Consumer Appliances in Israel - Research and Markets

COVID-19 has had a contradictory impact on consumer appliances in Israel in 2020, 2021 and 2022. Although the pandemic resulted in higher rates of unemployment, movement restrictions led consumers to spend less money on clothes, vacations, hotels, and flights. Thus, consumers had more savings to spend in another ways.

The Consumer Appliances in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN ISRAEL

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 2 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 6 Sales of Consumer Appliances by Category: Value 2017-2022
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 13 Sales of Small Appliances by Category: Volume 2017-2022
Table 14 Sales of Small Appliances by Category: Value 2017-2022
Table 15 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 16 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 17 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 19 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 20 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 21 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 22 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN ISRAELKEY DATA FINDINGS

2022 DEVELOPMENTS

Category demand moderates but continues to grow as consumers with more disposable income continue to upgrade their homes
Demand suppressed due to pressure from inflation
Brimag Digital Age continues to lead refrigeration appliances thanks to the strong performance of its lower-priced Beko brand

PROSPECTS AND OPPORTUNITIES

Consumers will likely continue to cook and eat at home supporting demand for refrigeration appliances
Electronic and appliances specialist retailers to remain dominant channel despite rise of e-commerce
Sustainability and desire to keep foods fresher for longer will be key focuses for category innovation

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 39 Sales of Freezers by Format: % Volume 2017-2022
Table 40 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 44 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 51 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN ISRAELKEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for home laundry appliances is largely based on replacement cycles
Prices rise as transport and raw material costs are passed onto consumers
Mini Line and BSH remain close competitors in top two positions

PROSPECTS AND OPPORTUNITIES

Moderate growth to slowly increase in line with economic situation
Longer replacement cycles may prevent more dynamic growth in the forecast period
Trend towards eco-friendly lifestyles poses a threat to the growth of automatic dryers

CATEGORY DATA

Table 56 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 57 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 61 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN ISRAELKEY DATA FINDINGS

2022 DEVELOPMENTS

Built-in dishwashers more popular due to greater capacity
Home cooking trend sustains demand for dishwashers
BSH dominants, with Mini Line and Electra Consumer Products jostling for second place

PROSPECTS AND OPPORTUNITIES

Preference for built-in dishwashers likely to intensify in the forecast period

Consumer brand loyalty will likely result in the continued domination of BHS

Increases in unit prices expected due to high transport and raw materials costs

CATEGORY DATA

Table 71 Sales of Dishwashers by Category: Volume 2017-2022
Table 72 Sales of Dishwashers by Category: Value 2017-2022
Table 73 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 74 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 75 Sales of Dishwashers by Format: % Volume 2017-2022
Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 77 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 78 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 79 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 80 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN ISRAELKEY DATA FINDINGS

2022 DEVELOPMENTS

Continued growth as consumers continue to enjoy their time in the kitchen
E-commerce sales growth decelerates as consumers still prefer to seek advice from sales professionals in-store
BSH extends lead thanks to its wide portfolio of reputable brands

PROSPECTS AND OPPORTUNITIES

Prevalence of cooking at home will ensure moderate growth for some categories
Recovery will be moderated by delays in the construction industry

More innovative brands may pose a threat to BSH

CATEGORY DATA

Table 84 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 85 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 88 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 89 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 92 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 93 NBO Company Shares of Ovens: % Volume 2018-2022
Table 94 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 97 NBO Company Shares of Cookers: % Volume 2018-2022
Table 98 NBO Company Shares of Range Cookers: % Volume 2018-2022
Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN ISRAELKEY DATA FINDINGS

2022 DEVELOPMENTS

Increased at-home cooking activity supports demand for microwaves
Demand remains stable amidst cost-of-living crisis due to constant replacement cycles
Freestanding microwaves continue to dominate category share thanks to cheaper prices and option to store out of sight

PROSPECTS AND OPPORTUNITIES

Increasing online exposure set to solidify Electra Consumer Products’ position
Smaller brands may disappear in the forecast period due to the economic fallout of the pandemic
Freestanding microwaves set to continue dominating

CATEGORY DATA

Table 104 Sales of Microwaves by Category: Volume 2017-2022
Table 105 Sales of Microwaves by Category: Value 2017-2022
Table 106 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 107 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 108 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 109 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 110 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 111 Distribution of Microwaves by Format: % Volume 2017-2022
Table 112 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 113 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN ISRAELKEY DATA FINDINGS

2022 DEVELOPMENTS

Health trends support demand for blenders
Hybrid working arrangements sustain cooking at-home habits and demand for food preparation appliances
Sarig Electric continues to lead thanks to Nutri Ninja driving blender sales

PROSPECTS AND OPPORTUNITIES

Trend of home cooking expected to continue supporting category growth
Intensifying health trends will support increased at home preparation
E-commerce set to continue growing thanks to convenience and more developed digital platforms

CATEGORY DATA

Table 116 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 117 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN ISRAELKEY DATA FINDINGS

2022 DEVELOPMENTS

Coffee machines continue to grow benefitting from at-home consumption
Health trends boost demand for certain small cooking appliances
Increased meal preparation at home heightens demand for small cooking appliances

PROSPECTS AND OPPORTUNITIES

Moderate growth expected with Yosef Haim remaining top player
E-commerce will continue to gain importance as retail channel
Coffee machines will continue driving growth in small cooking appliances

CATEGORY DATA

Table 127 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 128 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 131 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN ISRAELKEY DATA FINDINGS

2022 DEVELOPMENTS

More time at home leads to more cleaning and greater interest in vacuum cleaners
Greater interest in robotic vacuum cleaners
Shortage of battery cells limits consumption of certain brands

PROSPECTS AND OPPORTUNITIES

Dyson Appliances set to continue leading due to continuous innovation
Stick vacuum cleaners expected to continue driving growth in the forecast period
Increases in unit prices expected due to high transport and raw materials costs

CATEGORY DATA

Table 139 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 140 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 143 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN ISRAELKEY DATA FINDINGS

2022 DEVELOPMENTS

Reversing trends for certain categories in line with normalisation of lifestyles in Israel
Increased focus on personal hygiene supports growth of oral care appliances
Hair care appliances continues to experience strong competition between brands

PROSPECTS AND OPPORTUNITIES

Hair care appliances are set to drive the recovery of personal care appliances
E-commerce will continue to gain ground thanks to convenience as relatively lower prices of personal care appliances
Smaller brands may rise in the forecast period

CATEGORY DATA

Table 151 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 152 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 155 Sales of Body Shavers by Format: % Volume 2017-2022
Table 156 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 157 NBO Company Shares of Personal Care Appliances 2018-2022
Table 158 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN ISRAELKEY DATA FINDINGS

2022 DEVELOPMENTS

Hot climate increases demand for air conditioners in Israel
Air purifiers continue to be high in demand despite luxury positioning
Innovative and multi-purpose models gaining ground over standard models

PROSPECTS AND OPPORTUNITIES

Uncertain economic conditions may lead to growth slowdown despite hot weather
Electra and Tadiran expected to maintain lead in air conditioners through reputation for reliability and quality
Innovations in air treatment products may raise average unit prices

CATEGORY DATA

Table 164 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 165 Sales of Air Treatment Products by Category: Value 2017-2022
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 171 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 172 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 173 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 174 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 175 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027