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Sportswear in Taiwan

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    Report

  • 24 Pages
  • February 2026
  • Region: Taiwan
  • Euromonitor International
  • ID: 2586961
Sportswear in Taiwan experienced slower growth in 2025 compared to recent years. The weaker performance in 2025 was partly due to negative macroeconomic factors, stagnant store expansion, and growing threats from challenging on-trend sportswear brands. Whilst brands continue to emerge, the saturated nature of the sportswear landscape is also a limitation to growth.

This Sportswear in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sportswear faces slowdown in value growth
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Government initiatives fuel growth in sports apparel
  • Sustainable materials drive sportswear innovation
  • AI-powered solutions enhance the customer experience
  • CHART 3 ASify Implemented an AI-Powered Size Recommendation System in 2025
WHAT’S NEXT?
  • Outdoor apparel gains traction among young consumers
  • Sustainable sportswear to shape the future
  • AI-powered cross-platform collaboration to boost sales
  • CHART 4 Internet Celebrity Develops Yoga Wear Made from Recycled Fishnet
COMPETITIVE LANDSCAPE
  • Nike and adidas dominate despite emerging competition
  • Emerging brand HOKA gains traction in Taiwan
  • CHART 5 Hoka Collaborated with CAFEao to Create Retail Pop-Up
CHANNELS
  • Offline retail dominates sportswear sales with wide brand presence
  • E-commerce gains traction with third-party marketplaces
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Dolce&Gabbana Opened Flagship Store in BELLAVITA in 2025
  • CHART 9 52% of Credit Card Spending by Taiwanese Outbound Travelers in Apparel and Footwear
  • CHART 10 2nd Street Expects to Have Over 50 Stores in Taiwan by the End of 2025
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Taiwan 2025
  • CHART 13 Key Insights on Consumers in Taiwan 2025
  • CHART 14 Consumer Landscape in Taiwan 2025
APPAREL AND FOOTWEAR IN TAIWAN
EXECUTIVE SUMMARY
  • Market polarisation supports value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation supports performance of apparel and footwear
  • Outbound travel and tourism tempers sales of apparel and footwear
  • Resale and rental trend gains traction among young consumers
WHAT’S NEXT?
  • Ai and sustainability reshapes consumer behaviour
  • Korean fashion influence drives sales and store expansions
  • Disposable income growth supports luxury spending
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance amid intense competition
  • Emerging players and trends reshape the competitive landscape
CHANNELS
  • Offline retail leads with omnichannel presence
  • E-commerce grows with personalised shopping experiences
  • Emerging trends and collaborations to watch
PRODUCTS
  • AI and sustainability drive innovation in fashion
  • Designer brands launch thin-soled and casual shoes and elevate the customer experience
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources