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Tissue and Hygiene in Malaysia

  • ID: 2595566
  • Report
  • March 2021
  • Region: Malaysia
  • 57 pages
  • Euromonitor International
The COVID-19 pandemic has had a strong impact on sales of tissue and hygiene in Malaysia due to hygiene-consciousness, movement restrictions, and economic situations influencing consumers’ purchase decisions. There were strong financial losses for many Malaysians during the MCO period, with many forced to take unpaid leave, experiencing pay cuts, or being made redundant.

The Tissue and Hygiene in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement Adult Incontinence, Total Tissue and Hygiene.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?
  • Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025
MARKET INDICATORS
  • Table 1 Birth Rates 2015-2020
  • Table 2 Infant Population 2015-2020
  • Table 3 Female Population by Age 2015-2020
  • Table 4 Total Population by Age 2015-2020
  • Table 5 Households 2015-2020
  • Table 6 Forecast Infant Population 2020-2025
  • Table 7 Forecast Female Population by Age 2020-2025
  • Table 8 Forecast Total Population by Age 2020-2025
  • Table 9 Forecast Households 2020-2025
MARKET DATA
  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Players continue to add value to category through innovation
  • Higher number of women in the workplace leads to stable demand for sanitary protection in 2019 that offers security, comfort, and cleanliness
  • Competitive landscape to remain consolidated as e-commerce struggles to take off
RECOVERY AND OPPORTUNITIES
  • COVID-19 to have limited impact on long-term category prospects
  • Sanitary protection set to increasingly be substituted for light adult incontinence products; reusable alternatives to remain niche
  • Expected innovation and premiumisation from manufacturers as hygiene awareness continues to be a strong purchase driver
CATEGORY DATA
  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2015-2020
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2015-2020
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Disposable pants continue to see growth as parents value them for convenience
  • Parents remain willing to spend to ensure hygiene and comfort for their children
  • E-commerce becomes increasingly attractive due to home delivery options for and promotional events
RECOVERY AND OPPORTUNITIES
  • Declining birth rate to be strongest affecting factor in category sales
  • Mid-range products to be the winners post-COVID-19
  • Added value set to boost current value sales; competitive landscape to remain stable though increasing number of sales expected through e-commerce
CATEGORY DATA
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Ageing population and players’ efforts to remove taboos help drive stronger demand
  • Light adult incontinence losing sales to cheaper options in sanitary protection
  • Vinda Malaysia remains top player through global reputation of its brand Tena
RECOVERY AND OPPORTUNITIES
  • Declining population set to determine healthy prospects for the category
  • Decreased disposable incomes set to benefit brands priced within mid-range
  • E-commerce set for stronger sales, though hypermarkets to remain top channel
CATEGORY DATA
  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2015-2020
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Strong demand for wipes, particularly those with sanitising or antibacterial properties, as consumers become more hygiene conscious
  • Personal wipes drive sales growth due to convenience and ease of use
  • Summit strengthens leadership due to consumer trust, while private label loses ground
RECOVERY AND OPPORTUNITIES
  • Hygiene awareness set to boost long-term category growth, driven by baby wipes
  • Increasing demand for specific wipes expected
  • Greater interest in dry electro-static wipes as consumers continue to value convenience in their home cleaning routines
CATEGORY DATA
  • Table 38 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 39 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 41 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 42 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Retail tissue benefits from short-term stockpiling and heightened hygiene awareness during pandemic
  • Facial tissue and pocket handkerchiefs continue to face competition from soft pack tissues
  • Nibong Tebal Paper Mill strengthens leadership of retail tissue benefitting from established product portfolio
RECOVERY AND OPPORTUNITIES
  • Quick normalisation for toilet paper whilst niche areas set to see greatest impact
  • Strong growth potential due to relatively low per capita usage
  • Increasing demand for virgin pulp expected as consumers express concern over bleached products
CATEGORY DATA
  • Table 44 Retail Sales of Tissue by Category: Value 2015-2020
  • Table 45 Retail Sales of Tissue by Category: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Retail Tissue: % Value 2016-2020
  • Table 47 LBN Brand Shares of Retail Tissue: % Value 2017-2020
  • Table 48 Forecast Retail Sales of Tissue by Category: Value 2020-2025
  • Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Category experiences declines as offices close and consumers work from home
  • Decline of tourism industry severely impacts away-from-home tissue and hygiene
  • Ongoing strong growth for AFH adult incontinence due to increasing age of the population leading to demand from hospitals and healthcare
RECOVERY AND OPPORTUNITIES
  • Reasonable recovery expected for category as economy and lifestyles normalise
  • Restrictions on tourism to continue stunting growth of away-from-home tissue and hygiene
  • AFH adult incontinence to gain momentum due to the aging population
CATEGORY DATA
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
  • Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2020
  • Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2020
  • Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2020
  • Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2020
  • Table 56 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
  • Table 58 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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