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Tissue and Hygiene in Malaysia

  • ID: 2595566
  • Report
  • March 2022
  • Region: Malaysia
  • 58 Pages
  • Euromonitor International
The COVID-19 pandemic has had a strong impact on sales of tissue and hygiene in Malaysia due to increased hygiene-consciousness, movement restrictions, and economic instability. There were strong financial losses for many Malaysians during and following the MCO period of 2020, with many forced to take unpaid leave, experiencing pay cuts, or being made redundant.

This 'Tissue and Hygiene in Malaysia' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
  • CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
  • Table 1 Birth Rates 2016-2021
  • Table 2 Infant Population 2016-2021
  • Table 3 Female Population by Age 2016-2021
  • Table 4 Total Population by Age 2016-2021
  • Table 5 Households 2016-2021
  • Table 6 Forecast Infant Population 2021-2026
  • Table 7 Forecast Female Population by Age 2021-2026
  • Table 8 Forecast Total Population by Age 2021-2026
  • Table 9 Forecast Households 2021-2026
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
SANITARY PROTECTION IN MALAYSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • High demand for towels continues driven by low prices and high absorption
  • Players continue to add value to category through innovation
  • Competitive landscape to remain consolidated as e-commerce struggles to take off
PROSPECTS AND OPPORTUNITIES
  • COVID-19 to have limited impact on long-term category prospects
  • Stable retailing and competitive landscape expected despite growth for e-commerce
  • Sanitary protection to increasingly act as substitute for light adult incontinence products, whilst reusable alternatives remain niche
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN MALAYSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Disposable pants continue to see growth as parents value them for convenience
  • Parents remain willing to spend to ensure hygiene and comfort for their children
  • E-commerce becomes increasingly attractive due to home delivery options and promotional events
PROSPECTS AND OPPORTUNITIES
  • Declining birth rate to be strongest affecting factor in category sales
  • Mid-range “affordable premium” products to be winners post-COVID-19
  • Added value set to boost current value sales; competitive landscape to remain stable
CATEGORY DATA
  • Table 51 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
  • Table 52 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
  • Table 53 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
  • Table 54 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
  • Table 55 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
  • Table 56 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN MALAYSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Ageing population and efforts to remove taboos help drive stronger demand
  • Light adult incontinence losing sales to cheaper options in sanitary protection
  • Vinda remains top player through global reputation of its brand Tena
PROSPECTS AND OPPORTUNITIES
  • Declining population and reduced stigma set to drive healthy prospects for category
  • Decreased disposable incomes set to benefit brands priced within mid-range
  • E-commerce set for stronger sales, though hypermarkets to remain top channel
CATEGORY DATA
  • Table 26 Sales of Retail Adult Incontinence by Category: Value 2016-2021
  • Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
  • Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
  • Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
  • Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
  • Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
RX/REIMBURSEMENT ADULT INCONTINENCE IN MALAYSIA2021 DEVELOPMENTSWIPES IN MALAYSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Strong demand for wipes, particularly those with sanitising or antibacterial properties, as consumers become more hygiene conscious
  • Personal wipes drive sales growth due to convenience and ease of use
  • Summit strengthens leadership due to trust and strong presence in baby wipes, while Kao loses share
PROSPECTS AND OPPORTUNITIES
  • Hygiene awareness set to boost long-term category growth, driven by baby wipes
  • Increasing demand for specific wipes expected
  • Greater interest in dry electro-static wipes as consumers expected to value convenience in their cleaning routines
CATEGORY DATA
  • Table 32 Retail Sales of Wipes by Category: Value 2016-2021
  • Table 33 Retail Sales of Wipes by Category: % Value Growth 2016-2021
  • Table 34 NBO Company Shares of Retail Wipes: % Value 2017-2021
  • Table 35 LBN Brand Shares of Retail Wipes: % Value 2018-2021
  • Table 36 Forecast Retail Sales of Wipes by Category: Value 2021-2026
  • Table 37 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN MALAYSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Retail tissue benefits from short-term stockpiling and heightened hygiene awareness during pandemic
  • Boxed facial tissues and pocket handkerchiefs continue to face competition from soft pack tissues
  • Nibong Tebal Paper Mill strengthens leadership thanks to established and reputable product portfolio
PROSPECTS AND OPPORTUNITIES
  • Lingering hygiene habits and product innovations to drive category growth
  • Increasing demand for virgin pulp expected as consumers express concern over bleached products
  • Strong growth potential due to relatively low per capita usage
CATEGORY DATA
  • Table 38 Retail Sales of Tissue by Category: Value 2016-2021
  • Table 39 Retail Sales of Tissue by Category: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of Retail Tissue: % Value 2017-2021
  • Table 41 LBN Brand Shares of Retail Tissue: % Value 2018-2021
  • Table 42 Forecast Retail Sales of Tissue by Category: Value 2021-2026
  • Table 43 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN MALAYSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Category experiences low sales as consumers continue to work from home
  • Decline of tourism industry severely impacts away-from-home tissue and hygiene
  • Ongoing growth for AFH adult incontinence and AFH wipers due to increasing age of the population and demand from hospitals and healthcare
PROSPECTS AND OPPORTUNITIES
  • Reasonable recovery expected for category as economy and lifestyles normalise
  • Restrictions on tourism to continue stunting growth of away-from-home tissue and hygiene
  • AFH adult incontinence to gain momentum due to the aging population
CATEGORY DATA
  • Table 44 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
  • Table 45 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 46 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
  • Table 47 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
  • Table 48 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
  • Table 49 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
  • Table 50 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown