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Consumer Health in Israel

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    Report

  • 97 Pages
  • October 2025
  • Region: Israel
  • Euromonitor International
  • ID: 2595579
Consumer health in Israel continued to witness strong growth over 2025, partly fuelled by the rise in VAT at the beginning of 2025. Consumers also started to spend more on OTC products, such analgesics, sleep aids and digestive remedies, to stave off the negative effects and stress of the ongoing Israel-Hamas war. Despite the ongoing political turbulence, the Israeli economy has made a mild recovery since the sharp contraction seen in late 2023 and early 2024.

The Consumer Health in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 2 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2020-2025
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stronger demand as Israel-Hamas war contributes to higher levels of stress and headaches
  • Teva Pharmaceutical Industries has a strong local advantage
  • E-commerce sales rise as consumers seek to buy from the safety of their home
PROSPECTS AND OPPORTUNITIES
  • Strong performance will ensue in the short term
  • Limited technological advancements in analgesics
  • No further legislative shifts are likely
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2020-2025
  • Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
  • Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
  • Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
  • Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong performance driven by surging demand for allergy remedies
  • Teva Pharmaceuticals Industry sustains position with domestic production base
  • Pharmacies are desired channel due to advice and wide range of products
PROSPECTS AND OPPORTUNITIES
  • Combination products will be a driving force
  • Local players have a distinct advantage
  • Rising demand for herbal/traditional remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
DIGESTIVE REMEDIES IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • High prevalence of digestive issues supports category
  • GSK Consumer Healthcare leads the category
  • Pharmacy channel consolidates its lead
PROSPECTS AND OPPORTUNITIES
  • High prevalence of irritable bowel issues will fuel sales growth
  • No major product innovations are anticipated
  • Herbal/traditional remedies are likely to gain popularity
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
DERMATOLOGICALS IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ageing population and stress drives sales of dermatologicals
  • Local player Perrigo Israel Pharmaceuticals leads in dermatologicals
  • Pharmacies benefit from well-entrenched position
PROSPECTS AND OPPORTUNITIES
  • Modest outlook for dermatologicals in upcoming years
  • Limited breakthroughs expected in terms of product innovation
  • Digital age puts stronger focus on skin health
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2020-2025
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
NRT SMOKING CESSATION AIDS IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising smoking prevalence dampens sales
  • GSK Consumer Healthcare holds near monopoly
  • Pharmacies retain a strong position
PROSPECTS AND OPPORTUNITIES
  • Weak outlook caused by the ongoing Israel-Hamas war
  • No innovation expected in underperforming category
  • Forthcoming government policies highlight long-term growth potential
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2020-2025
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
SLEEP AIDS IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stronger growth in sleep aids as Israel-Hamas war prevails
  • Neopharm (Israel) 1996 Ltd leads with its herbal/traditional sleep aid brand
  • Pharmacy channel extends its robust lead
PROSPECTS AND OPPORTUNITIES
  • Israel-Hamas war will fuel demand for sleep aids
  • Herbal sleep aids are likely to become increasingly popular
  • Economic factors to weigh on purchasing decisions
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2020-2025
  • Table 45 Sales of Sleep Aids: % Value Growth 2020-2025
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2021-2025
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2022-2025
  • Table 48 Forecast Sales of Sleep Aids: Value 2025-2030
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
EYE CARE IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stronger demand as eye issues rise
  • Lapidot Medical Import & Marketing LTD sustains leading position
  • Pharmacies are favoured channel for eye care
PROSPECTS AND OPPORTUNITIES
  • Eye care to benefit from steady demand
  • Economic and political factors will weigh on future development
  • Competition from traditional remedies
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2020-2025
  • Table 51 Sales of Eye Care by Category: % Value Growth 2020-2025
  • Table 52 NBO Company Shares of Eye Care: % Value 2021-2025
  • Table 53 LBN Brand Shares of Eye Care: % Value 2022-2025
  • Table 54 Forecast Sales of Eye Care by Category: Value 2025-2030
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
WOUND CARE IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Wound care sales have picked up substantially
  • Private label gains traction as demand rises
  • Pharmacies benefit from strong demand for private label
PROSPECTS AND OPPORTUNITIES
  • Robust growth is anticipated in volume and value terms
  • Growing demand for advanced wound care and first aid kits
  • Wider distribution in supermarkets could push down prices
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2020-2025
  • Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
  • Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
  • Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
  • Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
VITAMINS IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health drive places stronger reliance on vitamins
  • Ambrosia Ltd Solgar Israel takes the leading position
  • Pharmacy sales continue to rise with some players taking advantage of the shift to e-commerce
PROSPECTS AND OPPORTUNITIES
  • Consumers’ health agenda will support vitamins category
  • Niche opportunities from CBD-infused multivitamins
  • Import reform bill will have limited impact
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2020-2025
  • Table 63 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 64 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 65 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 66 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 67 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
DIETARY SUPPLEMENTS IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dietary supplements enjoy strong growth
  • Concentrated landscape led by two major players
  • Pharmacies take lion’s share of sales in dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Steady growth prospects with probiotics a standout supplement
  • Trending fads on social media are popular with Israelis
  • Rising demands from different segments of the population
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
WEIGHT MANAGEMENT AND WELLBEING IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Weight loss supplements gain popularity with Israelis
  • Herbalife Nutrition is popular brand for weight loss support
  • Direct selling strengthens position even as retail e-commerce grows
PROSPECTS AND OPPORTUNITIES
  • Modest outlook as obesity is growing issue in Israel
  • Limited product innovation is anticipated in short term
  • Rising consumer interest in weight loss products
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
SPORTS NUTRITION IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Dynamic performance is evident in sports nutrition
  • Meditrend Ltd holds position despite growing competition
  • Small local grocers and retail e-commerce are key channels
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition set to broaden its appeal
  • Key players to maintain interest by focus on efficacy and new flavours
  • Challenges exist to offering kosher products
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2021-2025
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
HERBAL/TRADITIONAL PRODUCTS IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional products witness healthy growth
  • Local players perform well in 2025
  • Pharmacies lead the distribution of herbal/traditional products
PROSPECTS AND OPPORTUNITIES
  • Much potential in herbal/traditional vitamins and dietary supplements
  • Herbal fads trending on social media to boost category sales
  • More vegan lines are likely to appear
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
PAEDIATRIC CONSUMER HEALTH IN ISRAELKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Parents make their children’s health a stronger priority
  • Ta'am Teva-Altman General Partnership enjoys good lead
  • Pharmacy channel offers multiple benefits to parents
PROSPECTS AND OPPORTUNITIES
  • Robust value growth is anticipated in paediatric consumer health
  • New delivery formats to make life easier for parents
  • Gut health and digestive remedies is growth area
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030