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Consumer Appliances in Egypt

  • ID: 2595668
  • Report
  • November 2021
  • Region: Egypt
  • 118 Pages
  • Euromonitor International
The rate of growth in retail constant value sales of consumer appliances continued to accelerate during 2021, as COVID-19 restrictions were significantly eased. The consumer appliances market took a hit during the first half of 2020, especially during the partial lockdown between March and June. Even after the lockdown ended, restrictions on gatherings and outdoor activities remained in place for a number of months.

The publisher's Consumer Appliances in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer appliances in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026

MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
  • Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
  • Table 13 Sales of Small Appliances by Category: Volume 2016-2021
  • Table 14 Sales of Small Appliances by Category: Value 2016-2021
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
  • Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
  • Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Surge in demand for freestanding freezers fizzles out as pandemic worries ease
  • As consumers seek to reduce their energy bills, inverter models grow in popularity
  • With long replacement cycles, after-sales service is a priority for many

PROSPECTS AND OPPORTUNITIES
  • Freestanding freezers will remain the top performer
  • More players will open local manufacturing facilities
  • E-commerce will continue to gain ground on electronics and appliances specialist retailers

CATEGORY DATA
  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
  • Table 39 Sales of Freezers by Format: % Volume 2016-2021
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
  • Table 47 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
  • Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
  • Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
  • Table 50 Production of Refrigeration Appliances: Total Volume 2016-2021
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026

HOME LAUNDRY APPLIANCES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 leads some to wash their clothes more frequently, boosting demand for automatic and semi-automatic washing machines
  • New entrants are putting downward pressure on unit price
  • Strong after-sales service helps El Araby Group stay on top

PROSPECTS AND OPPORTUNITIES
  • Rising cost of electricity will boost consumer interest in more efficient home laundry appliances
  • Both retailers and manufacturers will pay more attention to e-commerce
  • Unmet demand for built-in home laundry appliances among affluent local consumers

CATEGORY DATA
  • Table 55 Sales of Home Laundry Appliances by Category: Volume 2016-2021
  • Table 56 Sales of Home Laundry Appliances by Category: Value 2016-2021
  • Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
  • Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
  • Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
  • Table 60 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
  • Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
  • Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
  • Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
  • Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
  • Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
  • Table 66 Production of Home Laundry Appliances: Total Volume 2016-2021
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026

DISHWASHERS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 boosts demand for dishwashers for hygienic and social distancing reasons
  • Full-size, freestanding units dominate
  • Sleek looks help LG stay on top in spite of premium pricing

PROSPECTS AND OPPORTUNITIES
  • As pandemic threat fades, demand will be supported by urbanisation and accelerating consumer lifestyles
  • Brands will increasingly leverage e-commerce marketplaces to drive sales
  • Revival in homebuilding will boost demand for built-in dishwashers

CATEGORY DATA
  • Table 71 Sales of Dishwashers by Category: Volume 2016-2021
  • Table 72 Sales of Dishwashers by Category: Value 2016-2021
  • Table 73 Sales of Dishwashers by Category: % Volume Growth 2016-2021
  • Table 74 Sales of Dishwashers by Category: % Value Growth 2016-2021
  • Table 75 Sales of Dishwashers by Format: % Volume 2016-2021
  • Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
  • Table 77 NBO Company Shares of Dishwashers: % Volume 2017-2021
  • Table 78 LBN Brand Shares of Dishwashers: % Volume 2018-2021
  • Table 79 Distribution of Dishwashers by Format: % Volume 2016-2021
  • Table 80 Production of Dishwashers: Total Volume 2016-2021
  • Table 81 Forecast Sales of Dishwashers by Category: Volume 2021-2026
  • Table 82 Forecast Sales of Dishwashers by Category: Value 2021-2026
  • Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
  • Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026

LARGE COOKING APPLIANCES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 restrictions lead to more home cooking
  • Gas cookers dominate, with very limited demand for ovens
  • Troubled Universal Group continues is overtaken by Fresh Electric Co

PROSPECTS AND OPPORTUNITIES
  • Demand for large cooking appliances will suffer a modest post-pandemic hangover
  • Dominance of gas cookers will deepen
  • Manufacturers work with e-commerce marketplaces and banks to widen distribution and make their products more affordable

CATEGORY DATA
  • Table 85 Sales of Large Cooking Appliances by Category: Volume 2016-2021
  • Table 86 Sales of Large Cooking Appliances by Category: Value 2016-2021
  • Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
  • Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
  • Table 89 Sales of Built-in Hobs by Format: % Volume 2016-2021
  • Table 90 Sales of Ovens by Connected Appliances: % Volume 2017-2021
  • Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
  • Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
  • Table 93 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
  • Table 94 NBO Company Shares of Ovens: % Volume 2017-2021
  • Table 95 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
  • Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
  • Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
  • Table 98 NBO Company Shares of Cookers: % Volume 2017-2021
  • Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
  • Table 100 Production of Large Cooking Appliances: Total Volume 2016-2021
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026

MICROWAVES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic disruption supports strong demand growth, as Egyptians eat more meals at home
  • Increased affordability boosts demand
  • Already very limited, demand for built-in microwaves is further undermined by construction slowdown

PROSPECTS AND OPPORTUNITIES
  • As convenience becomes increasingly important to busy urban consumers, demand for microwaves will remain robust
  • With electricity prices rising, energy-efficient inverter technology should become more popular
  • Microwaves to continue showing strong e-commerce sales.

CATEGORY DATA
  • Table 105 Sales of Microwaves by Category: Volume 2016-2021
  • Table 106 Sales of Microwaves by Category: Value 2016-2021
  • Table 107 Sales of Microwaves by Category: % Volume Growth 2016-2021
  • Table 108 Sales of Microwaves by Category: % Value Growth 2016-2021
  • Table 109 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
  • Table 110 NBO Company Shares of Microwaves: % Volume 2017-2021
  • Table 111 LBN Brand Shares of Microwaves: % Volume 2018-2021
  • Table 112 Distribution of Microwaves by Format: % Volume 2016-2021
  • Table 113 Forecast Sales of Microwaves by Category: Volume 2021-2026
  • Table 114 Forecast Sales of Microwaves by Category: Value 2021-2026
  • Table 115 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
  • Table 116 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026

FOOD PREPARATION APPLIANCES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for food processors undermined by pandemic economic shock, with consumers increasingly favouring more affordable blenders
  • Pandemic boosts demand for niche food preparation appliances like waffle makers
  • International brands remain dominant, but local players are gaining traction due to their competitive pricing

PROSPECTS AND OPPORTUNITIES
  • Food preparation appliances will suffer a post-pandemic hangover
  • Interest in juice extractors will remain limited to younger, more health conscious consumers
  • With consumers, manufacturers and retailers all paying more attention to it in the wake of the pandemic, e-commerce will continue to grow in importance

CATEGORY DATA
  • Table 117 Sales of Food Preparation Appliances by Category: Volume 2016-2021
  • Table 118 Sales of Food Preparation Appliances by Category: Value 2016-2021
  • Table 119 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
  • Table 120 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
  • Table 121 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
  • Table 122 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
  • Table 123 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026

SMALL COOKING APPLIANCES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for coffee machines recedes from its pandemic-induced high
  • Enduring love of tea supports robust growth in demand for kettles
  • Heightened health consciousness boosts demand for electric grills and light fryers

PROSPECTS AND OPPORTUNITIES
  • Increased health consciousness will continue to boost demand for small cooking appliances
  • Coffee machines will lose momentum as daily life normalises
  • As Egyptians continue to grow more comfortable shopping online, e-commerce will continue to grow in importance

CATEGORY DATA
  • Table 128 Sales of Small Cooking Appliances by Category: Volume 2016-2021
  • Table 129 Sales of Small Cooking Appliances by Category: Value 2016-2021
  • Table 130 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
  • Table 131 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
  • Table 132 Sales of Freestanding Hobs by Format: % Volume 2016-2021
  • Table 133 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
  • Table 134 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
  • Table 135 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026

VACUUM CLEANERS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • As the pandemic eases, retail volume sales of vacuum cleaners expand modestly
  • Pandemic boosts demand for steam, wet and dry and handheld vacuum cleaners – particularly among more affluent consumers
  • Interest in robotic vacuum cleaners limited to a very small number of affluent gadget lovers

PROSPECTS AND OPPORTUNITIES
  • Cylindrical vacuum cleaners will drive post-pandemic acceleration in retail volume sales growth
  • Demand for robotic and stick vacuum cleaners will remain very limited due to their high pricing
  • With Egypt’s e-commerce infrastructure maturing, e-commerce will continue to grow in importance

CATEGORY DATA
  • Table 140 Sales of Vacuum Cleaners by Category: Volume 2016-2021
  • Table 141 Sales of Vacuum Cleaners by Category: Value 2016-2021
  • Table 142 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
  • Table 143 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
  • Table 144 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
  • Table 145 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
  • Table 146 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
  • Table 147 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026

PERSONAL CARE APPLIANCES IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • With more time on their hands and less money, consumers turn away from body shavers to more traditional methods of body hair removal
  • Demand for hair care appliances boosted by COVID-19 disruption
  • Economic shock of pandemic weighs on pricing, while cheaper Chinese brands are becoming more widely available

PROSPECTS AND OPPORTUNITIES
  • Increased female labour force participation will help to drive strong growth in demand for hair care appliances
  • Price deflation will support retail volume sales
  • With manufacturers increasingly utilising third party marketplaces like Amazon, e-commerce will continue to grow in importance as a distribution channel

CATEGORY DATA
  • Table 152 Sales of Personal Care Appliances by Category: Volume 2016-2021
  • Table 153 Sales of Personal Care Appliances by Category: Value 2016-2021
  • Table 154 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
  • Table 155 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
  • Table 156 Sales of Body Shavers by Format: % Volume 2016-2021
  • Table 157 Sales of Hair Care Appliances by Format: % Volume 2016-2021
  • Table 158 NBO Company Shares of Personal Care Appliances 2017-2021
  • Table 159 LBN Brand Shares of Personal Care Appliances 2018-2021
  • Table 160 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
  • Table 161 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
  • Table 162 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
  • Table 163 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
  • Table 164 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026

AIR TREATMENT PRODUCTS IN EGYPTKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Economic shock of pandemic leads some to substitute cooling fans for more expensive and power-hungry split air conditioners
  • COVID-19 raises awareness of air purifiers
  • Due in large part to high import tariffs, local manufactures remain dominant

PROSPECTS AND OPPORTUNITIES
  • With electricity costs rising, cooling fans will continue to outperform split air conditioners
  • Demand for air purifiers will be supported by poor air quality in urban areas
  • E-commerce will continue to grow in importance, particularly for cooling fans

CATEGORY DATA
  • Table 165 Sales of Air Treatment Products by Category: Volume 2016-2021
  • Table 166 Sales of Air Treatment Products by Category: Value 2016-2021
  • Table 167 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
  • Table 168 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
  • Table 169 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
  • Table 170 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
  • Table 171 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
  • Table 172 Distribution of Air Treatment Products by Format: % Volume 2016-2021
  • Table 173 Production of Air Conditioners: Total Volume 2016-2021
  • Table 174 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
  • Table 175 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
  • Table 176 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
  • Table 177 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown