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Home Care in Indonesia

  • ID: 2595715
  • Report
  • Region: Indonesia
  • 50 pages
  • Euromonitor International
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Retail sales of home care improved in 2018 due to stronger purchasing power and more optimistic consumer sentiment. This was supported by government subsidies, higher expenditures on social assistance programmes such as cast transfers and higher holiday bonuses for civil servants, which has resulted in higher household consumption. The healthy retail value sales growth was also supported by the substantial potential for growth in Indonesia, a market that is far from mature in terms of home care.

The Home Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN INDONESIA

List of Contents and Tables
Executive Summary
Home Care Enjoys Healthier Retail Value Growth in 2018 Than in 2017
Manufacturers Have To Balance the Need for Affordable End-prices With Rising Operating Costs
Unilever and Wings Corp Compete in Laundry Care, While Godrej Group Successfully Expands
Modern Grocery Retailers Continues To Be the Most Dominant for Home Care in Indonesia
Improving Socioeconomic Factors and Growing Hygiene-awareness Support Positive Value Growth for the Forecast Period
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Car Air Fresheners Continue To Grow Along With Rising Demand for Cheap Cars
the Spray/aerosol Air Freshener Is the Favourite Type of Room Air Care
Electric Air Fresheners With Timers Are More Practical, While Gel Air Fresheners Is Developing A Consumer Base
Competitive Landscape
Car Air Fresheners Has Several Familiar Brands, While Ace Hardware Adds To Distribution
Room Air Care: Glade Vs Stella
Fumakilla Indonesia Pt Leads the Other Air Care Category Through Gajah Kulkas, Though It Has Strong Competition
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach Is Used for Laundry Care Purposes
Mid-size Packs Prevail
Bleach Can Be Replaced by Whitening Detergents and Multipurpose Cleaners
Competitive Landscape
Bayclin Is Top-of-mind for Bleach, Followed Closely by So Klin Pemutih
Yuri Bleach - An Old Brand Still Significant in the Category
Proclin by Godrej Group Expands by Imitating the Top Brand's Packaging
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Indonesians Wash Dishes Manually, Meaning Hand Dishwashing Is the Sole Category and Liquid the Main Format
the Refill Pouch Is the Favourite Pack Type in Dishwashing, With 800-1,000ml Versions Readily Available in Modern Grocery Retailers
Competitive Landscape
Sunlight and Mama Dominate the Category Collectively
Local Brands Compete for Share in the Lower-priced Segment
Amway Corp- A Successful Multi-level Marketing Player Targeting Higher-level Consumers
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Insecticide Coils Remains Largely in Rural Areas
Spray/aerosol Insecticides Is the Fastest-growing Category, With One-push Spray Offering Efficacy
Health Concerns Spur the Demand for Electric Insecticides
Competitive Landscape
Hit Competes Closely With Baygon, While Vape Pioneers A New Format
Baygon and Vape Dominate Insecticide Coils Collectively, But Local Brands Stimulate Sales Too
Hit, Baygon and Vape Lead the Way in Electric Insecticides
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Laundry Detergents Dominates Laundry Care, With Indonesians Still Preferring Powder Variants Over Liquid Versions
Halal-labelled Items Are Becoming A New Trend in Laundry Detergents and Other Laundry Care Categories
Increasing Awareness of One's Appearance Boosts Demand for Fragranced Softeners
Competitive Landscape
Rinso and So Klin Compete Tightly
Molto Ultra and Downy Compete Tightly in Modern Grocery Retailers, But Molto Ultra Is Still Top-of-mind for Softeners
Traditional Grocery Retailers Remains the Backbone of Laundry Care Distribution in Rural Areas, But Modern Grocery Retailers Now Leads the Way Overall
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Appearance-awareness Spurs Demand for Shoe Polish in Urban Areas
Demand for Furniture Polish Is Indirectly Driven by the Furniture Industry
Consumer-awareness of Metal Polish Is Considerably Low
Competitive Landscape
Kiwi Is Top-of-mind for Shoe Polish Brands, While Cololite and Bagus Gain Shelf Space
Pledge Dominates Furniture Polish, As A New Brand Enters the Category
Brasso Has Little Competition in Metal Polish, As Autosol Loses Further Ground
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Standard Floor Cleaners Dominates Surface Care Volume Sales
Increasing Awareness of Toilet Hygiene Spurs Sales of Home Care Disinfectants and Multipurpose Cleaners
Minimalist Design Favours the Greater Use of Glass, While Demand for Window/glass Cleaners Is Seasonal
Competitive Landscape
So Klin and Super Pell Collectively Dominate Floor Cleaners
Yuri Porstex Is Top-of-mind for Multipurpose Cleaners, While Vixal and Wings Porcelain Cleaner Compete Tightly
Mr Muscle Clear Is the Main Brand for Window/glass Cleaners, Using TV Adverts To Effectively Strengthen Awareness
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospect
Increasing Awareness of Toilet Hygiene Boosts Sales of Toilet Care
Toilet Care Is Dominated by Toilet Liquids/foam
Low Awareness of Several Toilet Bowl Cleaner Products
Competitive Landscape
Bebek Leads in Every Category, Except for Rim Blocks
SC Johnson Leads Rim Blocks Through Glade
Aggressive TV Advertising Is Key in Harpic's Success
Category Data
Table 65 Sales of Toilet Care by Category: Value 2013-2018
Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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