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Sportswear in Indonesia

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    Report

  • 22 Pages
  • February 2026
  • Region: Indonesia
  • Euromonitor International
  • ID: 2586959
Sportswear in Indonesia demonstrated slowing growth in 2025, with an 8% increase in value sales (a decrease in six percentage points from its 2024 performance), reaching IDR38.5 trillion. The consumer adoption of active lifestyles and increasing demand for functional and stylish sportswear drove category growth. Sportswear is expected to continue growing, with a current value CAGR of 9% to reach IDR58.6 trillion by 2030.

This Sportswear in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Consumer shift towards active lifestyles drives sportswear sales in Indonesia
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation slows sportswear value sales growth
  • Tariffs and supply chain disruptions lead to a boost in localisation
  • Lacoste capitalises on AI innovation to enhance brand visibility
  • CHART 2 Lacoste's AI-Driven Ramadan Campaign with Sport-Chic Apparel
WHAT’S NEXT?
  • Consumer preference for athleisure set to drive value sales growth
  • Demand for affordability and quality expected to drive category growth
  • Sustainability and innovation to shape sportswear development
  • CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
  • PT Adidas Indonesia retains lead as emerging players grow in popularity
  • Uniqlo gains traction through its strategic store expansion and live event
CHANNELS
  • Offline retail leads with sports goods stores dominating sales
PRODUCTS
  • How adidas Originals bridges heritage and innovation for SS25 campaign
  • CHART 4 Balancing Heritage and Innovation in Polarised Consumer Markets
COUNTRY REPORTS
  • CHART 5 Key Trends 2025
  • CHART 6 Puma on Shopee Live
  • CHART 7 Erspo - From Local Sportswear to National Phenomenon
  • CHART 8 Increasing Sustainability Focus by Global Brands
  • CHART 9 Analyst Insight
  • CHART 10 Real GDP Growth and Inflation 2020-2030
  • CHART 11 PEST Analysis in Indonesia 2025
  • CHART 12 Key Insights on Consumers in Indonesia 2025
  • CHART 13 Consumer Landscape in Indonesia 2025
APPAREL AND FOOTWEAR IN INDONESIA
EXECUTIVE SUMMARY
  • Consumer demand for affordability and functionality drives innovation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Shifting consumer preferences and the rise of e-commerce drive apparel and footwear sales
  • Market polarisation shapes value sales growth
  • How digital-native challengers are reshaping the Indonesian landscape
WHAT’S NEXT?
  • Consumers set to remain price sensitive, driving brands to adopt budget-friendly strategies
  • Global brands cater to growing consumer preference for sustainability
  • Omnichannel strategies are expected to become crucial
COMPETITIVE LANDSCAPE
  • Indonesian brands pose competition for global incumbents
  • Emerging local brands capitalise on national pride and digital channels
CHANNELS
  • Offline retail remains dominant, while social commerce drives online sales
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources