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Fine Wines/Champagne and Spirits in South Africa

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    Report

  • 20 Pages
  • October 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 2587237
In 2025, fine wines/champagne and spirits in South Africa witnessed further current value growth, though at a more moderated pace compared to previous years. This positive trend was primarily driven by sustained premiumisation and evolving consumer preferences. South African consumers have exhibited a growing willingness to pay a premium for high-quality and unique beverages that emphasise craftsmanship and exclusivity.

The Fine Wines/Champagne and Spirits in South Africa report offers a comprehensive guide to the size and shape of the Fine Wines/Champagne and Spirits market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Fine Wines/Champagne and Spirits retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Fine Wines, Luxury Spirits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fine Wines/Champagne and Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing demand for premium and artisanal beverages drives sales
  • Premium brands drive growth in fine wines and luxury spirits
  • A rising interest in sustainably produced beverages
PROSPECTS AND OPPORTUNITIES
  • Affluent consumers searching for authenticity and exclusivity set to drive growth
  • Luxury spirits and fine wines to drive premiumisation and sustainability trends
  • Growth of luxury beverages through home consumption
CATEGORY DATA
  • Table 1 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
  • Table 2 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
  • Table 4 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
  • Table 5 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
  • Table 6 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
  • Table 7 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERLUXURY GOODS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 8 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 9 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 11 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 12 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 13 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 14 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources