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Consumer Appliances in Israel

  • ID: 2595670
  • Report
  • November 2021
  • Region: Israel
  • 123 Pages
  • Euromonitor International
COVID-19 has had a contradictory impact on consumer appliances in Israel over the last couple of years. Although the pandemic resulted in higher rates of unemployment, movement restrictions led consumers to spend less money on clothes, vacations, hotels, and flights. Thus, consumers had more savings to spend in another ways.

The publisher's Consumer Appliances in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Consumer appliances in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026

MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
  • Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
  • Table 13 Sales of Small Appliances by Category: Volume 2016-2021
  • Table 14 Sales of Small Appliances by Category: Value 2016-2021
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
  • Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
  • Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN ISRAELKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Category demand moderates but continues to grow as consumers with more disposable income continue to upgrade their homes
  • Flourishing wine culture supports continued growth of electric wine coolers/chillers
  • Brimag Digital Age continues to lead refrigeration appliances thanks to the strong performance of its lower-priced Beko brand

PROSPECTS AND OPPORTUNITIES
  • Consumers will likely continue to cook and eat at home supporting demand for refrigeration appliances
  • Electronic and appliances specialist retailers to remain dominant channel despite rise of e-commerce
  • Sustainability and desire to keep foods fresher for longer will be key focuses for category innovation

CATEGORY DATA
  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
  • Table 39 Sales of Freezers by Format: % Volume 2016-2021
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
  • Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
  • Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
  • Table 49 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
  • Table 50 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
  • Table 51 Production of Refrigeration Appliances: Total Volume 2016-2021
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
  • Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026

HOME LAUNDRY APPLIANCES IN ISRAELKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Lower demand for home laundry appliances as consumers stay at home and use fewer clothes
  • Mini Line and BSH remain close competitors in top two positions
  • Prices rise as transport and raw material costs are passed onto consumers

PROSPECTS AND OPPORTUNITIES
  • Moderate growth to slowly increase in line with economic situation
  • Longer replacement cycles may prevent more dynamic growth in the forecast period
  • Trend towards eco-friendly lifestyles poses a threat to the growth of automatic dryers

CATEGORY DATA
  • Table 56 Sales of Home Laundry Appliances by Category: Volume 2016-2021
  • Table 57 Sales of Home Laundry Appliances by Category: Value 2016-2021
  • Table 58 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
  • Table 59 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
  • Table 60 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
  • Table 61 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
  • Table 62 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
  • Table 63 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
  • Table 64 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
  • Table 65 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
  • Table 66 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026

DISHWASHERS IN ISRAELKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Built-in dishwashers more popular due to greater capacity
  • Diminishing growth for dishwashers as lockdowns and economic turbulence limit opportunities to purchase

BSH dominants, with Mini Line and Electra Consumer Products jostling for second place
PROSPECTS AND OPPORTUNITIES
  • Preference for built-in dishwashers likely to intensify in the forecast period
  • Consumer brand loyalty will likely result in the continued domination of BHS
  • Increases in unit prices expected due to high transport and raw materials costs

CATEGORY DATA
  • Table 71 Sales of Dishwashers by Category: Volume 2016-2021
  • Table 72 Sales of Dishwashers by Category: Value 2016-2021
  • Table 73 Sales of Dishwashers by Category: % Volume Growth 2016-2021
  • Table 74 Sales of Dishwashers by Category: % Value Growth 2016-2021
  • Table 75 Sales of Dishwashers by Format: % Volume 2016-2021
  • Table 76 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
  • Table 77 NBO Company Shares of Dishwashers: % Volume 2017-2021
  • Table 78 LBN Brand Shares of Dishwashers: % Volume 2018-2021
  • Table 79 Distribution of Dishwashers by Format: % Volume 2016-2021
  • Table 80 Forecast Sales of Dishwashers by Category: Volume 2021-2026
  • Table 81 Forecast Sales of Dishwashers by Category: Value 2021-2026
  • Table 82 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
  • Table 83 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026

LARGE COOKING APPLIANCES IN ISRAELKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued growth as consumers start to enjoy their time in the kitchen
  • Home seclusion results in growth of e-commerce sales

BSH extends lead thanks to its wide portfolio of reputable brands
PROSPECTS AND OPPORTUNITIES
  • Prevalence of cooking at home will ensure moderate growth for some categories
  • Recovery will be moderated by delays in the construction industry
  • More innovative brands may pose a threat to BSH

CATEGORY DATA
  • Table 84 Sales of Large Cooking Appliances by Category: Volume 2016-2021
  • Table 85 Sales of Large Cooking Appliances by Category: Value 2016-2021
  • Table 86 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
  • Table 87 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
  • Table 88 Sales of Built-in Hobs by Format: % Volume 2016-2021
  • Table 89 Sales of Ovens by Connected Appliances: % Volume 2017-2021
  • Table 90 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
  • Table 91 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
  • Table 92 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
  • Table 93 NBO Company Shares of Ovens: % Volume 2017-2021
  • Table 94 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
  • Table 95 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
  • Table 96 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
  • Table 97 NBO Company Shares of Cookers: % Volume 2017-2021
  • Table 98 NBO Company Shares of Range Cookers: % Volume 2017-2021
  • Table 99 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
  • Table 100 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026

MICROWAVES IN ISRAELKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Increased at-home cooking activity supports demand for microwaves
  • Demand remains stable amidst pandemic due to constant replacement cycles
  • Freestanding microwaves continue to dominate category share thanks to cheaper prices and option to store out of sight

PROSPECTS AND OPPORTUNITIES
  • Increasing online exposure set to solidify Electra Consumer Products’ position
  • Smaller brands may disappear in the forecast period due to the economic fallout of the pandemic
  • Freestanding microwaves set to continue dominating

CATEGORY DATA
  • Table 104 Sales of Microwaves by Category: Volume 2016-2021
  • Table 105 Sales of Microwaves by Category: Value 2016-2021
  • Table 106 Sales of Microwaves by Category: % Volume Growth 2016-2021
  • Table 107 Sales of Microwaves by Category: % Value Growth 2016-2021
  • Table 108 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
  • Table 109 NBO Company Shares of Microwaves: % Volume 2017-2021
  • Table 110 LBN Brand Shares of Microwaves: % Volume 2018-2021
  • Table 111 Distribution of Microwaves by Format: % Volume 2016-2021
  • Table 112 Forecast Sales of Microwaves by Category: Volume 2021-2026
  • Table 113 Forecast Sales of Microwaves by Category: Value 2021-2026
  • Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
  • Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026

FOOD PREPARATION APPLIANCES IN ISRAELKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Health trends support demand for blenders
  • Home seclusion increases cooking at-home home habits and demand for food preparation appliances
  • Sarig Electric continues to lead thanks to Nutri Ninja driving blender sales

PROSPECTS AND OPPORTUNITIES
  • Trend of home cooking expected to continue supporting category growth
  • Intensifying health trends will support increased at home preparation
  • E-commerce set to continue growing thanks to convenience and more developed digital platforms

CATEGORY DATA
  • Table 116 Sales of Food Preparation Appliances by Category: Volume 2016-2021
  • Table 117 Sales of Food Preparation Appliances by Category: Value 2016-2021
  • Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
  • Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
  • Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
  • Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
  • Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
  • Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026

SMALL COOKING APPLIANCES IN ISRAELKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Coffee machines continue to grow benefitting from increasing at home consumption
  • Increased meal preparation at home heightens demand for small cooking appliances
  • Health trends boost demand for certain small cooking appliances

PROSPECTS AND OPPORTUNITIES
  • Moderate growth expected with Yosef Haim remaining top player
  • E-commerce will continue to gain importance as retail channel
  • Coffee machines will continue driving growth in small cooking appliances

CATEGORY DATA
  • Table 127 Sales of Small Cooking Appliances by Category: Volume 2016-2021
  • Table 128 Sales of Small Cooking Appliances by Category: Value 2016-2021
  • Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
  • Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
  • Table 131 Sales of Freestanding Hobs by Format: % Volume 2016-2021
  • Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
  • Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
  • Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
  • Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026

VACUUM CLEANERS IN ISRAELKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumers adopt more stringent cleaning habits leading to increased demand for vacuum cleaners
  • More time at home leads to more cleaning and greater interest in robotic vacuum cleaners
  • Shortage of battery cells limits consumption of certain brands

PROSPECTS AND OPPORTUNITIES
  • Dyson Appliances set to continue leading due to continuous innovation
  • Stick vacuum cleaners expected to continue driving growth in the forecast period
  • Smaller companies will have a harder time recovering in the forecast period

CATEGORY DATA
  • Table 139 Sales of Vacuum Cleaners by Category: Volume 2016-2021
  • Table 140 Sales of Vacuum Cleaners by Category: Value 2016-2021
  • Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
  • Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
  • Table 143 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
  • Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
  • Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
  • Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
  • Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026

PERSONAL CARE APPLIANCES IN ISRAELKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Reversing trends for certain categories in line with normalisation of lifestyles in Israel
  • Increased focus on personal hygiene supports growth of oral care appliances
  • Hair care appliances continues to experience strong competition between brands

PROSPECTS AND OPPORTUNITIES
  • Hair care appliances are set to drive the recovery of personal care appliances
  • E-commerce will continue to gain ground thanks to convenience as relatively lower prices of personal care appliances
  • Smaller brands may rise in the forecast period

CATEGORY DATA
  • Table 151 Sales of Personal Care Appliances by Category: Volume 2016-2021
  • Table 152 Sales of Personal Care Appliances by Category: Value 2016-2021
  • Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
  • Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
  • Table 155 Sales of Body Shavers by Format: % Volume 2016-2021
  • Table 156 Sales of Hair Care Appliances by Format: % Volume 2016-2021
  • Table 157 NBO Company Shares of Personal Care Appliances 2017-2021
  • Table 158 LBN Brand Shares of Personal Care Appliances 2018-2021
  • Table 159 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
  • Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
  • Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
  • Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
  • Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026

AIR TREATMENT PRODUCTS IN ISRAELKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Hot climate increases demand for air conditioners in Israel
  • Air purifiers continue to be high in demand despite luxury positioning
  • Innovative and multi-purpose models gaining ground over standard models

PROSPECTS AND OPPORTUNITIES
  • Uncertain economic conditions may lead to growth slowdown despite hot weather
  • Electra and Tadiran expected to maintain lead in air conditioners through reputation for reliability and quality
  • Innovations in air treatment products may raise average unit prices

CATEGORY DATA
  • Table 164 Sales of Air Treatment Products by Category: Volume 2016-2021
  • Table 165 Sales of Air Treatment Products by Category: Value 2016-2021
  • Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
  • Table 167 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
  • Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
  • Table 169 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
  • Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
  • Table 171 Distribution of Air Treatment Products by Format: % Volume 2016-2021
  • Table 172 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
  • Table 173 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
  • Table 174 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
  • Table 175 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown