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Home Care in Peru

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    Report

  • 61 Pages
  • January 2023
  • Region: Peru
  • Euromonitor International
  • ID: 2586899
Unit prices increased sharply across home care in Peru in 2022 due to high inflation fuelled by the global recovery from COVID-19, the fallout of Russia’s invasion of Ukraine and continued lockdowns in China. Inflationary pressures within the market were exacerbated by a heavy dependence on imports and the disruption to local manufacturing industries and distribution networks caused by widespread political unrest.

The publisher's Home Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN PERU

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2017-2022
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2017-2022
  • Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 4 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 7 Distribution of Home Care by Format: % Value 2017-2022
  • Table 8 Distribution of Home Care by Format and Category: % Value 2022
  • Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Demand for spot and stain removers increases as Peruvians resume normal routines
  • Penetration of liquid detergents remains low
  • Alicorp maintains its commanding lead in laundry care
PROSPECTS AND OPPORTUNITIES
  • Standard powder detergents poised to remain by far the largest category
  • Bar detergents will continue losing ground to alternative product types
  • Private label penetration expected to rise
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2017-2022
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Table 14 Sales of Laundry Aids by Category: Value 2017-2022
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
  • Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
DISHWASHING IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Easing of the pandemic continues to depress overall demand
  • Migration from paste to liquid products persists in hand dishwashing
  • Procter & Gamble maintains overall lead thanks to success of its Ayudin brand
PROSPECTS AND OPPORTUNITIES
  • Automatic dishwashing set to remain a niche category in Peru
  • More consumers expected to trade down to cheaper brands and private label lines
  • Sustainability trend likely to become more influential in dishwashing
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2017-2022
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
SURFACE CARE IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Multi-purpose cleaners grows fastest in volume and current value terms
  • Demand for all purpose cleaning wipes falls as COVID-19 fears recede
  • Poett brand reclaims overall lead in surface care
PROSPECTS AND OPPORTUNITIES
  • Penetration of home care wipes and floor cleaning systems should continue to rise
  • Consumers expected to gravitate towards more eco-friendly surface care solutions
  • Economic uncertainty likely to temper demand for task-specific products
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2017-2022
  • Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
  • Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
  • Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
  • Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
BLEACH IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Bleach continues to contract in volume terms but rate of decline slows
  • Lack of innovation limits consumer interest in bleach
  • Leading brands Clorox and Sapolio consolidate their positions
PROSPECTS AND OPPORTUNITIES
  • Modest but steady growth in volume sales projected from 2024
  • Trading down unlikely to jeopardise leading position of Clorox
  • Bleach set to face increased competition from multi-purpose cleaners
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2017-2022
  • Table 44 Sales of Bleach: % Value Growth 2017-2022
  • Table 45 NBO Company Shares of Bleach: % Value 2018-2022
  • Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
  • Table 47 Forecast Sales of Bleach: Value 2022-2027
  • Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027
TOILET CARE IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Toilet liquids/foam remains the biggest toilet care category in Peru
  • Rim blocks continue to gain ground at the expense of rim liquids
  • Intradevco maintains overall lead despite strong challenge from SC Johnson
PROSPECTS AND OPPORTUNITIES
  • Economic uncertainty expected to hamper overall demand for toilet care products
  • Heightened budget-consciousness should boost private label penetration
  • More players likely to develop eco-friendly packaging formats
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2017-2022
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
  • Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
  • POLISHES IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Increased preference for socialising at home benefits floor, metal and furniture polish
  • Demand for shoe polish picks up as more Peruvians resume their normal routines
  • Intradevco remains the undisputed leader in polishes
PROSPECTS AND OPPORTUNITIES
  • Total volume sales set to remain below pre-pandemic levels despite steady growth
  • Shoe polish expected to show the fastest development in volume terms
  • Changing interior design preferences will limit demand for floor polish
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2017-2022
  • Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
  • Table 57 NBO Company Shares of Polishes: % Value 2018-2022
  • Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
  • Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
AIR CARE IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Increased demand for spray/aerosol products lifts overall performance of air care
  • Most categories benefit as Peruvians continue to spend more time at home
  • Glade launches new reed diffuser product in liquid air fresheners
PROSPECTS AND OPPORTUNITIES
  • Overall demand for air care products predicted to increase steadily
  • Liquid and gel air fresheners set to be the best performing categories
  • Private label lines expected to make further gains
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2017-2022
  • Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
  • Table 63 NBO Company Shares of Air Care: % Value 2018-2022
  • Table 64 LBN Brand Shares of Air Care: % Value 2019-2022
  • Table 65 Forecast Sales of Air Care by Category: Value 2022-2027
  • Table 66 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
HOME INSECTICIDES IN PERU

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Overall demand slows as Peruvians spend less time at home
  • Insecticide coils is the most dynamic performer
  • Intradevco continues to lead home insecticides with its Sapolio brand
PROSPECTS AND OPPORTUNITIES
  • Climate conditions and health concerns will continue to drive demand
  • Spray/aerosol insecticides set to remain the dominant category
  • Growing focus on sustainability issues should stimulate innovation
CATEGORY DATA
  • Table 67 Sales of Home Insecticides by Category: Value 2017-2022
  • Table 68 Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
  • Table 70 NBO Company Shares of Home Insecticides: % Value 2018-2022
  • Table 71 LBN Brand Shares of Home Insecticides: % Value 2019-2022
  • Table 72 Forecast Sales of Home Insecticides by Category: Value 2022-2027
  • Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027