Consumer Health in Georgia

  • ID: 2595577
  • Report
  • Region: Georgia
  • 68 pages
  • Euromonitor International
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Maturity restricted current value growth rates for most consumer health categories in Georgia in 2017. However, changing consumption habits and rising disposable incomes supported positive performances by a number of categories that were still relatively new or unfamiliar to most Georgians. These included sports nutrition, which was still at a very early stage of development, as well as weight management and wellbeing, which benefited from rising consumer awareness.

The Consumer Health in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CONSUMER HEALTH IN GEORGIA

List of Contents and Tables
  • Executive Summary
  • Consumer Health Benefits From the Changing Habits of Georgians
  • Regulatory Changes and Currency Devaluation Affect Review Period Cagr
  • International Players Face Growing Competition From Local Producers
  • Interest in Emerging Categories Supports Gains for Smaller Distribution Channels
  • Outlook for Georgian Consumer Health Remains Broadly Positive
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Penetration of Private Label by Category: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Acetaminophen Leads in Adult Analgesics But Looks Set To Lose Ground Due To Health Concerns
  • Ibuprofen Expected To Make Value Share Gains at the Expense of Other Product Types
  • Paediatric Analgesics Expected To Outperform Adult Analgesics in Value Growth Terms
  • Competitive Landscape
  • Ketonal, Voltaren and Diclac Demonstrate Low Price Elasticity Following Currency Devaluation
  • Efferalgan Suffers From A Lack of Advertising Support and Low Shelf Visibility
  • Currency Devaluation Facilitates Value Share Gains for Local Producers
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2012-2017
  • Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Demand in Cough, Cold, and Allergy (hay Fever) Remedies Remains Highly Seasonal
  • Cough, Cold, and Allergy (hay Fever) Remedies Continues To Benefit From Inbound Tourism
  • High Rates of Air Pollution and Smoking Prevalence Boost Demand for Various Product Types
  • Competitive Landscape
  • Wide Portfolio Helps Gsk Consumer Healthcare To Maintain Its Leading Position
  • Products Made With Natural Ingredients Continue To Gain Popularity
  • Investment in Advertising Drives Improved Performance of Gmp
  • Category Data
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 22 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 24 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Reduction of Stigma Should Bolster Development of Haemorrhoid Treatments Towards 2022
  • Medicated Shampoos Set To Benefit From Wider Distribution Via Modern Grocery Retailers
  • Hair Loss Treatments Expected To Benefit From Rising Image-consciousness Among Georgians
  • Competitive Landscape
  • Competition Intensifies in Hair Loss Treatments and Medicated Shampoos
  • Fitoval Faces A Growing Challenge From Seborin in Hair Loss Treatments
  • Georgian Producers Maintain A Significant Presence in Dermatologicals
  • Category Data
  • Table 25 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 26 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 27 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 28 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 29 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Digestive Remedies Continues To Benefit From the Traditional Dietary Habits of Georgians
  • Low Disposable Incomes and A Lack of Advertising Hamper Demand
  • Paediatric Digestive Remedies Set To Perform Well Over the Forecast Period
  • Competitive Landscape
  • Menarini Continues To Lead Digestive Remedies Thanks To Its Mezym Brand
  • Sanofi's No-spa Brand Remains Popular Despite Limited Advertising Support
  • Penetration of Generics in Digestive Remedies Remains Low, But Should Increase Over 2017-2022
  • Category Data
  • Table 31 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 32 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 33 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 34 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 35 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Chemists/pharmacies Continue To Dominate Wound Care Distribution in Georgia
  • Wound Care Set To Benefit From Wider Distribution Via Modern Grocery Retailers Towards 2022
  • Price Competition Expected To Intensify in Wound Care Over the Forecast Period
  • Competitive Landscape
  • Strong Position of Betasan Stifles Competition in Sticking Plasters/adhesive Bandages
  • Currency Devaluation Fuels Greater Competition in Gauze, Tape and Other Wound Care
  • Category Data
  • Table 37 Sales of Wound Care by Category: Value 2012-2017
  • Table 38 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 39 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 40 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 41 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 42 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Growing Participation of Georgians in Sports Activities Bolsters Development of Sports Nutrition
  • Fitness-related Websites Help To Raise Consumer Awareness of Sports Nutrition Products
  • Sports Nutrition Products Benefit From Wide Distribution in Georgia
  • Competitive Landscape
  • Highly Visible Shelf Presence Helps Trec Nutrition To Maintain Its Lead in Sports Nutrition
  • Competition Intensifies in Line With New Entries
  • Category Data
  • Table 43 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 44 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 45 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 46 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 47 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 48 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Lack of Consumer Interest Continues To Hamper the Development of Dietary Supplements
  • Products With Bone Health Benefits Remain the Most Popular in 2017
  • Relatively Modest Growth in Value Sales at Constant 2017 Prices Projected for Dietary Supplements
  • Competitive Landscape
  • Sustained Invested in Advertising Helps Krka To Maintain Its Lead in Vitamins
  • Local Producers Maintain A Visible Presence in Dietary Supplements
  • Currency Devaluation Supports Small Value Share Gain for Gmp
  • Category Data
  • Summary 2 Dietary Supplements: Brand Ranking by Positioning 2017
  • Table 49 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 52 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 53 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 54 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 55 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 56 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Weight Management and Wellbeing Benefits From Poor Dietary Habits Among Many Georgians
  • Sedentary Lifestyles Also Fuel Growing Interest in Weight Management and Wellbeing Products
  • Low Awareness and Negative Perception Will Continue To Hamper Category Development
  • Competitive Landscape
  • Direct Sellers Oriflame and Faberlic Continue To Gain Ground in 2017
  • Ajanta Pharma Ltd Remains the Clear Leader Despite A Lack of Investment in Marketing
  • Figurin Brand Continues To Benefit From Its Competitive Price Positioning
  • Category Data
  • Table 57 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 58 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 59 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 60 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 62 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Continues To Lead in Value Terms
  • Outlook for Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies Remains Bright
  • Herbal/traditional Topical Analgesics Continues To Suffer From A Lack of Promotional Activity
  • Competitive Landscape
  • Gmp Maintains Its Leading Position in 2017
  • Gmp Brands Benefit From Wide Distribution Via Psp Chemists/pharmacies Outlets
  • Devaluation of the Lari Supports Value Share Gains for Local Manufacturers in 2017
  • Category Data
  • Table 63 Sales of Herbal/Traditional Products: Value 2012-2017
  • Table 64 Sales of Herbal/Traditional Products: % Value Growth 2012-2017
  • Table 65 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 66 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 67 Forecast Sales of Herbal/Traditional Products: Value 2017-2022
  • Table 68 Forecast Sales of Herbal/Traditional Products: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Paediatric Consumer Health Benefits From Rising Awareness Among Parents in Georgia
  • Paediatric Vitamins and Dietary Supplements Set To Remain the Largest Category in Value Terms
  • Competitive Landscape
  • Currency Devaluation Results in Value Share Decline for Multi-tabs Junior
  • Category Data
  • Table 69 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 70 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 71 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 72 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 73 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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