Consumer Health in Hungary

Report
107 Pages
October 2023
Region: Hungary
Euromonitor International
ID: 2595578

While consumer health in Hungary is set to post robust growth in total current value sales in 2023, this is primarily due to inflationary pressures fuelled by the global recovery from the pandemic, the fallout of Russia’s invasion of Ukraine and the weakness of the forint against the euro and the US dollar.

The Consumer Health in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER HEALTH IN HUNGARY

EXECUTIVE SUMMARY

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Consumption patterns continue to stabilise
Product shortages persist into 2023
Value share of e-commerce remains flat following legislative change

PROSPECTS AND OPPORTUNITIES

Seasonal illnesses and population ageing set to remain key drivers of demand
Analgesics will continue to be a major beneficiary of the self-medication trend
Little prospect dominance of pharmacies in analgesics distribution will be challenged

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Overall demand buoyed by return to pre-pandemic routines
Medicated confectionery records fastest growth in volume and current value sales
GlaxoSmithKline, Mondelez and Sanofi-Aventis remain the top three companies

PROSPECTS AND OPPORTUNITIES

Most categories expected to see demand increase steadily
“Rebound congestion” concerns will continue to limit use of nasal drops and sprays
Preventive health trend and use of natural remedies may temper growth potential

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Overall demand improves but remains subdued due to the cost-of-living crisis
Need for digestive remedies limited by growing adoption of healthier dietary habits
Sanofi-Aventis retains its overall lead

PROSPECTS AND OPPORTUNITIES

Busier lifestyles and population ageing will stimulate demand
Healthy eating trend likely to continue restricting growth potential
Herbal/traditional varieties expected to gain popularity

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Overall demand weakened by falling purchasing power among Hungarians
Haemorrhoid treatments shows the most resilient performance in volume terms
Bayer remains the clear leader in dermatologicals

PROSPECTS AND OPPORTUNITIES

Maturity and population decline will continue to depress volume sales
Population ageing and rising image-consciousness bode well for dermatologicals
Limited growth prospects likely to result in greater consolidation

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

NRT SMOKING CESSATION AIDS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Long-term trend of declining volume sales persists
Health concerns and economic factors help to buoy demand
Omega Pharma and Johnson & Johnson maintain near-duopoly

PROSPECTS AND OPPORTUNITIES

Declining smoking prevalence will continue to depress demand
Rising cost and concerns about health effects should temper threat from vaping
Competitive landscape set to remain highly concentrated

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2018-2023

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028

SLEEP AIDS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Price hikes and increased budget-consciousness subdue demand
Herbal/traditional products face growing threat from dietary supplements
Teva Gyógyszergyár’s Teva Valeriana remains the leading brand by a wide margin

PROSPECTS AND OPPORTUNITIES

Rising incidence of sleep disorders should support steady growth in volume sales
Natural ingredients and novel formats likely to be focal points for innovation
Competition from Rx drugs and alternative remedies will limit growth potential

CATEGORY DATA

Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028

EYE CARE IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Lifestyle, demographic and environmental factors help to lift overall demand
Standard eye care remains the largest and best performing category
Johnson & Johnson still the outright leader in eye care

PROSPECTS AND OPPORTUNITIES

Total volume and current value sales projected to increase steadily
Interest in products made with natural ingredients set to continue rising
Advances in lens technology and use of alternative remedies may constrain demand

CATEGORY DATA

Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028

WOUND CARE IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

High inflation boosts current value growth but depresses volume sales
Sticking plasters/adhesive bandages shows slowest rate of decline in volume terms
Beiersdorf, Orkla Care and Hartmann-Rico remain the overall leaders

PROSPECTS AND OPPORTUNITIES

Maturity and population decline will continue to subdue demand
Sticking plasters/adhesive bandages set to remain the most resilient performer
Increasing competition should stimulate added-value launches

CATEGORY DATA

Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for vitamins continues to fall sharply as inflationary pressures bite
Vitamin B outperforms other categories in volume and current value terms
Domestic producer Béres Gyógyszergyár retains overall lead but loses ground

PROSPECTS AND OPPORTUNITIES

Preventive health trend and population ageing bode well for vitamins
Vitamin D set to show the fastest development
Sales via the e-commerce channel expected to continue rising

CATEGORY DATA

Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Soaring inflation continues to undermine demand
Combination products benefit from value-for-money positioning
Demand for dietary supplements claiming beauty benefits remains buoyant

PROSPECTS AND OPPORTUNITIES

Rising health awareness will continue to strengthen interest in dietary supplements
Increasing consumer sophistication likely to encourage greater segmentation
Growing consumption of healthier packaged and fresh foods could inhibit demand

CATEGORY DATA

Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

High inflation and adoption of more holistic weight loss methods weaken demand
Weight loss supplements is the best performing category
BioTech USA extends its overall lead

PROSPECTS AND OPPORTUNITIES

Obesity concerns and rising image-consciousness will remain key demand drivers
Frequent new launches should help to maintain consumer interest
Busy lifestyles likely to mitigate threat from alternative weight loss methods

CATEGORY DATA

Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Growing participation in sports and fitness activities continues to boost demand
Sports non-protein products shows the fastest development
Scitec and BioTech USA still well ahead of the rest of the field

PROSPECTS AND OPPORTUNITIES

Outlook for sports nutrition remains bright
Protein/energy bars set to be the most dynamic category
New product development activity expected to remain high

CATEGORY DATA

Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

Overall demand continues to fall as high inflation erodes purchasing power
Herbal/traditional cough, cold and allergy (hay fever) remedies is the best performer
Mondelez remains the leading player in a fragmented competitive landscape

PROSPECTS AND OPPORTUNITIES

Concerns about active pharmaceutical ingredients will continue to drive demand
Herbal/traditional dietary supplements set to remain the biggest category by value
Further distribution gains projected for e-commerce

CATEGORY DATA

Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN HUNGARYKEY DATA FINDINGS

2023 DEVELOPMENTS

High inflation and falling birth rates restrict demand
Paediatric cough/cold remedies and acetaminophen are the best performers
Paediatric vitamins and dietary supplements hardest hit by cost-of-living crisis

PROSPECTS AND OPPORTUNITIES

Rising health awareness will make parents more likely to choose paediatric products
Paediatric vitamins and dietary supplements will benefit from preventive health trend
Interest in herbal/traditional varieties expected to grow

CATEGORY DATA

Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028

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