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Consumer Appliances in Egypt

  • ID: 2595668
  • Report
  • February 2021
  • Region: Egypt
  • 117 pages
  • Euromonitor International
COVID-19 had a significant negative effect on retail volume sales of consumer appliances in Egypt during 2020, as lockdown measures resulted in a significant contraction in economic activity. This significantly affected consumer confidence, leading many consumers to rein in their discretionary spending.

The Consumer Appliances in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer appliances
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 13 Sales of Small Appliances by Category: Volume 2015-2020
  • Table 14 Sales of Small Appliances by Category: Value 2015-2020
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
  • Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
  • Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 1 Research Sources
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic led to slowdown in housing turnover and a decline in consumer confidence, weakening demand for big-ticket items like refrigeration appliances
  • Samsung launches modular and bespoke refrigerators
  • Local manufacturing facilities and strong brands key to El Araby Group’s leadership position
RECOVERY AND OPPORTUNITIES
  • With local consumers likely to remain cautious well into the forecast period, recovery in demand will be sluggish
  • Pandemic will lead manufacturers to launch refrigeration appliances will more sophisticated cleaning features
  • COVID-19 will accelerate e-commerce adoption
CATEGORY DATA
  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
  • Table 39 Sales of Freezers by Format: % Volume 2015-2020
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
  • Table 47 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
  • Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
  • Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
  • Table 50 Production of Refrigeration Appliances: Total Volume 2015-2020
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Increased interest in hygiene boots demand for automatic washing machines
  • With some consumers reluctant to shop in person, manufacturers turn to e-commerce
  • Strong reputation for after-sales service helps El Araby Group maintain its leadership
RECOVERY AND OPPORTUNITIES
  • Demand will suffer a post-pandemic hangover, as consumer concern regarding hygiene diminishes
  • With electricity costs rising, energy efficiency will play a more prominent role in new product development
  • Latent demand for built-in home laundry appliances remains unmet
CATEGORY DATA
  • Table 55 Sales of Home Laundry Appliances by Category: Volume 2015-2020
  • Table 56 Sales of Home Laundry Appliances by Category: Value 2015-2020
  • Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  • Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
  • Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
  • Table 60 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
  • Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
  • Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
  • Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
  • Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
  • Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
  • Table 66 Production of Home Laundry Appliances: Total Volume 2015-2020
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Economic shock of COVID-19 weighs on retail volume sales of dishwashers
  • Slowdown in housing completions undermines demand for built-in dishwashers
  • Sleek design helps LG Electronics Egypt maintain its leadership, in spite of premium pricing
RECOVERY AND OPPORTUNITIES
  • Demand will remain weak, as most Egyptians perceive dishwashers to be an unaffordable luxury or simply unnecessary
  • Revival in housing completions will boost demand for built-in dishwashers
  • E-commerce will continue to grow in popularity, as local shoppers become more comfortable shopping online
CATEGORY DATA
  • Table 71 Sales of Dishwashers by Category: Volume 2015-2020
  • Table 72 Sales of Dishwashers by Category: Value 2015-2020
  • Table 73 Sales of Dishwashers by Category: % Volume Growth 2015-2020
  • Table 74 Sales of Dishwashers by Category: % Value Growth 2015-2020
  • Table 75 Sales of Dishwashers by Format: % Volume 2015-2020
  • Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
  • Table 77 NBO Company Shares of Dishwashers: % Volume 2016-2020
  • Table 78 LBN Brand Shares of Dishwashers: % Volume 2017-2020
  • Table 79 Distribution of Dishwashers by Format: % Volume 2015-2020
  • Table 80 Production of Dishwashers: Total Volume 2015-2020
  • Table 81 Forecast Sales of Dishwashers by Category: Volume 2020-2025
  • Table 82 Forecast Sales of Dishwashers by Category: Value 2020-2025
  • Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
  • Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • COVID-19 weighed heavily on demand for large cooking appliances, as it led many consumers to reduce their discretionary spending
  • Weak demand results in significant discounting
  • Universal Group shed retail volume share due to its exit from freestanding cookers
RECOVERY AND OPPORTUNITIES
  • Weak economic environment will continue to weigh on demand, even after the threat of COVID-19 begins to fade
  • Revival in residential construction will boost demand for ovens and cooker hoods
  • E-commerce will continue to grow in importance, as consumers become more comfortable with it
CATEGORY DATA
  • Table 85 Sales of Large Cooking Appliances by Category: Volume 2015-2020
  • Table 86 Sales of Large Cooking Appliances by Category: Value 2015-2020
  • Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
  • Table 89 Sales of Built-in Hobs by Format: % Volume 2015-2020
  • Table 90 Sales of Ovens by Connected Appliances: % Volume 2016-2020
  • Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
  • Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
  • Table 93 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
  • Table 94 NBO Company Shares of Ovens: % Volume 2016-2020
  • Table 95 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
  • Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
  • Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
  • Table 98 NBO Company Shares of Cookers: % Volume 2016-2020
  • Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
  • Table 100 Production of Large Cooking Appliances: Total Volume 2015-2020
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Economic impact of COVID-19 leads to reduction in retail volume sales of microwaves
  • Discounts were not big enough to lure back consumers
  • Increasingly price-sensitive consumers opt for Chinese brand JAC in growing numbers
RECOVERY AND OPPORTUNITIES
  • Demand will remain weak into 2021, but economy Chinese models will be to the fore in subsequent rebound
  • E-commerce will continue to grow in importance, as local consumers become more comfortable with it.
  • With electricity becoming more expensive, energy-efficient inverter technology should grow in popularity
CATEGORY DATA
  • Table 105 Sales of Microwaves by Category: Volume 2015-2020
  • Table 106 Sales of Microwaves by Category: Value 2015-2020
  • Table 107 Sales of Microwaves by Category: % Volume Growth 2015-2020
  • Table 108 Sales of Microwaves by Category: % Value Growth 2015-2020
  • Table 109 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
  • Table 110 NBO Company Shares of Microwaves: % Volume 2016-2020
  • Table 111 LBN Brand Shares of Microwaves: % Volume 2017-2020
  • Table 112 Distribution of Microwaves by Format: % Volume 2015-2020
  • Table 113 Forecast Sales of Microwaves by Category: Volume 2020-2025
  • Table 114 Forecast Sales of Microwaves by Category: Value 2020-2025
  • Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
  • Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Hard-pressed consumers opt for blenders over mixers, food processors and other food preparation appliances
  • Deepening consumer interest in health and wellness keeps retail volume sales growing
  • Groupe SEB Egypt Zahran’s Moulinex brand continues to lead
RECOVERY AND OPPORTUNITIES
  • As consumers seek to eat healthier, demand for food preparation appliances is likely to exhibit strong growth
  • Versatile and relatively affordable, blenders will continue to account for the bulk of growth in retail volume sales of food preparation appliances
  • E-commerce will continue to grow in importance, as it becomes more accessible
CATEGORY DATA
  • Table 117 Sales of Food Preparation Appliances by Category: Volume 2015-2020
  • Table 118 Sales of Food Preparation Appliances by Category: Value 2015-2020
  • Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
  • Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
  • Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
  • Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
  • Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Economic shock of COVID-19 leads consumers to restrict their discretionary spending
  • Pandemic hits coffee machines particularly hard, as they are perceived as a luxury item by most local consumers
  • Leader De’Longhi SPA hit by weak demand for coffee machines and increased price competition
RECOVERY AND OPPORTUNITIES
  • Weak recovery in prospect, as consumer spending is likely to remain constrained
  • Heightened consumer interest in health and wellness will drive demand growth for electric grills, steamers, light fryers and rice cookers
  • E-commerce will move towards the mainstream
CATEGORY DATA
  • Table 128 Sales of Small Cooking Appliances by Category: Volume 2015-2020
  • Table 129 Sales of Small Cooking Appliances by Category: Value 2015-2020
  • Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
  • Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
  • Table 132 Sales of Freestanding Hobs by Format: % Volume 2015-2020
  • Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
  • Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
  • Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Economic shock of COVID-19 forces more consumers to mend and make do
  • Interest in robotic vacuum cleaners limited to a very small number of affluent gadget lovers
  • With a high degree of brand recognition and broad distribution, Toshiba remains the leading brand
RECOVERY AND OPPORTUNITIES
  • Post-pandemic recovery will be weak, as many consumers will remain wary of discretionary purchases
  • Robotic and stick vacuum cleaners will remain peripheral
  • E-commerce will continue to grow in importance
CATEGORY DATA
  • Table 140 Sales of Vacuum Cleaners by Category: Volume 2015-2020
  • Table 141 Sales of Vacuum Cleaners by Category: Value 2015-2020
  • Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  • Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
  • Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
  • Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
  • Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
  • Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Restrictions on hair salons support demand for hair care appliances
  • Decline in demand for body shavers is modest, as they are relatively inexpensive
  • Leader The Gillette Co’s Braun brand is particularly strong in body shavers
RECOVERY AND OPPORTUNITIES
  • New product launches, widening distribution and growing consumer awareness will drive growth in retail volume sales
  • Rising female labour force participation will buoy demand for hair straightening and curling appliances
  • E-commerce will continue to grow in importance, as consumers become more comfortable shopping for personal care appliances online
CATEGORY DATA
  • Table 152 Sales of Personal Care Appliances by Category: Volume 2015-2020
  • Table 153 Sales of Personal Care Appliances by Category: Value 2015-2020
  • Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
  • Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
  • Table 156 Sales of Body Shavers by Format: % Volume 2015-2020
  • Table 157 Sales of Hair Care Appliances by Format: % Volume 2015-2020
  • Table 158 NBO Company Shares of Personal Care Appliances 2016-2020
  • Table 159 LBN Brand Shares of Personal Care Appliances 2017-2020
  • Table 160 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
  • Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
  • Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
  • Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
  • Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic shock shifts demand from air conditioners to cheaper cooling fans
  • Flurry of demand for air purifiers proves to be short-lived, as affordable remains an insurmountable barrier for most
  • Local manufacturers Fresh Electric Co and El Araby Group remain dominant, as import tariffs represent a significant barrier to imported brands
RECOVERY AND OPPORTUNITIES
  • As consumer confidence revives, split air conditioners will outperform cooling fans
  • Demand for air purifiers will remain very limited, as they are considered a luxury by most
  • Importance of e-commerce will deepen, as consumers become more comfortable with online shopping
CATEGORY DATA
  • Table 165 Sales of Air Treatment Products by Category: Volume 2015-2020
  • Table 166 Sales of Air Treatment Products by Category: Value 2015-2020
  • Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
  • Table 168 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
  • Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
  • Table 170 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
  • Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
  • Table 172 Distribution of Air Treatment Products by Format: % Volume 2015-2020
  • Table 173 Production of Air Conditioners: Total Volume 2015-2020
  • Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
  • Table 175 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
  • Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
  • Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
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