Consumer Health in Hungary

  • ID: 2595578
  • Report
  • Region: Hungary
  • 96 pages
  • Euromonitor International
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2017 was another year of strong value growth for consumer health as rising health-consciousness and widespread self-medication supported demand. Consumer health recorded strong value growth throughout the review period as incomes rose and the leading manufacturers strengthened their advertising campaigns.

The Consumer Health in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER HEALTH IN HUNGARY

List of Contents and Tables
  • Executive Summary
  • Strong Performance for Consumer Health As Growth Rates Continue To Slow Down
  • Sports Nutrition Continues To Outperform the Rest of the Industry
  • More Intensive Advertising Activity Spurs Growth
  • Dm-drogerie Markt Continues With New System for Retailing OTC Medicines
  • Consumer Health Is Expected To See Steady Growth Over the Forecast Period
  • Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
  • Table 2 Life Expectancy at Birth 2012-2017
  • Market Data
  • Table 3 Sales of Consumer Health by Category: Value 2012-2017
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Consumer Health: % Value 2013-2017
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2014-2017
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
  • Table 8 Distribution of Consumer Health by Format: % Value 2012-2017
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2017
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Appendix
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Analgesics Set for Slow Growth As Demand Matures in Dynamic Emerging Categories
  • Few Threats To Growth Expected To Emerge
  • Advertising Set To Remain Important in Analgesics
  • Competitive Landscape
  • Sanofi-aventis Still Well Out in Front
  • International Brands Remain in the Box Seat
  • Media Advertising Campaigns Support Growth for Major Multinational Players
  • Category Data
  • Table 12 Sales of Analgesics by Category: Value 2012-2017
  • Table 13 Sales of Analgesics by Category: % Value Growth 2012-2017
  • Table 14 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2012-2017
  • Table 15 NBO Company Shares of Analgesics: % Value 2013-2017
  • Table 16 LBN Brand Shares of Analgesics: % Value 2014-2017
  • Table 17 Forecast Sales of Analgesics by Category: Value 2017-2022
  • Table 18 Forecast Sales of Analgesics by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increasingly Hectic Lifestyles, Rising Stress Levels To Support Demand for Sleep Aids
  • Economic and Social Stability in Hungary Set To Reduce the Incidence of Insomnia
  • Innovation Set To Support Rising Demand
  • Competitive Landscape
  • Sales of Sleep Aids Dominated by the Two Strong Leading Players
  • Multinational Companies and International Brands Dominate Sales of Sleep Aids
  • Innovation and New Product Development Remains A Key Characteristic of Sleep Aids
  • Category Data
  • Table 19 Sales of Sleep Aids: Value 2012-2017
  • Table 20 Sales of Sleep Aids: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Sleep Aids: % Value 2013-2017
  • Table 22 LBN Brand Shares of Sleep Aids: % Value 2014-2017
  • Table 23 Forecast Sales of Sleep Aids: Value 2017-2022
  • Table 24 Forecast Sales of Sleep Aids: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Stable But Slower Growth Expected Over the Forecast Period
  • Climatic Conditions Likely To Present Challenges and Opportunities
  • Company Activity Expected To Remain Lively
  • Competitive Landscape
  • Gsk Consumer Healthcare Leads A Fragmented Category
  • Sales Dominated by the Local Subsidiaries and Distributors of Major Multinationals
  • Innovation Continues Defining the Category
  • Category Data
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2012-2017
  • Table 26 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2012-2017
  • Table 27 Sales of Decongestants by Category: Value 2012-2017
  • Table 28 Sales of Decongestants by Category: % Value Growth 2012-2017
  • Table 29 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2013-2017
  • Table 30 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2017
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2017-2022
  • Table 32 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Dermatologicals Set for A Strong and Stable Performance During the Forecast Period
  • Demographic and Economic Factors Encourage Brands To Focus More on Advertising Than on Innovation
  • Strong Competition From "cosmeceutical" Skin Care Products Poses Threat To Growth
  • Competitive Landscape
  • Bayer Maintains Its Strong Leadership Over the Category
  • Traditional Local Brands Remain Popular Despite Foreign Ownership
  • Dermatologicals Continues To Be Defined by Regular New Product Launches
  • Category Data
  • Table 33 Sales of Dermatologicals by Category: Value 2012-2017
  • Table 34 Sales of Dermatologicals by Category: % Value Growth 2012-2017
  • Table 35 NBO Company Shares of Dermatologicals: % Value 2013-2017
  • Table 36 LBN Brand Shares of Dermatologicals: % Value 2014-2017
  • Table 37 LBN Brand Shares of Hair Loss Treatments: % Value 2014-2017
  • Table 38 Forecast Sales of Dermatologicals by Category: Value 2017-2022
  • Table 39 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • High Levels of Investment and the Self-medication Trend Set To Support Growth
  • Rising Health Awareness Set To Present Challenges
  • Advertising Set To Be More of A Focus Then Innovation Over the Forecast Period
  • Competitive Landscape
  • Sanofi-aventis Storms Into the Leading Position After Acquiring the Brand Guttalax
  • Local Players Maintain A Minor Presence in Digestive Remedies
  • Innovation Remains Scarce in Digestive Remedies
  • Category Data
  • Table 40 Sales of Digestive Remedies by Category: Value 2012-2017
  • Table 41 Sales of Digestive Remedies by Category: % Value Growth 2012-2017
  • Table 42 NBO Company Shares of Digestive Remedies: % Value 2013-2017
  • Table 43 LBN Brand Shares of Digestive Remedies: % Value 2014-2017
  • Table 44 Forecast Sales of Digestive Remedies by Category: Value 2017-2022
  • Table 45 Forecast Sales of Digestive Remedies by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Lifestyle Trends and Demographic Factors Set To Influence Sales Trends
  • Slow Economic Growth Set To Moderate Sales Growth in Eye Care
  • Innovation and New Product Development To Remain A Constant Feature of Eye Care
  • Competitive Landscape
  • Two Major Players Head A Fragmented Field of Local and International Brands
  • Local Players Hold Their Own Amidst Intense Competition From Multinational Rivals
  • Innovation Focuses on New Delivery Formats
  • Category Data
  • Table 46 Sales of Eye Care by Category: Value 2012-2017
  • Table 47 Sales of Eye Care by Category: % Value Growth 2012-2017
  • Table 48 Sales of Standard Eye Care by Format: % Value 2012-2017
  • Table 49 Sales of Standard Eye Care by Positioning: % Value 2012-2017
  • Table 50 NBO Company Shares of Eye Care: % Value 2013-2017
  • Table 51 LBN Brand Shares of Eye Care: % Value 2014-2017
  • Table 52 Forecast Sales of Eye Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Consumer Base for Nrt Smoking Cessation Aids Continues To Diminish
  • the Category Is Set To Face Competition From That Vapour Products and Rival Therapies
  • Innovation Set To Come From the Category Leader
  • Competitive Landscape
  • Sales Dominated by Three Major Multinational Players
  • Domestic Players Completely Absent From the Category
  • Innovation Remains Scarce in Nrt Smoking Cessation Aids
  • Category Indicators
  • Table 54 Number of Smokers by Gender 2012-2017
  • Category Data
  • Table 55 Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 56 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017
  • Table 57 Sales of NRT Gum by Flavour: % Value 2012-2017
  • Table 58 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2013-2017
  • Table 59 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2014-2017
  • Table 60 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2017-2022
  • Table 61 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Creeping Maturity Set To Place Limits on Growth
  • Growth Rates Set To Be Consistent With the Category's Review Period Performance
  • Limited Growth Set To Be Matched by Limited Company Activity
  • Competitive Landscape
  • Beiersdorf Remains Well in Front of the Chasing Pack
  • Local Players Continue To Play A Minor Role
  • Private Label Continues To Struggle in Wound Care
  • Category Data
  • Table 62 Sales of Wound Care by Category: Value 2012-2017
  • Table 63 Sales of Wound Care by Category: % Value Growth 2012-2017
  • Table 64 NBO Company Shares of Wound Care: % Value 2013-2017
  • Table 65 LBN Brand Shares of Wound Care: % Value 2014-2017
  • Table 66 Forecast Sales of Wound Care by Category: Value 2017-2022
  • Table 67 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Sports Nutrition To Remain Among the Most Dynamic of Consumer Health Categories
  • Rising Health Consciousness and Stable Economic Conditions Set To Underpin Growth
  • New Product Development and Advertising To Remain Key Features of Sports Nutrition
  • Competitive Landscape
  • Scitec Dominates Sales, With Second-placed Biotech Well Ahead of the Chasing Pack
  • Local Products Dominate Sales in Sports Nutrition
  • New Product Development Focuses on Innovative and Convenient Delivery Formats
  • Category Data
  • Table 68 Sales of Sports Nutrition by Category: Value 2012-2017
  • Table 69 Sales of Sports Nutrition by Category: % Value Growth 2012-2017
  • Table 70 NBO Company Shares of Sports Nutrition: % Value 2013-2017
  • Table 71 LBN Brand Shares of Sports Nutrition: % Value 2014-2017
  • Table 72 Forecast Sales of Sports Nutrition by Category: Value 2017-2022
  • Table 73 Forecast Sales of Sports Nutrition by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Changing Attitudes Towards Health Care Benefit Sales of Dietary Supplements
  • Few Threats To Growth on the Horizon, Despite Unfavourable Efsa Regulations
  • Innovative Combinations Set To Dominate New Product Development
  • Competitive Landscape
  • One Local Player and One Multinational Company Well Out in the Lead
  • Local Players Generate A Sizeable Share of Value Sales in Dietary Supplements
  • New Efsa Regulations Present Challenges To Players in Dietary Supplements
  • Category Data
  • Table 74 Sales of Dietary Supplements by Category: Value 2012-2017
  • Table 75 Sales of Dietary Supplements by Category: % Value Growth 2012-2017
  • Table 76 Sales of Dietary Supplements by Positioning: % Value 2012-2017
  • Table 77 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2012-2017
  • Table 78 NBO Company Shares of Dietary Supplements: % Value 2013-2017
  • Table 79 LBN Brand Shares of Dietary Supplements: % Value 2014-2017
  • Table 80 Forecast Sales of Dietary Supplements by Category: Value 2017-2022
  • Table 81 Forecast Sales of Dietary Supplements by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rising Health Consciousness, the Shift Towards Preventative Medicine and Self-medication To Support Sales
  • Anticipated Slowdown in Growth Partially Due To New Efsa Regulations
  • Product Launches Likely To Consist Mainly of New Versions of Existing Products
  • Competitive Landscape
  • Bayer and Béres Gyógyszergyár Remain Atop A Fragmented Competitive Environment
  • Local Players Remained Prominent in Vitamins
  • Innovation by the Leading Local Player Focuses on Combination Products
  • Category Data
  • Table 82 Sales of Vitamins by Category: Value 2012-2017
  • Table 83 Sales of Vitamins by Category: % Value Growth 2012-2017
  • Table 84 Sales of Multivitamins by Positioning: % Value 2012-2017
  • Table 85 NBO Company Shares of Vitamins: % Value 2013-2017
  • Table 86 LBN Brand Shares of Vitamins: % Value 2014-2017
  • Table 87 Forecast Sales of Vitamins by Category: Value 2017-2022
  • Table 88 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Economic Stability Set To Support Steady Sales Growth in the Category
  • Slower Growth Anticipated in Weight Management and Wellbeing
  • the Shift Towards Healthier Lifestyles Poses A Potential Threat To Sales
  • Competitive Landscape
  • Pharma Nord and Biotech USA Lead A Highly Fragmented Category
  • Fragmented Category Characterised by "others" Generating 41% of Value Sales
  • Targeted Advertising Campaigns Continue To Support Sales in the Category
  • Category Data
  • Table 89 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
  • Table 90 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
  • Table 91 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
  • Table 92 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
  • Table 93 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
  • Table 94 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Increasing Interest in Preventative Healthcare Set To Support Forecast Period Growth
  • Slower Growth Expected in the Category Over the Forecast Period
  • Advertising Set To Remain An Important Aspect of Herbal/traditional Products
  • Competitive Landscape
  • Mondelez Well Out in Front of A Congested Competitive Field
  • Domestic Manufacturers Hold Their Own in A Highly Competitive Category
  • Hectic Lifestyles Encourage Consumers Towards Dietary Supplements and Sleep Aids
  • Category Data
  • Table 95 Sales of Herbal/Traditional Products by Category: Value 2012-2017
  • Table 96 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
  • Table 97 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
  • Table 98 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
  • Table 99 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
  • Table 100 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Unfavourable Demographic Trends To Suppress Growth in Paediatric Consumer Health
  • More Positive Economic Outlook Set To Support Sales
  • Rising Incidence of Allergies Set To Support Growth in Paediatric Cough, Cold and Allergy Remedies
  • Competitive Landscape
  • Multinational Player Pgt Healthcare Maintains the Leading Position
  • Sanofi-aventis and Walmark Vie for Second Position
  • Local Players Hold Their Own Against Major International Rivals
  • Category Data
  • Table 101 Sales of Paediatric Consumer Health by Category: Value 2012-2017
  • Table 102 Sales of Paediatric Consumer Health by Category: % Value Growth 2012-2017
  • Table 103 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2014-2017
  • Table 104 NBO Company Shares of Paediatric Consumer Health: % Value 2013-2017
  • Table 105 LBN Brand Shares of Paediatric Consumer Health: % Value 2014-2017
  • Table 106 Forecast Sales of Paediatric Consumer Health by Category: Value 2017-2022
  • Table 107 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2017-2022
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