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Soft Drinks in Italy

  • ID: 2595726
  • Report
  • Region: Italy
  • 86 pages
  • Euromonitor International
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Although soft drinks continued to see retail volume and current value growth in 2018, the health and wellness trend deeply affected the market in Italy. The reputation of carbonates has been profoundly damaged by health concerns linked to sugar content, calories and preservatives. This is why consumers have diverted most of their attention towards more natural products, such as bottled water and juice.

The Soft Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN ITALY

List of Contents and Tables
Executive Summary
A Crisis in Carbonates and the Better Fortunes of Bottled Water
the Health and Wellness Trend Is Growing in Importance
Starbucks Enters the Italian Market
New Product Developments Are Inspired by Sugar-free and Organic
the Health and Wellness Trend Is Set To Boost Growth
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023
Appendix
Fountain Sales in Italy
Sources
Summary 1 Research Sources
Headlines
Prospects
Natural Mineral Water Performs Well Due To Its Purity
Functional Bottled Water Is Growing Due To Its Specific Characteristics
Carbonated Bottled Water Performs Well Due To Its Digestive Properties
Competitive Landscape
Sangemini, Norda and Gaudianello Merge Into Acque Minerali D'italia
Ferrarelle Launches Functional Water Le Linfe Under the Brand Vitasnella
San Benedetto Acquires A New Source and Focuses on Aquavitamin
Category Data
Table 36 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Lifestyle Changes Are Ongoing - A Stop To Sales of Carbonates in Schools
Stevia and Honey and Low- and Zero-calorie Products Perform Well
the Minimum Amount of Orange in Orange Carbonates Grows To 20%
Competitive Landscape
Coca-Cola Italia Leads Carbonates and Presents Innovations
San Benedetto Launches Amor Bio in the On-trade Channel
Campari Milano Sells the Lemonsoda Brand To Royal Unibrew
Category Data
Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
the Health and Wellness Trend Is Growing in Importance
Liquid Concentrates Drives Growth, Whilst Powder Loses Its Popularity
Concentrates Suffers From Competition From Healthier Soft Drinks
Competitive Landscape
the Leader Fabbri 1905 Launches A Cooking Contest
Cameo Has All-encompassing Communication
Private Label Must Stay on the Ball
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 71 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Coconut Water Performs Well Due To the Sports and Health Trends
Fruit Juices With Healthy Ingredients Are Appreciated by Consumers
Top-quality Ingredients and A Good Price/quality Ratio Are Crucial
Competitive Landscape
Fonti Di Vinadio Sant'anna Launches Karma Green, Red and Yellow Juice
Valfrutta Launches A Vegan Line of Juices
New Flavours for Yoga Tasky
Category Data
Table 87 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 88 Off-trade Sales of Juice by Category: Value 2013-2018
Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 90 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 91 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 96 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Headlines
Prospects
Rtd Coffee Satisfies Businesspersons, Sportspersons and Travellers
the On-the-go Trend Increases Demand for Rtd Coffee
Communication Will Be Vital for Italians To Fully Embrace Rtd Coffee
Competitive Landscape
International Player Starbucks Enters the Italian Market
Hausbrandt Launches Ethiopia Sidamo Cold Brew Coffee
Swiss Player Cremo Launches Caffè Lattesso in Rtd Coffee
Category Data
Table 102 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 103 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Headlines
Prospects
Second Italian Tea Festival in Bologna - Tea Culture Is Growing
the Wider Offer Meets Consumers' Differentiated and Seasonal Demands
the Premiumisation Trend and Commitment To Fairness by Manufacturers
Competitive Landscape
Coca-Cola Launches Fuze Tea
San Pellegrino Re-acquires the Brand Nestea From Coca-Cola
San Benedetto Launches Organic Tea Premium Quality Thè Bio
Category Data
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 115 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
the Ministry of Health Limits the Caffeine Content in Energy Drinks
Energy Drinks Grows Especially Amongst Younger Consumers
Enlarging the Target Group Rather Than Focusing on Customer Loyalty
Competitive Landscape
Bomba Energy Drink Is Launched in the Italian Market
Parodi Group Launches Beebad Energy Drink
Cannabis Energy Drinks Are Increasing in the Italian Market
Category Data
Table 127 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 128 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 129 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 130 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 131 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 133 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 134 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 135 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 136 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 137 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 138 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Headlines
Prospects
Sports Drinks Attract Consumers, But They Are Concerned by Criticisms
Millennials and Sportspersons Are the Main Target Consumer Groups
Educating Italian Consumers About the Correct Use of Sports Drinks
Competitive Landscape
Gatorade Launches G Active, and Especially Focuses on Italy
San Benedetto Launches Energade Bio
A Domestic Start-up Launches Natural Boom, "the First Mental Drink"
Category Data
Table 139 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 140 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 141 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 142 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 145 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 147 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 148 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 149 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 150 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Headlines
Prospects
the Launch of Bubble Tea in Italy
Asian Speciality Drinks Is Still A Category Ripe for Development in Italy
Younger Consumers Are the Main Target
Competitive Landscape
Asian Companies Lead, With No Domestic Manufacturers
On-trade Channel Benefits From the Experience Aspect of Asian Drinks
Lack of Communication in Asian Speciality Drinks
Category Data
Table 151 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2018
Table 152 Off-trade Sales of Asian Speciality Drinks: Value 2014-2018
Table 153 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2018
Table 154 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2018
Table 155 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 156 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 157 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 158 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 159 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 161 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 162 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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