Soft Drinks in Italy

  • ID: 2595726
  • Report
  • Region: Italy
  • 80 pages
  • Euromonitor International
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Overall soft drinks saw only moderate growth in Italy in 2017, as consumers looked for healthier alternatives and were increasingly concerned with their intake levels of sugar, additives and preservatives, in order to try to better balance their diets and limit the presence of unhealthy substances.

The Soft Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN ITALY

List of Contents and Tables
  • Executive Summary
  • Poor Performance of Soft Drinks
  • Health and Wellness Is A Driver for Growth
  • Smaller Players Are Gaining Share
  • New Formulations, Formats and Targets
  • Uncertain Future for Soft Drinks
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in Italy
  • Trends
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Good Performance of Bottled Water
  • Increased Knowledge of Bottled Water Varieties
  • Sustainability Will Remain Very Important
  • Competitive Landscape
  • Smaller Formats Are Gaining Ground
  • Players Invest in Sustainability
  • the Importance of Health and Wellness
  • Category Data
  • Table 36 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 37 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Poor Performance of Carbonates
  • Innovation in Premium and Organic Drinks
  • Positive Trend for the Aperitif
  • Competitive Landscape
  • San Benedetto SpA Drives Innovation
  • Innovation A Key Element in Players' Growth
  • Local Ingredients-based New Launches
  • Category Data
  • Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 52 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 53 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
  • Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Concentrates Must Fight Against "healthier" Alternatives
  • Health and Wellness A Growing Trend
  • Innovation in Liquid Concentrates
  • Competitive Landscape
  • Leading Performance of Fabbri 1905 SpA
  • Smaller Formats Are Expected To Increase
  • Private Label Must Stay on the Ball
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 71 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
  • Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
  • Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Importance of Innovation As A Driver of Growth
  • What Consumers Look for in Juices
  • Health and Wellness Will Become Increasingly Important
  • Competitive Landscape
  • Communication To Highlight the Benefits of Juices
  • Innovation Within Health and Wellness
  • A Fragmented Category
  • Category Data
  • Table 87 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 88 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 90 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 91 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Rtd Coffee To Remain A Niche
  • Targeting Younger Consumers
  • Innovation As A Driver of Growth
  • Competitive Landscape
  • Leading Position of Nestlé Italiana SpA
  • New Players Entering the Market
  • A Widening Market for Rtd Coffee
  • Category Data
  • Table 102 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 103 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Poor Performance of Rtd Tea
  • Health and Wellness Remains A Key Driver
  • Transparency and Clear Communication
  • Competitive Landscape
  • Acqua Minerale San Benedetto SpA Goes Organic
  • Rising Private Label
  • Sparkling Innovations
  • Category Data
  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Energy Drinks Performance Affected by Health Concerns
  • Younger Consumers Are the Target for Energy Drinks
  • Health and Wellness As A Driver of Growth
  • Competitive Landscape
  • Sales Dominated by Red Bull SRL
  • Increases Product Segmentation
  • More Players Expected To Enter the Category
  • Category Data
  • Table 127 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 128 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 129 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 130 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 131 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 133 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 134 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 135 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 136 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 137 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 138 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Poor Performance of Sport Drinks
  • Health and Wellness Trend Drives Innovation
  • Poor Image of Sport Drinks Will Undermine Performance
  • Competitive Landscape
  • PepsiCo Beverage Italia Leads Sales
  • Acqua Minerale San Benedetto Goes Organic
  • Widening Product and Distribution Offer
  • Category Data
  • Table 139 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 140 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 141 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 142 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 143 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 145 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 147 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 148 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 149 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 150 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • A Growing Market for Asian Speciality Drinks
  • Product Development and Innovation Is Key
  • Targeting Younger Consumers
  • Competitive Landscape
  • Asian Players Remain the Leaders in the Category
  • the On-trade Is An Important Channel
  • Small Investments in Communication
  • Category Data
  • Table 151 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2017
  • Table 152 Off-trade Sales of Asian Speciality Drinks: Value 2013-2017
  • Table 153 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2017
  • Table 154 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2017
  • Table 155 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
  • Table 156 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
  • Table 157 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
  • Table 158 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
  • Table 159 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
  • Table 160 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
  • Table 161 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
  • Table 162 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
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