Consumer Appliances in Norway - Research and Markets

Almost all types of consumer appliances registered declines in retail volume sales during 2022, as demand levels normalised following Coronavirus (COVID-19)-induced spikes in 2020 and/or 2021 in most categories.

The Consumer Appliances in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN NORWAY

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN NORWAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Refrigeration appliances is characterised by price increases and a dip in demand
Refurbish and repair gathers pace as a concept
Minimising food waste informs innovation and new product development

PROSPECTS AND OPPORTUNITIES

Gloomy outlook due to maturity and economic uncertainty
New entrant and sustainability to create waves in the competitive landscape
Consumers to focus increasingly on design and customisation

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 52 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN NORWAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Retail volume sales decrease as demand shows maturity following pandemic spikes
Rising retail price points rise due to an inflationary environment and a level of premiumisation
Manufacturers push adoption of connected appliances

PROSPECTS AND OPPORTUNITIES

Lingering health and hygiene growth drivers to lighten the economic impact on demand
Connectivity and other innovations to drive up unit prices
Sustainability and minimising waste to inform innovation and demand

CATEGORY DATA

Table 57 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 68 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN NORWAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Dishwashers affected as consumers shift spending out-of-home
Convenience remains the key driver of dishwasher sales
Sustainability concerns push the perception of dishwashers as energy-efficient options

PROSPECTS AND OPPORTUNITIES

Consumer caution in an uncertain economic climate to dampen demand
Growth in single and 2-person households to favour compact, space-saving models
Players to focus on innovation and services

CATEGORY DATA

Table 72 Sales of Dishwashers by Category: Volume 2017-2022
Table 73 Sales of Dishwashers by Category: Value 2017-2022
Table 74 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 75 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 76 Sales of Dishwashers by Format: % Volume 2017-2022
Table 77 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 78 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 79 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 80 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 81 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN NORWAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand maturity and out-of-home spending limit sales of large cooking appliances
Robust home-cooking trend sustains interest in innovative and professional grade appliances
Pyrolytic ovens offer convenience to consumers and premium price points for manufacturers

PROSPECTS AND OPPORTUNITIES

Uncertain economic outlook and out-of-home spending to limit the demand for large cooking appliances
Sustainability a threat to growth potential
Connectivity, customisation and bundling of sales with services to add value to large cooking appliances

CATEGORY DATA

Table 85 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 89 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 90 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 94 NBO Company Shares of Ovens: % Volume 2018-2022
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 98 NBO Company Shares of Cookers: % Volume 2018-2022
Table 99 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN NORWAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Dip in demand due to spikes in 2020 and 2021 and consumer shift to spending on out-of-home activities
Innovation covers design, customisation and multifunctional features
Growing demand for more sophisticated models exerts upward pressure on the average unit price

PROSPECTS AND OPPORTUNITIES

Price-sensitive consumers to push private label penetration in microwaves
Space-efficiency and trend for streamlined kitchens to support sales of built-in models
New product development to offer incremental efficacy improvements

CATEGORY DATA

Table 105 Sales of Microwaves by Category: Volume 2017-2022
Table 106 Sales of Microwaves by Category: Value 2017-2022
Table 107 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 108 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 109 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 110 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 111 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 112 Distribution of Microwaves by Format: % Volume 2017-2022
Table 113 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 114 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN NORWAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Maturity and higher prices dampen demand but hobby and sustainability factors foster premiumisation
Shift to multifunctional products sees cannibalisation of sales of juice extractors
New Braun PowerBlend 9 responds to convenience and added functionality demands

PROSPECTS AND OPPORTUNITIES

Weaker immediate and short-term need to depress overall demand
Multifunctional products to continue to cannibalise sales
Design to the fore for ergonomic and aesthetic reasons in food preparation appliances

CATEGORY DATA

Table 117 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 118 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN NORWAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic spikes, return to normality and higher unit prices reduce the demand for small cooking appliances
Health and wellbeing trend shifts attention to light fryers
Strong coffee culture fosters robust demand for coffee machines

PROSPECTS AND OPPORTUNITIES

Economic pressures and maturity to weaken demand
Health and wellbeing to play an increasingly important role in purchasing decisions
Move towards multifunctional products for convenience and space benefits

CATEGORY DATA

Table 128 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 129 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 132 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN NORWAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Strong early review period sales limit pandemic impact on demand
Removing the chore from cleaning
Stick and robotic vacuum cleaners challenge traditional standing of the cylinder format

PROSPECTS AND OPPORTUNITIES

Shift to stick and robotic formats to continue, but at a slower rate
Sustainability and respiratory health concerns to drive innovation
Multifunctional products to gain traction

CATEGORY DATA

Table 140 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 141 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN NORWAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Return to normality fosters rebound in body shavers and hair care appliances
Value for money versatile hair and beard trimmers continue to gain traction
Players focus new product development on multifunctional products

PROSPECTS AND OPPORTUNITIES

Return to work and social norms to sustain a demand for body shavers and hair care appliances
Connectivity focuses on electric toothbrush units
High brand loyalty to maintain concentrated competitive landscape

CATEGORY DATA

Table 152 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 153 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 156 Sales of Body Shavers by Format: % Volume 2017-2022
Table 157 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 158 NBO Company Shares of Personal Care Appliances 2018-2022
Table 159 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 160 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN NORWAYKEY DATA FINDINGS

2022 DEVELOPMENTS

Split air conditioners benefits as a cost-effective way to heat the home amid rising energy costs
Heightened health awareness dictates demand and product choices
Change in legislation to ensure correct installation of split air conditioners

PROSPECTS AND OPPORTUNITIES

Good air quality concerns to underpin the demand for air treatment products
Design considerations to move increasingly to the fore
Air purifiers to ride air quality wave while cooling fans loses out to air conditioners

CATEGORY DATA

Table 165 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 166 Sales of Air Treatment Products by Category: Value 2017-2022
Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 168 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 170 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 172 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

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