Sportswear in Japan

Sportswear in Japan performed strongly in 2025, with retail value sales rising by 4% to reach JPY1,777 billion, driven by its versatility beyond athletic use and major sporting events. Sales are expected to continue growing, driven by new brands, sustainability efforts, and technological innovation. Key players like adidas and Nike maintain their dominance, but emerging brands are gaining traction.

This Sportswear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sportswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.