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Home Care in Peru

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    Report

  • 62 Pages
  • February 2025
  • Region: Peru
  • Euromonitor International
  • ID: 2586899
The home care market in Peru experienced a slight decline in current value terms in 2024, driven primarily by the sluggish recovery of the local economy. This economic slowdown made consumers more cautious with their spending, with many opting to downgrade to more affordable brands. Additionally, several categories have witnessed the growing presence of private-label offerings. In response, most companies have reduced unit prices to stimulate purchases and maintain their market share.

The Home Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN PERUKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Major players implement aggressive strategies to counter competition from low-priced alternatives
  • Fabric softeners see increase in demand 2024, thanks to improved economic context and players’ price cutting efforts
  • Liquid format shows surge in popularity
PROSPECTS AND OPPORTUNITIES
  • Economical detergents will continue to dominate amid economic pressures
  • Consumers will become more discerning in terms of their purchasing decisions, with wellbeing playing a key role
  • Laundry care offers much scope for further innovation
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
  • Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN PERUKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth rates return to normal pre-pandemic levels
  • Procter & Gamble offloads its pastes, impacting its market share
  • Dishwashing liquids gain ground on the back of rising consumer awareness and aggressive marketing campaigns
PROSPECTS AND OPPORTUNITIES
  • Consumer shift towards smarter, more personalised choices
  • Scope for innovation in fragrances
  • Outlook for automatic dishwashing will be less favourable
CATEGORY INDICATORS
  • Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 28 Sales of Dishwashing by Category: Value 2019-2024
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN PERUKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Multi-surface cleaners lead growth, while prices decline
  • Clorox drives value growth with revival of Poett brand
  • Large formats grow in popularity, with further scope for innovation
PROSPECTS AND OPPORTUNITIES
  • Multi-purpose cleaners will continue to take the spotlight
  • Disinfection is regaining relevance as an attribute among consumers
  • Fragrance innovation will drive future growth
CATEGORY DATA
  • Table 34 Sales of Surface Care by Category: Value 2019-2024
  • Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
  • Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
  • Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN PERUKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Decline in bleach sales in 2024, with reduced disinfection habits and weather conditions impacting demand
  • Intense price competition with little differentiation between brands
  • Discounters and cash and carry outlets gain traction, due to their ability to offer consumers more affordable prices
PROSPECTS AND OPPORTUNITIES
  • Concept of disinfection regains relevance among consumers
  • Premiumisation could help to boost profit margins
  • Business-to-business sales could boost growth
CATEGORY DATA
  • Table 44 Sales of Bleach: Value 2019-2024
  • Table 45 Sales of Bleach: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 48 Forecast Sales of Bleach: Value 2024-2029
  • Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN PERUKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stagnant performance amid economic pressures
  • Growing consumer demand for larger formats
  • Alicorp SAA leads the category where other competitors lose share
PROSPECTS AND OPPORTUNITIES
  • Increased consumer awareness drives demand for fast-acting claims
  • Innovative formats represent key growth driver
  • Hard water poses unique challenges
CATEGORY DATA
  • Table 50 Sales of Toilet Care by Category: Value 2019-2024
  • Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN PERUKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Flat performance amid changing consumer priorities
  • Shoe polish registers decline in demand due to changing fashion trends
  • Alicorp SAA solidifies leadership in Peru’s polishes market through competitive pricing
PROSPECTS AND OPPORTUNITIES
  • Changing consumption patterns threaten future of Peruvian polishes market
  • Liquids formats will drive innovation in shoe polishes
  • Innovative formats and value-added promotions will be key strategies for success
CATEGORY DATA
  • Table 56 Sales of Polishes by Category: Value 2019-2024
  • Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN PERUKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive performance for air care in 2024
  • Fruity and lavender fragrances continue to dominate the market
  • SC Johnson increases its share, while Reckitt leaves the market
PROSPECTS AND OPPORTUNITIES
  • Stick and candle diffusers offer much potential
  • Growing pet care market presents opportunities for air care brands
  • Air care brands to capitalise on fragrance innovation, social media trends, and sustainability
CATEGORY DATA
  • Table 62 Sales of Air Care by Category: Value 2019-2024
  • Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 65 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN PERUKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for home insecticides falls in 2024, alongside the normalisation of temperatures
  • Leading insecticide brands gain market share in 2024, thanks to aggressive distribution and strategic pricing
  • Electric insecticides lose ground
PROSPECTS AND OPPORTUNITIES
  • Rising concerns over dengue fever transmission should boost demand for home insecticides
  • Greater focus on pricing and efficiency
  • Discounters and home care stores will gain relevance
CATEGORY DATA
  • Table 69 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
  • Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029