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Consumer Health in Georgia

  • ID: 2595577
  • Report
  • Region: Georgia
  • 71 pages
  • Euromonitor International
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Most categories within consumer health were either already mature or approaching maturity; as a result, overall consumer health in Georgia did not record outstanding growth. However, minor areas in consumer health started to emerge thanks to changing consumer habits and lifestyles along with gradually growing disposable incomes. The brightest examples of such categories were sports nutrition and weight management and wellbeing.

The Consumer Health in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN GEORGIA

List of Contents and Tables
Executive Summary
Changes in Consumer Lifestyle Drive Growth of Consumer Health
Relative Stabilisation of Georgian Currency Brings Strong Value Growth
Local Manufacturers Slowly But Steadily Manage To Expand Sales Share
Emerging Areas of Consumer Health Support Variety of Distribution Channels
Consumer Health Is Expected To Maintain Positive Growth
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Changing Consumer Habits Support Faster Expansion of Paediatric Analgesics
Acetaminophen Matures
Three Categories Expected To Be the Best Performers in the Forecast Period
Competitive Landscape
Ketonal Remains the Leading Brand in Analgesics
Leading Brands Maintain Positioning
Wide Portfolios Bring Companies Leading Positions
Category Data
Table 11 Sales of Analgesics by Category: Value 2013-2018
Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Value Growth of Category Is Expected To Be Faster in Forecast Than Review Period
Antihistamines and Cough Remedies Benefit From Worsening Pollution
Cold Remedies Faces Competition From Analgesics
Competitive Landscape
GlaxoSmithKline Plc Remains Leading Gbo
Angelini Group Gbo Is Second in the Category
Presence of Local Manufacturer Is Quite Noticeable
Category Data
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Hair Loss Treatments and Medicated Shampoos Remain Small With Growth Potential
Stigma Supports the Growth of Haemorrhoid Treatments
Change in Distribution Channels Set To Support Growth of Smaller Categories
Competitive Landscape
Local Production Plays Important Role in Dermatologicals in Georgia
Leading Gbo Stada Arzneimittel AG Conditioned by Wide Product Portfolio
Category Data
Table 24 Sales of Dermatologicals by Category: Value 2013-2018
Table 25 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 27 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 28 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023
Headlines
Prospects
Eating Habits in Georgia Maintain Growth of Digestive Remedies
Tourism Could Have Positive Impact on Sales
Paediatric Digestive Remedies Continues Its Growth Albeit From A Low Sales Base
Competitive Landscape
Sanofi Maintains Its Key Position
Menarini Group Supports Leadership Through Strong Advertising
High Share of "others" Could Indicate Entry of New Players in the Forecast Period
Category Data
Table 30 Sales of Digestive Remedies by Category: Value 2013-2018
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Introduction of Mandatory Car Inspections May Trigger Appearance of First Aid Kids
Pharmacies Faces Competition From Modern Grocery Retailers
Wound Care Still Lacks Product and Packaging Sophistication
Competitive Landscape
Betasan As Registers Continued Success
Ukrvata Tov Is Second After Significant Gap
Changes in Sales Share Expected If First Aid Kits Category Appears
Category Data
Table 36 Sales of Wound Care by Category: Value 2013-2018
Table 37 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Wound Care: % Value 2014-2018
Table 39 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 40 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Healthier Lifestyles and Increasing Number of Gyms Support Growth
Sports Nutrition Sees Growth Via Other Distribution Channels Too
Sports Protein Bars Also Appeals To Consumers Not Involved in Sporting Activity
Competitive Landscape
Trec Nutrition Sp Zoo Leads Sales But Share Decreases
Fragmentation in Sports Nutrition Increases
Emerging Sports Protein Bars Might Change Player Positioning
Category Data
Table 42 Sales of Sports Nutrition by Category: Value 2013-2018
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
Dietary Supplements for Bone Health Is Expected To Maintain Sales Lead
Herbal/traditional Dietary Supplements Is Small But Set To Expand Faster Than Non-herbal
Competition Between Pharmacy Chains Supports Development of Category
Competitive Landscape
Promotion Helps Increase Sales of Companies But Also Develops Entire Categories
Heart Disease Is A Serious Problem Among the Georgian Population
Calcium Supplements Follows Positive Trend
Category Data
Table 48 Sales of Dietary Supplements by Category: Value 2013-2018
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 50 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 51 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 52 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Vitamin D Is Expected To Remain Small in the Forecast Period
Vitamin C Is Perceived As A Natural Way of Fighting Cold and A Prophylactic Measure
Paediatric Vitamins Faces Dramatic Growth Prospects
Competitive Landscape
Takeda Pharmaceutical Holds Leading Position Despite Narrow Product Portfolio
Krka Dd Novo Mesto Rivals Leader But Has Different Strategy
Multivitamins Has Distinct Leaders While Single Vitamins Is Fragmented
Category Data
Table 56 Sales of Vitamins by Category: Value 2013-2018
Table 57 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 58 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 59 NBO Company Shares of Vitamins: % Value 2014-2018
Table 60 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 61 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Weight Loss Supplements and Slimming Teas Remain Only Existing Categories
Negative Perceptions Are Expected To Remain Among Consumers
Direct Selling Grows As A Distribution Channel in Weight Management and Wellbeing
Competitive Landscape
Ajanta Pharma Leads Value Sales in 2018
Local Player Ranks Second
Faberlic Georgia and Oriflame Georgia Generate Sales As Direct Sellers
Category Data
Table 63 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Environmental Issues Influence Performance of Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies
Herbal/traditional Topical Analgesics Remains One of the Least Developed Categories
Faster Growth Is Expected in the Forecast Period
Competitive Landscape
Local Producers Fare Well in the Category
Herbal/traditional Products Is One of the Few Categories With Private Label Presence
Sales of Herbal Topical Analgesics Are Generated Mainly by Local Players
Category Data
Table 69 Sales of Herbal/Traditional Products: Value 2013-2018
Table 70 Sales of Herbal/Traditional Products: % Value Growth 2013-2018
Table 71 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 72 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 73 Forecast Sales of Herbal/Traditional Products: Value 2018-2023
Table 74 Forecast Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Headlines
Prospects
Growing Awareness Supports Overall Performance of Paediatric Consumer Health
Paediatric Vitamins and Dietary Supplements Remains Key Generator of Value Sales
Competitive Landscape
Pfizer Inc Gbo Declines Due To Consumers Looking for Cheaper Alternatives
High Brand Loyalty Makes It Hard for Minor Players To Gain Ground
Category Data
Table 75 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 76 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 77 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 78 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 79 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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