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Consumer Health in Hungary

  • ID: 2595578
  • Report
  • Region: Hungary
  • 93 pages
  • Euromonitor International
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Changing consumer lifestyles and demographic changes had the main influence on consumer health over the review period. The increasing level of health-consciousness and self-medication, the ageing society and stagnating birth rate, along with the consequences of the digital era, all contributed to the increased demand for consumer health products.

The Consumer Health in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN HUNGARY
February 2019

List of Contents and Tables
Executive Summary
Consumer Health Benefits From Changing Consumer Lifestyles
Trends and Events in Consumer Health
Advertising Remains Key To Success
the Rise of Internet Retailing
Healthy Is the New Trendy
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 2 Life Expectancy at Birth 2013-2018
Market Data
Table 3 Sales of Consumer Health by Category: Value 2013-2018
Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 8 Distribution of Consumer Health by Format: % Value 2013-2018
Table 9 Distribution of Consumer Health by Format and Category: % Value 2018
Table 10 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Stable Demand Ensures Further Growth
Self-medication and Responsibility
the Media and Personal Advice Influence Sales
Competitive Landscape
Sanofi-aventis Remains the Leading Player
Concentration Amongst Multinationals
GlaxoSmithKline Consumer Healthcare Aims To Educate Consumers
Category Data
Table 12 Sales of Analgesics by Category: Value 2013-2018
Table 13 Sales of Analgesics by Category: % Value Growth 2013-2018
Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
Table 15 NBO Company Shares of Analgesics: % Value 2014-2018
Table 16 LBN Brand Shares of Analgesics: % Value 2015-2018
Table 17 Forecast Sales of Analgesics by Category: Value 2018-2023
Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Need for Sleep Aids
Self-medication and Addiction
Natural Trend
Competitive Landscape
New Leader Due To Ownership Changes
Fragmented Category, With the Dominance of Herbal Products
Growth Opportunities
Category Data
Table 19 Sales of Sleep Aids: Value 2013-2018
Table 20 Sales of Sleep Aids: % Value Growth 2013-2018
Table 21 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 22 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 23 Forecast Sales of Sleep Aids: Value 2018-2023
Table 24 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Headlines
Prospects
the Flu Season Drives Seasonal Demand
Self-medication and Paracetamol
Allergies Are on the Rise
Competitive Landscape
GlaxoSmithKline Consumer Healthcare Maintains Its Lead
Sales Are Dominated by Major Multinationals
Innovation Versus Tradition
Category Data
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
Table 27 Sales of Decongestants by Category: Value 2013-2018
Table 28 Sales of Decongestants by Category: % Value Growth 2013-2018
Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Headlines
Headlines
Prospects
the Growth Rate Is Set To Slow
Traditional Remedies Versus Quick Solutions
Seasonal Demand and New-age Diseases
Competitive Landscape
Stable Positions at the Top
Domestic Presence
Innovation by Walmark
Category Data
Table 33 Sales of Digestive Remedies by Category: Value 2013-2018
Table 34 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Digestive Remedies: % Value 2014-2018
Table 36 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
Table 37 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
Table 38 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Headlines
Prospects
Stable Growth Is Expected
Standard Eye Care
Allergy Eye Care
Competitive Landscape
Manufacturers of Standard Eye Care Products Dominate
Teva Gyógyszergyár Gains Momentum
Developments in Allergy Eye Care
Category Data
Table 39 Sales of Eye Care by Category: Value 2013-2018
Table 40 Sales of Eye Care by Category: % Value Growth 2013-2018
Table 41 Sales of Standard Eye Care by Format: % Value 2013-2018
Table 42 Sales of Standard Eye Care by Positioning: % Value 2013-2018
Table 43 NBO Company Shares of Eye Care: % Value 2014-2018
Table 44 LBN Brand Shares of Eye Care: % Value 2015-2018
Table 45 Forecast Sales of Eye Care by Category: Value 2018-2023
Table 46 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Decreasing Number of Smokers
Competition From E-cigarettes
Stagnation in Nrt Smoking Cessation Aids
Competitive Landscape
Major Global Pharmaceutical Companies Lead; There Are No Domestic Players
Widening Product Range From the Leader
GlaxoSmithKline Hungary Loses Slight Share
Category Indicators
Table 47 Number of Smokers by Gender 2013-2018
Category Data
Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 50 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 51 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 52 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Headlines
Prospects
Steady, Stable Performance
First Aid Kits Are Purchased Due To Legislation
Traditional Products and Innovation
Competitive Landscape
Beiersdorf Maintains Its Lead
Salvequick Wins the Superbrands Award
the Main Channels for Branded Products
Category Data
Table 55 Sales of Wound Care by Category: Value 2013-2018
Table 56 Sales of Wound Care by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Wound Care: % Value 2014-2018
Table 58 LBN Brand Shares of Wound Care: % Value 2015-2018
Table 59 Forecast Sales of Wound Care by Category: Value 2018-2023
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Sports Nutrition Sees A Sales Boost
Sports Protein Bars Sees Strong Growth
Sales of Sports Non-protein Products Spike
Competitive Landscape
Scitec Maintains Its Strong Lead
Smaller Companies Are Gaining Momentum
Fading Consumer Loyalty
Category Data
Table 61 Sales of Sports Nutrition by Category: Value 2013-2018
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Headlines
Prospects
General Growth and Consumer Popularity
Safety and Legislation
Personalised Self-medication
Competitive Landscape
Fragmented Category With Stable Leaders
Joint and Musculoskeletal Issues
Overlaps and Cross-competition
Category Data
Table 67 Sales of Dietary Supplements by Category: Value 2013-2018
Table 68 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
Table 69 Sales of Dietary Supplements by Positioning: % Value 2013-2018
Table 70 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
Table 71 NBO Company Shares of Dietary Supplements: % Value 2014-2018
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Headlines
Prospects
Focusing on Prevention
Multivitamins
Outstanding Types of Single Vitamins
Competitive Landscape
Well-established Companies Continue To Lead
Domestic Brands Remain Popular
Health-consciousness Offers Opportunities
Category Data
Table 75 Sales of Vitamins by Category: Value 2013-2018
Table 76 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 77 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 78 NBO Company Shares of Vitamins: % Value 2014-2018
Table 79 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 80 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Headlines
Prospects
Health Trends Drive Sales
Public Health Initiatives and Technology Raise Awareness
Meal Replacement for Hectic Lifestyles
Competitive Landscape
Fierce Competition
Turbo Dieta Manages To Remain Different
Sports Nutrition Brands Are Expanding
Category Data
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Headlines
Prospects
Further Expansion
Successful Herbal Remedies
Risks and Quality Issues
Competitive Landscape
Strong Competition in Herbal/traditional Dietary Supplements
OTC Companies Lead
Domestic Companies in the Competitive Landscape
Category Data
Table 88 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Stagnating Birth Rate
Doctors Are Seen First
Multivitamins Are Taken Daily
Competitive Landscape
New Category Leader
Paediatric Immune Support
Domestic Supply
Category Data
Table 94 Sales of Paediatric Consumer Health by Category: Value 2013-2018
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
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