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Luxury Goods in South Africa

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    Report

  • 47 Pages
  • October 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 2587234
Luxury goods in South Africa experienced a strong recovery in 2025, following a notable decline the previous year. Overall value sales growth was influenced by a combination of fluctuating exchange rates, cautious consumer spending amid lingering concerns over economic stability, and shifts in tourism patterns following global disruptions.

The Luxury Goods in South Africa report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Luxury hotels drive experiential luxury’s growth through personalised services
  • Luxury hotels enhance experiential offerings through bespoke wellness services
  • Growing demand for luxury travel and sustainable experiences
PROSPECTS AND OPPORTUNITIES
  • Affluent consumers to drive demand for bespoke luxury experiences
  • Luxury hospitality landscape will be enhanced by wellness and heritage trends
  • Luxury hotels set to adopt eco-friendly practices to drive sustainable travel
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERFINE WINES/CHAMPAGNE AND SPIRITS IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing demand for premium and artisanal beverages drives sales
  • Premium brands drive growth in fine wines and luxury spirits
  • A rising interest in sustainably produced beverages
PROSPECTS AND OPPORTUNITIES
  • Affluent consumers searching for authenticity and exclusivity set to drive growth
  • Luxury spirits and fine wines to drive premiumisation and sustainability trends
  • Growth of luxury beverages through home consumption
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPREMIUM AND LUXURY CARS IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Luxury car brands drive growth through electrification and bespoke services
  • Tailored packages and dealership expansion support growing demand
  • Competitive landscape remains highly consolidated among global brands
PROSPECTS AND OPPORTUNITIES
  • Rising demand for electric and hybrid luxury vehicles to be driven by sustainability
  • Luxury car brands to adopt innovative technologies to stand out from competition
  • AI to increasingly feature in new models to elevate driving experience
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERPERSONAL LUXURY IN SOUTH AFRICAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables electronics
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Growing demand for sustainable personal luxury over the forecast period
  • Luxury brands adopt blockchain practices for supply chain transparency
  • Luxury retailers to increasingly adopt omnichannel approach to boost sales
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2020-2025
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
  • Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
  • COUNTRY REPORTS DISCLAIMER