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Consumer Health in Hungary

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    Report

  • 112 Pages
  • October 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 2595578
Consumer health is experiencing steady value growth in Hungary in 2025, driven by ongoing price increases and a growing preference for self-medication. Consumers are increasingly choosing accessible and convenient solutions for common health issues such as headaches, allergies, colds and coughs, opting for easily available over-the-counter (OTC) medications, instead of visiting doctors for every health concern.

The Consumer Health in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Analgesics record strong value growth amid rising self-medication trends
  • Sanofi-Aventis retains its lead, but GlaxoSmithKline is the most dynamic player
  • Pharmacies remain dominant for analgesics while retail e-commerce shows early signs of growth
PROSPECTS AND OPPORTUNITIES
  • Analgesics is expected to see modest value growth amid stable demand and product innovation
  • Wearable technology may support more targeted and preventative use of analgesics
  • Innovation will remain a strategic focus for leading analgesics manufacturers
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising self-medication and allergy prevalence drive growth in cough, cold and allergy (hay fever) remedies
  • GlaxoSmithKline Consumer Healthcare retains its lead while Omega Pharma Hungary increases its share
  • Pharmacies dominate sales while retail e-commerce showcases growth
PROSPECTS AND OPPORTUNITIES
  • Modest growth expected in value sales of cough, cold and allergy remedies despite stabilising prices
  • Innovation is set to focus on faster relief and natural ingredients in OTC remedies
  • Rising demand for antihistamines will be driven by growing allergy concerns and consumer preferences
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • The rising self-medication trend supports value growth in digestive remedies
  • Sanofi-Aaventis strengthens its lead in digestive remedies through a wide portfolio and brand familiarity
  • Pharmacies remain dominant, but retail e-commerce gains momentum in digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Healthier lifestyles may slow demand, but price rises and promotions will sustain value growth
  • Advancements in diagnostics may reduce reliance on digestive remedies
  • A focus on natural formulations is set to drive sales of digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • An increased focus on self-care drives growth in dermatologicals in 2025
  • Leading players strengthen their presence through targeted brand strategies and promotional efforts
  • Pharmacies remain dominant while retail e-commerce gains traction through price incentives
PROSPECTS AND OPPORTUNITIES
  • Value growth is expected to slow amid rising consumer caution and market maturity
  • AI-driven personalisation and diagnostics is set to influence the future of dermatologicals
  • Sustainability and prevention is expected to shape future strategy in dermatologicals
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising health awareness and high cigarette prices support steady growth in NRT smoking cessation aids
  • Omega pharma leads a concentrated NRT smoking cessation aids market with dynamic growth
  • Retail e-commerce gains ground as pharmacies maintains its lead
PROSPECTS AND OPPORTUNITIES
  • Modest growth is expected for NRT smoking cessation aids amid rising competition
  • Digital tools to support smoking cessation through monitoring and real-time support
  • The retail e-commerce channel is expected to take a larger share of sales
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Natural sleep aids gain popularity as lifestyles in Hungary fuel demand
  • Teva Gyógyszergyár Zrt strengthens its lead in sleep aids with trusted herbal positioning
  • Pharmacies remain dominant in sleep aids while retail e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
  • Natural formulations are expected to drive modest growth in sleep aids
  • AI integration and smart products is set to shape the future of sleep aids
  • Targeted innovation is expected to define the next generation of sleep aids
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Screen-related eye strain and seasonal allergies drive growth in eye care
  • Natural formulations and trusted brands sustain category leadership in eye care
  • Pharmacies remain dominant while retail e-commerce gains ground in eye care distribution
PROSPECTS AND OPPORTUNITIES
  • Increased screen exposure is set to drive steady growth in eye care value sales
  • Eye care is set to be shaped by prevention and personalisation across the forecast period
  • Public awareness and product innovation is expected to support future growth in eye care
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Precaution and product education drive growth in wound care in 2025
  • Brand loyalty and sustainability shape competitive dynamics in wound care
  • Pharmacies gain momentum as the dominant channel for wound care sales
PROSPECTS AND OPPORTUNITIES
  • Limited sales growth expected due to low-level innovation and reduced promotional support
  • Convenience-driven features and sustainability to shape product development in wound care
  • Smart plasters could revolutionise wound care through real-time monitoring and targeted treatment
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Immunity focus and preventive health trends support vitamin sales in 2025
  • Béres Gyógyszergyár maintains its lead in vitamins, but faces growing competition
  • Retail e-commerce gains momentum in vitamins as health and personal care stores retain the lead
PROSPECTS AND OPPORTUNITIES
  • Steady value growth is expected to be driven by education, innovation and rising prices
  • AI integration is expected to shape personalised vitamin consumption and support steady demand
  • Sustainability is set to influence packaging and product formulation in vitamins
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • A growing focus on health and wellness drives value sales of dietary supplement in Hungary
  • Béres Gyógyszergyár improves its lead while Forever Living Products records strong growth
  • Health and personal care stores lead, while retail e-commerce drives dynamic growth
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness and innovation is set to sustain growth in dietary supplements
  • Personalised monitoring may shape the future of dietary supplements in Hungary
  • Rising competition is set to drive innovation and product refinement
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales of weight management and wellbeing products rise as consumers seek effective solutions
  • BioTech USA Kft boost its leading presence in weight management and wellbeing
  • Retail e-commerce gains momentum as convenience impacts distribution
PROSPECTS AND OPPORTUNITIES
  • Weight management and wellbeing is set for moderate growth, driven by innovation and natural trends
  • AI-driven tools and new product formats to shape the future of weight management and wellbeing
  • Demand for more weight loss methods may boost interest in meal replacements
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health-conscious lifestyles fuel growth in sports nutrition in Hungary
  • Scitec and BioTech USA lead sports nutrition as new entrants gain ground
  • Retail e-commerce gains ground, but specialist stores remain key in sports nutrition distribution
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition is set for continued growth as health and lifestyle trends evolve
  • AI and wearables are expected to shape the future of personalised sports nutrition
  • Future product development is set to focus on functionality, performance, and sustainability
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value sales of herbal/traditional products rise as demand for natural alternatives grows
  • Mondelez maintains its lead in herbal/traditional products as local and niche players gain ground
  • Pharmacies remain dominant in herbal/traditional distribution as retail e-commerce gains traction
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products is set for steady growth as wellness trends continue
  • Innovation in delivery systems and biotechnology may advance herbal/traditional products
  • New formats and delivery systems to boost competitiveness of herbal/traditional products
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN HUNGARYKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Paediatric consumer health grows, despite demographic decline and inflationary pressures
  • Bayer Hungária Kft leads in paediatric consumer health as brand strength and distribution widen
  • Pharmacies remain dominant in paediatric consumer health, while retail e-commerce gains momentum
PROSPECTS AND OPPORTUNITIES
  • Paediatric consumer health is set for modest growth amid demographic pressures and evolving preferences
  • AI-powered digital health tracking may enhance personalised care in paediatric consumer health
  • Quality, sustainability, and prevention are set to shape paediatric consumer health preferences in Hungary
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030