply across home care in Peru in 2022 due to high inflation fuelled by the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and continued lockdowns in China. Inflationary pressures within the market were exacerbated by a heavy dependence on imports and the disruption to local manufacturing industries and distribution networks caused by widespread political unrest.

The publisher's Home Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN PERU

EXECUTIVE SUMMARY

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 1 Households 2017-2022

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2017-2022
Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
Table 4 NBO Company Shares of Home Care: % Value 2018-2022
Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 7 Distribution of Home Care by Format: % Value 2017-2022
Table 8 Distribution of Home Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

LAUNDRY CARE IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for spot and stain removers increases as Peruvians resume normal routines
Penetration of liquid detergents remains low
Alicorp maintains its commanding lead in laundry care

PROSPECTS AND OPPORTUNITIES

Standard powder detergents poised to remain by far the largest category
Bar detergents will continue losing ground to alternative product types
Private label penetration expected to rise

CATEGORY INDICATORS

Table 11 Household Possession of Washing Machines 2017-2022

CATEGORY DATA

Table 12 Sales of Laundry Care by Category: Value 2017-2022
Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 14 Sales of Laundry Aids by Category: Value 2017-2022
Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

DISHWASHING IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS

Easing of the pandemic continues to depress overall demand
Migration from paste to liquid products persists in hand dishwashing
Procter & Gamble maintains overall lead thanks to success of its Ayudin brand

PROSPECTS AND OPPORTUNITIES

Automatic dishwashing set to remain a niche category in Peru
More consumers expected to trade down to cheaper brands and private label lines
Sustainability trend likely to become more influential in dishwashing

CATEGORY INDICATORS

Table 26 Household Possession of Dishwashers 2017-2022

CATEGORY DATA

Table 27 Sales of Dishwashing by Category: Value 2017-2022
Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

SURFACE CARE IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS

Multi-purpose cleaners grows fastest in volume and current value terms
Demand for all purpose cleaning wipes falls as COVID-19 fears recede
Poett brand reclaims overall lead in surface care

PROSPECTS AND OPPORTUNITIES

Penetration of home care wipes and floor cleaning systems should continue to rise
Consumers expected to gravitate towards more eco-friendly surface care solutions
Economic uncertainty likely to temper demand for task-specific products

CATEGORY DATA

Table 33 Sales of Surface Care by Category: Value 2017-2022
Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

BLEACH IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS

Bleach continues to contract in volume terms but rate of decline slows
Lack of innovation limits consumer interest in bleach
Leading brands Clorox and Sapolio consolidate their positions

PROSPECTS AND OPPORTUNITIES

Modest but steady growth in volume sales projected from 2024
Trading down unlikely to jeopardise leading position of Clorox
Bleach set to face increased competition from multi-purpose cleaners

CATEGORY DATA

Table 43 Sales of Bleach: Value 2017-2022
Table 44 Sales of Bleach: % Value Growth 2017-2022
Table 45 NBO Company Shares of Bleach: % Value 2018-2022
Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
Table 47 Forecast Sales of Bleach: Value 2022-2027
Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027

TOILET CARE IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS

Toilet liquids/foam remains the biggest toilet care category in Peru
Rim blocks continue to gain ground at the expense of rim liquids
Intradevco maintains overall lead despite strong challenge from SC Johnson

PROSPECTS AND OPPORTUNITIES

Economic uncertainty expected to hamper overall demand for toilet care products
Heightened budget-consciousness should boost private label penetration
More players likely to develop eco-friendly packaging formats

CATEGORY DATA

Table 49 Sales of Toilet Care by Category: Value 2017-2022
Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
POLISHES IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS

Increased preference for socialising at home benefits floor, metal and furniture polish
Demand for shoe polish picks up as more Peruvians resume their normal routines
Intradevco remains the undisputed leader in polishes

PROSPECTS AND OPPORTUNITIES

Total volume sales set to remain below pre-pandemic levels despite steady growth
Shoe polish expected to show the fastest development in volume terms
Changing interior design preferences will limit demand for floor polish

CATEGORY DATA

Table 55 Sales of Polishes by Category: Value 2017-2022
Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
Table 57 NBO Company Shares of Polishes: % Value 2018-2022
Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

AIR CARE IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS

Increased demand for spray/aerosol products lifts overall performance of air care
Most categories benefit as Peruvians continue to spend more time at home
Glade launches new reed diffuser product in liquid air fresheners

PROSPECTS AND OPPORTUNITIES

Overall demand for air care products predicted to increase steadily
Liquid and gel air fresheners set to be the best performing categories
Private label lines expected to make further gains

CATEGORY DATA

Table 61 Sales of Air Care by Category: Value 2017-2022
Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
Table 63 NBO Company Shares of Air Care: % Value 2018-2022
Table 64 LBN Brand Shares of Air Care: % Value 2019-2022
Table 65 Forecast Sales of Air Care by Category: Value 2022-2027
Table 66 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

HOME INSECTICIDES IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS

Overall demand slows as Peruvians spend less time at home
Insecticide coils is the most dynamic performer
Intradevco continues to lead home insecticides with its Sapolio brand

PROSPECTS AND OPPORTUNITIES

Climate conditions and health concerns will continue to drive demand
Spray/aerosol insecticides set to remain the dominant category
Growing focus on sustainability issues should stimulate innovation

CATEGORY DATA

Table 67 Sales of Home Insecticides by Category: Value 2017-2022
Table 68 Sales of Home Insecticides by Category: % Value Growth 2017-2022
Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
Table 70 NBO Company Shares of Home Insecticides: % Value 2018-2022
Table 71 LBN Brand Shares of Home Insecticides: % Value 2019-2022
Table 72 Forecast Sales of Home Insecticides by Category: Value 2022-2027
Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027